Intercounty - Sales Campaign Brief - A sign for the times

Sales Campaign Brief

For Launch w/c : 18th September 2023

Headline: A sign for the times.

Target audience: Residential sellers

Website URL: intercounty.co.uk/sign

Time limit/end date: No specific date

Assets created:

• Window cards

• Canvassing card

• Solus email

• Email newsletter

• Brand website banners

• Campaign landing page

• Blog article

• Rightmove banners

A4 Portrait & A3 Landscape

Bulk drop (Invitation artwork)

A5 – order via PremCom

Link to blog article

Desktop/Mobile

SEO optimised

Local Home Page

• Social media Static image / Animated Reel

• Email signature banner

The campaign’s visual concept centres on an angular graphic of a branded SOLD board, the unusual perspective adding depth and interest to the visual aesthetic. The brand is depicted in its real-world setting – with the SOLD message conveying success in marketing and selling property.

The headline “A sign for the times.” uses wordplay to link the estate agent “sign” visual with the challenging state of the UK property market, inferring that choosing an experienced agent will ensure success, even in difficult market conditions.

It is intended to start conversations, allowing agents to discuss key features including:

• Database of buyers

• Market knowledge and effective marketing

• Managing the entire process

• Transparency and communication

• No sale, no fee

• Track record & Google reviews

• Expertise in both sales and letting

• Access to additional services

Campaign Overview Activity Timeline

Action points

The central marketing team will look after much of the campaign, but there are some actions required to ensure that the campaign has the maximum impact. These are outlined below: