Long before 300 South Tryon became an iconic tower in the Charlotte skyline, it was a place. This place lay fallow as a surface parking lot for many years, despite its coveted location in the heart of Uptown. The lot, one of the last available vacant parcels on Tryon Street, was owned by a global investment management firm, and for years was most widely known as a popular tailgating spot for the nearby Carolina Panthers stadium. Conveniently positioned in the middle of the major Uptown economic center, the site was readily accessible to public transit and amenities including a public park and a minor league baseball stadium. The location was ideal; the only thing missing was the right timing.