DISCOVER AN EXTRAORDINARY A N D U N I Q U E M A R K E T I N G S T R AT E G Y
P R E PA R E D E S P E C I A L LY F O R T H E H A U E R FA M I LY
MEET
D AV I D VA N D E P U T T E My wife, Betty, and I visited the Upstate South Carolina area in 2007, and immediately fell in love with the pristine water of the lakes, the gorgeous mountain views, the natural beauty of land virtually untouched by humans, the four distinct seasons, and the kindness of the people we met. We bought a home site that year, and visited several times in 2008 and 2009. On our week-long and weekend visits, we quickly realized how special this area really is. My wife made the comment that once we were living here it would be like we were always on vacation.
DAVID VANDEPUTTE DRIVEN TO BE THE BEST NOT THE BIGGEST
When I am not helping my clients find their ideal home or home site, you’ll probably find me enjoying all the outdoor activities that the area offers, including golf, tennis, hiking with our dogs, and spending time on the lakes. I like to start my day working out at the exercise club because I find it invigorating–however, those who know me well will tell you it is because of my enjoyment of food and spirits. My goal as a Realtor is to serve sellers, buyers, and investors who are considering the Lake Keowee area. My commitment is to serve my clients with honesty, integrity, and unwavering representation. I strive to have lifelong relationships with my clients, and to be a constant resource for years after our initial transaction. My philosophy is straightforward–to treat others as want to be treated, and to focus on what is best for them. I am driven to be the best, not the biggest! I appreciate that you have taken time to understand what motivates me to live and work in the lake area. I hope to have the opportunity to put my knowledge and the expertise of the team to work for you and your family.
8 6 4 - 50 8 -17 17 DAVID@JHR-SOTHEBYSREALTY.COM
S o t h e b y ’s I n t e r n a t i o n a l R e a l t y
®
An Iconic Brand The prestige of the Sotheby’s brand is unparalleled. The acclaimed auction house, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955. Sotheby’s International Realty inherited the iconic brand name and built on its legacy by delivering unrivaled real estate services. Our sterling reputation gives our listings the best-in-class exposure they deserve and it assures buyers and sellers of experts they can trust no matter where they are in the world. INSIGHT: The Sotheby’s name speaks to the integrity, authenticity, and heritage of a remarkable brand. In fact, affluent consumers rank Sotheby’s International Realty among the most desirable global brands. Our name delivers intangible emotional appeal that benefits sellers around the world. Global Connections and Referrals Sotheby’s International Realty is the only truly global real estate brand, with a network of residential brokerage companies in more than 75 countries and territories. Through our personal relationships, our sellers reach a highly qualified global clientele. INSIGHT: The Sotheby’s International Realty® brand’s worldwide offices generate sales traffic for one another. Additionally, our broker-to-broker referral network augments the deep personal networks of our sales associates. Sellers benefit from the added opportunities to find buyers through the referral network as well as through Sotheby’s auction clientele. Brand Events Our brand events provide unparalleled global exposure and networking with the world’s most-sought-after real estate and luxury enthusiasts. Through immersive, one-of-a-kind experiences, our network delivers exclusive property promotion opportunities. We also partner with the acclaimed Sotheby’s auction house to build high-profile sponsorships, engaging prospective sellers and buyers and showcasing the most inspiring properties in the world.
INSIGHT: These exclusive events promote our brand to luxury consumers worldwide. By sponsoring or participating in one of these events, you have an opportunity to network with Sotheby’s International Realty® affiliates from around the world and to showcase listings to the most affluent clientele. Auction Collaboration The properties represented by our network are exclusively promoted to the affluent clients of Sotheby’s auction house through client events, signature publications, digital newsletters, and on sothebys.com. INSIGHT: Our alliance with Sotheby’s auction house extends to a shared client base of high-net-worth individuals. The Sotheby’s International Realty® brand has a physical presence at Sotheby’s headquarters in New York and an Auction Relations Manager to help facilitate Realty-to-Auction referrals and vice versa. In addition, complimentary behind-the-scenes tours of Sotheby’s are available for sales associates and clients. Brand Marketing Purveyors of fine art and possessions are equally as passionate about their homes, so we take pride in showcasing our properties with rich photography, ultra high-definition video, and virtual reality tours to help inspire buyers and sellers more than ever. INSIGHT: Branding is the emotional bond we create with our clientele. It is the value we bring and the promise we make that separates us from our perceived competitors. Our marketing strategy focuses on developing and curating quality content across multiple platforms to maintain our global brand recognition and drive highly qualified consumers to sothebysrealty.com. It is an added value other companies simply cannot offer. Social Media We craft exclusive social media content for people passionate about fine living. We have a growing number of more than 850K followers viewing our content on lnstagram, YouTube, Facebook, Pinterest, Linkedln, Twitter, WeChat and our popular RESIDE® Blog. Our award-winning YouTube channel has more video views and subscribers than any other real estate brand. INSIGHT: Social media is about connecting people and cultivating relationships. We use online platforms to promote the brand to our vast community of real estate intenders and influencers around the globe. Social media complements the brand’s overall online marketing strategy, driving consumers to sothebysrealty.com and providing more opportunities for our clients.
OUR MUTUAL OBJECTIVE When I work for you, our mutual objective is to sell your home site FOR THE HIGHEST POSSIBLE PRICE u IN THE SHORTEST AMOUNT OF TIME u WITH THE MOST FAVORABLE TERMS
Marketing for Maximum Exposure
Selling luxury real estate requires a different level of expertise, strategy, and exceptional marketing to the right buyers. I am prepared to lead you through the process of selling your home site. We will work together to meet our mutual objective.
Through our partnership and teamwork, we will: Prepare for maximum exposure upfront.
u
Maximize the exposure of your home site through our extensive network.
u Leverage the attributes of your home site, view, and location.
u
Leverage the brokerage’s reputation and recognition.
u Prepare your home site to be ready for sale.
u
Cooperate and communicate to maintain the perception of your home's value.
u
Promote your home site locally, nationally, and internationally.
u
Maximize your home site’s web exposure.
u
Always prepare your home site to be shown to potential buyers.
u
Discuss and review the market value of your home site.
u
Finalize your sale.
u
The Window of Opportunity
u Highlight your home’s features through professional photography. u Showcase your home site to the market through professional and strategic marketing.
Amount of Interest
The window of opportunity is the period in which your home site will receive the maximum exposure–typically when your home site is new on the market. In order to capitalize on this window, it is crucially important to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.
1
2
3
4
5
Weeks on the Market
6
7
8
9
10
11
12
13
YO U R H O M E S I T E
PRICING STRATEGY The best strategy for pricing your home is to determine its fair market value. The market value of your home is determined by a number of factors: • • • • • •
age location current market conditions consumer confidence general state of the economy competing home sites that are currently on the market We perform a complete and thorough analysis of the current market: 1. Relevant home sites that have recently sold 2. Home site sales that are pending - the home site is under contract and it has yet to close 3. Expired listings are examined - which are home sites that were on the market and they failed to sell. – Attempt to determine why they didn’t sell – Determine if these home sites could be future competition if they come back to the market 4. Current, active on the market home sites - we determine your home site’s strengths, weaknesses and the opportunity with your home site versus the competition
Determining the market value price for your home site is one of the most critical elements in a successful real estate transaction. Correctly pricing your home site means diligently studying the market, keeping you abreast as additional home sites become available, knowing what interested buyers are looking for and what they are willing to pay.
Number of Real Buyers
December 1, 2020 - December 10, 2021
15
1.0
5
14
Pending Sales
12
0.8
9
0.6
December 1, 2020 - December 10, 2021
1
8
8
0.4
6 3
1
2
0
$0$100,000
0 $100,001$125,000
$125,001 $150,000
1 $150,001$175,000
1 $175,,001$200,000
1 $200,001
0.2 0.0
1 $0$100,000
0 $100,001$125,000
0 0 $125,001 $150,001$150,000 $175,000
0 $175,,001$200,000
0 $200,001
Prepared for The Hauers
Prepared for The Hauers
Days on the Market
Sales Price As Percentage of List Price Dec. 1, 2020 - Dec. 10, 2021
December 1, 2020 - December 10, 2021
100
600 500
511
95.3% 82.2%
60
300
8
40
127
200
0
100%
80
400
100
96.4%
92.3%
119 61 $0$100,000
20
111 $100,001$125,000
$125,001 $150,000
Prepared for The Hauers
7 $150,001$175,000
$175,,001$200,000
$200,001
0
1 $0$100,000
0% $100,001$125,000
$125,001 $150,000
Prepared for The Hauers
$150,001$175,000
$175,,001$200,000
$200,001
Current Listings
December 1, 2020 - December 10, 2021
22
15
10
10
5
5
$0$100,000
0 $100,001$125,000
0 $125,001 $150,000
0 $150,001$175,000
1 $175,,001$200,000
1
$200,001
December 1, 2020 - December 10, 2021
25
15
Sold Current List
22
20
5 0
5 $0$100,000
0 0 $100,001$125,000
Months Supply
0 0 $125,001 $150,000
0 0 $150,001$175,000
0 1 $175,,001$200,000
1 $200,001
December 1, 2020 - December 10, 2021
500 60.0
400 300
14
10
200
5
100
0
5
Prepared for The Hauers
Prepared for The Hauers Sold to Current Listings
Expired Current List
22
20
15
0
December 1, 2020 - December 10, 2021
25
25 20
Expired to to Current Listings
5
$0$100,000
0 0 $100,001$125,000
2
0 $125,001 $150,000
Prepared for The Hauers
1 0 $150,001$175,000
1 1 $175,,001$200,000
1 $200,001
0
18.9 12.0 $0$100,000
0 $100,001$125,000
0 $125,001 $150,000
Prepared for The Hauers
0 $150,001$175,000
$175,,001$200,000
1 $200,001
H E A R F R O M D AV I D’S C L I E N T S “David did an outstanding job on the sale of our Lake Keowee home. Smart. Service oriented. Resourceful. Great negotiator. We appreciated working with David from start to finish on our sale. David did an excellent market analysis which helped us effectively and position our home. He brought in a superb stager (and even was hands-on helping us implement her plans). He was on top of showings and is clearly respected by other agents. When we had a prospect, he was instrumental in negotiating and closing the deal. During inspections, he did phenomenal trouble-shooting which headed off some serious headaches. This all led to a smooth closing. The bottom line is that we sold our $2+ million home in less than four months. We can’t thank David enough for the terrific job he did and we highly recommend him.”
charlotte & Bob
“David and the team were beyond awe-
“David and the team are unequaled. From the start with the home stager, to
some! Super professional, easy to work
the photographers, the office staff, advertising partners and various vendors
with and close attention to the smallest
that were used, they all are the best of the best.
details are their trademark. Our home was listed for several years with two
My $3,600,000 home went under contract in 20 days and seamlessly closed
different brokers who produced marginal
30 days later at a discount of only 3%.
showings and no offers. David’s staging, marketing plan and advertising resulted in many viewings and an offer in short order. We can’t recommend him enough!”
lisa & David
I recommend you utilize him in your next real estate transaction.”
-john
DAVID VANDEPUTTE DRIVEN TO BE THE BEST NOT THE BIGGEST
864-508-1717 david@jha-sothebysrealty.com
So t h eby ’s I n ter n a t i o n a l Rea l ty ® i s a regi stered t ra d ema r k l i cen sed to So t h eby ’s I n ter n a t i o n a l Rea l ty Affi l i a tes L LC. Op era ted by So t h eby ’s I n ter n a t i o n a l Rea l ty, I n c