GROWTH MODEL 2016.2 UPDATED ON 20TH JULY 2016
ORGANIZATIONAL DEVELOPMENT | AIESEC in BRAZIL
WHAT IS A GROWTH MODEL? The purpose of a growth model is to set a path for each entity to mature its operations programs and evolve. Besides that, it is expected that this model is used in a way to clarify the cenario of each operational tier, such as what is expected from each one of them. This must be the practical guide for NST Trackers, VPs and LCPs so that together, they can all work in the operational evolution expected for the entities of AIESEC in Brazil. This model has many suggestions of strategies to be applied by each cluster from that operation, in a way that this area might achieve the expected growth and reach the next tier at the end of the semester, improving and also developing the committee’s maturity as a whole. The main points considered in this guide, by tiers are: area structure, expected productivity, MA expectations, operational strategies, international relations focuses and area education. The operational tiers will be reviewed each 6 months, according to the MA performance in the area. Now you have straight access to the expected performance for your area to keep improving and reaching a higher tier. This growth model is a guide, and it was built with suggestions made by MCVPs, NST Trackers and LCPs. Therefore, you are completely allowed to read it and use it as you wish, according to the reality of your entity. In case of doubts, contact the MCVP responsible for the area and/or the MCVP OD. The periods considered for the operational tiers are:
CONAL: January 1st – December 31th CONADE: July 1st – June 30th
OPERATIONAL TIERS Â
Tier Attention
T1
T2
T3
T6
T5
T4
INCOMING GLOBAL COMMUNITY DEVELOPMENT PROGRAM
iGCDP TIER
APD EXP. 1 VP 2 VPS
TIERS’ minimums
TIER 1
250
300
TIER 2
200
-
TIER 3
150
-
TIER 4
100
-
TIER 5
80
-
Annual for 2016
TIER 6
50
-
TIER ATTENTION (Semester)
20
30
GROWTH MODEL 2016.2 V1 ORGANIZATIONAL DEVELOPMENT | AIESEC in BRAZIL
WHAT IS A GROWTH MODEL? The purpose of a growth model is to set a path for each entity to mature its operations programs and evolve. Besides that, it is expected that this model is used in a way to clarify the cenario of each operational tier, such as what is expected from each one of them. This must be the practical guide for NST Trackers, VPs and LCPs so that together, they can all work in the operational evolution expected for the entities of AIESEC in Brazil. This model has many suggestions of strategies to be applied by each cluster from that operation, in a way that this area might achieve the expected growth and reach the next tier at the end of the semester, improving and also developing the committee’s maturity as a whole. The main points considered in this guide, by tiers are: area structure, expected productivity, MA expectations, operational strategies, international relations focuses and area education. The operational tiers will be reviewed each 6 months, according to the MA performance in the area. Now you have straight access to the expected performance for your area to keep improving and reaching a higher tier. This growth model is a guide, and it was built with suggestions made by MCVPs, NST Trackers and LCPs. Therefore, you are completely allowed to read it and use it as you wish, according to the reality of your entity. In case of doubts, contact the MCVP responsible for the area and/or the MCVP OD. The periods considered for the operational tiers are:
CONAL: January 1st – December 31th CONADE: July 1st – June 30th
OPERATIONAL TIERS Â
Tier Attention
T1
T2
T3
T6
T5
T4
INCOMING GLOBAL COMMUNITY DEVELOPMENT PROGRAM
iGCDP TIER
APD EXP. 1 VP 2 VPS
TIERS’ minimums
TIER 1
250
300
TIER 2
200
-
TIER 3
150
-
TIER 4
100
-
TIER 5
80
-
Annual for 2016
TIER 6
50
-
TIER ATTENTION (Semester)
19
29
iGCDP
GOAL STAY IN TIER 1
VP 1
PM
PM
PM
3 TMP
3 TMP
3 TMP
PRODUCTIVITY (APD/member) APD MAN.
PM
PM
3 TMP
3 TMP
3 TMP
TIER 1
IR FOCUS
OPERATIONAL STRATEGY
VP 2
PM
6,5 - 5 *(11,5 @RC)
2 VPS=300 APD 1 VP=250 APD (YEAR)
APD MAN.
§ § § § § § § §
Work with max of 5 projects; Realize during all year; Follow up with stakeholders: PMs & IR: VP/LCP; Approved time max = 2 days (without coop) and 24h (cooperations); Timeline forwarding; (sales early in term for all year); TN Fee covering MC Fee Weekly Follow Up and Tracking with cooperated LCs; AP Manager to keep rhythm of AP in peaks.
§
5 Local Cooperations (3 LatIn America) = 70% RE
§
Weekly Follow Up
EDUCATION •
Crisis Management
•
Co-delivery with PMs
• Projects Management/ Team mngmt for high volum
EXPECTATIONS: +130 APPROVEDS/SEMESTER
iGCDP GOAL TO MOVE UP TO TIER 1
PRODUCTIVITY (APD/member)
PM
PM
PM
3 TMP
3 TMP
3 TMP
TIER 2
6,5 – 5,5
OPERATIONAL STRATEGY
VP PM 3TMP
§ § § § § § §
250 APD/YEAR
Work with 3 to 4 projects; Choose 2 months of Off peak to realize during the year; Approved time max = 2 to 3 days; Sales process acceleration (2 weeks); Weekly Follow Up and Tracking with cooperated LCs; TN Fee covering MC Fee; 70% of subscribers coming from cooperation.
IR FOCUS §
4 Local Cooperations (3 Latin America) = 60% RE
§
Weekly Follow Up
EDUCATION Off Peak Development Co-delivery for PMs Projects management/ Team management for high volume • Cooperation Vs Conversion • • •
EXPECTATIONS: 90 – 129 APPROVEDS/SEMESTER
iGCDP
GOAL TO MOVE UP TO TIER 2
200 APD/YEAR PRODUCTIVITY (APD/member)
OPERATIONAL STRATEGY
VP PM
PM
3 TMP
3 TMP
TIER 3
6,5 – 5
PM 3 TMP
§ § § § § § §
Work with 3 projects; Choose 1 month of Off peak to realize during the year; Approved Time max = 2 to 3 days; Sales process acceleration (2 weeks); Weekly Follow Up and Tracking with cooperated LCs; TN Fee covering MC Fee; 60% of subscribers coming from cooperation.
IR FOCUS §
3 Local Cooperations (2 Latin America) = 50% RE
§
Weekly Follow Up
EDUCATION • • • •
Project/Team management for High Volume Sales Training Process Optimization Cooperation Management
EXPECTATION: 80 – 89 APPROVEDS/SEMESTER
iGCDP
GOAL TO MOVE UP TO TIER 3
150 APD/YEAR PRODUCTIVITY (APD/member)
IR FOCUS
VP PM 3 TMP
TIER 4
6–5
OPERATIONAL STRATEGY PM 3 TMP
§ § § § § § § §
Work with national portfolio projects (2-3); Do not work with offpeak; Focus on High Peak Follow up with stakeholders: VP & IR: VP/LCP; Approved Time max = 3 days; Sales process acceleration (2 weeks); Weekly Follow Up and Tracking with cooperated LCs; TN Fee covering MC Fee; 50% of subscribers coming from cooperation;
§
3 Local Cooperations (2 Latin America) = 40% RE
§
Weekly Follow Up
EDUCATION •
Project/Team mgmt for High Volume
•
Sales Training
•
Process Optimization
•
Cooperation Management
EXPECTATION: 60 – 79 APPROVEDS/SEMESTER
iGCDP GOAL TO MOVE UP TO TIER 4
PRODUCTIVITY (APD/member)
OPERATIONAL STRATEGY
VP PM 3 TMP
TIER 5
PM 3 TMP
§ § § § § § §
100 APD/YEAR
4,5 –4
Work only with projects from National Portfolio (max 2) Do not work with Off Peak; Focus on High Peak. Follow up with stakeholders: VP & IR: VP/LCP; Approved Time max = 3 days; Sales process acceleration (2 weeks); TN Fee covering MC Fee; 45% of subscribers coming from cooperation;
IR FOCUS §
2 Local Cooperations (1 Latin America) = 40% RE
§
Weekly Follow Up
EDUCATION •
Project/Team mgmt for High Volume
•
Sales Training
•
Process Optimization
•
Cooperation Management
EXPECTATION: 50 – 59 APPROVEDS/SEMESTER
iGCDP GOAL TO MOVE UP TO TIER 5
PRODUCTIVITY (APD/member)
VP PM 3 TMP
TIER 6
3,5 – 2
OPERATIONAL STRATEGY PM 3 TMP
§ § § § § § §
80 APD/YEAR
Work only with projects from National Portfolio (max 2) Do not work with Off Peak; Focus on High Peak. Follow up with stakeholders: VP & IR: VP/LCP; Approved Time max = 3 days; Sales process acceleration (2 weeks); TN Fee covering MC Fee; 45% of subscribers coming from cooperation;
IR FOCUS §
2 Local Cooperations (1 Latin America) = 40% RE
§
Weekly Follow Up
EDUCATION •
Project/Team mgmt for High Volume
•
Sales Training
•
Process Optimization
EXPECTATIONS: 20 – 49 APPROVEDS/SEMESTER
iGCDP WHAT DOES THIS TIER MEAN? GOAL TO MOVE UP TO TIER 6
2 VPS = 30 APD 1 VP= 20 APD (SEMESTER)
TIER ATTENTION
§ The entity didn’t achieve the minimum recommended by the MC for this operation in a semester. § This area is in attention and will be looked carefully by the MC for a better support.
§ ATTENTION: For entities that have other mature operations, this case will be taken to CSN to evaluate if this operation should be maintained in the entity or not. § ATTENTION: For entities that don’t have other mature operations, this case will be taken to CSN to evaluate if the entity should continue its operations as a hole.
OUTGOING GLOBAL COMMUNITY DEVELOPMENT PROGRAM
oGCDP
TIERS’ minimums Annual for 2016 DISCLAIMER: to guarantee the Tiers’ Minimums in oGCDP it will be taken in count that you achieve at least 80% of your 2016.2 approved expectation from external market and not IXP, besides achieving the annual tier minimums.
TIER
APD EXP. 1 VP 2 VPS
TIER 1
160
180
TIER 2
120
140
TIER 3
80
-
TIER 4
60
-
TIER 5
50
-
TIER 6
40
-
TIER ATTENTION (Semester)
19
29
oGCDP
GOAL STAY IN TIER 1
PRODUCTIVITY (APD/member)
2 VPS=180 APD 1 VP=160 APD (YEAR)
5
OPERATIONAL STRATEGY VP
PM
PM
PM
PM
4 TMP 4 TMP 4 TMP 4 TMP
TIER 1
MA MAN
§ Work with max 4 universities (focus market with bigger number of projects); § Packaging1 project for 20 RE in the same timeline § Packaging 2 projects for 10 RE each in the same timeline § Specialized sales p/ market, advertising processes & EPIs oriented to customer needs and demands; § Do not work with markets without RE history; § MKT alignment for a forwarded timeline and supply demand, orienting itself for packaging; § Competitivity & national presence (CONF. e NSTs); § Growth mindset oriented to both peak delivery to scale up & global competitivity
IR FOCUS §
4 Local Cooperations – (3 from Latin America / 1 from) = 30% RE
§ §
Weekly Follow Up APD timeline
EDUCATION § § § § § §
Project Managem. Packaging International Relations Co-delovery Relation. oGCDP+BO Timeline
EXPECTATIONS: +90 APPROVEDS/SEMESTER
oGCDP
GOAL TO MOVE UP TO TIER 1
PRODUCTIVITY (APD/member)
4
OPERATIONAL STRATEGY VP PM
PM
PM
4 TMP
4 TMP
4 TMP
TIER 2
APD MAN
2 VPS=180 APD 1 VP=160 APD (YEAR)
§ Work with max 3 universities (focus market with bigger number of projects); § Packaging1 project for 10 RE in the same timeline § Packaging 2 projects for 5 RE each in the same timeline § Specialized sales p/ market, advertising processes & EPIs oriented to customer needs and demands; § Do not work with markets without RE history; § MKT alignment for a forwarded timeline and supply demand, orienting itself for packaging; § Competitivity & national presence (CONF. e NSTs); § Growth mindset oriented to both peak delivery to scale up & global competitivity
IR FOCUS §
3 Local Cooperations from Latin America = 30% RE
§ §
Weekly Follow Up APD timeline
EDUCATION § § § § § §
Project Managem. Packaging International Relations Co-delivery Relation. oGCDP+BO Timeline
EXPECTATIONS: 70 - 89 APPROVEDS/SEMESTER
oGCDP GOAL TO MOVE UP TO TIER 2
PRODUCTIVITY (APD/member)
OPERATIONAL STRATEGY
VP
PM
PM
PM
4 TMP
4 TMP
4 TMP
TIER 3
120 APD/YEAR
3
APD MAN.
§ Work with max 3 universities (focus market with bigger number of projects); § Packaging1 project for 15 RE in the same timeline § Specialized sales p/ market, advertising processes & EPIs oriented to customer needs and demands; § Do not work with markets without RE history; § MKT alignment for a forwarded timeline and supply demand, orienting itself for packaging; § Competitivity & national presence (CONF. e NSTs); § Growth mindset oriented to both peak delivery to scale up & global competitivity
IR FOCUS §
2 Local Cooperations from Latin America = 25% RE
§ §
Weekly Follow Up APD Timeline
EDUCATION § § § § §
Project Managem. International Relations Co-delivery Relation. oGCDP+BO Timeline
EXPECTATIONS: 50 - 69 APPROVEDS/SEMESTER
oGCDP GOAL TO MOVE UP TO TIER 3
PRODUCTIVITY (MA/member)
OPERATIONAL STRATEGY
VP PM
PM
3 TMP
3 TMP
TIER 4
PM 3 TMP
80 APD/YEAR
3
§ Work with 2 universities (focus market with bigger number of projects); § Timeline forwarding to advertising and guarantee all sign ups until march, so that APD starts since then and the VP can print rhythm in the area; § Specialized sales p/ market, advertising processes & EPIs oriented to customer needs and demands; § Do not work with markets without RE history; § MKT alignment for a forwarded timeline and supply demand; § VP responsible for IR.
IR FOCUS §
1 Local Cooperation from Latin America = 30% RE
§
Weekly Follow Up
EDUCATION § § § § §
Project Mgmt. Sales p/ Market Flow Fast EP-management Timeline & Routine
EXPECTATIONS: 35 - 49 APPROVEDS/SEMESTER
oGCDP GOAL TO MOVE UP TO TIER 4
60 APD/YEAR PRODUCTIVITY (MA/member)
VP
3
OPERATIONAL STRATEGY PM 3 TMP
TIER 5
PM 3 TMP
§ Work with focus market consolidation (preferably 2 PMs in the same university, divided in course areas) or, in case there’s no clear market division, try to work with public/private; § VP responsible for IR; § Specialized sales p/ market, advertising processes & EPIs oriented to local cooperations inside the market; § Team culture oriented to the simple, creating area routine; § IXP as a base strategy to the creation of an oGCDP culture (internally the oGCDP team must be focused on the GCDP realization).
IR FOCUS §
1 Local Cooperation from Latam) = 40% RE
§
Weekly Follow Up
EDUCATION • • • •
Team mgmt. Timeline Flow Area operational routine
EXPECTATIONS: 30 - 34 APPROVEDS/SEMESTER
oGCDP GOAL TO MOVE UP TO TIER 5
50 APD/YEAR PRODUCTIVITY (MA/member)
VP PM 3 TMP
2
OPERATIONAL STRATEGY PM 3 TMP
§ Work with only one focus university, with markets only as an organic demand; § VP responsible for IR; § Do not work with processes structure (Sales/Delivery), and in order to create area routine, enjoy the task force model (team focused according to timeline and to only one focus process); § IXP as a base strategy to the creation of an oGCDP culture.
EDUCATION • • • •
Team mgmt. Timeline Flow Area operational routine
TIER 6
EXPECTATIONS: 20 - 29 APPROVEDS/SEMESTER
oGCDP WHAT DOES THIS TIER MEAN? GOAL TO MOVE UP TO TIER 6
2 VPS = 30 APD 1 VP = 20 APD (SEMESTER)
TIER ATTENTION
§ The entity didn’t achieve the minimum recommended by the MC for this operation in a semester. § This area is in attention and will be looked carefully by the MC for a better support.
§ Entities with Tier Attention in oGCDP will automatically turn their focus to this operation. § ATTENTION: For entities that have other mature operations, this case will be taken to CSN to evaluate if this operation should be maintained in the entity or not. § ATTENTION: For entities that don’t have other mature operations, this case will be taken to CSN to evaluate if the entity should continue its operations as a hole.
INCOMING GLOBAL INTERNSHIP PROGRAM
iGIP TIER
APD EXP. 1 VP 2 VPS
TIERS’ minimums
TIER 1
65
75
TIER 2
40
50
TIER 3
30
-
TIER 4
15
-
TIER 5
0
-
Annual for 2016
TIER 6
-
-
TIER ATTENTION (Semester)
3
7
iGIP
GOAL STAY IN TIER 1
2 VPS=75 APD 1 VP=65 APD (YEAR)
VP 1 PRODUCTIVITY (APD/member) PM
MAN.
3+
OPERATIONAL STRATEGY
3 TMP VP 2
PM
PM
PM
3 TMP
3 TMP
3 TMP
TIER 1
IR FOCUS
MAN.
MAN.
MAN.
§ Market division between VPs to work specialization; § Each VP with its own partnership portfolio with very clear account & retention strategies; § Do not outsource the partnership Account Management; § Each sales team must have a market focus & subproduct very clear in order to specialize and scale up the number of trainees p/ partner in sales time; § IMPORTANT: work only with profiles & JDs aligned with the cooperation.
§ § § §
4 Cooperation p/ VP Cooperation Based On VP’s Focus Sub-product Latin America Focus Weekly Coop Follow Up
EDUCATION § Crisis mgmt. § Co-delivery for PMs § Project/team mgmt. for high volume § Specialization in account management and account expansion § Finance strategy
EXPECTATIONS: +45 APPROVEDS/SEMESTER
iGIP
GOAL TO MOVE UP TO TIER 1
PRODUCTIVITY (APD/member)
PM SALES PM SALES
MAN.
3 TMP 3 TMP
TIER 2
3 – 2,5
OPERATIONAL STRATEGY
VP MAN.
PM dELIVERY
3 TMP
2 VPS=75 APD 1 VP=65 APD (YEAR)
§ Balance between keeping partners & evolving markets § Must have two clear market focuses (might be 2 GT or 1 GT and another GE) and, therefore, knowing the balance between sales, relationship & matching high volume; § Must attempt to team management Due to high HR & rhythm guarantee in all processes, not desconsidering timeline; § Strongly bet on consolidating cooperation based on the market; § LCs that start to have a bigger partnership portfolio and must have clear retention strategies, keeping a high focus on market expansion.
IR FOCUS § § §
3 local cooperation Latin America focus Work with cooperation based on sales & specialization
EDUCATION § Project/team mgmt. § Account management & market expansion training § Finance strategy (corner with Fin)
EXPECTATIONS: 20 – 44 APPROVEDS/SEMESTER
iGIP GOAL TO MOVE UP TO TIER 2
40 APD/YEAR PRODUCTIVITY (APD/member)
VP PM SALES
APD MAN.
3 TMP
2,5 - 2
OPERATIONAL STRATEGY ACCOUNT. MN.
§ Focus on market consolidation & subproduct specialization path in a very specific market; § Might start interacting with GE, since it has a project limit to guarantee GT development; § Work on area identity & ICX role clarification inside the LC; § Work with membership retention strategies & positioning inside the LC; § Focus on growth mindset for VP and PMs, with strong national contact.
IR FOCUS §
2 Local Cooperations based on subproducts, both from Latin America
EDUCATION • •
Team mgmt. Sales and Process Optimization training for PMs & members
TIER 3
EXPECTATIONS: 15 – 19 APPROVEDS/SEMESTER
iGIP GOAL TO MOVE UP TO TIER 3
PRODUCTIVITY (MA/member)
VP PM 3 TMP
TIER 4
2 – 1,5
30 APD/YEAR
OPERATIONAL STRATEGY § Focus on area culture & VPs ambition; § Work enterpreneurship & analytic capacity, defining a very clear market focus acting; § Search for local and national GCPs that will increase committee’s credibility; § Strategy based on selling Latam and with an Account Management focused on the VP; § Get team to be simple and does not take excuses; § Focus on breaking Mindsets and building a very strong operational routine; § Processes division is not recommended; § Work with membership focus and most importantly implementation.
IR FOCUS §
Work only with Latin America through the National Matching team
EDUCATION • • •
TEAM Mgmt. Sales and Why GIP training Timeline and Process Optimization
EXPECTATIONS: 8 – 14 APPROVEDS/SEMESTER
iGIP GOAL TO MOVE UP TO TIER 4
15 APD/YEAR
TIER 5
iGIP WHAT DOES THIS TIER MEAN? GOAL TO MOVE UP TO TIER 5
2 VPS=8 APD 1 VP=4 APD (SEMESTER)
TIER ATTENTION
§ The entity didn’t achieve the minimum recommended by the MC for this operation in a semester. § This area is in attention and will be looked carefully by the MC for a better support.
§ ATTENTION: Cases of Tier Attention in GIP will be taken to CSN to evaluate if this operation should be maintained in the entity or not.
OUTGOING GLOBAL INTERNSHIP PROGRAM
oGIP TIER
APD EXP. 1 VP 2 VPS
TIERS’ minimums
TIER 1
60
70
TIER 2
50
60
TIER 3
35
45
TIER 4
20
-
TIER 5
0
-
Annual for 2016
TIER 6
-
-
TIER ATTENTION (Semester)
4
9
oGIP
GOAL STAY IN TIER 1
2 VPS=70 APD 1 VP=60 APD (YEAR)
VP GE PM GE
3 TMP
PM PROJECTS
PM IR
3 TMP
2 TMP
VP LONG TERM PM VD
3 TMP
PM SUBPRODUTO 1
3 TMP
TIER 1
PM SUBPRODUTO 2
3 TMP
PRODUCTIVITY (APD/member)
3
OPERATIONAL STRATEGY ▪ Specialized focus for each VP (GE e Long Term); ▪ Expansion to markets not yet explored - Long Term VP with one value delivery team responsible for sales alignments and teams divided based on issues of each subproduct; GE VP with one IR team and team of projects for organic demands. ▪ Approved timeline forwarding for the second week of october (Q4 with total focus on approval including pipeline generation, focusing on oGIP sustainability); ▪ Work with project recruiting; ▪ Global & regional ranking competition; ▪ IXP as an LC culture; ▪ Internal pipeline for LCVP 2017
IR FOCUS §
§
High volume Cooperation (Latin America, CEE – for GE – and Índia) by subproduct; 5 Local Cooperations (10 to 15 EPs for each LC); essential for Teaching & GE
EDUCATION ▪ How to manage high performance teams; ▪ New Customer Flow; ▪ Focus in projects with ICX to scale up.
EXPECTATIONS: +50 APPROVEDS/SEMESTER
oGIP
GOAL TO MOVE UP TO TIER 1
PRODUCTIVITY (APD/member)
VP PM SUBPRODUTO 1
3 TMP
OPERATIONAL STRATEGY
PM SUBPRODUTO 2
PM SUBPRODUTO 3
3 TMP
3 TMP
TIER 2
3
▪ Cluster with max 3 subproducts, although it needs to be specialized in at least 2 of them (which will receive greatest attention for timeline work, MKT corner & membership); ▪ Q3 directed to IR cooperations, timeline alignments (mainly the ones that were previously cooperated); ▪ Q4 with total focus on Approved and pipeline generation (EPs and membership); ▪ Attention point regarding productivity and membership retention, since this team must be very big; ▪ Recruitiment for National Projects; ▪ Internal pipeline for LCVP 2017.
2 VPS=70 APD 1 VP=60 APD (YEAR) IR FOCUS § High volume cooperation (Latim America, WENA: for IT & BA MKT.: CEE and Índia); § 3 to 4 local Cooperations
EDUCATION ▪ How to manage high Performance teams; ▪ New Customer Flow; ▪ Specialization focus.
EXPECTATIONS: 30 - 49 APPROVEDS/SEMESTER
oGIP
GOAL TO MOVE UP TO TIER 2
PRODUCTIVITY (APD/member)
VP PM SUBPRODUTO 1
PM SUBPRODUTO 2
3 TMP
3 TMP
TIER 3
2
OPERATIONAL STRATEGY IR MAN.
2 VPS = 60 APD 1 VP = 50 APD (YEAR)
▪ VP focusing on 2 subproducts; ▪ Attention with membership, focusing a lot on area routine, reduced and more coherent teams; ▪ IR manager working with MKT to have efficient campaigns aligning S&D and to enhance the relationship in corner; ▪ oGIP culture on LC, mainly the ones focused on GCDP; ▪ Attention to timeline work; ▪ Local operations scale up starting on Q3 to guarantee a Q4 with EPs directed to the correct countries; ▪ Pipeline generation.
IR FOCUS §
2 to 3 Local Cooperations according to Focus Subproduct (Latin America, CEE And India);
EDUCATION • • • •
Membership productivity; IR; New Customer Flow; Timeline according each subproduct.
EXPECTATIONS: 20 – 29 APPROVEDS/SEMESTER
oGIP GOAL TO MOVE UP TO TIER 3
35 APD/YEAR PRODUCTIVITY (APD/member)
VP PM SUBPRODUTO
3 TMP
TIER 4
2 IR FOCUS
OPERATIONAL STRATEGY IR MAN.
▪ ▪ Focus only in 1 subproduct which one needs to be the head one in the area; ▪ oGIP culture in area (ambition, clear and adapted microprocesses to the LCs reality); ▪ Sales alignment made up front the subproduct profile, LC specialization and cooperated countries; ▪ IR manager working with MKT to have efficient campaigns aligning S&D and to enhance the relationship in corner; ▪ Pipeline of EPs for 2017.
2 Local Cooperations (Latin America and India) at least 5 EPs per Cooperation
EDUCATION • • • •
oGIP Culture; Area Routine; New Customer Flow; Simpler & Clearer Processes.
EXPECTATIONS: 10 – 19 APPROVEDS/SEMESTER
oGIP GOAL TO MOVE UP TO TIER 4
20 APD/YEAR
TIER 5
oGIP WHAT DOES THIS TIER MEAN? GOAL TO MOVE UP TO TIER 5
2 VPS = 10 APD 1 VP = 5 APD (SEMESTER)
TIER ATTENTION
§ The entity didn’t achieve the minimum recommended by the MC for this operation in a semester. § This area is in attention and will be looked carefully by the MC for a better support.
§ ATTENTION: Cases of Tier Attention in GIP will be taken to CSN to evaluate if this operation should be maintained in the entity or not.
MARKETING
MARKETING OGX ENTITY FOCUS TIER
GCDP
GIP
TIERS’ minimums
TIER 1
TIER 1
TIER 1
TIER 2
TIER 2
TIER 2
TIER 3
TIER 3
TIER 3
TIER 4
TIER 4
TIER 4
TIER 5
TIER 5
TIER 5
Annual for 2016
TIER 6
TIER 6
TIER ATTENTION TIER ATTENTION TIER ATTENTION
MARKETING GOAL TO STAY IN TIER 1
TIER 1 IN OGX FOCUS
TIER 1
110 – 90 MATCHES
MARKETING GOAL TO MOVE UP TO TIER 1
TIER 1 IN OGX FOCUS
TIER 2
MARKETING GOAL TO MOVE UP TO TIER 2
TIER 2 IN OGX FOCUS
TIER 3
MARKETING GOAL TO MOVE UP TO TIER 3
TIER 3 IN OGX FOCUS
TIER 4
MARKETING GOAL TO MOVE UP TO TIER 4
TIER 4 IN OGX FOCUS
TIER 5
MARKETING GOAL TO MOVE UP TO TIER 5
TIER 5 IN OGX FOCUS
TIER 6
MARKETING GOAL TO MOVE UP TO TIER 6 GCDP
TIER 6 IN OGX GCDP GOAL TO MOVE UP TO TIER 5 GIP
TIER 5 IN OGX GIP
TIER ATTENTION
FINANCE
FINANCE
TIERS’ minimums Annual for 2016
TIER
Monthly Turnover
Working Capital
Financial Reserve
Debt with MC
TIER 1
R$35.000,00
R$18.000,00
R$25.000,00
No debt
TIER 2
R$20.000,00
R$14.000,00
R$12.000,00
No debt
TIER 3
R$15.000,00
R$10.000,00
R$6.000,00
No debt
TIER 4
R$7.000,00
R$7.000,00
R$2.000,00
No debt
TIER 5
R$7.000,00
R$7.000,00
-‐
Debt less than cash
TIER 6
-‐
-‐
-‐
-‐
TIER ATTENTION
Debt greater than cash
FINANCE HAVE NO DEBT WITH MC MONTHLY TURNOVER
WORKING CAPITAL
R$ 35.000,00
R$ 18.000,00
TIER 1
FINANCIAL RESERVE
R$ 25.000,00
FINANCE HAVE NO DEBT WITH MC MONTHLY TURNOVER
WORKING CAPITAL
FINANCIAL RESERVE
R$ 20.000,00
R$ 14.000,00
R$ 12.000,00
TIER 2
FINANCE HAVE NO DEBT WITH MC MONTHLY TURNOVER
WORKING CAPITAL
FINANCIAL RESERVE
R$ 15.000,00
R$ 10.000,00
R$ 6.000,00
TIER 3
FINANCE HAVE NO DEBT WITH MC MONTHLY TURNOVER
WORKING CAPITAL
FINANCIAL RESERVE
R$ 7.000,00
R$ 7.000,00
R$ 2.000,00
TIER 4
FINANCE DEBT LESS THAN CASH
TIER 5
MONTHLY TURNOVER
WORKING CAPITAL
R$ 7.000,00
R$ 7.000,00
FINANCE
DEBT GREATHER THAN CASH
TIER ATTENTION
TALENT MANAGEMENT
TALENT MANAGEMENT TIER
ENTITY CLUSTER
TIERS’ minimums
TIER 1
CLUSTER 1
TIER 2
CLUSTER 2
TIER 3
CLUSTER 3
TIER 4
CLUSTER 4
TIER 5
CLUSTER 5
Annual for 2016
TIER 6
CLUSTER 6
TALENT MANAGEMENT ENTITY IN CLUSTER 1
TIER 1
TALENT MANAGEMENT ENTITY IN CLUSTER 2
TIER 2
TALENT MANAGEMENT ENTITY IN CLUSTER 3
TIER 3
TALENT MANAGEMENT ENTITY IN CLUSTER 4
TIER 4
TALENT MANAGEMENT ENTITY IN CLUSTER 5
TIER 5
TALENT MANAGEMENT ENTITY IN CLUSTER 6
TIER 6
Augusto César Valle
THANKS! ORGANIZATIONAL DEVELOPMENT AIESEC in BRAZIL
MCVP OD 16/17 augusto.cesar@aiesec.net
Arthur Victor Ferreira
João Pedro Pace
MC OD Man 16/17 arthur.victor@aiesec.net
MC OD Man 16/17 pedro.pace@aiesec.net
Ikaro Castro
Thiago Nobre
MC OD Man 16/17 ikaro.castro@aiesec.net
MC OD Man 16/17 thiago1.nobre@aiesec.net