Sales Campaign Brief
For Launch w/c : 18th September 2023
Headline: A sign for the times.
Target audience: Residential sellers
Website URL: lawlors.co.uk/sign
Time limit/end date: No specific date
Assets created:
• Window card A4 Portrait & A3 Landscape
• Canvassing card A5 for printing locally
• Solus email Link to blog article
• Email newsletter Link to blog article
• Brand website banners Desktop/Mobile
• Campaign landing page Desktop/Mobile
• Blog article SEO optimised
• Rightmove banners Featured Agent
• Social media Static image / Animated Reel
• Email signature banner
The campaign’s visual concept centres on an angular graphic of a branded SOLD board, the unusual perspective adding depth and interest to the visual aesthetic. The brand is depicted in its real-world setting
with the SOLD message conveying success in marketing and selling property.
The headline “A sign for the times.” uses wordplay to link the estate agent “sign” visual with the challenging state of the UK property market, inferring that choosing an experienced agent will ensure success, even in difficult market conditions.
It is intended to start conversations, allowing agents to discuss key features including:
• Database of buyers
• Market knowledge and effective marketing
• Managing the entire process
• Transparency and communication
• No sale, no fee
• Track record & Google reviews
• Expertise in both sales and letting
• Access to additional services
