Thomas Morris Q1 2024 Awards Campaign Brief

Sales Campaign Brief For Launch w/c : 1st January 2024 Headline: Why not choose the BEST? Target audience: Residential sellers Website URL: thomasmorris.co.uk/moving Time limit/end date: No specific date

Campaign Overview The campaign’s visual focus is a the BEST EA award Gold Winner medal on a grey podium, with a lens flare reinforcing the prestige of the title.

The headline “When you’re choosing an agent… why not choose the BEST?” challenges anyone who is thinking about move in the next 12 months as to why they would settle for anything less, at the same time placing Thomas Morris’s award wiinning status front and centre in their mind.

The campaign’s objective is to drive valuation requests to the website, via phone and in branch.

Assets created • Window card • Canvassing card • • • • • • •

A4 Portrait & A3 Landscape Bulk drop (Invitation artwork)

Canvassing card Solus email Rightmove Microsite Campaign landing page Blog post Social media Email signature banner

For local distribution (order via PremCom) Link to valuation request / Blog Banners x 2 Desktop/Mobile Supplied by Thomas Morris – already live Static image & post text

Activity Timeline January Channel / Activity Canvassing card (Print on demand) Window Cards Email signature banner Email (solus) Facebook posts

1st

8th

15th Printing & distribution as required per branch.

22nd

29th

Action points The central marketing team will look after much of the campaign, but there are some actions required to ensure that the campaign has the maximum impact. These are outlined below:

Central Marketing Team •

Canvassing cards (Bulk drop) – booked in for January

•

Email – valuation emails to send start and mid January

•

Campaign landing page added to website

•

Social media posts scheduled

Actions required by Thomas Morris.

•

Window cards

- please print and display in all branch windows from Jan 1st

•

Canvassing card

- order via PremCom and distribute as required

•

Rightmove banners

- Contact Rightmove with updated artwork

•

Valuation Email

- Header image supplied

•

Email signature banner

- Contact Genmar with updated email signature banner

Window Cards A4 Portrait

A3 Landscape

Canvassing Cards A5 Canvassing Card (Bulk drop – Invitation artwork)

Canvassing Cards A5 Canvassing Card (order via PremCom)

Click to order via PremCom

Social & Email assets Social post image & text

Thinking of moving in 2024? Thomas Morris have been trusted to successfully sell homes across Cambridgeshire, Bedfordshire and Hertfordshire for over 30 years. We can help you get the best price for your property and find somewhere splendid for your next move. Visit www.thomasmorris.co.uk/moving to request your FREE expert valuation today.

Email signature banner

Email header

Rightmove Microsite Page preview with 2 banners in situ

Contacts If you have any questions about this campaign please contact: Artwork / Branding Thom Craigen LSLi Brand Manager Thom.Craigen@lslps.co.uk 07817 820436 Web / Email Helen Williamson LSLi Digital Marketing Manager Helen.Williamson@lslps.co.uk 07812 623605