LITTLE ROCK CHRISTIAN ACADEMY
STYLE GUIDE
WHAT IS A STYLE GUIDE? The Little Rock Christian Academy Style Guide is designed to serve as a tool to present a positive and consistent image of Little Rock Christian Academy to the LRCA community and the general public. All LRCA communications should abide by the information provided in this guide. The enforcement of these standards is the responsibility of the Marketing/Communications Office. These standards are provided to ensure that all publications carrying the Little Rock Christian name and logo(s) make a positive contribution to the image of the school. The brand identity of LRCA should be displayed with excellence in all printed or digital applications and be clearly communicated within all areas of the school.
All publications produced through Little Rock Christian Academy should: 1. Meet the high design and editorial standards expected of a collegiate educational institution 2. Properly reflect the character of the institution 3. Contain information that does not conflict with the LRCA policy and mission 4. Undergo review by the Marketing/Communications Office
SECTION 1: Standards Implementation The Marketing/Communications Office coordinates graphic design, editing, writing, and photography needs for LRCA and is responsible for standardizing the school’s advertising and marketing efforts. All printed materials PRIOR to production and distribution must be approved by the Marketing/Communications Office. Please refer to the following lists to see which pieces require approval and which do not. If you have a question, please contact the office for clarification.