Frost's - Conservation Area

St Albans Conservation AreaArea St Albans Conservation Track Record 2016 Track Record St Albans Conservation A Track Record 20

Welcome Welcome to we Welcome to Frost’s Frost’s Conservation ConservationArea Areatrack trackrecord, record showcasing showcasingaaselection selectionofofproperties propertieswhich that we have sold sold in Area during 2016. have in the the Conservation area.

2016 was another year that demonstrated exactly how popular the St Albans Conservation Area is 2017 was another year demonstrated exactly how the Conservation is with some great with prices continuing tothat climb in a challenging market.

Onpopular the opposite page we havearea assembled prices achieved in a challenging market.toOn opposite page we have assembled some illuminating illuminating statistics that point further thisthe trend. statistics that further illustrate this point.

Buyer profiles remain similar to previous years, with typically a wide cross-section of buyers enjoying the conservation area’ssimilar, charm,with character anda convenience.

There is a preponderance of thirty Buyer profiles remain typically wide cross section ofhowever buyers enjoying the conservation something couples, who have sold a flat in London to fund a conservation purchase. areas charm, character and convenience. We have experienced significant interest from younger couples moving from Increasingly theseout buyers areLondon. putting more examples on a modern sleek interior over and above character features; and those houses that have trendy kitchens, bathrooms and landscaped garden attract premium prices.

Increasingly these buyers are putting more emphasis on modern sleek interiors combined with period features; and those houses that have modern kitchens, bathrooms and landscaped gardens And finally Frost's were delighted and humbled to receive Gold at The Times and The Sunday Times attract premium Estate Agency of prices. the Year Awards and we would like

to thank all our customers for their support.

And finally… the hallmarks of Frost’s Estate Agents are ‘People who care, a heritage that matters and a service that drives results’. So as we start our 26th year in business we hope that if you are considering selling you will take the opportunity to read what our customers have to say on our Google reviews and we would like to thank our customers for their feedback and kind words.

Daniel Kirk

Associate Director

When it comes to selling, Frost’s have a special affinity with the conservation area and character property.

We know the extra emotional appeal of such homes and the types of buyers who are likely to pay you the best price.

Our approach to marketing is to prepare high quality details, with stunning professional photography to draw out the properties best features and we work hard to sell the convenient city centre lifestyle too.

Frost’s Conservation Area Statistics…

We are extremely successful at what we do, as you can see from our 2017 track record.

Average Asking price: £640,526 1/29/2018

Rightmove Intel

Average Sold/Sale Agreed price: £632,078

Average Percentage of Asking Price achieved: 99%

29/01/2018

Highest Percentage of Asking Price achieved: Frost's 101% Estate Agents St Albans

Fastest Exchange using Frost’s Conveyancing: 31 days Average price per square foot: £661 Best in class average square foot: £795

Sales agreed report AL3 5 AL3 4 AL1 2

AL1 4

AL1 1

AL1 3

AL1 5

AL3 6

The information below is based on the following filters: ate: 01/01/2017 - 31/12/2017

Frost's Estate Agents

Others (54 offices)

181

191 Office 15

21 22 27 27 28 31

Office 14 Office 13 Office 12 Office 11 Office 10

Office 2

94

67 35

38

Office 3

59 38

42

47

Office 9

Office 4

Office 8 Office 7

This chart shows the number of properties sold by Frost’s in your specific postcodes AL1 and AL3 vs our competitors from: 01-01-17 to 31-12-17. Frosts SSTC Market Share for the same date range 19.1%.

(Statistics provided by Rightmove.co.uk)

Office 5 Office 6

1

Frost's Estate Agents

st

St Albans

out of

69 offices

4 Chequer Street, St. Albans, AL1 3XZ insights brought to you by

Data is derived purely from Rightmove.co.uk's internal statistics and advertisers on 29/01/2018, may be subject to specific geography or search criteria and is provided 'as is' for general interest only. Rightmove makes no warranty as to the data's suitability for any purpose and accepts no liability for any action or inaction taken as a consequence

Please Note: While we have taken all reasonable steps to check the accuracy of the data provided we must this has from various sources and of its use.point For a fullout list ofthat all competing agentsbeen contact extrapolated marketing@rightmove.co.uk. slight variations beyond our control may be present. The statistics provided have been rounded to the nearest whole number.

Our people, your service...

We know happy, positive and enthusiastic staff deliver superior customer service and create positive moving experiences for our customers.

At Frost’s you are our top priority and to ensure our people always put you first we invest heavily in staff recruitment, induction and on-going training, as well as their personal skills. We work hard to retain our best people and nurture our rising stars. Commission is part of their reward, but at Frost’s unlike most Estate Agents, we only pay a full commission where the customer is entirely satisfied.

One of the biggest differences between Frost’s and our competitors is the quality of our people, many of whom are featured in this brochure.

Why not pop in to one of our offices and see for yourself?

Meet our team…

With over 150 years combined experience of selling property in St Albans and surrounding areas you can be sure you are in safe hands, when you sell your conservation area property with us.

Jake Woolmer

Tom Bradbeer

Lucy Mogla

John Sullivan

Daniel Kirk

DanielMurray Kirk David

Daniela Buondonna Stuart Dutton

Sarah Valentine Jess Baker Tom Weaver

StuartBuondonna Dutton Daniela

Neil Dowsett Andrew Gilchrist

John Sullivan Neil Dowsett

Tom Weaver

Don’t take our word for it...

We encourage and are grateful for feedback from all our customers. We hope that if you can find a moment to have a look at our reviews on Google they will give you certainty about the quality of service that you can expect from us.

Our current Google rating as at 5th March 2018: - 182 Reviews We believe that our customers are our best advocates. We work hard to deliver exemplary customer service and where improvement is needed we embrace change with ambitious enthusiasm.

If you would like to hear more we have a 2 minute customer video that you can watch on our website if you google ‘Frost’s thinking of selling’

I wouldn’t hesitate to use Frosts again to sell my property - fantastic service from start to finish.

Great communication, hard working and a really enthusiastic and professional team - all of them prepared to go the extra mile. Thank you.

Catherine Marsden - 11th January 2018

Great team stepped in and helped me sell my property when another agent was struggling - was a tough deal but Jess and Daniella were amazing throughout and got it over the line - will use again in future!!

Bradley Lutton 5th February 2018

Together with my sisters I had the difficult and upsetting task of selling our parents house after they passed away earlier this year. Frosts were extremely caring and supportive throughout the process. They kept us informed of developments, provided clear advice on pricing and marketing the property, and successfully achieved a timely and satisfactory sale. I would have no hesitation in recommending Frosts Estate Agents especially the St Albans team of Tom, Stuart, Daniela and Jess.

Susan Galton 12th December 2017

Very professional valuation visit. We both felt that we were listened to and points we raised were taken on board. Very professional photographs taken that show the property to it’s best. Viewings happened very quickly and we were kept informed all the way through; even if offers made were not up to expectations. Frosts did say the right offer would come and it did in less than a week. Even at this stage Frosts took steps to ensure that the offer was serious and backed up with sufficient funds.

Would strongly recommend Frosts to anyone serious about selling and at a reasonable fee.

Jerry Gilbert 5th December 2017

Sharing our success...

Oster Street

Asking Price: £475,000

Folly LaneStreet Bernard

Asking Price: £625,000

SOLD

Sale Price: £480,000 %Achieved 101% Sq Ft: 705 £’s per Sq Ft: 680

SOLD

Sale Price: £620,000 %Achieved 99% Sq Ft: 830 £’s per Sq Ft: 746

Grange Street

Asking Price: £725,000

SOLD

Sale Price: £707,500 %Achieved 98% Sq Ft: 1059 £’s per Sq Ft: 668

Sharing our success...

Boundary Road

Asking Price: £475,000

Folly Lane Worley Road

Asking Price: £550,000

SOLD

Sale Price: £460,000 %Achieved 97% Sq Ft: 658 £’s per Sq Ft: 699

SOLD

Sale Price: £540,000 %Achieved 98% Sq Ft: 825 £’s per Sq Ft: 654

Sopwell Lane

Asking Price: £675,000

SOLD

Sale Price: £675,000 %Achieved 100% Sq Ft: 849 £’s per Sq Ft: 795

Sharing our success...

Folly Lane

Asking Price: £600,000

Folly LaneRoad Bardwell

Asking Price: £500,000

SOLD

Sale Price: £600,000 %Achieved 100% Sq Ft: 1004 £’s per Sq Ft: 597

SOLD

Sale Price: £492,500 %Achieved 98% Sq Ft: 717 £’s per Sq Ft: 686

Ramsbury Road

Asking Price: £950,000

SOLD

Sale Price: £955,000 %Achieved 100% Sq Ft: 1273 £’s per Sq Ft: 750

Sharing our success...

Avenue Road

Asking Price: £900,000

Folly Lane Sandpit Lane

Asking Price: £485,000

SOLD

Sale Price: £900,000 %Achieved 100% Sq Ft: 1519 £’s per Sq Ft: 592

SOLD

Sale Price: £472,000 %Achieved 97% Sq Ft: 670 £’s per Sq Ft: 704

Paxton Road

Asking Price: £750,000

SOLD

Sale Price: £750,000 %Achieved 100% Sq Ft: 984 £’s per Sq Ft: 762

Sharing our success...

Cornwall Road

Asking Price: £725,000

Folly Lane Pageant Road

Asking Price: £580,000

SOLD

Sale Price: £707,500 %Achieved 98% Sq Ft: 1076 £’s per Sq Ft: 657

SOLD

Sale Price: £573,500 %Achieved 99% Sq Ft: 1117 £’s per Sq Ft: 513

Blacksmiths Lane

Asking Price: £450,000

Folly NewLane England Street

Asking Price: £500,000

SOLD

Sale Price: £442,500 %Achieved 98% Sq Ft: 601 £’s per Sq Ft: 736

SOLD

Sale Price: £485,000 %Achieved 97% Sq Ft: 650 £’s per Sq Ft: 746

Sharing our success...

Paxton Road

Asking Price: £850,000 Sale Price: £850,000 %Achieved 100%

Sq Ft: 1100 £’s per Sq Ft: 772

SOLD

Sharing our success...

Heath Road

Asking Price: £900,000

SOLD

Sale Price: £885,000 %Achieved 98% Sq Ft: 1662 £’s per Sq Ft: 532

Paxton Road

Asking Price: £850,000

SOLD

Sale Price: £877,000 %Achieved 103% Sq Ft: 1354 £’s per Sq Ft: 647

Sharing our success...

Bedford Road

Asking Price: £525,000

Folly Lane Church Street

SOLD

Sale Price: £515,000 %Achieved 98% Sq Ft: 896 £’s per Sq Ft: 574

SOLD

Asking Price: £600,000 Sale Price: £570,000 %Achieved 95% Sq Ft: 1178 £’s per Sq Ft: 483

Worley Road

Asking Price: £900,000

SOLD

Sale Price: £900,000 %Achieved 100% Sq Ft: 1725 £’s per Sq Ft: 522

Sharing our success...

St Peters Road

Asking Price: £700,000

Folly Lane College Place

SOLD

Sale Price: £700,000 %Achieved 100% Sq Ft: 1011 £’s per Sq Ft:692

SOLD

Asking Price: £425,000 Sale Price: £420,000 %Achieved 99% Sq Ft: 633 £’s per Sq Ft: 663

Normandy Road

Asking Price: £800,000

SOLD

Sale Price: £771,000 %Achieved 96% Sq Ft: 1149 £’s per Sq Ft: 671

Sharing our success...

Riverside Road

Asking Price: £625,000

SOLD

Sale Price: £623,200 %Achieved 100% Sq Ft: 1093 £’s per Sq Ft: 578

Upper Culver Road

Asking Price: £575,000

SOLD

Sale Price: £580,000 %Achieved 101% Sq Ft: 951 £’s per Sq Ft: 609

Sharing our success...

Albert Street

Asking Price: £625,000

SOLD

Sale Price: £630,000 %Achieved 101% Sq Ft: 942 £’s per Sq Ft: 668

Normandy Road

Asking Price: £725,000

SOLD

Sale Price: £690,000 %Achieved 95% Sq Ft: 881 £’s per Sq Ft:783

Sharing our success...

Ladysmith Road

SOLD

Asking Price: £525,000 Sale Price: £525,000 %Achieved 100% Sq Ft: 763 £’s per Sq Ft: 688

Oswald Road

Asking Price: £675,000

SOLD

Sale Price: £650,000 %Achieved 96% Sq Ft: 1130 £’s per Sq Ft: 575

Our Local Recommendations As Estate Agents we come across new venues and attractions everyday, from unique hidden gems to familiar favourites on the high street. Whether you’re new to the area or a local resident in search of something new, here are some local recommendations for you to try out‌

The Waffle House

Verulamium Museum

Verulamium Park

C AFÉ - RESTAUR ANT - COCK TA IL BAR

DINE IN STYLE AT ST. VILLA With great attention to detail, dishes bursting with seasonal flavour, relaxed music and an extensive terrace, when you step into this local independent restaurant the unique setting of St. Villa really is unique.

Enjoy 10% Off Our À La Carte Menu*

Marlborough R oad

If you’d like to make a reservation find us online via stvilla.co.uk, call 01727 807 222 or visit us today at 2 Marlborough Road, St Albans, AL1 3XQ

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DINNERS CHOICE AWARDS 2017

*This offer can not be used in conjunction with any other offer. To redeem the discount present this ad to a member of the St. Villa team at the time of dining. Offer can be redeemed Mon - Thurs excluding bank holidays.

St Albans 4 Chequer Street, St Albans Hertfordshire AL1 3XZ St Albans 01727 861166

4 Chequer Street, St Albans Hertfordshire AL1 3XZ 01727 861166

Harpenden 6a Leyton Road, Harpenden Hertfordshire AL5 2TL Harpenden 01582 768666

6a Leyton Road, Harpenden Hertfordshire AL5 2TL 01582 768666

Marshalswick 61 The Quadrant Marshalswick, St Albans Marshalswick Hertfordshire AL4 9RF 61 The Quadrant 01727 852295

Marshalswick, St Albans Hertfordshire AL4 9RF

Wheathampstead 4 High Street Wheathampstead Wheathampstead Hertfordshire AL4 8AA 4 High Street 01582 833444

Wheathampstead Hertfordshire AL4 8AA