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SHOPPING AT HOME FOR THE HOLIDAYS
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Contents
NOVEMBER 2020
On the Cover
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SUPPORT LOCAL
Shopping at home for the holidays PROVIDED PHOTOS
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Features
HOLLYWOOD HANK
How Lubbock played a part in making a West Texas ranch dog a worldwide star
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Sections
COOKING LESSONS
12 roasty, toasty and spicy ways to use pumpkin seeds
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31 EAT DRINK
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Lubbock Magazine • thelubbockmagazine.com • NOVEMBER 2020
CONTRIBUTORS............................4 EAT DRINK...................................31 CALENDAR OF EVENTS...............30 YESTERYEAR..............................36
From T H E Editor
Regional Director of Specialty Products/Editor Michele McAffrey 806.345.3256 mmcaffrey@lubbockonline.com Regional Designer Kayla Morris Contributing Writers Jonathan Baker Jason Boyett GM/Advertising Director Shoni Wiseman Advertising Sales Manager Robin Morse Multimedia Sales Representatives Larry Guerra Irene Lance Craig Martin Newsstand Sales Kevin Woelfel
l Brand Logos
Subscriptions Victor Uriegas
To advertise in Lubbock Magazine or on thelubbockmagazine.com, contact Shoni Wiseman at 766.8631.
Regional Executive Editor Jill Nevels-Haun Regional Distribution Director David Morel Regional Accounting Manager Sheryl Rycerz 710 Avenue J, Lubbock, TX 79401 806.762.8844 • thelubbockmagazine.com Lubbock Magazine is a monthly publication of AJ Media. All rights reserved. No part of this publication may be reproduced in any form without prior written consent.
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Lubbock Magazine • thelubbockmagazine.com • NOVEMBER 2020
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t’s hard to believe that it’s already time to publish our November issue. After spending the past 7 months working from home and practicing social distancing, it’s unreal to imagine the beginning of the winter season. Working from home has isolated me more than usual. We’ve pivoted to meet the challenges to our industry, which have continued over these past months, and include changing how we gather content, making sure that content is relevant (we’ve changed our editorial plan again and again), and designing the whole magazine in a much more solitary fashion. It’s something I’ve grown accustomed to doing, although it’s certainly not my favorite. When it came time to contact the owners of our favorite local boutiques for our cover story this month, I realized how much I have missed connecting with other local creatives. Their positivity and energetic approach to their businesses is contagious. Collaborating with others is one of my favorite things, sharing ideas and energy. Gosh, I’ve missed it. Many of the businesses we feature this month have partnered with us in one way or another, whether that’s through their advertising dollars or creating features together. They were all good enough to share photos of their spaces with us this month, and for that, we’re so grateful. We hope that you’ll think of all the small businesses that have struggled to stay afloat through COVID as you tackle your holiday gift-buying. Our support this season is particularly vital. In hopes of a Happy Thanksgiving, a safe holiday season, and good health,
Michele McAffrey | Editor
Contributors
JONATHAN BAKER Writer
Jonathan’s copywriting has appeared in Esquire, Men’s Journal, and Popular Mechanics. In his spare time, he writes crime novels.
JASON BOYETT Writer
Jason has written more than a dozen books and is the host and creator of “Hey Amarillo,” an interview podcast. Visit heyamarillo.com and jasonboyett.com.
NOVEMBER 2020 • thelubbockmagazine.com • Lubbock Magazine
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presented by
n We have created content that allows visitors to experience this event through a series of videos and photos on the lubbockstudiotour.org website. We will enhance the event by providing social media posts on Facebook & Instagram (@lubbockarts) every 15 minutes throughout Studio Tour weekend, 11/14-15/2020. n The event will be FREE and open to the public who are invited to go online and view works of art. n Art may be purchased directly from the artist whose contact information will be included on the lubbockstudiotour.org website. n We are excited to announce that we will highlight each participating artist in their own creative space. You can look forward to visiting 19 artists and 19 studios!
A project of the LUBBOCK ARTS ALLIANCE 806. 744. 2787 presents the
Lubbock
Arts
COVER STORY
Support
Local
Shopping at home for the holidays
By Jonathan Baker
T
he holidays are just around the corner – and that means we’ve all got some shopping to do. Things have been difficult this year, no question, but we’re a resilient city and we know how to get through this – by supporting local. Whether you’re ordering online or by phone and picking up your purchase, or donning a mask and paying a visit in person, you’ll find a welcome environment in these South Plains shops. Amid uncertain times, it’s more important than ever to show our gratitude for the businesses that make our city so special.
PROVIDED PHOTOS
NOVEMBER 2020 • thelubbockmagazine.com • Lubbock Magazine
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Men Malouf’s
For generations, Malouf’s has been synonymous with style and grace on the South Plains. The elegant store has brought a world-class sense of panache to Lubbock. Founded nearly 75 years ago by legendary clothier John Malouf and now run by John’s son, Michael, the store has maintained a loyal following amid the ebbs and flows of a turbulent industry by staying true to the needs of their customers before all other concerns. 8201 Quaker Ave., 794.9500, maloufs.com
Mountain Hideaway Outdoor Outfitters
Mountain Hideaway is dedicated to offering a “backcountry vibe” in the middle of the flattest part of Texas – no easy task. The store specializes in gear and clothing for backpacking, camping, mountaineering, climbing, and adventure travel, as well as handy stuff for everyday life. Kyle and Misti (along with their famously friendly staff) will bend over backwards to get what you need for your next adventure – which is a passion, as they’re all explorers and adventurers themselves. Perhaps best of all in the days of COVID, they have a thriving online operation that’s easy to navigate. 4816 50th St., 797.1064, themountainhideaway.com
Outdoorsman
This small, family-owned operation has had an outsized impact on the adventurers and explorers of the South Plains. Founded nearly a half century ago by Davy and Sara Mitchell (who still own the shop), Outdoorsman has weathered every trend and fad in the adventure retail game. As a result, they know what works. No matter your age or fitness level, the “personal touch” provided by the Outdoorsman’s staff will have you traipsing into the wild in no time. 6602 Slide Road, Suite 3, 794.6666, outdoorsmanlbk.com
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Signature Stag
Originally founded in Midland, Signature Stag has found a welcome home in Lubbock due to the staff’s innate sense of what South Plains gentlemen want in a wardrobe. Signature Stag offers a variety of clothing, accessories and grooming products for the stylish plainsman, including designer suits, trousers, premium denim, undergarments and casual apparel. In less COVID-dominated times, the shop has even been known to offer a cold beer and a relaxing place to watch the Tech game. 7320 Milwaukee Ave., Suite 700, 993.0084, shop.signaturestag.com
Women Chrome
The South Plains’ “retail diamond in the rough,” Chrome was created nearly 20 years ago by savvy retailer Stephen Spiegelberg. This hip Slide Road boutique combines the cool vibes of the West Coast with the West Texas frontier spirit, dubbing the amalgam “TexCoast Style.” Covering an impressive 6,000 square feet of floor space, Chrome is committed to promoting learning and organic discovery of the best in apparel, accessories, beauty, wellness and home decor – all presented in a clean, white, modern space. Spiegelberg and his team see Chrome as a blank canvas, with the products inside providing the art. 6701 Slide Road, 687.8953, shopchrome.com
J. Hoffman’s
Serving the South Plains for the past 47 years, this family-owned boutique has long been Lubbock’s go-to for on-trend, designer clothing, footwear and accessories for women. Whether you’re hunting for Kendra Scott jewelry, B’s Knees candles, or fashion-forward fall styles, the Hoff has what you need. And for those worrying about COVID, the shop is limiting capacity and requiring social distancing, and offers curbside pick-up. 4918 50th St., 795.8290, jhoffmans.com
Piper
Now approaching a decade in business, Piper’s focus on young women’s fashion provides Lubbock with an eclectic mix of styles that runs the gamut from independent, to classic to offbeat. The staff at Piper prides itself on “embracing every woman to make them feel beautiful.” And the best part? Nothing at Piper ever costs more than $50. It’s a college student’s dream. 5604 Slide Road, Suite 700, 687.1020, piperlubbock.com
NOVEMBER 2020 • thelubbockmagazine.com • Lubbock Magazine
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Women Stock Style Shop
Located in the Village Shopping Center, Stock Style Shop serves up next-level styles at affordable prices. With a remarkable variety of offerings, Stock is a great option for busy clients, with choices ranging from activewear to dresses, coats to rompers, sweaters to undergarments and sleepwear – not to mention shoes, drinkware, bags and accessories, and beauty and wellness products. And on top of all that, they offer a top-notch monogramming service. 4414 82nd St., Suite 117, 368.5098, stockstyleshop.com PHOTO BY LAUREN CLARK PHOTOGRAPHY
Vibeage Boutiquee
Boasting a constantly evolving array of trendy tops, perfectly shaped jeans, athleisure, and striking outerwear and sweaters, Vibeage’s customers profess a strong loyalty to this Southwest Lubbock shop. Vibeage also offers a thriving online operation, ideal for COVID shopping, where the team adds new styles that will “make you fall in love with fashion again.” 10305 Quaker Ave., Suite 1100, 368.7074, vibeage.com
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Children Bliss Baby
The dedicated folks at this 50th Street boutique understand that a child’s first years “are the most memorable and treasured years for parents.” To make those years count, they do the hard work for you, offering chic and savvy outfits for your little ones so they’re always photo-ready. Expectant mothers will find the shop full of keepsakes, and new moms will discover a helpful team of trusted consultants and confidantes. 3806 50th St., Suite 114, 702.8957, loveblissbaby.com
Green Dazzle Baby
Every year we grow more aware of how the chemicals that surround us in the modern world are harming us in unseen ways. Since 2012, Green Dazzle has been going the extra mile for Lubbock’s moms, offering all natural and organic products that will ensure the safety of your family’s new addition. The shop offers the softest all-natural baby and toddler clothing, as well as essentials like cloth diapering, blankets, and playtime and mealtime accessories. Arlene, Javier and Zachary Orozco believe that “a natural lifestyle will help to promote a healthier beginning for our children as well as a brighter future for generations to come.” 8004 Quaker Ave., 791.2229, greendazzlebaby.com
My Cup of Tea Baby
Calling itself “a magical land for both you and baby,” My Cup of Tea offers a host of essentials for babies, toddlers and new moms, including fun preemie, newborn and toddler clothing, accessories like blankets and diaper bags, and all the essentials you’ll ever need – including car seats, sleep sacks and high chairs. The shop also stocks clever and unexpected books, bath toys and nursery bedding. 2713 26th St., 745.9253, mycupofteababy.com
NOVEMBER 2020 • thelubbockmagazine.com • Lubbock Magazine
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Home Coyote Candle Co.
This beloved local shop offers so much more than candles. In fact, if you’re looking to decorate your home with elegance and refinement, we’d be hard-pressed to think of a better place to start. Specializing in everything from furniture to quirky and unexpected lamps to stately vases and ornate accessories, Coyote Candle is guaranteed to surprise and delight. And the extensive collection of outdoor pots and decor is mind-boggling. 14012 Slide Road, 798.9677
Dayspring Designs
Ever since she was a child, Dayspring owner Carol Gary has “loved decorating rooms and setting pretty tables.” With this toney southwest Lubbock shop, Gary has certainly found her calling. Dayspring specializes in unique home decor and affordable home furnishings that will make your house feel like home. Carol and her staff also offer an intuitive home-decorating service, as well as some of the sharpest faux floral design services in West Texas. 5181 69th St., 785.4909, dayspring.design
Design Today, Inc.
Design Today has been at the top of the interior design game in Lubbock for more than 65 years. This legendary design studio has outfitted homes from Lubbock to Boston, with an uncompromising eye toward elegance and artistry. Design Today’s shop offers an eclectic mix of antiques, gifts and art, from custom-designed furniture to surprises for the man, woman or child in your life. 2313 34th St., 795.6384, designtodaylubbock.com
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Embellish Decor
With brand-name furniture and home decor ranging from simple to sumptuous, this popular shop offers everything from fine dishware (including Mackenzie-Childs) and bar accessories to elegant custom sofas and chairs. The staff at Embellish loves working with clients to locate the ideal piece of furniture and accessories to complete a space. 5217 82nd St., Suite 121, 698.6113
Hulla B’Lu
Offering a diverse and whimsical mixture of unique apparel, home accents and gifts from painstakingly selected lines and collections, Hulla B’Lu ensures that “there’s a story behind every item” in its wide-ranging shop. 5103 98th St., Suite 100, 722.2495, hullablu.com
Odds & Ends Jux.Ta.Posh
Old collides with new at Jux.Ta.Posh – and the result is an invigorating blend of uniqueness and personality. Or, as the staff likes to put it, the shop offers the “unexpected combination of salvage and style.” With a surprising layout that reveals everything from quirky botanicals and plush bedding to rough-hewn cutting boards and unpredictable (and stunning) dishware, there’s something for every discerning eye at this Depot District standby. 1701 Buddy Holly Ave., 407.4122, juxtaposhlbk.com
Located in the Hub shopping center, this mother-daughter operation is all about shopping small. That means Odds & Ends purchases their wares, whenever possible, from smaller merchants – and the result is a delightfully varied mixture of gifts and home goods handmade in the U.S. Let the friendly staff help you design your next space, as they’re “all about helping you create your happy place.” 7604 Milwaukee Ave., Suite 1000, 445.6846, oddsandendslbk.com
NOVEMBER 2020 • thelubbockmagazine.com • Lubbock Magazine
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Gifts Barque
With a focus on gifts and paper goods for any occasion, Barque is one of Lubbock’s most unique boutiques. Whether you’re searching for premium bath lines, a stationery gift for a favorite teacher, or a book for your little one, you never know what you’ll find at this Lakeridge Commons shop. Our favorite part: a nifty selection of Lubbock-themed wares, including mugs, flour sack towels, and bracelets featuring the map coordinates of the Hub City. 4505 98th St. 785.1195, barquegifts.com
Katy & Co.
This Milwaukee Avenue shop offers great gifts for just about anyone you can think of, from husbands and wives to grandparents or infants. We’re fans of their embroidered weekender bags, as well as their “Dot and Dash” Texas Tech-themed Morse-code jewelry. The offerings for kids and babies are also particularly on point. 6616 Milwaukee Ave., Suite 700, 993.0030, katyandcogifts.com
Hollyhocks
This family-owned shop provides an eclectic mix of unique and practical decor and gifts from a host of popular vendors, including Naot, Vionic, Pine Cone Hill, Tyler Candles, Jellycat, and Lady Primrose. The shop is also Lubbock’s exclusive retailer of the Lynn Haney Collection. Especially popular is the bridal registry, for the bride-to-be who wants to shop small and local. 3521 34th St., 780.8787, hollyhocksgifts.com
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Luggage Shop of Lubbock
Travel hasn’t been a possibility during the pandemic – but that makes this the ideal time to think of this locally owned shop as a gift store option. With the holidays approaching, the shop’s helpful staff can help you locate the perfect gift for anyone in your life – with options ranging from elegant leather goods to fun games for the family to must-have stocking stuffers like key chains, chargers and phone and tablet accessories. 4505 98th St., Suite 110, 794.7711, luggageshopoflubbock.com
Max & Company The staff at this unique shop offers Come Paint with Me workshops, custom painted furniture, home decor, candles and more. Create your own yard art or Mackenzie-Childs inspired accessory, including whimsical seasonal items. 3806 50th St., 787.6301
Otto’s Granary
Otto’s is a sweets-lover’s paradise – an intoxicating mix of sugar and history. The shop itself has been open since 1981, and it has resided at its present location for 17 years. The selection at Otto’s is simply staggering, with fine chocolate offerings from legendary chocolatiers like Godiva and Neuhaus, as well as more than 100 flavors of Jelly Bellies. Otto’s carries brand-name gifts for the movie buff and delicate Christmas accents to add to your collection. Through the end of the year, Otto’s Granary will continue to offer curbside service only, so call or shop online for pickup or have your gift shipped anywhere in the U.S. 4119 Marsha Sharp Freeway, 797.1728, ottosgranary.com
NOVEMBER 2020 • thelubbockmagazine.com • Lubbock Magazine
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Etc. The Matador
The “official game day retailer of Texas Tech Athletics,” The Matador is a regular presence at pretty much any Tech sporting event. Its custom creations include everything a Tech fan could desire. The 98th Street location will relocate to new digs at The Shops at Reserve this fall. 2424 Broadway St.; 103rd and Quaker Ave., 368.9030, shopthematador.com
Red Raider Outfitter
For 45 years, Tech student-operated Red Raider Outfitter has been the “fan’s favorite” outlet for Techrelated gear. These days, it also offers Tech-themed face masks, as well as a host of Pat Mahomes-related sportswear and military appreciation shirts, hats and hoodies. Fully staffed by Tech students and owned by Tech grads, this shop will help your Wreck ’Em through the pandemic and beyond. 2416 Broadway St., 762.0722/6816 Slide Road, Suite 13, 771.1070/ 6002 Slide Road, P30, 771.2244/413 University Ave. Suite 100, 771.9357, redraideroutfitter.com
Whisk’d
This unique kitchen store offers an extensive and ever-expanding selection of cookware and cooking supplies, in a friendly and offbeat environment. Find the perfect gift for the cooking enthusiast from the large inventory of top-of-the-line kitchen gadgets and selection of textiles, cutlery, cookware and bakeware. 9810 Slide Road, Suite 400, 993.2665, whiskdlubbock.com L
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SPECIAL ADVERTISING SECTION
y e a r- e n d
GIVING GUIDE
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n our annual Year-End Giving Guide, we feature local nonprofits and their important work. As you plan your end-of-year giving, even more important this year due to the effects of COVID, consider giving financially or safely volunteering your time in the months to come.
YEAR-END GIVING GUIDE • SPECIAL ADVERTISING SECTION
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y e a r- e n d GIVING GUIDE
Lubbock Meals on Wheels
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How to Help • To donate or volunteer, visit lubbockmealsonwheels.org.
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YEAR-END GIVING GUIDE • SPECIAL ADVERTISING SECTION
Year established: 1971 (Celebrating 50 years next year!) History: Lubbock Meals on Wheels began in 1971 with a small group of caring board members, staff, and volunteers. Service began with the delivery of meals to 29 recipients, Monday through Friday. Currently, we have more programs and services, including County Frozen Meals, Emergency Meals, Pet Food Program, Senior Food Boxes, Weekend Meal Program, and the Holiday Frozen Meal Program. Today, with the help of more than 1,650 volunteers, Lubbock Meals on Wheels, Inc. serves more than 840 meals each day and more than 325 meals each weekend in our community and recently expanded services to Wolfforth. Lubbock Meals on Wheels, Inc. is a private, nonprofit agency that does not receive any government funds and is not a United Way agency. We rely solely on contributions from the community to fund our programs. Mission: Respecting the dignity of every human being, no matter their need or physical condition, Lubbock Meals on Wheels will provide nutritious home-delivered meals to those who are homebound, elderly, or disabled. We shall seek to break the social isolation experienced by the homebound, by providing warm, caring, friendly contact through our volunteers. Programs and services: Lubbock Meals on Wheels prepares and delivers hot, nutritious meals to those who are homebound, elderly, or disabled. Special benefits as available include, fresh flowers, birthday cakes, handmade cards, reading materials, weekend meals, holiday gifts, emergency meals, and pet food. Areas served: Lubbock and Wolfforth Notable milestones: Our 50th anniversary will be April 2021.We currently serve 890 clients, 66 Lubbock delivery routes, three Wolfforth delivery routes, provide food for more than 400 dogs and cats, and deliver 325 weekend meals. Plans for the future: To continue to recruit more volunteers and increase financial support to meet the growing need for services. Upcoming fundraisers and events: Holiday Extravaganza: Gift baskets, holiday and home decor, wreaths, and much more. Online sale, Nov. 1-5 at communitychristianlubbock .org/events; outdoor sale, Nov. 7, 11a.m.-6 p.m., Community Christian Church, 96th & Indiana Easy as Pie Fundraiser: All Lubbock United Supermarkets locations. $5 donation to receive coupon for a free Mrs. Smith’s pie, Nov. 13-22 Senior Secret Santa: Adopt Lubbock Meals on Wheels’ clients by providing Christmas gifts based on wish list requests; ornaments featuring wishes available through office Nov. 10-Dec. 1 with gift delivery on Dec. 16. Senior Food Box delivery: Dec. 18 Mardi Gras Fundraiser: Civic Center Exhibit Hall, March 2 (This event is pending due to current COVID restrictions.)
2304 34th St. | 806.792.7971 lubbockmealsonwheels.org
y e a r- e n d GIVING GUIDE
Science Spectrum Year established: Opened in 1989. History: In 1987, after seeing a need to further STEM (Science, Technology, Engineering, Math) education and understanding, a local group of citizens established the Science Spectrum as a not-forprofit organization. Opening first as a hands-on science center in a small storefront, the organization moved in fall 1993 to its permanent location on South Loop 289. This expansion gave the organization space for growth as a science museum, adding the giant screen format OMNI Theater. Subsequent additions include the region’s only public aquarium, and a preschool Children’s Museum space. Mission: The Science Spectrum seeks to further public understanding of science and technology in an enlightening manner; to provide for “hands-on” learning experiences; to acquaint young people with careers in STEM related fields; and to improve the quality of life for citizens of all ages through community-wide partnerships. Programs and services: • Year-round children’s and family STEM camps and workshops • Annual public science events and festivals • Traveling STEM programs to schools, libraries, community centers, churches, and after-school programs • Virtual STEM internet TV programs to schools • Annual traveling science and natural history exhibitions • Giant screen OMNI Theater film documentaries • Permanent science exhibits • New FabLab Digital Maker Space (hands-on engineering design and fabrication lab) Areas served: Families and children of all ages and abilities in a radius of 120 miles of Lubbock. Notable milestones: 31 years of service to families, children and educators. Plans for the future: New 5,000-square-foot Science of Sports permanent exhibition gallery; expansion of the Lubbock Children’s Museum; digital projection conversion for OMNI Theater. Current campaigns: Funding for the new Science of Sports exhibition gallery. Upcoming fundraisers and events:Thanksgiving and holiday break science camps; FabLab 101 workshops and design days
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How to Help • • • • •
Donate Become a member Volunteer Become a corporate sponsor Donations and sharing our mission
2579 S. Loop 289, Suite 250 | 745.2525 sciencespectrum.org YEAR-END GIVING GUIDE • SPECIAL ADVERTISING SECTION
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The Louise Hopkins Underwood Center for the Arts (LHUCA) Year established: 1997 History: LHUCA began as the Lubbock Regional Arts Center in 1997, and The City of Lubbock deeded the vacant Fire Department Administration Building to LRAC in 2000. LRAC was renamed the Louise Hopkins Underwood Center for the Arts in honor of our co-founder in 2004. Today, LHUCA is recognized as a driving force behind the downtown revitalization plan using the arts to stimulate economic development. Mission: To cultivate and celebrate all the arts by inspiring creativity and engaging with the community. Programs and services: LHUCA is the organizer of First Friday Art Trail, a community-wide event that brings 3,000-plus visitors each month to the LHUCA campus. Our main building houses four contemporary art galleries that host more than 30 exhibitions annually featuring regional, national, and international artists. Concert, dance, theatrical, literary and film programs are held in our 159-seat Firehouse Theatre. LHUCA’s Clay Studio, the bestequipped community facility in the region, offers weekly classes, visiting artist workshops, specialty kiln firings, and work space for 40-plus studio members. The Graffiti Building is a dedicated education space, hosting youth art camps, Healing Arts programming, and adult classes. The Icehouse, a large multipurpose building, is used by resident organizations and community groups for theater and dance rehearsals and full performances. The LHUCA Plaza with outdoor stage hosts concerts, art markets, and other community events. The center also partners with numerous groups, local nonprofits, and local K-12 programs. Each year, 55,000 people benefit from our programs and services. Areas served: LHUCA is the largest nonprofit arts center in a nearly 350-mile radius. We seek to serve all of Lubbock and its surrounding communities. Notable milestones: This year, we celebrated our 23rd year of bringing quality arts programming to the South Plains and anchoring the arts in downtown Lubbock. Plans for the future: We have two building projects coming to the LHUCA campus in 2021. We will be installing a large-scale mural with a seating area on the north side of the Icehouse, and redeveloping a parking lot on the south side of the LHUCA Warehouses. Current campaigns: “Long Live LHUCA” is a general fundraising campaign to help keep the arts alive in Lubbock. Funds support LHUCA and our myriad of programs. Upcoming fundraisers and events: The LHUCA “Celebrating the Arts” Gala, our largest annual fundraiser, is coming up in April 2021.
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How to Help Become a member or make a sustained donation pledge! Visit www.lhuca.org for more information.
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511 Avenue K | 762.8606 lhuca.org
PROVIDED ARTWORK
FEATURE
Hollywood Hank HOW LUBBOCK PLAYED A PART IN MAKING A WEST TEXAS RANCH DOG A WORLDWIDE STAR With the launch of a major new podcast starring Matthew McConaughey, Hank the Cowdog is gaining an all-new level of fame – and Lubbock’s National Ranching Heritage Center lies at the very heart of the phenomenon. By Jonathan Baker
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f you’ve got kids or grandkids and you live in West Texas, there’s a good chance that Hank the Cowdog is a big part of their lives. After 75 published outings and nearly 10 million books sold, Hank is about as big a star as you can find in the rural South Plains. It’s also likely that you’ve been hearing more about Hank recently; in September, the news broke that Hank would be launching his own podcast, with Matthew McConaughey voicing West Texas’s favorite cowdog. It seemed, to those of us who grew up in West Texas, somehow inevitable that Hank would catch the attention of Hollywood. After all, Hank the Cowdog has been such a vital part of
Texas life for so long, it was only a matter of time before the quality and unique humor of these stories gained an even wider audience. And here in Lubbock, folks couldn’t be more proud. The Hub City has become something of a hub for the Hank industry, with the National Ranching Heritage Center playing a major role in Hank’s recent publicity – including helping to launch and promote a podcast that has attracted some of the brightest talent in Tinseltown. So sit back on the porch and get yourself an iced tea, as the autumn sun sets in the west, and hear a tale of how a canine Head of Ranch Security made his way to Hollywood.
NOVEMBER 2020 • thelubbockmagazine.com • Lubbock Magazine
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PLANS FOR THE NATIONAL RANCHING HERITAGE CENTER’S NEW INTERACTIVE RANCH LIFE LEARNING CENTER WILL INCLUDE INDOOR AND OUTDOOR EXHIBIT AREAS. VISITORS TO THE NRHC WILL LEARN FROM HANK THE COWDOG ALL ABOUT RANCHING LIFE.
A Nutshell History of a Famous Cowdog
A longtime cowhand and ranch manager (albeit an unusual one; he’d also spent a couple of years at Harvard Divinity School), John Erickson began writing about the ranching life long before he struck gold with the first “Hank” book. In the late 1970s, while working on a ranch in Oklahoma, Erickson began writing for ranching and livestock publications, primarily The Cattleman and San Angelo’s Livestock Weekly, as well as Rodeo Sports News and Western Horseman. He soon found that he preferred writing about daily life on the ranch, rather than attempting more lofty subject matter. “I started off trying to be a man of literature,” John says on a crackly, socially-distanced phone call from his ranch in the northern Texas Panhandle, “sending a lot of novels and query letters to New York publishers. And I just didn’t get anywhere with it.” Most of those early articles, as John recalls, involved cattle and horses and coyotes and buzzards. Writing about animals was simply fun, he discovered. And, perhaps most importantly, John began to develop his sense of humor through those early stories – a sense that had been put into a deep slumber during his college and grad-school years. “When you work around animals, you can’t escape having a sense of humor because you get into situations you can’t control. Universities didn’t have much of a sense of humor in the sixties, when I was there. And I don’t know that they do yet. But livestock publications did.” It was in writing about those ranch animals that John received the first idea for what would become a nationwide phenomenon. The first “Hank the Cowdog” outing was a series of 12 short stories he wrote for The Cattleman, stories that were supposed to be about Erickson’s work as a cowboy. “The Cattleman did not publish fiction,” he notes, “but the first Hank story was definitely a fictional short story. It was narrated by a dog. What else can you say? Editors are usually very quick to notice things like that, but the lady didn’t say anything about it. They ran it.” At the time, Erickson didn’t give much thought to the stories. But then he started doing live reading events in Perryton, Booker, Spearman, Liberal, and the Oklahoma Panhandle, events where he was handed a microphone and allowed to read a few stories. Inevitably, the Hank stories would get the biggest response. “I didn’t think it was necessarily the best story of the bunch,” Erickson recalls. “But my audiences would say, ‘You need to do more with that dog.’ If they hadn’t
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told me that, I don’t know that I would’ve had sense enough to take the next step, which was to give Hank a whole book.” By that time, still smarting from the memory of scads of New York rejection slips, Erickson made a decision that would prove remarkably prescient: He didn’t send the manuscript to a publisher. “I didn’t figure I really needed a publisher or an editor or an agent,” he says. “I needed readers, and I thought I could find them pretty close to home.” So, in the spring of 1983, John Erickson launched Maverick Books from his garage – and promptly brought out the first Hank book. “I didn’t think that Hank was going to be a star,” he admits. But that first “Hank” release was so easy to sell that he quickly penned a second book. One surprising aspect of those early releases: Kids weren’t Erickson’s intended audience. “I was not writing for children. I was writing for adults involved in agriculture, and there were never any children in audiences when I went out and did programs.” Soon enough, however, that began to change. Kids started stealing the books from their parents, staying up late reading them, then, eventually, taking their parents’ books to school. Erickson began receiving calls from teachers and librarians, invitations to do programs in local schools. And he found that public schools were a great place to sell books. “It was pleasant work, and I got paid for it,” he remembers. “I kind of specialized in going into schools, usually in rural areas, small schools in the Panhandle, South Plains, Oklahoma, Kansas, Nebraska.” Book by book, school by school, Erickson began to build a loyal audience. Today, he notes with pride, “We’re in the second and third generation of [that audience].” As John’s son, Mark, proudly notes, “[The Texas Panhandle] doesn’t get much attention from the outside world, and as a result I think our geography, our culture and our people are a well-kept secret. The Hank stories are Panhandle stories, written by a Panhandle native about Panhandle people.”
Meant to Be
The funny thing is, Erickson never changed the way he wrote the Hank stories – it was simply that the right audience found Hank. And at some point, though he hadn’t changed his methods, John Erickson became known as an author of children’s books. “I always did the same program, whether I was doing a program for an audience of adults, or an audience of children, or a mixture of the two.”
Since 1983, Erickson’s been applying his rancher’s work ethic to writing about an imaginary ranch dog. Now, almost 40 years after that first release, John has written more than 80 Hank books (75 have been published, with more on the way). Seven days a week, he goes to the writing office on his ranch at 5 a.m. “I go whether I’m working on anything or not. I either write, or I sit there and read, but I’ve got to do something. For 4 or 4 ½ hours, that’s what I do.” Every year during the fall or early winter, Erickson begins to gain the sense that it’s time to start another book, and he will start writing. And later, sometime in the late spring or summer, he’ll start another book. He rarely has any idea of where the story is going to go. He only knows what the first sentence will be – and he has a large cast of characters to play with. “I might begin describing the weather, as it is on that particular day, or something that I see in the trees or the grass, something my dogs have done that’s funny. And one thing just leads to another.” Another vitally important aspect of the Hank empire has been audiobooks. Indeed, the “Hank the Cowdog” series was groundbreaking in this aspect. When Erickson started writing the Hank books, it was unusual for children’s books – or any books, for that matter – to have audio versions. “At the time I started,” John explains, “I was not patterning the books on a literary model. I was imitating the storytelling techniques of an oral tradition, which is natural to the ranching and cowboy community. So they were always meant to be read aloud. When we brought out that first book, I’d never heard of an audiobook. I didn’t know of any author who had recorded his own books, but I wanted to have them in that format.” There were a couple of issues, however. Erickson didn’t know anything about recording, and he couldn’t afford to hire any voice talent. He did, however, know he could do the 14 voices in the first Hank book, so he asked around about recording spaces and found that there was a sound studio in Amarillo. He recorded the first Hank book in December 1982, and he has recorded every single book since then in Amarillo.
Lubbock’s Place in the Hank Story
A couple of decades ago, John Erickson decided to write a series of short books about what he knew about ranching and cowboying – which, as it turned out, was quite a lot. Erickson had devoted his life
to these professions, and he’d learned a great deal along the way. He wanted to pass that knowledge on to young readers in a form that was easy for them to read and also had some humor in it. So he wrote three short books, one about ranching and the livestock business, one about cowboying and horses and roping, and the other about ranch wildlife. However, he didn’t know how to sell those books or get them out into the world. So he put them away and forgot about them. Then, three or four years ago, he came across them again and thought, “Gee, these are good.” As John recalls, he was driving in Lubbock around that time and saw the sign for the National Ranching Heritage Center. “I’d done some programs there,” he says, “but had never really cultivated a lasting relationship with them. I thought I’d just pull in there and see if we had anything in common.” And boy did they ever. “They had just hired a young lady named Julie Hodges as director of education,” remembers John. “They wanted to increase their outreach to young people, because if you don’t pass this knowledge on to young people, then the only people who are going to go to your museum are going to be old – and those folks are not going to be around forever. You’re going to eventually lose your audience. So Julie latched on to that and took it to her boss, and they were very enthusiastic about the books.” Out of that conversation was born a vast ranching education program, run by the NRHC, and based around the character of Hank the Cowdog. Since 2016, the NRHC has published three special edition “Hank the Cowdog” books in their “Ranch Life” series. The books, entitled “Ranching and Livestock,” “Cowboys and Horses,” and “Ranch Wildlife,” provide a wonderful overview of various aspects of ranching. Recently the fourth book was released, “Ranch Weather,” and there’s a fifth book on the horizon. Not only that, but the NRHC has worked with Erickson to develop a school curriculum around the books, based on the TEKS standardized test requirements for science and social studies in the fourth and fifth grade range. And the program has been a hit, beyond even what Erickson and the NRHC staff expected. There are now about 35,000 NRHC “Hank the Cowdog” books in circulation. Today, the Ranching Heritage Center’s Hank curriculum has appeared in more than 100 school districts all over Texas – including major urban school districts, like Austin ISD.
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Beyond that, the Ranching Heritage Center has announced a major new initiative at its sprawling Fourth Street museum: a huge new $10 million interactive “Ranch Life Learning Center” where kids can learn all about life on the ranch – with Hank the Cowdog as host and guide. “[The new center] will tell what ranching is, through the voice of Hank,” says Julie Hodges. Currently, the National Ranching Heritage Center is still in the fundraising period of development – and COVID-19 has put a bit of a pause on the project. The museum doesn’t yet have an official launch date for the Ranch Life Learning Center; “It will all just depend on the fundraising,” says Hodges. “But I can say that we’ve completed the design and development phase.” Eventually, the center will house an indoor and outdoor exhibit that will answer the question “What is a ranch?” by bringing the John Erickson’s Ranch Life Learning Series books to life. Visitors to the NRHC will learn from Hank the Cowdog all about, as Hodges explains, “What a ranch is, what it looks like, how it operates. And it will serve as an orientation to the historic part of our museum.”
Hollywood Comes A-Callin’
The story of how Hank got hooked up with Matthew McConaughey has more to do with John’s son, Mark Erickson, than with John himself. As John put it, “Mark is kind of specialized in working with those people.” John himself admitted his frustration with Tinseltown in the past. “I had my opportunity trying to work with movie people,” he told me. “I never had any success with it. We’ve been trying to get a decent movie made since 1986. I got a call from Disney, and I went out and spent four days with them. That didn’t work out. They wanted all the rights to all of my characters. Then we tried with Nickelodeon, and that didn’t work. We’ve tried working with other groups, tried to start an investment group and do it on our own.” All of that began to change about four years ago, when the Ericksons received a call from director Jeff Nichols – an Austinite, whose films “Mud” (which starred McConaughey), “Loving” and “Midnight Special” had recently garnered major critical acclaim. “I didn’t know who he was,” says John, “but Mark definitely did.” As Mark recalls, “Jeff Nichols and his son had been reading Hank together and he had a vision that he wanted to bring to the series. At the time, we were looking for a way to take Hank into new types of media. I knew Jeff’s movies and had a lot of respect for his work.” Indeed, Mark Erickson was well aware that Nichols was an independently minded director who made his home in Texas, not Hollywood. So John and Mark started talking with Jeff’s people, and they began discussing the possibilities for a movie to be written and directed by Nichols. Soon enough, Nichols had come up with a script based on the 11th Hank book, “Lost in the Dark Enchanted Forest.” Nichols made a trip to California and began shopping the project,
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attracting interest from five studios. But, for one reason or another, the film project never got off the ground. “Maybe his budget was too high,” John conjectures. Or perhaps, John believes, the issue runs deeper than that. “I think the thing that’s haunted us from the very beginning is that these books are regarded as ‘hick literature’ by people who live on the coast. They think these are books read by ignoramuses, that they’re not relevant to the problems that people who live in New York and Los Angeles are thinking about. They’re simple stories, and they involve people who work for a living, live in the country, and are surrounded by livestock. So it’s been hard for us to get a serious hearing from people in the entertainment business.” Regardless, Nichols and his production crew – along with the investor group that had been built up around the project – decided the best next step was to do a podcast that Nichols would write and direct. As Mark remembers, “After talking with Jeff about Hank, it became clear that his vision aligned very closely with ours. Making a narrative, episodic podcast was a way that we could develop Hank independently without getting a studio involved.” Nichols would bring in high-quality professional actors that he has worked with and has a good working relationship with, a podcast that creates the kind of numbers that movie accountants take seriously. “I don’t know a whole lot about that world,” says John. “But it’s hits and likes and the kind of things that happen in social media. That was our strategy. Then also, it might turn out to be a good way to make a living with stories.” And the strategy has paid off. The cast for the podcast is truly stunning, with a host of highly respected actors and up-and-coming actors, including Texan Jesse Plemons, Kirsten Dunst, Leslie Jordan, Joel Edgerton, and Michael Shannon. Since its launch, the podcast has been a major success – and there are still rumblings that it may one day develop into a movie project. From our vantage point, it looks like this humble dog from West Texas will continue his path toward worldwide recognition. Not too bad for the canine Head of Ranch Security at a spread in Ochiltree County, on the High Plains of Texas. L
COOKING LESSONS
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roasty, toasty and spicy ways to use pumpkin seeds
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eftover pumpkin seeds can be used in everything from stuffing to candy to pesto. Simply roasting or toasting these nutritious and delicious seeds brings loads of flavor to holiday dishes. Read on for ways to use roasted or toasted seeds this fall.
By Rachel Forrest More Content Now
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Spice: Use Worcestershire sauce and butter instead of oil to toss before roasting or toasting. Season with cayenne, chili powder, ground cumin, onion powder or curry powder. Sprinkle with finely grated Parmesan. Add a little truffle oil as you roast. In holiday stuffing: Use hulled, raw seeds in stuffing instead of walnuts or pecans. This works especially well in a cornbread stuffing with a hint of poblano chile.
Brittle: Heat oven to 250 degrees; keep an oiled and foil-lined rimmed baking sheet warm in oven. Toast 1 cup hulled, raw seeds (pepitas). Cook 1 cup sugar, 1/2 cup water and a pinch of salt in heavy saucepan, stirring with fork, until melted and golden. Keep cooking by swirling pan until mixture is deeply golden. Stir in seeds and pour quickly onto prepared baking sheet. Spread thin before it hardens. Let cool until completely, and then break brittle into bite-size pieces. Store in airtight container.
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Sauce: In skillet, heat 2 tablespoons oil over medium heat. Add 1 cup shelled pepitas, torn slice of bread, crushed clove of garlic and small chopped onion and cook, stirring, until bread is golden brown. Stir in 2 tablespoons chopped green chiles. Transfer to food processor and blend until smooth. Add 14 ounces chicken broth, 1/2 cup whipping cream and dash of salt and blend again until smooth. Use for pork, pasta, chicken and/or grilled salmon.
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Garnish: Use toasted pepitas as a garnish for pumpkin or squash soup, atop a taco, on beet salad, or sprinkled over chili. As dressing: Use pumpkin seed oil in a vinaigrette with fig vinegar. You can also toss it on potatoes for potato salad, or brush it on meats before roasting. Party mix: Add toasted pumpkin seeds to dried chopped apricots and candied walnuts. And even Chex Mix.
Lubbock Magazine • thelubbockmagazine.com • NOVEMBER 2020
o toast pumpkin seeds, wash the seeds and soak for an hour. Let dry for a day. Toss with a teaspoon of cooking oil. Spread on a cookie sheet and salt to taste. Bake at 300 degrees for 30 minutes, tossing every 5 minutes or so. Let cool. Use in salads or atop ice cream.
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Butter: This is great on crusty Italian bread hot out of the oven, or as a dip. Combine 1/2 cup toasted pumpkin seeds, 1/2 cup chopped fresh cilantro and 2 cloves garlic in blender or food processor and process until combined. Add 1/3 cup softened butter, and salt and freshly ground black pepper to taste. Process until well-combined. Store in refrigerator, but serve at room temperature. Omit garlic and cilantro and add nutmeg to use it on hot gingerbread.
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Poultry coating: Toast 2 cups pumpkin seeds and a touch of ancho chili powder in saute pan with a bit of oil. Crush up the seeds and add 2 teaspoons fresh thyme, and salt and pepper to taste. Dredge chicken breasts in mixture and saute chicken in olive oil until golden brown. Finish cooking in 425-degree oven for 15 to 20 minutes.
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o roast pumpkin seeds, wash and drain the seeds and brush or spray a cookie sheet with olive or coconut oil. Spread seeds on the sheet and coat with more oil. Bake for 8 to 10 minutes at 350 degrees, or until lightly brown. Remove, drain or blot on a paper towel and sprinkle with salt.
Pesto: This sauce can be used to toss in pasta or blended into sour cream or cream cheese for a dip, or it can be used as a flavor-booster in any stew, soup or sauce. It has basil in it as well, but is particularly good with pork, and even for firmer fish like trout or bass. Combine 1/2 cup hulled, roasted pumpkin seeds, 2 tablespoons grated Parmesan and 2 cloves garlic in bowl of food processor fitted with metal blade. Process until seeds are finely ground. Add 1 cup basil, 1/2 cup parsley, 2 tablespoons lemon juice and 2 teaspoons lemon zest. Pulse a few times, then, with food processor running, pour in 1/2 cup olive oil. Continue to process until herbs are chopped and olive oil is just incorporated. Serve immediately, or freeze for up to two months.
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A few more recipe ideas:
High-Test Pumpkin Seeds
1 1/2 cups pumpkin seeds, raw and cleaned 1/2 cup dark rum 1/2 cup bourbon 1 1/2 tablespoons brown sugar 3/4 teaspoon ground cinnamon 1/2 teaspoon ground ginger 1/4 teaspoon ground mace Preheat oven to 275 degrees. Mix pumpkin seeds, dark rum, bourbon and brown sugar in small saucepan set over low heat. Simmer until pumpkin seeds begin to turn gray in the center. Remove saucepan from heat and drain all of the liquid from seeds. In bowl, toss seeds with spices and then spread into single layer on a baking sheet. Bake until crisp, stirring every 10 minutes, about 45 minutes. Let cool completely before serving. Makes about 1 1/2 cups
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Lubbock Magazine • thelubbockmagazine.com • NOVEMBER 2020
Pumpkin Martini 1 teaspoon sugar 1/4 teaspoon pumpkin pie spice Ice cubes 1 tablespoon vodka 1 tablespoon maple syrup 2 teaspoons heavy cream 1 teaspoon canned pure pumpkin puree 1/4 teaspoon vanilla extract Toasted pumpkin seeds, such as High-Test Pumpkin seeds for garnish Mix sugar and half of the pumpkin pie spice on small plate. Dip the rim of chilled martini glass in water, then dip in sugar to coat. Fill martini shaker with ice cubes and add vodka, maple syrup, cream, pumpkin puree, vanilla extract and remaining pumpkin pie spice. Shake vigorously, then strain into prepared glass. Serve. Makes 1 martini
PROVIDED PHOTOS
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Calendar OF EVENTS NOVEMBER 2020
As of press time, our November calendar was up to date. It is subject to change due to COVID-19 restrictions.
BENEFITS & FUNDRAISERS Nov. 4 24th Annual Cornucopia Luncheon 12-1 p.m. Virtual event requires preregistration. volunteerlubbock.org/news
Nov. 5 Bag CF 2020 6 p.m. Funds from handbag bingo will benefit the Cystic Fibrosis Foundation. Ticket required. Sophia’s Place, 7330 19th St., 773.6910
Nov. 7 Walk to End Epilepsy Virtual event requires preregistration, 725.4031
LakeRidge for Lubbock 10 a.m. 18-hole tournament will benefit South Plains Food Bank. LakeRidge Country Club, 8802 Vicksburg Ave., 806.794.444, ext. 5
Nov. 13-14 Voices of East Lubbock 6 p.m. Event will celebrate artists, musicians and writers of east Lubbock. East Lubbock Art House, 405 Martin Luther King Blvd., Suite B
Nov. 6 Cody Canada & The Departed 8 p.m. Cook’s Garage, 11002 Highway 87, 893.2491
Nov. 13 Jesse Day Duo with Nate Feddes 6:30 p.m. Triple J Chophouse-Brewery, 1807 Buddy Holly Ave., 771.6555
Blacktop Mojo 7 p.m. Prima Vista Lubbock, 402 N. I-27, 392.5729
First Sunday Jazz Brunch 11 a.m. La Diosa Cellars, 901 17th St., 744.3600
Nov. 5 Jenni Dale Lord 7 p.m. Courtyard at Cotton Court Hotel & Midnight Shift Bar, 1610 Broadway St., 210.220.3054
Scotty Alexander 11 p.m. The Blue Light Live, 1806 Buddy Holly Ave., 762.1185
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Lubbock Uncorked 2020 1-7 p.m. American Windmill Museum, 1701 Canyon Lake Drive, 747.8724
Burgers, Brews & Car Show 5-10 p.m. Adventure Park, 5110 29th Drive, 793.7275
Nov. 8 Nov. 21 Jesse Day & The Texas Knights 7:30 p.m. The Funky Door Bistro & Wine Room, 6801 Milwaukee Ave., 687.0505
Nov. 27 Kindle Hunt 5-7 p.m. English Newsom Cellars, 408 E. Woodrow Road, 863.2704
Ruffles and Rust Christmas Show 11 a.m.-4 p.m. Lubbock Memorial Civic Center, 1501 Mac Davis Lane, 775.2242
Holiday Harvest Shopping Day 1-4 p.m. FiberMax Center for Discovery, 1211 Canyon Lake Drive, 744.3786
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SPECIAL EVENTS Nov. 1 Dia de los Muertos Cruise 4 p.m. American Windmill Museum, 1701 Canyon Lake Drive, 747.8724
MUSIC Nov. 1
Downtown Sip & Shop 11 a.m.-4 p.m. Local vendors, food trucks, wine and more. Downtown Lubbock, 794.2022
Nov. 6 Holiday Dinner in the Vineyard 7-9 p.m. English Newsom Cellars, 408 E. Woodrow Road, 863.2704
School Day Off 7:30 a.m.-5:30 p.m. Preregistration required. Maxey Community Center, 4020 30th St., 767.3796
Nov. 13-14 Christmas on West 19th 9 a.m. Outdoor event will include vendors, food trucks, live music, canned food drive and more.
Nov. 14 Texas HooptieX Triathlon 9 a.m. Buffalo Springs Lake, 9999 High Meadow Road
Nov. 7 Veteran’s Day Parade 8:30 a.m. Parade will begin at the east parking lot of First Baptist Church at Broadway and end in the Civic Center parking lot. 792.1212
Ruffles and Rust Christmas Show 9 a.m.-4 p.m. Lubbock Memorial Civic Center, 1501 Mac Davis Lane, 775.2242
Lubbock Magazine • thelubbockmagazine.com • NOVEMBER 2020
Nov. 21 Harvest Moon Brunch 10 a.m.-12 p.m. English Newsom Cellars, 408 E. Woodrow Road, 863.2704
Eat Drink
PROVIDED PHOTO
JALAPEÑO AND CHEESE BURGER
FUDDRUCKERS
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he pandemic has taken its toll on the restaurant industry, and the city’s eateries need support more than ever. In the midst of a crisis rumors can grow, even when based on conjecture. Fuddruckers Lubbock wants locals to know it’s still open and operating as usual. This fast-casual chain bills itself as making the “World’s Greatest Hamburger.” Fuddruckers lets diners choose the size of their burger, how they’d like it cooked, and which toppings they’d prefer. During the COVID crisis, Fuddruckers began offering a Fuddruckers at Home burger kit, with everything needed to assemble its delicious burgers off-site. The Lubbock location also offers party rooms, custom catering services and online ordering.
5501 Slide Road 687.3833 fuddruckers.com Open Monday through Thursday, 11 a.m.-8 p.m.; Friday and Saturday, 11 a.m.-9 p.m.; Sunday, 11 a.m.-7 p.m. PRICING GUIDE $ most entrees less than $10 $$ most entrees $11 to $20 $$$ most entrees more than $21
NEW New to Eat Drink UPDATE
Updated entry
THE EAT DRINK RESTAURANT GUIDE IS A READER SERVICE COMPILED BY THE LUBBOCK MAGAZINE EDITORIAL STAFF. THE MAGAZINE DOES NOT ACCEPT ADVERTISING OR OTHER COMPENSATION IN EXCHANGE FOR A LISTING. THE GUIDE IS UPDATED REGULARLY. TO CORRECT A LISTING OR RECOMMEND A RESTAURANT FOR CONSIDERATION, CONTACT THE EDITOR AT MMCAFFREY@LUBBOCKONLINE.COM.
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RESTAURANT GUIDE ABUELO’S Time-tested Abuelo’s has plenty of options to please the entire family. Relax in the hacienda-style dining room with a refreshing margarita. 4401 82nd St., 794.1762, abuelos.com $$ AMIGOS MEXICAN RESTAURANT Stand-outs at this small, casual eatery are the allyou-can-eat menudo and barbacoa burritos. 5001 34th St., 795.9552 $ APPLEBEE’S GRILL + BAR We love 2 for $20 menu at Applebee’s; it’s the perfect way to share. Finish off your meal with a Dessert Shooter, the just-enough dessert for every sweet tooth. 4025 S. Loop 289, 785.4025, applebees.com $$ ARANDAS TAQUERIA Specializing in Jalisco-style Mexican food, Arandas serves breakfast, lunch and dinner from an ample menu. Use the convenient drive-thru for tasty food on the go. 4001 34th St., 687.1939 $ ASPEN CREEK GRILL One of only nine locations nationwide, Aspen Creek’s Amarillo restaurant offers its signature made-from-scratch food in a family-friendly atmosphere. 3012 W. Loop 289, 553.7930, aspencreekgrill.com $$ ATOMIC LOUNGE & PIZZA KITCHEN Atomic specializes in fire roasted pizzas. Feast on favorites like The Roni, extra-large slices of pepperoni atop melted mozzarella and smoky tomato sauce. Atomic’s ovens cook a pizza in 2 ½ minutes so your hunger pangs are quickly satisfied. 2420 Broadway Ave. Suite A, 407.3221 $$ BAKED BLISS Baked Bliss offers a full lunch menu with salads, hot and cold sandwiches, daily specials, burgers and can’t miss dessert specials. 4005 34th St., 784.2004, lubbockbakedbliss.weebly.com $ BANGKOK THAI RESTAURANT This tiny hole-in-the-wall serves fresh Thai entrees and soup bowls. Customer favorites are the beef noodle soup, spicy chicken, and tom kha gai. 4624 34th St., 791.7787 $ BEEF ‘O’ BRADY’S There’s something for every member of the family at Beef’s. Enjoy the game on multiple TVs while you eat. 5510 Fourth St., Suite 280, 792.3337, beefobradys.com/lubbock $ BIERHAUS LUBBOCK This patio bar on Broadway specializes in beer and pub grub. With plentiful outdoor seating on its pet-friendly patio it’s a casual place to enjoy
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good weather with man’s best friend. 2009 Broadway St., 368.8324, bierhauslubbock.com $
hundreds of craft beers certainly impressed us. 2705 26th St., 368.3603/8211 Slide Road, 701.4062, capitalpizzalubbock.com $$
BIGHAM’S SMOKEHOUSE Open for 40 years, Bigham’s serves its West Texasstyle barbecue from two small, straightforward locations. 3312 82nd St., 797.9241/4302 19th St., 793.6880, bighamsbbq.net $
THE CHEESECAKE FACTORY The national chain made its Lubbock debut in late 2018. The bountiful menu is full of a variety of starters, entrees, and sides, but we’re always up for an enormous slice of decadent cheesecake. Why not start with dessert instead? 6014 Slide Road, 785.8636, thecheesecakefactory.com $$
BLUE SKY TEXAS Blue Sky’s burgers and homemade fries are the perfect companions to a Lone Star Beer or an Oreo shake. Be prepared to share the one-size-feeds-a-lot cheese fries. 4416 98th St., 368.7591/ 3216 Fourth St., 368.0750, blueskytexas.com $ BONUS BURGERS This cash-only eatery’s claim to fame is its classic soda fountain shop-style greasy burgers and fries. Save room for a thick and creamy shake. 2312 50th St., 795.7400 $ BURRITO TOWER Housed in a bright gold building, this small Mexican joint serves breakfast starting at 7 a.m. and lunch until 2 p.m. We’re hooked on the migas rancheros and gorditas. 3001 34th St., 791.5813 $ BURKLEE HILL BISTRO & TASTING ROOM Open for lunch and dinner service, the Burklee Hill Bistro serves as the Burklee Hill Vineyards’ Lubbock tasting room while also offering a food menu and event room. Enjoy shareable small plates, hot panini sandwiches, salads, and 10-inch pizzettes. 1109 Broadway St., 993.1195, burkleehillvineyards.com/Lubbock $$ CAFE J Enjoy elegant ambience surrounded by original artwork. Menus change with the seasons and each entree is carefully prepared with a wine pairing in mind. 2605 19th St., 743.5400, cafejlubbock.com $$$ CAGLE STEAKS Step into a true West Texas experience at Cagle Steaks. After walking around the ranch, feast on hand-cut steaks with all the fixings. Save room for fresh cobbler topped with ice cream. 8732 Fourth St., 795.3879, caglesteaks.com $$ CANCUN RESTAURANT & BAR This Lubbock mainstay has stood the test of time because of its reasonable prices, generous portions, customer service, and Happy Hour bargains. 7905 University Ave., 687.9048, cancunlubbock.com $-$$ CAPITAL PIZZA Don’t let Capitol’s nondescript storefront fool you. Quality ingredients, creative specialty pizzas, and
Lubbock Magazine • thelubbockmagazine.com • NOVEMBER 2020
CHIMY’S CERVECERIA If a margarita is in order, this is the spot. Plenty of Tex-Mex staples and margarita flavors and a lively outdoor patio make this a great place to spend an evening. 2417 Broadway St., 763.7369 $ CHIPOTLE MEXICAN GRILL What began as a small gourmet burrito shop in Denver in 1993 has grown into a chain with more than 500 locations. We’re crazy about the bowls – chock full of rice, black beans, corn, and your choice of meat – it’s a fast, filling and delicious lunch or dinner option. 2411 Glenna Goodacre Blvd., 744.4503/2912 W. Loop 289, 784.0083/ 8201 Quaker Ave., Suite 102, 783.0211, chipotle.com $ CHIPS SPORTS BAR The simple menu at Chips contains standard sports bar fare: pub-style appetizers, burgers and sandwiches. Fill up on your favorites while you watch the game or play a game of pool. 5166 69th St., 794.1944, chipssportsbar.com $ CHOPPED & SLICED BBQ Chopped & Sliced has all the bases covered: premium barbecue and all the fixings, friendly service, delicious cobbler, catering and a food truck. We’re big fans. 3501 50th St., Suite 110, 317.1920, choppedandsliced.com $$ CHRISTAKIS BURGERS When you’re craving a burger, this is your spot. A favorite among in-the-know locals, Christakis serves jumbo-sized and regular burgers with a variety of topping combinations. Try the namesake burger with pastrami and cheese for messy but delicious meal. 1111 34th St., 744.6833 $ COCINA DE LA SIRENA Located in the historic Cactus Alley courtyard, La Sirena serves modern Latin American food in a cozy dining room. The menu changes regularly to accommodate local produce, but it’s a delight no matter the season. 2610 Salem Ave., 368.7960, lasirenacocina.com $$$ COOK’S GARAGE Tuck in to Texas-style comfort food surrounded by classic cars and memorabilia. You can’t miss with the wings, burgers or nachos. 11002 Highway 87,
893.2491, cooksgarage.com $$ COPPER CABOOSE RESTAURANT BAR Part entertainment venue, part Tex-Mex restaurant, Copper Caboose is the place to take a group ready for a party. Daily food specials let you save your money for the arcade. 5609 Villa Drive, 744.0183, cabooseonline.com $$ COTTON PATCH CAFE The Cotton Patch is in the home-style comfort food business. Served with southern hospitality, entrees like chicken and dumplings, chicken-fried steak with gravy, and steakhouse burgers make it easy to eat your fill – and then some. 6810 Slide Road, 771.4521, cottonpatch.com $$ CRAWDADDY’S SPORTS GRILL & BAR Cajun favorites, seafood, burgers, and fries round out the menu at Crawdaddy’s. Enjoy a drink from the bar while you dine. 5725 82nd St., 771.4455 $$ CRICKET’S DRAFT HOUSE + GRILL Cricket’s proximity to Tech, plenty of beers on tap, dinner and late-night menus, affordable prices, and pool and gaming tables make it a great handout spot. 2412 Broadway St., 744.4677, cricketsgrill.com $ DOUBLEDAVE’S PIZZAWORKS Feast on the buffet or order a whole pie at DoubleDave’s. Customers love the stromboli and generous portions. 6023 82nd St., Suite 4, 763.3283, doubledaves.com $$ EAST MOON ASIAN BISTRO East Moon specializes in Pan-Asian food, with a focus on Thai dishes, sushi, noodles and curries. Regulars love the affordable lunch specials and quick delivery service. 5028 50th St., 712.8888, lubbockeastmoon. com $
FLIPPERS TAVERN This colorful little hole-in-the-wall specializes in brats with all the fixings. Try the Pile Driver for a cheese and chili fix. 1406 Avenue Q, 701.5130 $ FUDDRUCKERS This fast-casual chain bills itself as making the “world’s greatest hamburger.” Fuddruckers lets diners choose the size of their burger, how they’d like it cooked, and which toppings they’d prefer. 5501 Slide Road, 687.3833, fuddruckers.com $ THE FUNKY DOOR BISTRO & WINE ROOM With everything from mac ‘n cheese to fondue, lobster to steak, and more than 800 wine labels, The Funky Door is a divine place to linger. 6801 Milwaukee Ave., 687.0505, thefunkydoor.com $$-$$$ GARCIA’S MEXICAN RESTAURANT Garcia’s is known for its affordable food and on-point margaritas. Feast on the buffet for weekend brunch. 5604 Slide Road, Suite 100, 792.0097 $ GILBERT’S BAR & GRILL With its Tech-themed dining room and generous patio, Gilbert’s is the perfect place to hang out and enjoy a home-style meal. Enjoy family-style Chinese food on Saturday nights and brunch on Sundays. 2608 Salem Ave., 795.8791, gilbertslubbock.com $$ HARRIGAN’S PRIME GRILL Remember Harrigan’s? Well, the beloved chain is back as Harrigan’s Prime Grill, and locals are thrilled. Open for lunch and dinner, the menu includes plenty of steaks to satisfy beef lovers, along with plenty of options for the entire family. Don’t’ leave without indulging in a Black Magic Cake. 11814 Indiana Ave., 368.8008, harrigans.com $$-$$$
EL CHARRO Open early for breakfast, El Charro serves traditional Tex-Mex favorites like burritos, tacos and enchiladas. Use the drive-thru for a hot breakfast to go. 5011 I-27, 747.5790, elcharrotexas.com $
HEFF’S BURGERS A winner in the Best Burger category of Best of Lubbock since 2010, Heff’s serves nine different fresh, half-pound burgers, and sandwiches, home-style fries, and ice cream. 5727 82nd St., 698.0900/2401 Glenna Goodacre, 589.5555, heffsburgers.net $
EL PHOENIX TAQUERIA El Phoenix specializes in Oaxacan-style cuisine and “Mexican comfort food.” Serving breakfast, lunch, dinner and Sunday brunch, El Phoenix also offers daily specials and Happy Hour. 10007 Slide Road, 993.5011 $
HILL BARBECUE Hill Barbecue originally opened its doors as Embers Barbecue in Levelland. After a move to downtown Lubbock’s Art District, Hill Barbecue serves its craft-smoked meats every Thursday and Saturday, from 11 a.m.
Picoso’s Mexican Kitchen serves great food while also serving their staff and families by re-investing their profits into bettering their lives outside the workplace. Making classes available on parenting, marriage, personal finance and healthy lifestyle has made a huge difference in their lives. Jeremy & Heather Waller want Picoso’s to be a light in a sometimes dark world.
7611 Milwaukee LB-16075310
Sun - Thurs 11AM - 10PM Fri & Sat 11AM - 11PM
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to sellout. Expect a line for this beloved barbecue joint, but it’s worth the wait. 1106 Fifth St., 632.3313, realtexasgrit.com $$ HUB CITY WINGS Offering more than just wings, Hub City also cooks up burgers, hot dogs, chicken strips and more. 1902 34th St., 687.3332, hubcitywingslubbock.com $
pub-themed restaurant. Inventive cuisine and a cozy atmosphere will keep you going back for more. 8004 Indiana Ave., Suite B18, 993.1010, kingstreetpub.com $$
plenty of choices as the menu is lengthy. 2531 82nd St.,784.2008/5702 19th St., 407.5009, marytierralubbock.com $
LA DIOSA CELLARS From the funky decor to the perfectly prepared tapas to the extensive wine list, La Diosa promises a top-notch experience. 901 17th St., 744.3600, ladiosacellars.com $$
MONTELONGO’S MEXICAN RESTAURANT Dine in, takeout, or catering – Montelongo’s has you covered. Locals love the enchiladas and carne asada. 3021 Clovis Road, 762.3068, montelongosrestaurant.com $
LAS BRISAS SOUTHWEST STEAKHOUSE Elegant Southwestern-style fare awaits at Las Brisas. Feast on a 24-ounce bone-in rib-eye paired with the perfect craft cocktail or a selection from the wine list. 4701 112th St., 687.6050, las-brisas.com $$$
ONE GUY FROM ITALY Fresh, hot, cheesy calzones are the star at One Guy, but the pizza, pasta, and garlic bread are also noteworthy. You’ll find traditional Sicilian recipes and great conversation when you dine in. 4320 50th St., 791.1210, oneguyfromitaly.com/ 1101 University Ave., 747.1226 $
LISA WEST’S DOUBLE NICKEL STEAK HOUSE Voted one of the top 10 best steak houses in Texas, the Double Nickel specializes in traditional steakhouse fare. While beef rules the menu, you’ll find plenty of chicken, seafood and salads to delight the pickiest eater. 5405 Slide Road, 792.0055, doublenickelsteakhouse.com $$$
ORLANDO’S ITALIAN RESTAURANT Generous portions of Italian mainstays dominate Orlando’s menu, with a southwestern influence peppered throughout. Customers rave about the potato and green chile soup, burgers, and all-youcan-eat spaghetti and meatballs. 6951 Indiana Ave., 797.8646/2402 Avenue Q, 747.5998, orlandos.com $$
JAZZ, A LOUISIANA KITCHEN A national chain, Jazz serves New Orleans-style classics and features nightly live music. 3703 19th St., 799.2124, jazzkitchen.com $$
LITE BITE MEDITERRANEAN CAFE This simple Mediterranean diner also has a specialty market and deli on site. Customer favorites include the fresh gyros, baklava, and hummus. Order online for quick pickup or delivery. 3624 50th St., 788.0215, litebitemediterraneancafe.com $
THE PECAN GRILL Located inside the Overton Hotel & Conference Center, The Pecan Grill serves upscale breakfast, lunch and dinner. We’re fans of the Texas redfish and NY strip steak. 2322 Mac Davis Lane, 776.7010, overtonhotel.com $$$
JIMENEZ BAKERY & RESTAURANT Jimenez has offered traditional Mexican baked goods to the Lubbock area since 1969. Breakfast items lean toward Texas-style comfort food, while lunch and dinner focus on more traditional items. Don’t leave without trying something from the bakery. 1217 Crickets Ave., 744.2685 $
LONE STAR OYSTER BAR A Lubbock staple for more than 30 years, Lone Star serves shrimp and oysters, and burgers and bar food. Listen to live music on the patio or watch the game on the big screens inside the restaurant. 5116 58th St., Suite C, 797.3773/3040 34th St., 796.0101 $$
JOSIE’S AUTHENTIC MEXICAN KITCHEN Josie’s three Lubbock locations serve a variety of fresh, handmade burritos for walk-up, dine-in and drive-thru service. Breakfast burritos are the most popular, but the Big Mama is a sure bet any time of day. 3312 Avenue Q, 744.8075/5101 Aberdeen Ave., 793.7752/6606 19th St., 793.1921 $
LUBBOCK’S BREAKFAST HOUSE & GRILL Serving breakfast daily from 6 a.m. to 2 p.m., the Breakfast House also serves lunch, and dinner until 10 p.m. A huge menu means you can go back again and again to discover a new taste treat. 7006 University Ave., Suite 17, 687.8912/ 3515 50th St., 308.0010/2422 19th St., 701.5351, lubbockbreakfasthouse.com $
IKE’S WOODFIRE GRILLE Ike’s offers handcrafted steaks, seafood, woodfired pizzas, calzones, burgers and more. Save with Ike’s daily specials and enjoy daily Happy Hour Monday through Friday. 4414 82nd St., Suite 218, 368.8036, ikesgrill.com $$ INDIA PALACE RESTAURANT A little aging gem, you’ll find cooked-to-order Indian standbys like naan, samosas, masala and mango lassi. Be prepared to wait, but the food is worth every minute. 3021 34th St., Suite A, 799.6772 $ IT’S GREEK TO ME You’re in for a unique experience at this Greek and American food restaurant. You can’t go wrong with the falafel, gyro and sweet baklava. 7006 University Ave., 792.1949, itisgreektomelubbocktexas.com $
KIN KOREAN BBQ & SUSHI LOUNGE Traditional Korean BBQ is designed for sharing. At Kin, choose your meat and cook it yourself at the table. Or choose sushi from Kin’s “Sushi Conveyor Revolution,” which features fresh-made sushi. 6810 Milwaukee Ave., 368.3830 $$ KING STREET PUB Nestled in a strip mall on Indiana, King Street Pub’s stark exterior holds a surprisingly charming Victorian English tea room meets traditional
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MAMA JOSIE’S KITCHEN A staggering amount of burritos for breakfast or lunch means making a decision will be difficult. Multiple locations help satisfy those pesky cravings for Tex-Mex. 5719 66th St., 741.0588/ 212 University Ave., 747.8546/ 318 N. University Ave., 744.6268 $ MAR Y TIERRA This cozy Tex-Mex restaurant serves breakfast, lunch and dinner. Expect fresh-made food and
Lubbock Magazine • thelubbockmagazine.com • NOVEMBER 2020
PICANTES Known for its family atmosphere and fast, affordable Mexican food, Picantes has been serving its straightforward food to hungry locals for years. You can’t go wrong with one of the daily specials. 3814 34th St., 793.8304 $$ PICOSO’S MEXICAN KITCHEN This much-anticipated restaurant was founded by members of the Leal’s family. The eatery serves rustic modern Mexican food with a focus on streetstyle tacos and classics like enchiladas, chile relleno, tacos and quesadillas. 7611 Milwaukee Ave., 445.9560, picososmexicankitchen.com $$ QUEEN OF TARTS BAKERY & CHEESE SHOP Handmade artisan baked goods are perfectly paired with a selection of gourmet cheeses. Put together a picnic basket-style takeaway for a romantic evening in. 8004 Indiana Ave., Suite B18, 993.1009, queenoftartslubbock.com $$ RAIDER BURRITO Serving breakfast, lunch and dinner, Raider Burrito caters to those pesky Tex-Mex cravings. Locals love the street-style tacos and breakfast burritos. 2102 19th St., 771.1178 $
RED ZONE CAFE This casual college football-themed eatery serves home-style fare for breakfast, lunch and dinner. 3602 Slide Road, 784.0010, redzonecafe.org $ RIVER SMITH’S CHICKEN & CATFISH A Lubbock mainstay, Rive Smith’s serves fried catfish and chicken battered to perfection. Chargrilled options, and oysters, shrimp and crab round out the menu. 406 Avenue Q, 765.8164, riversmiths.com $$ SANCTUARY BAR & CAFE Sanctuary offers specialty cocktails like its nitrogeninfused “NitroMargarita,” and classic bar food like burgers, dip and chips, and chicken wings. The eatery expects to release a full food menu in the coming months. 8209 Slide Road, Suite 900, 368.3867, sanctuarybarandcafe.com $$ SEOUL KOREAN CUISINE You’ll find authentic Korean food at Seoul. The simple menu includes kimchi, bulgogi and more traditional Korean entrees. 4620 50th St., 687.8835 $ THE SILVER BULLET This smoky little dive’s main draw is karaoke and billiards, but there are a few appetizers, burgers, sandwiches and other pub grub offerings on the abbreviated menu. 5145 Aberdeen Ave., 795.4122, silverbulletlubbock.com $ SPANKY’S SANDWICH SHOP This Tech hangout specializes in home-style hamburgers, sandwiches and shareable pub grub. 811 University Ave, 744.5677, spankys.com $$ STACKED BREAKFAST & LUNCH Open early for breakfast and serving lunch daily, Stacked also caters and offers a convenient driveup window for meals on the go. We’ve got our eye on the pancakes at Stacked, with four tempting flavors: original, chocolate chip, sweet potato, and bacon. 6015 82nd St., Suite 5, 317.1101, stackedlbk.com $ SUSAKI SUSHI STEAKHOUSE One thing is certain: You won’t run out of options at Susaki – although you might settle on a few favorite sushi rolls. If sushi’s not your thing, choose a traditional hibachi entree. 6301 82nd St., 794.8881 $$ TABLE 82 Table 82’s cuisine ranges from hearty Italian entrees to high-end steaks to an abundance of seafood to burgers and pizza. We’re impressed with the variety and outstanding ingredients. 4210 82nd St., Suite 240, 799.3408, table82.com $$-$$$ TAQUERIA JALISCO A mainstay for authentic Mexican food in Lubbock,
Taqueria Jalisco serves breakfast, lunch and dinner in its large dining areas painted to look like a hacienda. Top-notch, friendly service and quality food ensure a return visit. 2211 Avenue Q, 763.7605 $ THAI PEPPER THAI FOOD RESTAURANT This bustling but small restaurant is a local favorite. Solid traditional Thai offerings like pad thai and chicken larb can be made extra spicy for the adventurous diner. 3702 20th St., 795.7444 $ THAI THAI RESTAURANT Take in-the-know diners’ advice: Don’t request substitutions on menu items at Thai Thai – trust the owner for authentic flavor, even if some of the entrees are unfamiliar. 5018 50th St., 791.0024 $ TIKKA SHACK INDIAN GRUB This modern chain caters to Indian food connoisseurs and beginners alike. The simple, build-your-own menu takes the confusion out of ordering. Create kabobs, wraps and bowls to your liking and try a traditional sweet to end your meal. 6620 Milwaukee Ave., Suite 100, 771.0960/ 2407 Ninth St., Suite 500, 701.4837, tikkashack.com $ TOM & BINGO’S HICKORY PIT BAR-B-QUE In business since the 1950s, Tom & Bingo’s is a local staple. Feast on mesquite-smoked barbecue, sausage, burgers, and traditional sides. Grab a bottle of the famous barbecue sauce to go. 3006 34th St., 799.1514 $$ TOMMY’S FAMOUS BURGERS This family-run franchise promises the perfect fast food burgers, hot dogs and chili to end late-night cravings. Order a hot dog with the works – you won’t be disappointed. 117 University Ave., 763.5424, tommysfamousburgers.com $ TORCHY’S TACOS Start with the queso and a Happy Hour special and linger in Torchy’s hip atmosphere as the perfect end to a workday or for day-time weekend relaxation with friends. 2407 Ninth St., Suite 100, 368.8973/3204 W. Loop 289, 412.5220 torchystacos.com $ TORO BURGER BAR Toro focuses on burgers and beer: 40 beers on tap and a staggering 26 burgers on the menu (there’s even fish and veggie burgers!). The Fiery Green Chile Cheeseburger and Buffalo Mac & Cheese Chicken Sandwich are certainly intriguing. 7706 Milwaukee Ave., 698.6283, toroburgerbar.com $ TOVA COFFEEHOUSE Enjoy coffee, tea, baked goods and breakfast items all day at TOVA. Your purchase helps the nonprofit coffeehouse as it donates its profits to
local organizations working to alleviate poverty in Lubbock. 6023 82nd St., Suite 1, 368.7218, tovacoffeehouse.org $ THE TRIPLE J CHOPHOUSE & BREW CO. Owned and operated by the folks that started Bigham’s Bar-B-Q, Triple J serves lunch and dinner in its historic downtown location. Meat lovers will rejoice over the USDA Choice steak options. 1807 Buddy Holly Ave., 771.6555, triplejchophouseandbrewco.com $$ UNCLE CHIEN’S CHINESE & THAI RESTAURANT This tiny drive-thru or dine-in restaurant serves affordable traditional Chinese and Thai food. Expect friendly service and standard fare. 3004 34th St., 795.1148, unclechiens.com $ URBAN BRICKS PIZZA Fast, build-your-own pizzas from counter service enable guests to experiment with everything from the crust, sauce and drizzle to meat, cheese and vegetables. 7610 Milwaukee Ave., Suite 300, 993.7777, urbanbrickspizza.com $ WALK-ON’S BISTREAUX & BAR Walk-On’s serves Louisiana-inspired cuisine like seafood, traditional Cajun favorites and biggerthan-average burgers. The like to call it “Game Day with a Taste of Louisiana.” We call it just plain tasty. 2630 W. Loop 289, 793.1845, walk-ons.com $$ WOODY’S BRICK OVEN PIZZA & GRILL A family-owned and -operated establishment, Woody’s serves Chicago-style pizza, wings, calzones, burgers and sandwiches. Daily specials, especially at lunch, make this place a great value. 3135 34th St., 368.5263, woodysbrickovenpizzaandgrill.com $$ WORLD OF BEER World of Beer features more than 500 global beers, craft beer on tap, and tavern-style food. Enjoy “Beerunch” on Sundays and lunch on lunch and dinner daily. 2910 W. Loop 289, 785.1386, worldofbeer.com $ YELLOW HOUSE COFFEE On weekdays, Yellow House serves breakfast built on toast. Start your weekend with breakfast ingredients on fluffy buttermilk biscuits. And of course, there are plenty of specialty coffees to get that morning energy boost. 3017 34th St., 702.8997, yellowhousecoffee.com $ YUYO JAPANESE RESTAURANT Choose from the menu, hibachi-style meals, or fresh sushi from the sushi bar. 5130 80th St., 368.7861, yuyorestaurant.com $$
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LUBBOCK MUNICIPAL AIRPORT
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onstructed in 1929 a few miles north of the city, the Lubbock Municipal Airport introduced Lubbock residents to air travel when it opened for business in 1930. Army test pilot Clint Breedlove became its first manager until the U.S. War Department took the airport over in 1942, creating the South Plains Army Airfield and using the runway to train combat glider pilots. 36
Lubbock Magazine • thelubbockmagazine.com • NOVEMBER 2020
After the war, the property returned to the City of Lubbock. Commercial airline service took off in 1945 with a Braniff Airways flight to Dallas. Today, Lubbock Preston Smith International Airport serves our community on the same property, and the original curved-top brick hanger in this photo, dated from 1930, is still standing. L
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