UNIT 01: STRATEGIC MANAGEMENT AND MARKETING FOR TOURISM AND HOSPITALITY Unit Reference Number
H/507/7382
Unit Title
Strategic Management and Marketing for Tourism and Hospitality
Unit Level
7
Guided Learning Hours
200
Number of Credits
20
Core / Option
Core
SSAs
7.4 Hospitality and Catering; 8.2 Travel and Tourism
Unit Grading Structure
Pass
Unit Aims This unit aims to consider management and marketing in tourism and hospitality organisations from a strategic perspective. Learners will study a range of tourism and hospitality organisations and apply theories from the literature to understand strategic decision-making, the use of technology and strategic marketing management. Learning Outcomes and Assessment Criteria Learning Outcome - The learner will:
Assessment Criterion - The learner can:
1.
Critically analyse the
1.1
strategic management concept in the tourism
1.2
and hospitality context
1.3
2.
3.
Critically analyse strategic approaches to marketing in tourism and hospitality businesses Assess the contribution of
2.1 2.2 2.3
3.1
technology to the development of the tourism and hospitality industry
3.2
3.3
4.
Research information 4.1 from a range of academic and industry sources
4.2
Discuss the evolution of the strategic management approach Evaluate the importance of strategic management for tourism and hospitality businesses Critically analyse the performance of tourism and hospitality businesses from the perspective of strategic management theory Discuss the evolution of the strategic marketing approach Evaluate the importance of strategic marketing for tourism and hospitality businesses Critically analyse the marketing of tourism and hospitality businesses from the perspective of strategic marketing theory Critically appraise the impacts of technological change on the historical development of the tourism and hospitality industry Critically evaluate the impacts of contemporary technological developments on the future growth of the tourism and hospitality industry Discuss the importance of security and ethics in the implementation of technology for the tourism and hospitality industry Research academic sources to identify appropriate theories and models of strategic marketing and management Research industry sources to identify contemporary market information in tourism and hospitality
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