MEDIA KIT
2011-2012
Solutions Your Hispanic Outreach
laprensamedia.com
THINK HISPANIC! Hispanic Benefits
1. Penetration in Spanish-dominant areas • Focus on younger demographic • City and Zip codes important to advertisers 2. Multi-State brand • Allows advertiser to have consistent execution, yet retain ability to target the message for local markets 3. Innovative & flexible advertising solutions • Create tailored advertising solutions, editorial section sponsorships, creative ad position, advertorials, etc. 4. Continued evolution of the product to address changing Hispanic reader interests • The results support La Prensa Media’s continuous editorial improvements 5. Editorial relevance that reflects the diversity of Hispanics in the local markets • Colorful, consistent, local focus, but with a national vision 6. Part of La Prensa Media Publishing family • Creates a strong partnership to extend your reach • Nuestro Mundo Magazine
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INTEGRATED CONTENT
• La Prensa Media is the source for local, national and international news. Providing an engaging & relevant perspective for our readers • In addition, La Prensa Media caters to diverse interests, from entertainment and cooking to families and technology • These sections are a good way to surround your ad with content that further targets your demographic • Special supplements throughout the year, such as Holidays like Hispanic Heritage Month, is a timely way to reach Hispanics
In addition to local, national & international news, La Prensa Media covers the following section topics every other week: • Family: parenting advice, education, fun family activities • Cooking/Recipes • Entertainment: movies, music, profiles • Technology • Fashion & Style: health, beauty tips • Sports: interviews, recap of latest games, previews of what to watch 2
The Leading Hispanic News and Information Company
Demographic Profile
La Prensa Media’s Market profile
$549 Billion $60,642
Hispanic Buying Power
Hispanic Average Household Income Monthly
150,000 Audience 4.2
Hispanic Average Household Size
La Prensa Media’s audience is composed of highly-engaged, and super connected influencers. Their households have four or more members. They are active engaged readers. Cultural relevance and news - you - can - use are important to our audience. They actively use La Prensa Media’s publications as tools for everything from the latest in entertainment to job opportunities to learning about college financial aid. They play active roles in their communities and grow with our respective brands.
Personal Demographics
Household (HH) Demographics
Male................................. 74% Female............................... 26% Average age....................... 40 Married.............................. 65% Single................................ 28% Born outside of the U.S.*...... 85% Average years in the U.S.*... 17
Average HH Size................5 Average HH Income.............$42,353 HH’s with Children...............74% (Age 17 and under) Language Preference Spanish..............................88.5%
(* Among Hispanic Adults born outside U.S.)
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Stand Out!
Premium Advertising Opportunities
Half Page Ad 10”x10.125”
1/4 Page Ad 5”x10.125”
1/8 Page Ad 5”x5”
Full Page Ad 10”x20.125”
1/4 Page Ad 10.125”x5”
Business Card 3.5”x2”
Get your name in front of customers with something creative and unique. Each of these stand out products are sure to increase attention to your business. La Prensa Media advertising product tailored to your needs. • Front page banner ads & creative ad units • Front page post it notes • Centerspread double-truck ads (Full or Half Page) • Tabloid wraps (Front and Back Pages of Section) • Tabloid page ads (Full Page) • Corner ads (1/8 Page) • 1/4 page ads (Horizontal or Vertical) • Business Card ads These and many other creative ad units are available. Consult your Account Executive to discuss a creative campaign that suits your product or service. Inserts We have a number of options for Print and Delivered Inserts as well as pre-printed materials that can be inserted into our publications. Ask your Account Executive about these specialty products. 4
Display Ad Rates * advertising rates displayed per publication
Front Page Color Ads 3.5"x2" 4.5."x2" 3"x5"
Business Card, 3.5"X2" B&W COLOR
Savings per Advertising Period: (Discount price as shown) 2 Issues 10% Off Discount 6 Issues 15% Off Discount 12 Issues 20% Off Discount 26 Issues 25% Off Discount
1 Issue
2 Issues
$250 $325 $450
$225 pp $308.75 pp $427.50 p.p
1 Issue
2 Issues
6 Issues
12 Issues
26 Issues
$84 pp $150 pp
$75.6 pp $135 pp
$71.4 pp $127.5 pp
$67.2 pp $120 pp
$63 pp $113 pp
$210 pp $264 pp
$189 pp $237 pp
$178.5 pp $224.4 pp
$168.5 pp $211.2 pp
$157.5 pp $198 pp
$324 pp $396 pp
$291.6 pp $356.4 pp
$275.4 pp $336.6 pp
$259.2 pp $316.8 pp
$243 pp $297 pp
$540 pp $660 pp
$486 pp $594 pp
$459 pp $561 pp
$432 pp $528 pp
$405 pp $495 pp
$960 pp $1200 pp
$864 pp $1080 pp
$816 pp $1020 pp
$768 pp $960 pp
$720 pp $900 pp
$150
$135
$127
$120
1/8 Page 5"X5" B&W COLOR
1/4 Page 5"X10.125" B&W Color
1/2 Page
10"X10.125" B&W COLOR
Full Page
10"X20.125" B&W COLOR
Online Banner Ad
The Holidays Special 1/2 page, Color, 11 Publications, $500 pp
Valentines Day, Easter and Children's Day, Mothers Day and Cinco de Mayo Fathers Day, USA Independence Day, Mexican Independence Day Halloween and Day of the Dead, Thanksgiving, Christmas and New Years To advertise contact : La Prensa Media DIRECTOR : INDIANA SALES Enrique Hernandez 217.778.3958 enrique@laprensamedia.com MARKETING : ILLINOIS SALES Nancy M. Hernandez 217.480.8525 nancy@laprensamedia.com
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Media Kit
Inside
Magazine
Entertainment Popular Culture Health Travel Food Technology Sports
much more!
Magazine
is II
Lifestyle Entertainment 4 Color Glossy Free!
What can you expect to find in
?
Magazine
Music Special reports Health Economy Family Technology Community Tourism Celebrities Homes Relationships Sports Local
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WHY
?
Magazine
• International, National and Local Content • Local Flavor • Catered to the needs of the Illinois and Indiana market we serve
• Local publisher that understands the market your advertising in
• Free, FRee, FREe, FREE!
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Audience Profile
Magazine
More than 75% of adult Hispanics/Latinos read magazines—more than 11 issues read per month, which is similar to the U.S. average. Mirroring the overall Hispanic/Latino population, these adult Hispanic/Latino readers are significantly younger, which impacts their income level and the presence of children at home.
Hispanic/Latino and Total Adult Population Magazine Readers Read Magazines
Average Number of Issues Read in a Month
Age
Total Adults HispanicI 84.3% 11.2
Latino Adults 75.4% 11.6
18 – 34 35 – 49 50 + Median Age
32.3% 30.6% 37.1% 43.7
Median Household Income
$56,728
Graduated High School or More Attended College or More
87.9% 56.6%
67.3% 37.2%
Employed Not Employed: Retired
66.4% 15.4%
71.5% 5.4%
Own Home
70.4%
46.5%
Married
56.8%
49.4%
1+ Children in Household
41.7%
60.6&
Household Income Education
Employment
Home Ownership Marital Status
Children < 18 Living at Home Base: Magazine readers Source: The Source Mediamark Research Inc.
53.1% 29.4% 17.5% 33.6 $45,192
Did You Know? Eighty percent of Hispanic/Latino teens are magazine readers, a rate that is similar to that of total U.S. teens (78%). • Hispanic/Latino teen magazine readers have a median of $85.64 in spending money per month, not including spending money from a job —7.4% higher than the median of $79.72 per month for all U.S. teens. Sources: Simmons Market Research Bureau 2005; Teenage Research Unlimited; Telenacion; MRI Fall 2006; NCS/NCHS Fall 2003 Adults Full-Year Unified; Cheskin Research, POV on Growth Strategies—Hispanic Teens, 2006; MRI 2006 Teenmark Study
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Dimensions
Magazine
Full Page 8.5” x 11” Bottom Page (horizontal) 4” x 4.8” Border Page 3” x 11” Corner Page 4” x 4.2”
Full Pg. Ad 8.5”x11”
Requirements VI
The Nuestro MUNDO magazine will come out on the first seven days of every month.
Bottom Pg. Ad 4”x8.5”
Deadlines:
The ad work must be submitted by the first day of the last ten days of the month.
• Ads should be CMY K and 300 dpi • Accepted file formats: JPG, TIFF, PDF, EPS • Full Page Ads need bleeds (8.625” x 11.25”).
Border Pg. Ad 3”x11”
Production
Issues:
Corner Pg. Ad 4”x4.2”
Advertisement Rates
Magazine
(Rates are displayed per issue) 3 Issues10% OFF
6 Issues 15% OFF
12 Issues 20% OFF
$1,170 $1,080 $720 $540 $360
$1,105 $1,020 $680 $510 $340
$1,040 $960 $640 $480 $320
Color Exterior Back Page $1,500
$1,350
$1,275
$1,200
Special Full Page + Border $1,500
$1,350
$1,275
$1,200
1 Issue Color Interior Full Page (page # 2,3,4) $1,300 Full Page $1,200 Bottom $800 Border $600 Corner $400
To advertise contact: La Prensa Media
DIRECTOR : INDIANA SALES Enrique Hernandez 217.778.3958 enrique@laprensamedia.com
MARKETING : ILLINOIS SALES Nancy M. Hernandez 217.480.8525 nancy@laprensamedia.com
• Please note rates can vary in different markets. • $50 per translation • 15% Marketing Agency Commision will be added to ad schedules • “ASK YOU REP ABOUT MULTI MARKET DISCOUNTS” (La Prensa Media & Nuestro Mundo)
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Distribution Cities & Zip Codes Illinois:
Arcola Bloomngton Champaign Charleston Danville Decatur Hoopston Kankakee Mattoon Normal Paxton Rantoul Savoy St Joseph Tuscola Urbana
Indiana:
Anderson Carmel Fishers Fort Wayne Greenwood Indianapolis
Noblesville
VIII
61910 61701, 61702, 61704, 61709, 61710, 61791, 61799 61820 , 61821, 61822, 61824, 61825, 61826 61920 61832, 61834 62521, 62522, 62523, 62524, 62525, 62526 60942 60901 61938 61761, 61790 60957 61866 61874 61873 61953 61801, 61802, 61803
46011, 46012, 46013, 46014, 46015, 46016, 46017, 46018 46032, 46033, 46082 46037, 46038, 46085 46806 46142, 46143 46280, 46290, 46201, 46202 , 46203, 46204, 46205, 46206, 46207, 46208 46209, 46211, 46214, 46216, 46217, 46218, 46219, 46220, 46221, 46222 46223, 46224, 46225, 46226, 46227, 46228, 46229, 46230, 46231, 46234 46235, 46236, 46237, 46239, 46240, 46241, 46242, 46244, 46247, 46249 46250, 46251, 46253, 46254 , 46255, 46256, 46259, 46260, 46262, 46266 46268, 46274, 46275, 46277, 46278, 46282, 46283, 46285, 46291, 46295 46296, 46298 46060, 46061, 46062
Magazine
Distribution Map Illinois: Arcola, Bloomngton, Champaign, Charleston, Danville, Decatur, Hoopston, Kankakee, Mattoon, Normal, Paxton, Rantoul, Savoy, St Joseph, Tuscola, Urbana
Magazine
Indiana: Anderson, Carmel, Fishers, Fort Wayne, Greenwood, Indianapolis, Noblesville
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Solutions Your Hispanic Outreach
laprensamedia.com