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GIVING GUIDE
G
enerosity comes in many forms, but almost always involves a gift. It’s not just any gift, but something that has value. That “something” could be your time, your talents, your presence or even your attention. And when you give it, you do so expecting nothing in return. Across the South Plains, that kind of unconditional generosity is more than an occasional character trait. It’s part of the fabric of West Texas. It’s what connects and strengthens
this community. When we see a need, we try to meet it. We take care of each other. We give. As the holidays approach, that generous spirit takes center stage in Lubbock. This issue’s Giving Guide highlights a few of the local nonprofit organizations that are dedicated to improving the quality of life for people living here. As you consider a recipient for your end-of-year giving or a place to donate your time and attention, look no further: They’re waiting for you to give.