Vol. 20 No. 4
April 2012
Get Smart With Your Marketing Dollars Thursday, April 12, 2012 ● 8:00 – 11:30 a.m. at Hope Lodge
Presented by:
Sponsored by:
For decades, advertising has served a critical purpose in the business world by enabling businesses to effectively compete with one another for the attention of buyers. Whether the goods and services your company provides are a necessity, a luxury or just a bit of whimsy, you can’t rely on a one-time announcement or word-of-mouth chatter to keep a steady stream of customers. Today businesses are faced with stretching their marketing dollars to produce the highest possible return on investment. It is no longer a choice of whether or not to invest in advertising, but how to do so in an industry that is rapidly changing.
The Price Group has more than 40 years of experience in marketing, advertising and public relations and has implemented a 7-step marketing process to help guide your businesses or organization from the most basic marketing concepts to the complex. Participants will learn valuable information about: ● Brand development and research ● Target audience and messaging ● Broadcast and print media ● Emerging media (digital and social media) ● Public relations and community outreach ● Measurement If you want your business to thrive in the current economy and gain a marketing edge against your competition, this is the presentation for you. Chamber members may register for the discounted price of $65/person, groups of 5 or more for $55/person or 10 or more for $45/person. Nonmembers may register for $75/person.
versity, an innovative business seminar series designed to address critical business topics and to offer tools to navigate and thrive in the ever-changing demands of the 21st century workplace, expanding current “essential knowledge”. For more information call (806) 761-7000. Scan this QR code to view the Chamber University teaser video about the upcoming seminar created by the Price Group. Platinum Sponsors:
Click here to register online. This seminar is part of the Chamber UniVolunteers with the Total Resource Campaign (TRC) have raised more than $220,000, and are now at over 73 percent of the final goal of $350,000! Currently, the Chamber has reached the same dollar amount of donations in four weeks as was achieved in eight weeks last year. The Chamber could not have made this progress without the hard work and dedication of their volunteers.
During the TRC, members choose from a “menu” of Chamber programs, products and services in which to invest for the remainder of 2012 and through 2013. Once the member is contacted through the TRC, they will not be contacted for these programs again, which streamlines the process for both the business and the Chamber. The company only has to (See TRC Campaign, Page 4)
iaWellness is a comprehensive corporate wellness solution that targets behavior and lifestyle changes in an effort to control healthcare costs. start your own health reform today!!
call meghan at 765-7265 or visit iawellness.com
A Division of Insurance Asssociates Employee Benefit Company
4902 lakeridge drive
| lubbock, tx 79424 | (p) 806.765.7265 | iawellness.com
Meghan Gandy, M.S., R.D., L.D. director of wellness
Bill Hartsfield president/ceo