LAUREN RODERICKS
MARKET RESEARCH
F
Festivals are a place for people to be themselves. You can interact with other people ane not have to worry as everyone feels free to do what they want and like wise understand that others a free to do what they want to. WHEN you meet someone new at a festival you will be meeting the real them.
CONCEPT RESEARCH
I wanted to use this concept for my photoshoot, to base my branding on.
The mission statement for the proposed BIND festival is “A Creative Platform For Student And Industry To Connect� BIND is a fashion festival where there is a chance for both student and industry to connect in an inclusive and interactive way. It provides Industry with access to a fresh talent pool. Students, in return, get to know more about what is involved in this multi-faceted industry.
Market
Demand
The need for a single networking and learning event that will attract fashion industry related students to get a better idea of what the industry is all about and what it takes to make it in this industry in a fun and easy to participate in environment as well as fashion academia and fashion’s finest names including designers, writers, stylists, photographers, entrepreneurs, manufacturers, retailers and vendors from across the range of organisations involved in the creation and distribution of fashion related products and services, to provide knowledge, experience based information and mentoring.
The idea is for this event to be more than just useful in terms of knowledge and experience, but also fun and inviting so what better forum than that of a modern festival in a suitable location complete with learning, exhibition, networking and socialising tents, of course supported by hospitality and entertainment for all. It is therefore a learning experience that can be enjoyed in a festival environment creating a fun and current atmosphere to acquire both skill and knowledge whilst networking.
The Event Essentially the event will be a combination of • a fashion show complete with designers, models and a catwalk; • a festival complete with hospitality, food and drink, music and entertainment and with an after-party feel to it (so that students connect easily with other attendees); • an exposition (with exhibitors from universities and industry) with giveaways and exhibits; • and a symposium complete with keynote speeches and lectures as well as a library of information and material. Facilities Catwalk Stages The main event at the festival will be the catwalk stages where models will be displaying current designs from the featured and upcoming designers. It is envisaged that there will be four main catwalk stages to cover: • Menswear • Womenswear • Childrenswear • Students Clearly models will be needed for each category and will be interviewed and selected well in advance by designers. The number of models per category will depend on the number of designers and the number of designs being displayed. Essentially each designer will plan their “fashion show” which, in addition to models will also include film, photography and music. The number of designers will depend on the success of the sponsorship generation campaign and will be a key deliverable. The designers will also organize dress rehearsals while the organisers will provide facilities for changing rooms. Concessions & Exhibitors Areas These will be comprised mainly of • Universities • Designers & Other Creative Exhibitors • Manufacturers, Distributors & Retailers
Depending on the level of sponsorship (silver, gold or platinum), they will have concession/ exhibition booths of different size.s Organisers will provide booth setup staff, electricity and lighting supplies as well as booth furniture. All branding will be down to the exhibitors. Lecture Arena/Theatre The lecture arena/theatre will allow seating for 200-300 people at a time and will be equipped with appropriate speaking podium, stage and audio-visual equipment and operators. The purpose of the arena will be for keynote speeches and lectures from universities, creative professionals and vendors. Online booking for the lectures will be facilitated. Content for the lectures will be collected well in advance. Interactive Activities Area This area will include production and design activities where attendees will be invited to participate and learn from professionals and will include activities like • Fashion illustration • Fashion filming • Photography • Knitting • Upcycling • Tie-dyeing • Computer-aided design Social Media & Technology Tents The social media tent will provide exhibits and knowledge on the latest social media trends and technology. The technology tent will focus on the latest gadgets, software and services to facilitate design and production. This will be part “gadget show” and part “tomorrow’s world” in their look and feel and will attract potential production individuals. Market & Shops Area As the name suggests this is where vendors can sell to attendees fashion related
items and services. Festival discounts will apply and all commerce related activities and equipment will be down to the vendors. In addition to products, fashion supplies will also be available. Archives & Library Area This will be a typical library area where fashion specific publications (both electronic and paper based) will be available for attendees to peruse, purchase and print. The content for the library will come from universities as well as the commercial sector and will include content that cannot easily be found elsewhere. Music Tent The music tent area will be where the main entertainment will be hosted and will consist of contemporary and upcoming artists performing a variety of music and entertainment. The organisers will source the entertainers. This is what will probably provide the “festival feel” and there will be more than one bandstand. All audiovisual, amplification and lighting will be setup by the organisers. Bands will be responsible for their music equipment although staff will be on hand to assist with setup. Professional engineers will be available to operate the audio-visual equipment.
WEBPAGE STORY BOARD
Keep the same headin on every web page.
First thing top of the page is the name,
Area page, links to other pages for areas at the festival
Easy navigation.
Need to have an easy schedule to understand.
Photoshoot images on the pages as branding.
PHOTOSHOOT
WEBPAGE DESIGNS
This is the enter page for the ‘Bind’ Festival website.
FINAL WEBPAGES
FMP
5
humans have a lot more than just 5 senses. There are at least 9 and some researchers argue there are at least 21. The commonly known 5 senses are sight, taste, touch, sound and smell. These 5 senses can be seen as catagories where even more detailed senses can branch from. It started to get more researched into as there were senses such as Magnetoception (the ability to detect magnetic fields) that were being used and unable to explain. This lead to finding out in detail about different sensory systems
SESNES
SENSES
SENSES
Creating patterns
Sensory Response Patterns
CONCEPT RESEARCH
Sensory deprivation means not giving your senses any input at all. So in total sensory deprivation (which seems to be pretty close to impossible), you wouldn’t be able to sense anything—no sounds, no sights, not even the touch of clothes on your skin. Forced sensory deprivation has been used in torture situations, but there’s more to it than that. It’s been used for computer games, and has also been studied extensively, particularly in the 1950s and 60s. This is when floatation tanks first began to gain interest. In 1954 the first floatation method was created by John C. Lilly, a neuro-psychiatrist, as a way to create sensory-deprived control groups for his experiments, but he found that the floatation itself was a much more interesting area to study. Since then, floatation has become a popular recreational activity thanks to the clarity and relaxation it provides.
S
SENSORY DEPRIVATION
Benefits of depriving your senses
1. Creativity is heightened immediately When tests were done on the increase of creativity and technical skill, the longer the period after being in the tank, the less pronounced the effects
2. Hallucinations are common When part of your brain stops getting input—e.g. if one of your senses is deprived—other parts of your brain will pick up the slack. Many floaters experience hallucinations as their brains respond to not getting sensory input. This is part of the vivid mental imagery I mentioned earlier—your brain is relaxed enough to visualize strong images you wouldn’t see normally. Interestingly, hallucinations were more common in study participants who expected them (or some kind of danger). In one experiment, participants who were greeted by researchers in white lab coats, given medical examinations first, and shown a panic button to press if they wanted to get out were more likely to hallucinate than those who were approached by casual-clothed researchers and told to break a window if they wanted to get out.
TECHNOLOGY RESEARCH
EIDOS GOGGLES The Eidos glasses allow wearers to see the ghostly trail of objects in motion, which has applications ranging from education to entertainment. The Eidos face mask allows users to focus on and amplify a single audio signal.
Eidos also transmits sounds through the teeth called bone conduction, which creates a sensation that people are speaking directly inside your head.
Food for thought: Sensory lollipops mix taste and vision
Sensory food that taps into the brain’s frequencies could change our ideas of brain food and culinary technology, as we explored in our recent Food Futures report. A new lollipop concept called Eye Candy mixes sensations of flavour and vision, thanks to the vibrating receptors on the lolly’s surface that stimulate the visual functions of the brain.
The mission statement for the proposed Catwalk Event is
“A Catwalk Experience to Explore Your Senses” ‘Sense It’ is a catwalk show. It is an interactive and immersive experience that allows you to awaken all 5 of your senses. Using a mix of sensory enhancement and deprivation to play with the way you hear, smell, feel, see and taste, Sense It has taken different existing technologies and theories that have been used in science, medicine and art, to create an experience unlike any other. It provides Industry and the public with access to knowledge on areas that may have been ignored and brings awareness to areas that are not well enough explored or developed.
Every guest will enter the catwalk by handing in their ticket. They will individually be shown to their cubicle, imitaing a sensory deprivation tank, and extreme isolation. Here they will find a mask in two pieces. One to attatch round there face, and one over there eyes. In this cubicle they will be supplied with a haptic tablet that will only have the ‘Sense It’ app on it. This app will allow them to control elements of senseory information. They will have the ability to enhance or deprive their senses at any time during the show. However, the exciting part is, randomly, they will be out of control, and their app will be controlled by someone else. The Eidos goggles and mask will be fused with the Sensory Lollipop. This will cover 3 out of the 5 senses; Sight, sound and taste. The cubicle will have different smells realeased throughout the different collections that resemble them. This covers the 4th sense; Smell. The final sense of touch is very simple. The changes in temperature will give the same affect as a sensory deprivation tank. They can also select the ‘Touch it’ page on there app, where they can feel textures that resemble the current collection on the haptic tablet.
STYLING AND PHOTOSHOOTS
CLOWN GIRL
GIRL NEXT DOOR
TWO THE BRAND’s visual strategy has a contemporary outlook, aiming to capture the essence of authenticity and diversity amongst a real life duo. Whether its couples, siblings or best friends, we want to be able to give an insight on ordinary people’s lives and share their stories that can be relatable to anyone. We decided to play with the concept of “things that come in pairs” and adapted that into designing a range of products that come in pairs or require other halves. Each real life duo we feature symbolizes the idea that despite a range of age groups, ethnicities, sexualities, lifestyles and professions , our diverse range of products are things that are meant to compliment each other.