Retail Design - Moma Ny en Barcelona

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WH Y A M oM A S H O P OU T SI D E N E W Y O R K ? WHAT IS THE REASON FOR WHICH MoMA WANTS TO MAKE A SHOP IN BARCELONA, FAR FROM THE NEW YORK MUSEUM?


WH Y A MUSEUM S H O P WITH O UT THE M U S E U M ?


Description

Design MoMA NY = + Museum Store


Description

Design Museum MoMA BCN = + Store Essence


The Museum MoMA Nueva York: The Museum of Modern Art. REVOLUTIONARY. Museum of private entity founded by American philanthropists Bliss, Sullivan and Rockefeller. The Museum of Modern Art in New York is open and sensitive to the artistic practices of its time.

It is considered one of the sanctuaries of modern and contemporary art in the world. Art collection, graphic design, industrial, photography, architecture, film and print.


Brand Values CREATIVITY

OPENNESS

GENEROSITY

TOLERANCE

INCLUSIVE

EDUCATION

About MoMA ¨We celebrate creativity, openness, tolerance, and generosity. We aim to be inclusive places—both onsite and online—where diverse cultural, artistic, social, and political positions are welcome.¨


MoMa NY Target

All socio-economic levels

Design professionals

Families

Turists

University students

School groups


Moritz Jean Nouvel: French architect and artist. Sensoriality and theatricality. Transparencies, reflections, the complexity and ambiguity of perception, graphic or typographical interferences. It pretends to provoke, it looks for the loss of references of the kaleidoscopes, the fragmentation and the explosion. They are 'dematerialization, illusion and pleasure' games.

It shows the building naked. A relationship between the old and the new through materials. Walking through the old factory is like doing it through the city.


Share Art: Art is provocative. It shares visions. Art serves to communicate, express and define artists. The real is interpreted or the imagined is expressed. Art can be the best way to understand the world in which we live because artists are like radio antennas.

The amazing thing about art is sharing it, sharing opinions, finding common visions, feeling identified and understood, or not, where there is no absolute truth.


MoMa BCN Target

Baby Boomers

Generation X

Generation Y

Generation Z

Age: 1946 - 1964 (54 - 72 years)

Age: 1965 - 1980 (53 - 38 years)

Age: 1981- 1994 (38 - 24 years)

Age: 1995 - 2001 (23 - 7 years)

Family / Community: Concept of

Family / Community: Concept of

Family / Community: Relationships

Family / Community: Diversity and

ideal family. Majority divorced.

ideal family. Married parents. The

through other channels. More devic-

individualism.

family is the engine of their lives.

es less human interaction.

Technology: Had to adapt to it.

Technology: Born with technology. It

Some use it daily, some of them

Technology: Use of offline channels

Technology: Experienced transition

reject it.

and online services.

from analog to digital.

is a necessity in their lives. Shopping: Visual generation. Buy

Shopping: Some research product

Shopping: Use online platform to

Shopping: Online platform to buy

online, but all of them buy offline.

buy and do research. Most purchas-

and do research. Most purchases

es offline.

offline.

Values: Need of human contact. Community. Humanity. DIversity.

Values: Need of human contact. Community. Ambition. Nostalgic.

online and offline.

Values: Community. Nostalgic of old

Values: Instant satisfaction.

times.

Demanding.


Concept

The Art of SHARING Art About MoMA ¨ We’re committed to sharing the most thought-provoking modern and contemporary art, and hope you will join us in exploring the art, ideas, and issues of our time.¨ Compartir Arte revolucionario, provocador, moderno y contemporáneo. Educar.


A R T O N LY B E C O M E S ART WHEN SHARED


IT´S THE VIEWER THAT MAKES THE WORK

MARCEL DUCHAMP


HOW? 01- TO SHARE ART 02- DISCONNECT FROM THE WORLD 03- CREATE A CONNECTION WITH ART





DISCONNECT FROM THE WORLD


DISCONNECT FROM THE WORLD TO CONNECT WITH ART


References

One and three chairs

Dalí Museum, Figueres

This is not a pipe

Joseph Kosuth

Salvador Dalí

René Magritte

The speed of your attention

Gestalt theory

Nothingness is not nothing at all

Olafur Eliasson

Max Wertheimer, Wolfgang Köhler, Kurt Koffka y Kurt Lewin.

Olafur Eliasson


Look & Feel

Canvas chair

Inside the horizon

Multiple shadow house

MoMA Design Store.

Olafur Eliasson

Olafur Eliasson

Solar compression

Your sense of unity

Lincoln

Olafur Eliasson

Olafur Eliasson

Salvador DalĂ­


Materials

Mirror

Stainless Steel

Semi-matt white lacquered wood

Existing pyramids + artistic installations.

Existing flooring

Furniture for product exhibition.

Brick 01

Brick 02

Acrylic

Existing brick in old walls.

Flooring.

Artistic installations.



Zoning

RE - APPEAR

Product mix & museum points Distribution of the different spaces in the shop.


Zoning

CLOAKROOM

Product mix & museum points Distribution of the different spaces in the shop.


Zoning

€ CASHIER

Product mix & museum points Distribution of the different spaces in the shop.


Zoning

SEASONAL PRODUCTS

Product mix & museum points Distribution of the different spaces in the shop.


Zoning

APPAREL & ACCESSORIES

Product mix & museum points Distribution of the different spaces in the shop.


Zoning

JEWELRY

Product mix & museum points Distribution of the different spaces in the shop.


Zoning RE - FLECT

Product mix & museum points Distribution of the different spaces in the shop.


Zoning

KITCHEN TECH & TOOLS

Product mix & museum points Distribution of the different spaces in the shop.


Zoning BOOKS

Product mix & museum points Distribution of the different spaces in the shop.


Zoning RE - CREATE

Product mix & museum points Distribution of the different spaces in the shop.


Zoning

RE - DISCOVER

Product mix & museum points Distribution of the different spaces in the shop.


Zoning

HOME

Product mix & museum points Distribution of the different spaces in the shop.


Zoning

HOME

Product mix & museum points Distribution of the different spaces in the shop.


Analog points

RE - APPEAR

Re - Appear Inside the horizon, Olafur Eliasson.


Analog points RE - DISCOVER

Re - Discover Solar compression, Olafur Eliasson.


Analog points RE - CREATE

Re - Create 01 Multiple shadow house.


Analog points RE - CREATE

Re - Create 02 Who is afraid? , Olafur Eliasson.


Analog points

RE - MEMBER

Re - Member Dot animation card.


Analog points

RE - MEMBER

Re - Member Dot animation card.


Analog points

RE - MEMBER

Re - Member Dot animation card.


Analog points

RE - MEMBER

Re - Member Dot animation card.


Analog points

RE - MEMBER

Re - Member Dot animation card.


Analog points

RE - MEMBER

Re - Member Dot animation card.


Space development

Fรกbrica Moritz, Barcelona Poner descripciรณn de cada uno de los targets.


Space development

Shop reception Poner descripciรณn de cada uno de los targets.


Space development

Cloakroom & cashier Poner descripciรณn de cada uno de los targets.


Space development

Fรกbrica Moritz, Barcelona Poner descripciรณn de cada uno de los targets.


Space development

Fรกbrica Moritz, Barcelona Poner descripciรณn de cada uno de los targets.


Space development

Fรกbrica Moritz, Barcelona Poner descripciรณn de cada uno de los targets.


Space development

Fรกbrica Moritz, Barcelona Poner descripciรณn de cada uno de los targets.



Point of sale

Highlights, display Scandinavian designs.


Point of sale

Artistic installation with product


Point of sale

Visual Merchandising Minimal product display.


Logotype

DESIGNSTORE | DISCONNECT TO RECONNECT

BCN

museo de

arte moderno

MoMA Barcelona new logotype The new logotype emphasizes the store concept.


Logotype LETTER “O” BIG SCALE A WINDOW FROM MoMA NY TO MOMA BCN

LOGOTYPE: TRIDIMENSIONAL TRANSPARENCY AND USE OF COLOR

COLOR 01_ R:255 ; G: 102 ; B: 51

COLOR 02_R:255 ; G: 204 ; B: 0

SLOGAN: “DESIGN STORE DISCONNECT TO RECONNECT REFERENCE TO BARCELONA CITY “BCN MUSEO DE ARTE MODERNO”

DESIGNSTORE | DISCONNECT TO RECONNECT

BCN

museo de

arte moderno

MoMA Barcelona new logotype The new logotype emphasizes the store concept.

TYPOGRAPHY: DIN Next LT Pro MEDIUM ITALIC TYPOGRAPHY: DIN Next LT Pro CONDENSED / DEMI COPRESSED


Logotype

DESIGNSTORE | DISCONNECT TO RECONNECT

BCN

DESIGNSTORE | DISCONNECT TO RECONNECT

BCN

museo de

arte moderno

DESIGNSTORE | DISCONNECT TO RECONNECT

BCN

museo de

arte moderno

DESIGNSTORE | DISCONNECT TO RECONNECT

BCN

museo de

arte moderno

Logotype 01

Logotype 02

Logotype 03

Logotype 04

COLOR 01_ R:255 ; G: 102 ; B: 51 COLOR 02_R:255 ; G: 204 ; B: 0

COLOR 01_ R:237 ; G: 42 ; B: 123 COLOR 02_R:255 ; G: 0 ; B: 0

COLOR 01_ R:179 ; G: 0 ; B: 255 COLOR 02_R:111 ; G: 0 ; B: 255

COLOR 01_ R:255 ; G: 102 ; B: 51 COLOR 02_R:255 ; G: 255 ; B: 255

MoMA Barcelona new logotype The new logotype emphasizes the store concept.

museo de

arte moderno


Advertising

Street advertising Reflected logotype to create curiosity.


Advertising

Street advertising Reflected logotype to create curiosity.


Advertising

Facade advertising Guidance system outside the shop.


Signage

Facade Moma Store design and Moritz industry.


Signage

CASHIER CLOAKROOM DESIGN STORE MUSEUM EXPERIENCE SERVICES EXIT

“We celebrate creativity, openness, tolerance, and generosity. We aim to be inclusive places—both onsite and online—where diverse cultural, artistic, social, and political positions are welcome.” “We’re committed to sharing the most thought-provoking modern and contemporary art, and hope you will join us in exploring the art, ideas, and issues of our time.”

Reception of the shop museum Guidance system and description of the shop.

1 2 3 4 5 6

CONTEMPLATE INSERT COIN PUSH THE BUTTON SMILE! GRAB YOUR PIC SHARE IT!


Signage JEWELRY

SEASONAL PRODUCTS

HOME

KITCHEN TECH & TOOLS

BOOKS & EXHIBITIONS

APPAREL & ACCESSORIES

RE-CREATE

RE-DISCOVER

RE-APPEAR

RE-CHARGE

RE-FLECT

RE-PRESENT

In - Store signage Guidance system and description of the shop.


Packaging

Product labeling & packaging Two different bags size.


Merchandising

MOMA Tote bags Three different totes with the new logotype.


Merchandising

Mugs & Bottles Disconnect to Reconnect merchandising.


Stationery

Fรกbrica Moritz, Barcelona Manufactured writing materials, including cut paper, envelopes, writing implements, continuous form paper, and other office supplies.



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