CMOEU2 SIR by janagru

CMO Europe www.gdsinternational.com/events/cmo/eu

28th â&#x20AC;&#x201C; 30th October 2014 Trump Turnberry Resort, Scotland

WELCOME!

At GDS International, we take huge pride in delivering the best value possible to our clients onsite ...Introducing the Summit Intelligence Report (SIR)

The SIR is a comprehensive overview of delegate profiles and key spending indicators. Each delegate provided us with their personal and company biographies along with answers to our questionnaire requesting key statistical analyses of their budgets, budget allocation strategies, and areas of technology priorities. The purpose of this report is to provide you with a useful resource when preparing for the Summit and all the information needed to make the best meeting selections. Please do not hesitate to contact our team if you have any queries. We look forward to seeing you at the summit and to working with you on many more in the future.

The CMO Team at GDS International

TABLE OF CONTENTS SECTION 1 INTRODUCTION -

HOW OUR SUMMITS WORK

WHY ARE WE INDUSTRY LEADERS?

QUALITY CONTROL

SECTION 2 SUMMIT INTELLIGENCE SUMMARY -

STATISTICAL ANALYSIS OF QUESTIONNAIRES

STRATEGY BREAKDOWN BY INVESTMENT AREA

SECTION 3 DELEGATE INTELLIGENCE REPORT -

CONFIRMED DELEGATES

COMPANY PROFILES

EXECUTIVE PROFILES

INVESTMENT QUESTIONNAIRES

HOW OUR SUMMITS WORK GDS summits are designed to provide a number of different networking channels to execute and promote business. Each summit takes place over a 3 day period and includes a combination of one-to-one prescheduled meetings, focused interactive workshops as well as constant networking opportunities. Senior decision makers will engage in business meetings with solution providers who are specific to their business challenges and areas of future investment. The delegation is comprised of the most important and well respected, senior executives, in the industry, and the 40-minute meeting format is designed to surpass the traditional exchange of business cards and allow executives to have a good discussion on a personal level.

Key benefits:         

Industry leading decision makers, and your potential customers, under one roof at one time Be part of the discussions that shape the industry’s future Have a platform to announce new developments to the people who matter Network and develop contacts that will strengthen your business Position your company as a genuine market leader Maximize your spend by targeting your needs and solutions to relevant decision makers Educate your potential customers of the key benefits of your value proposition and raise your profile in the industry Increase your exposure to your target audience Win new business through the networking and one to one meetings

WHY ARE WE INDUSTRY LEADERS? FACE-TO-FACE MEETINGS Our Summits offer meetings on a pre-arranged, face-to-face, basis. According to a recent Forbes study, 92% of CEOs believe face-to-face meetings are the best way to win new business. The Forbes survey revealed:    

87% of company managers surveyed preferred face-to-face meetings 92% think such an approach saves them time and 88% say it saves money 85% believe such an approach creates a more solid and stronger relationship 75% believe such an approach creates better social interaction

C – LEVEL DELEGATES GDS events provide the highest level of delegates in the industry, senior executives from Fortune 200 companies who are responsible for budgets running into billions. Our summits offer unprecedented access to these individuals through the one-to-one meetings.

TARGETED CONTENT We work closely with the leading analyst companies on a global basis to deliver the best content and analysis at our events. All our workshops and panel discussions are targeted around pressing developments and need areas within the industry ensuring our events are at the cutting edge and helping to drive industry forward. Bringing the industries key leaders together allows a unique opportunity to identify key challenges and work together over the 3 days to understand the solutions that will enable them to improve their business.

“I found the last few days very valuable from many perspectives. The level of delegates has been fantastic – I can't ask for anything more. The great part has been doing lots of one-to-one meetings with the people we need to connect to in our customer base: the one-to-one meetings and the level of networking easily surpass any other event.” Simon Barnier – Lexmark

“It is one of the best formats that we are working with right now. We have sponsored two GDS summits and are looking forward to our third. The team have looked after us well and introduced us to customers we would not have otherwise met.” Andrew Wilson – Accenture

“This is clearly the best format on the market and the most cost effective way to do business development for us at Symantec. The meetings with delegates, their level, the business topics, the workshops and the networking – all make it a multifaceted event from which we got enormous value!” Arnaud Taddei – Symantec

QUALITY CONTROL At GDS International, our aim is to provide you with the optimum value for the two and a half days you’ll be joining us at the summit.

How we can guarantee this is simple: We ensure the best possible quality in delegate attendees. Just as it is important for you as a solution provider to meet with high level, budget holding, decision makers, it is important for us to provide our delegates with the targeted solution providers who can best meet their needs, thus justifying their time out of the office. Our delegation targets are determined through highly focused planning: 

Market research in partnership with global analyst firms to identify industry trends, challenges, and forecasted budget spending patterns



Review of topics and ideal delegates with our Summit Advisory Board, consisting of Global Industry Thought leaders and end users



Creation of a targeted program agenda to attract the relevant delegates



Formulation of a specific Delegate Target Report, which identifies the parameters in which we would define an ideal delegation, broken down by region, company size, budget size, and key focus areas.



Analysis of each delegate who confirms attendance with assigned points value based around correlation with delegate targets

SUMMIT INTELLIGENCE SUMMARY

STATISTICAL ANALYSIS OF SUMMIT DELEGATE QUESTIONNAIRES 2014 BUDGET BREAKDOWN 25 20 15

Number of 10 Delegates 5 0

Budget Size (in USD)

BUDGET BREAKDOWN BY ALLOCATION STRATEGY

12% Mandated investments to meet regulatory/legal requirements Investments to maintain/run existing systems and processes

42%

25% Investments to support business innovation

22%

Investments to support business growth

INVESTMENT 2014: BUSINESS STRATEGY SERVICES / TECHNOLOGY CURRENTLY SOUGHT – LESS THAN 12 MONTHS 45 40 35 30

Number of Delegates

25 20 15 10 5 0

Investment Priorities 0-12 months

INVESTMENT 2014: BUSINESS STRATEGY SERVICES / TECHNOLOGY CURRENTLY SOUGHT – BEYOND 12 MONTHS 40 35 30 25

Number of Delegates

20 15 10 5 0

Investment Priorities 0-12 months

DELEGATE INTELLIGENCE REPORTS

CONFIRMED DELEGATE LIST Below you will find the list of confirmed executives that you will be meeting at the event. Utilizing this list and the information in the following pages will enable the business meetings you choose at the event to be best tailored around the service requirements of our delegation. Company

Attendee

Position

Absolut Vodka Asics Avis Budget Group EMEA Aviva Axa Bank of Ireland Barclays Barilla Benetton C&A Clariant Produkte (D) CLK Energy Coca Cola Enterprises Desigual DHL Edizioni Conde Nast Electronic Arts Eurostar Fiat Chrysler Automobiles Fiat Chrysler Automobiles GDF Suez Goodyear Dunlop EMEA GSK Gtech Hertz Hilton Worldwide IFS

Franz Drack Gary Murray Darren Peacock Tristan Brandt Adrian Garcia-Sierra James Munnelly Mark Brayton Carolina Diterlizzi Giuseppe Cunetta Peter Hayden Sabine Reiner Murat Altan Veziroglu Mark Elkins Borja Castresana Heike Marquordt Marco Formento Andy Tomkins Adrian Walcott Jacob Nyborg Pepe Moder Hélène Baudoin Luisella Giani Massimo Pavone Giancarlo Perrotta Clare McCaffrey Ed Thorne Kerry Bridge

Marketing Director Head of Digital Marketing & eCommerce Brand Director EMEA Digital Strategy Officer Head of Digital Head of Marketing Interactive Marketing Director Minicakes and Cakes Italy Marketing Director Worldwide Digital Director Head of Integrated Marketing Communications Europe Global Marketing Director CMO VP Digital Sales and Marketing Chief Marketing & Communication Officer VP Marketing & Sales Support SVP Digital Senior Marketing Director General Manager, Global Brand, Product & Social Media Marketing Head of Brand Marketing Communication EMEA EMEA, Digital Marketing & CRM Director Marketing Mix Director Head of Digital EMEA Special Projects Director – Digital Marketing Director Senior Sales & Marketing Operations & CRM Director Head of Brand Marketing EMEA Global Digital & Social Media Director

IHG - Intercontinental Illy Cafe Jaguar Land Rover Kering KONE Lacoste Levi Strauss LVMH Marriott International Mayborn Group Metro Group O'Neill Office Depot Orange PANDORA Philips Electronics UK Piaggio Group Rexel Skipton Building Society Standard Life Starbucks Coffee EMEA BV Starwood Hotels & Resorts Studiocanal Swedbank Telefonica The Walt Disney Company Tommy Hilfiger TUI Western Union Whirlpool

Apurva Pratap Paolo Bonsignore Nathan Summers Nikolas Talonpoika Alain Piguet Berta De Pablos-Barbier Anit Van Eynde Isabelle Faggianelli Osama Hirzalla Louise Mustard Constanze Freienstein Doug Perkul Jonathan Newman Nicolas de Cordes Bianca Nesgaard Wander Bruijel Chiara Ugozzoli Franck Legardeur Rebecca Allsop Stephen Ingledew Samantha Yarwood Jessica Svensson Matthieu Guerin Ellen Carlgren Amanda Clay Ginger Taggart Sanne Krom Stephan Krings Neil Gannon Harry Kyriacou

VP Distribution & Relationship Marketing Director and Channel Director EMEA Global Digital & CRM Director Director Strategic Marketing and Media Marketing & Customer Experience Director (France) Group Marketing & Branding EVP Senior Director Brand Marketing LSEMA Group Digital Development Manager VP Marketing & eCommerce Europe Global Head of Digital & Consumer Communications Marketing Director Region CEE CMO VP eCommerce & Marketing Operations VP Marketing Anticipation Global Brand Activation Director Head of Brand, Communications and Digital Senior Global VP Digital Marketing & CRM Marketing Director Energy Efficiency Head of Customer Strategy & Planning Managing Director Customer & Marketing Director of Marketing, EMEA Senior Director Digital Marketing EAME VP Digital Marketing Deputy CMO Global Head of Brand Executive Director Marketing EMEA VP Global Digital Marketing Director Strategic Marketing & Corporate Branding Global Dir. Marketing & Customer Strat Head of Digital Centre of Excellence EMEA

PART 1: REGISTRATION PROFILE ABSOLUT VODKA, introduced in the US in 1979, is the fourth largest international premium spirit in the world and is available in more than 150 markets. ABSOLUT VODKA is the number two brand of premium vodka worldwide. (Source: Impact International) Since its launch in 1979, ABSOLUT VODKA has achieved significant worldwide sales growth, from 10,000 nine-liter cases (90,000 liters) to 11.0 million nine-liter cases in 2010 (99.0 millions of liters). Every bottle of ABSOLUT VODKA is produced in Ă&#x2026;hus, in southern Sweden. The brand was one of the first to put artist collaborations into the heart of its brand strategy, starting with Andy Warhol in 1985. In 2013, Absolut launched a new brand campaign, Transform Today, to recruit the next generation of Absolut fans. The campaign has digital and experiential marketing as it two pillars and was able to drive both top of mind as well as premiumness of the brand significantly.

NAME: Franz Drack EXECUTIVE TITLE: Marketing Director COMPANY NAME: Absolut Vodka

Franz started his career with Coca-Cola in Austria before moving on to L'Oreal where he successfully launched Garnier Body Care in Austria. After a year with a startup and a sabbatical he started working on Absolut Vodka in 2004 and was able to grow the brand by 68% in three years in Austria. He then moved to the global headquarters in Stockholm to join the global brand team. He was responsible for Absolut Greyhound, a collaboration with Swedish House Mafia that went on to become the most successful campaign of Absolut to date as well as the relaunch of the brand campaign in 2013. PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million 25 - 50 Million X 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 20 Investments to maintain/run existing systems and processes 40 Investments to support business innovation 20 Investments to support business growth 20 100%

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 3 3 SEM/SEO 3 3 Business Intelligence 3 3 Web Content Management/WEM 3 3 Customer Experience Management Platforms 2 1 Demand Side Platforms 2 2 Content Marketing 1 1 A/B & Multivariate Testing & Optimization 3 3 IP Location Targeting & Geolocation Technologies 3 3 Social Engagement & Monitoring Cloud Services 3 3 eCommerce 2 2 Consumer Behaviour /Customer Retention & Service 3 3 Digital Marketing 2 1 Real-Time Bidding 4 4 Marketing Automation/ Integrated Marketing 3 3 Tag Management 3 3 Cross Channel Campaign Management 2 2 Enterprise Feedback Management 3 3 CRM/Loyalty & Gamification 3 3 Search & Social Ads 3 3 Voice of Customer 3 3 Social Marketing Cloud Services 3 3 Augmented Reality 3 3 Email Marketing/Affiliate Marketing 3 3 Mobile Applications/Mobile Platforms 3 3 Multi-Channel Interaction 3 3 Social Video Advertising & Marketing 3 3 Mobile Marketing/Advertising 3 2 Social Listening/Online Reputation Monitoring 3 3 Social Data, Data Driven Marketing 3 3 Social Media Marketing/Management 3 3 Business/Data & Web Analytics 3 3 Conversion & Optimisation Tools 3 3 Data Management Platforms 3 3 How has the perception of customer focused marketing changed within your organization? We saw a stronger move to experiences and digital marketing, especially mobile. We stepped into content marketing but did not see the same results as traditional campaigns. What is the current focus your business takes toward customer interaction? Focus on experiences and better interface design in both off-line and on-line touch points and experiences. Which channels for driving customer interaction have been the most successful? Experiences and mobile had shown the strongest conversion in terms of brand advocacy. On the demand side, we saw a rise in sales through non-conventional channels like e-commerce. Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: Content marketing, Interface design, Consumer Journeys, Conversion driving programs from on-line to offline (demand creation).

PART 1: REGISTRATION PROFILE ASICS at acronym derived from the Latin phrase, Anima Sana In Corpore Sano â&#x20AC;&#x201C; a sound mind in a sound body. Staying true to the philosophy by which it was founded, every ASICS innovation, every concept, every idea is intended to create the best product. Our mission is to become the number one brand for the sports enthusiast. To accomplish this we pledge to continue to make the best product; striving to build upon our technological advances and pushing the limits on what we can learn from the body and its needs in athletic gear. We pledge to bring harmony to the body and soul.

NAME: Gary Murray EXECUTIVE TITLE: Head of Digital Marketing & eCommerce COMPANY NAME: Asics

PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million X 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 97 Investments to maintain/run existing systems and processes 1 Investments to support business innovation 1 Investments to support business growth 1 100%

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 3 3 SEM/SEO 3 3 Business Intelligence 3 4 Web Content Management/WEM 3 4 Customer Experience Management Platforms 3 3 Demand Side Platforms 4 4 Content Marketing 3 3 A/B & Multivariate Testing & Optimization 2 3 IP Location Targeting & Geolocation Technologies 4 3 Social Engagement & Monitoring Cloud Services 4 3 eCommerce 1 2 Consumer Behaviour /Customer Retention & Service 2 3 Digital Marketing 3 3 Real-Time Bidding 4 3 Marketing Automation/ Integrated Marketing 5 5 Tag Management 3 3 Cross Channel Campaign Management 3 2 Enterprise Feedback Management 4 4 CRM/Loyalty & Gamification 2 2 Search & Social Ads 3 4 Voice of Customer 3 3 Social Marketing Cloud Services 3 3 Augmented Reality 4 3 Email Marketing/Affiliate Marketing 2 2 Mobile Applications/Mobile Platforms 2 2 Multi-Channel Interaction 3 3 Social Video Advertising & Marketing 4 3 Mobile Marketing/Advertising 4 3 Social Listening/Online Reputation Monitoring 3 3 Social Data, Data Driven Marketing 4 4 Social Media Marketing/Management 3 3 Business/Data & Web Analytics 2 2 Conversion & Optimisation Tools 1 2 Data Management Platforms 3 3 How has the perception of customer focused marketing changed within your organization? What is the current focus your business takes toward customer interaction? Which channels for driving customer interaction have been the most successful? Other areas you focus on implementing to increase the effectiveness of your marketing campaigns:

PART 1: REGISTRATION PROFILE Avis Budget Group, Inc. is a leading global provider of vehicle rental services, both through its Avis and Budget brands, which have more than 10,000 rental locations in approximately 175 countries around the world, and through its Zipcar brand, which is the world's leading car sharing network, with more than 870,000 members. Avis Budget Group operates most of its car rental offices in North America, Europe and Australia directly, and operates primarily through licensees in other parts of the world. Avis Budget Group has approximately 29,000 employees and is headquartered in Parsippany, N.J.

NAME: Darren Peacock EXECUTIVE TITLE: Brand Director EMEA COMPANY NAME: Avis Budget Group EMEA

Darren is a marketing professional with over 15 yearsâ&#x20AC;&#x2122; experience, having worked across the marketing mix within the travel industry. He leads the roll out of the new brand identity and launch of the brand's first integrated advertising campaign across the EMEA region. He held a number of marketing roles within the group including head of marketing and leisure sales for the UK business and was a member of the leadership team responsible for a number of change activities including implementation of an internal communications programme, centralisation of digital marketing and the local launch of the new Avis loyalty programme. In previous roles Darren worked for United Airlines where he was responsible for the marketing plans for launches into new EMEA markets including Rome and Kuwait. He started his career at Carlson Wagonlit Travel. PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million 25 - 50 Million X 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 0 Investments to maintain/run existing systems and processes 40 Investments to support business innovation 30 Investments to support business growth 30 100%

PART 3: INVESTMENT PRIORITIES How is your 2014 budget allocated across these business Priority within 12 Priority beyond 12 strategy categories? mths mths Audience/Behavioural Targeting/Retargeting Personalization 3 3 SEM/SEO 3 3 Business Intelligence 4 4 Web Content Management/WEM 5 5 Customer Experience Management Platforms 4 4 Demand Side Platforms 4 3 Content Marketing 2 2 A/B & Multivariate Testing & Optimization 4 4 IP Location Targeting & Geolocation Technologies 4 3 Social Engagement & Monitoring Cloud Services 2 2 eCommerce 2 2 Consumer Behaviour /Customer Retention & Service 3 2 Digital Marketing 2 2 Real-Time Bidding 3 3 Marketing Automation/ Integrated Marketing 4 3 Tag Management 4 4 Cross Channel Campaign Management 1 1 Enterprise Feedback Management 4 4 CRM/Loyalty & Gamification 3 3 Search & Social Ads 3 3 Voice of Customer 3 3 Social Marketing Cloud Services 4 4 Augmented Reality 3 3 Email Marketing/Affiliate Marketing 2 2 Mobile Applications/Mobile Platforms 4 4 Multi-Channel Interaction 3 3 Social Video Advertising & Marketing 2 2 Mobile Marketing/Advertising 3 3 Social Listening/Online Reputation Monitoring 4 4 Social Data, Data Driven Marketing 3 3 Social Media Marketing/Management 3 3 Business/Data & Web Analytics 3 3 Conversion & Optimisation Tools 3 3 Data Management Platforms 3 3 How has the perception of customer focused marketing changed within your organization? Over the last three years the customer has been put at the heart of our business. We carried out extensive research on our industries customers and identified a number of segments based on behaviours, needs and interests. What is the current focus your business takes toward customer interaction? Our business strives to be Customer Led and Service driven. We have invested large sums of money in improving our customer touch points from the investment in new websites and mobile apps to increased investments in call centres. We have also gone through a process of improving our physical locations. Which channels for driving customer interaction have been the most successful? Large amount of focus on digital channels, now looking at our retail estate, customer services and loyalty. Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: In process at looking at how we integrate all marketing activity to provide consistent through the line message to consumers. Also starting to investigate attribution modelling to ensure media investment is most efficient.

PART 1: REGISTRATION PROFILE

NAME: Tristan Brandt EXECUTIVE TITLE: Digital Strategy Officer COMPANY NAME: Aviva

PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million 25 - 50 Million X 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 35 Investments to maintain/run existing systems and processes 45 Investments to support business innovation 5 Investments to support business growth 15 100%

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 4 4 SEM/SEO 5 5 Business Intelligence 3 3 Web Content Management/WEM 4 4 Customer Experience Management Platforms 2 2 Demand Side Platforms 5 5 Content Marketing 5 5 A/B & Multivariate Testing & Optimization 4 4 IP Location Targeting & Geolocation Technologies 2 2 Social Engagement & Monitoring Cloud Services 3 2 eCommerce 5 5 Consumer Behaviour /Customer Retention & Service 2 1 Digital Marketing 3 3 Real-Time Bidding 5 5 Marketing Automation/ Integrated Marketing 2 1 Tag Management 3 2 Cross Channel Campaign Management 2 1 Enterprise Feedback Management 4 4 CRM/Loyalty & Gamification 3 3 Search & Social Ads 5 3 Voice of Customer 5 5 Social Marketing Cloud Services 5 5 Augmented Reality 5 5 Email Marketing/Affiliate Marketing 5 5 Mobile Applications/Mobile Platforms 2 1 Multi-Channel Interaction 2 1 Social Video Advertising & Marketing 5 5 Mobile Marketing/Advertising 3 2 Social Listening/Online Reputation Monitoring 5 5 Social Data, Data Driven Marketing 5 3 Social Media Marketing/Management 5 5 Business/Data & Web Analytics 2 2 Conversion & Optimisation Tools 3 3 Data Management Platforms 2 1 How has the perception of customer focused marketing changed within your organization? Slowly. It is challenged by a combination of issues, centred around ability to prove return on investment, along with the complexity of change within established campaign activity. What is the current focus your business takes toward customer interaction? Transactional, product sales. Beginning to consider implementing a customer centric omnichannel service design. Which channels for driving customer interaction have been the most successful? It's mixed, we see a growing trend towards customer self-service with more commoditised products, which we drive towards online. Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: Segment based marketing plans and campaign activity.

PART 1: REGISTRATION PROFILE

NAME: Adrian Garcia-Sierra EXECUTIVE TITLE: Head of Digital COMPANY NAME: Axa

PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million X 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 20 Investments to maintain/run existing systems and processes 20 Investments to support business innovation 20 Investments to support business growth 40 100%

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 1 1 SEM/SEO 1 1 Business Intelligence 1 1 Web Content Management/WEM 1 1 Customer Experience Management Platforms 2 2 Demand Side Platforms 4 4 Content Marketing 2 2 A/B & Multivariate Testing & Optimization 2 2 IP Location Targeting & Geolocation Technologies 3 3 Social Engagement & Monitoring Cloud Services 3 3 eCommerce 4 4 Consumer Behaviour /Customer Retention & Service 2 2 Digital Marketing 2 2 Real-Time Bidding 4 4 Marketing Automation/ Integrated Marketing 2 2 Tag Management 2 2 Cross Channel Campaign Management 1 1 Enterprise Feedback Management 3 3 CRM/Loyalty & Gamification 1 1 Search & Social Ads 2 2 Voice of Customer 1 1 Social Marketing Cloud Services 3 3 Augmented Reality 5 4 Email Marketing/Affiliate Marketing 2 2 Mobile Applications/Mobile Platforms 1 1 Multi-Channel Interaction 1 1 Social Video Advertising & Marketing 2 2 Mobile Marketing/Advertising 3 2 Social Listening/Online Reputation Monitoring 2 2 Social Data, Data Driven Marketing 3 2 Social Media Marketing/Management 3 2 Business/Data & Web Analytics 2 1 Conversion & Optimisation Tools 3 2 Data Management Platforms 2 1 How has the perception of customer focused marketing changed within your organization? It's become an incresingly hot topic in the past 12 months. We are now far more customer focused than ever before, especially in an online sense. Marketing is taking evermore precedence and focus, in driving conversations with Financial Advisers, coupled with supporting our sales teams. What is the current focus your business takes toward customer interaction? It is still very hands-on through sales teams and call centres, but increasingly we're waking up to shifting the dial to digital servicing. We need to find a balance where we can financially support our customers in f2f discussions, but where we also get them to help themselves online. Which channels for driving customer interaction have been the most successful? eDM, events, direct sales contact. Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: Marketing automation, social, online advertising, personalised marketing.

PART 1: REGISTRATION PROFILE

NAME: James Munnelly EXECUTIVE TITLE: Head of Marketing COMPANY NAME: Bank of Ireland

PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million 25 - 50 Million X 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 20 Investments to maintain/run existing systems and processes 20 Investments to support business innovation 20 Investments to support business growth 40 100%

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 2 2 SEM/SEO 1 2 Business Intelligence 1 2 Web Content Management/WEM 1 1 Customer Experience Management Platforms 1 2 Demand Side Platforms 1 2 Content Marketing 1 1 A/B & Multivariate Testing & Optimization 3 3 IP Location Targeting & Geolocation Technologies 2 2 Social Engagement & Monitoring Cloud Services 2 2 eCommerce 1 1 Consumer Behaviour /Customer Retention & Service 1 2 Digital Marketing 1 1 Real-Time Bidding 3 3 Marketing Automation/ Integrated Marketing 1 1 Tag Management 4 4 Cross Channel Campaign Management 2 2 Enterprise Feedback Management 3 3 CRM/Loyalty & Gamification 2 2 Search & Social Ads 1 2 Voice of Customer 2 2 Social Marketing Cloud Services 1 1 Augmented Reality 3 3 Email Marketing/Affiliate Marketing 1 1 Mobile Applications/Mobile Platforms 1 1 Multi-Channel Interaction 2 2 Social Video Advertising & Marketing 2 2 Mobile Marketing/Advertising 2 2 Social Listening/Online Reputation Monitoring 3 3 Social Data, Data Driven Marketing 1 1 Social Media Marketing/Management 2 2 Business/Data & Web Analytics 2 2 Conversion & Optimisation Tools 2 2 Data Management Platforms 1 2 How has the perception of customer focused marketing changed within your organization? Strong focus to rebuild a centralised integrated Commercial Marketing Team over the last 12 months. As a result we have developed the understanding and importance of customer focused marketing investment. What is the current focus your business takes toward customer interaction? Very high on the business agenda to board level. Which channels for driving customer interaction have been the most successful? Full service multi-channel Retail Bank. Traditional branch retail store model with largest network in the country Telephone banking Online, Mobile and Tablet banking Strong Demand Generation activity for commodity products to direct channels Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: Need to further develop Marketing Automation and targeting driven by data.

PART 1: REGISTRATION PROFILE Barclays is an international financial services provider in personal banking, credit cards, corporate and investment banking and wealth management with an extensive presence in Europe, the Americas, Africa and Asia. Barclays' purpose is to help people achieve their ambitions â&#x20AC;&#x201C; in the right way. With over 300 years of history and expertise in banking, Barclays operates in over 50 countries and employs approximately 140,000 people. Barclays moves, lends, invests and protects money for customers and clients worldwide.

NAME: Mark Brayton EXECUTIVE TITLE: Interactive Marketing Director COMPANY NAME: Barclays

Mark has 14 years of experience within FS marketing. He is a business studies graduate with a passion for consumer insight, innovation-led content and branded engagement. His area covers social media, content & publishing strategy, internal brand engagement, branch marketing & sponsorship activation. Mark is a member of the UK Marketing Executive Committee. His previous roles have included PR, insight, product, CRM & advertising. PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million X 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 20 Investments to maintain/run existing systems and processes 10 Investments to support business innovation 40 Investments to support business growth 30 100%

PART 3: INVESTMENT PRIORITIES

How is your 2014 budget allocated across these business strategy categories?

Priority within 12 Priority beyond 12 mths mths (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) 4 4 3 3 4 4 2 2 4 4 4 4 2 1 4 4 3 3 3 3 4 4 3 3 3 2 3 2 2 2 4 4 3 3 4 4 4 4 1 1 3 3 3 3 4 4 4 4 3 3 3 3 1 1 3 3 3 3 2 2 1 1 4 4 3 3

Audience/Behavioural Targeting/Retargeting Personalization SEM/SEO Business Intelligence Web Content Management/WEM Customer Experience Management Platforms Demand Side Platforms Content Marketing A/B & Multivariate Testing & Optimization IP Location Targeting & Geolocation Technologies Social Engagement & Monitoring Cloud Services eCommerce Consumer Behaviour /Customer Retention & Service Digital Marketing Real-Time Bidding Marketing Automation/ Integrated Marketing Tag Management Cross Channel Campaign Management Enterprise Feedback Management CRM/Loyalty & Gamification Search & Social Ads Voice of Customer Social Marketing Cloud Services Augmented Reality Email Marketing/Affiliate Marketing Mobile Applications/Mobile Platforms Multi-Channel Interaction Social Video Advertising & Marketing Mobile Marketing/Advertising Social Listening/Online Reputation Monitoring Social Data, Data Driven Marketing Social Media Marketing/Management Business/Data & Web Analytics Conversion & Optimisation Tools Data Management Platforms How has the perception of customer focused marketing changed within your organization? We are now a truly customer centric organisation - we have a relentless focus on customers. What is the current focus your business takes toward customer interaction? Driving customer interaction into engagement and then advocacy. Which channels for driving customer interaction have been the most successful? Social Media, branch marketing, web & mobile. Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: We have recently adopted an innovative weekly Editorial Board - that aims to drive content consistency, which is truly customer driven. This will be a big focus for us going forward.

PART 1: REGISTRATION PROFILE

NAME: Carolina Diterlizzi EXECUTIVE TITLE: Minicakes and Cakes Italy Marketing Director COMPANY NAME: Barilla

PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million X 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 3 Investments to maintain/run existing systems and processes 20 Investments to support business innovation 30 Investments to support business growth 47 100%

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 3 3 SEM/SEO 5 5 Business Intelligence 4 4 Web Content Management/WEM 3 3 Customer Experience Management Platforms 3 3 Demand Side Platforms 4 4 Content Marketing 3 3 A/B & Multivariate Testing & Optimization 5 5 IP Location Targeting & Geolocation Technologies 4 4 Social Engagement & Monitoring Cloud Services 5 5 eCommerce 5 5 Consumer Behaviour /Customer Retention & Service 2 2 Digital Marketing 2 2 Real-Time Bidding 4 4 Marketing Automation/ Integrated Marketing 4 4 Tag Management 5 5 Cross Channel Campaign Management 3 3 Enterprise Feedback Management 4 4 CRM/Loyalty & Gamification 2 2 Search & Social Ads 4 4 Voice of Customer 4 3 Social Marketing Cloud Services 4 4 Augmented Reality 4 5 Email Marketing/Affiliate Marketing 4 3 Mobile Applications/Mobile Platforms 3 3 Multi-Channel Interaction 3 2 Social Video Advertising & Marketing 3 3 Mobile Marketing/Advertising 4 3 Social Listening/Online Reputation Monitoring 4 3 Social Data, Data Driven Marketing 3 3 Social Media Marketing/Management 4 3 Business/Data & Web Analytics 3 3 Conversion & Optimisation Tools 4 4 Data Management Platforms 4 3 How has the perception of customer focused marketing changed within your organization? We are more focused on multi channel strategies declined on different touch points and media What is the current focus your business takes toward customer interaction? High focus with room to be improved Which channels for driving customer interaction have been the most successful? social media and digital platforms Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: competitive product benefit and 360* communication plan

PART 1: REGISTRATION PROFILE

NAME: Giuseppe Cunetta EXECUTIVE TITLE: Worldwide Digital Director COMPANY NAME: Benetton

PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million X 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 0 Investments to maintain/run existing systems and processes 50 Investments to support business innovation 30 Investments to support business growth 20 100%

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 1 1 SEM/SEO 1 1 Business Intelligence 3 2 Web Content Management/WEM 4 4 Customer Experience Management Platforms 3 3 Demand Side Platforms 4 4 Content Marketing 1 1 A/B & Multivariate Testing & Optimization 2 2 IP Location Targeting & Geolocation Technologies 4 4 Social Engagement & Monitoring Cloud Services 4 4 eCommerce 1 1 Consumer Behaviour /Customer Retention & Service 2 2 Digital Marketing 1 1 Real-Time Bidding 3 3 Marketing Automation/ Integrated Marketing 1 1 Tag Management 3 3 Cross Channel Campaign Management 3 3 Enterprise Feedback Management 4 4 CRM/Loyalty & Gamification 3 3 Search & Social Ads 1 1 Voice of Customer 2 2 Social Marketing Cloud Services 3 3 Augmented Reality 4 4 Email Marketing/Affiliate Marketing 1 1 Mobile Applications/Mobile Platforms 3 3 Multi-Channel Interaction 2 2 Social Video Advertising & Marketing 3 3 Mobile Marketing/Advertising 3 3 Social Listening/Online Reputation Monitoring 1 1 Social Data, Data Driven Marketing 1 1 Social Media Marketing/Management 2 2 Business/Data & Web Analytics 1 1 Conversion & Optimisation Tools 1 1 Data Management Platforms 3 3 How has the perception of customer focused marketing changed within your organization? What is the current focus your business takes toward customer interaction? Convert Paid Media investiments in Earned Audience Which channels for driving customer interaction have been the most successful? Facebook Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: Direct Marketing Automation and Personalization Program

PART 1: REGISTRATION PROFILE

NAME: Peter Hayden EXECUTIVE TITLE: Head of Integrated Marketing Communications Europe COMPANY NAME: C&A

PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million X Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 0 Investments to maintain/run existing systems and processes 20 Investments to support business innovation 10 Investments to support business growth 70 100%

PART 3: INVESTMENT PRIORITIES How is your 2014 budget allocated across these business Priority within 12 Priority beyond 12 strategy categories? mths mths Audience/Behavioural Targeting/Retargeting Personalization 3 3 SEM/SEO 3 3 Business Intelligence 3 3 Web Content Management/WEM 4 4 Customer Experience Management Platforms 3 3 Demand Side Platforms 4 4 Content Marketing 1 1 A/B & Multivariate Testing & Optimization 4 4 IP Location Targeting & Geolocation Technologies 4 4 Social Engagement & Monitoring Cloud Services 2 2 eCommerce 3 3 Consumer Behaviour /Customer Retention & Service 3 3 Digital Marketing 2 2 Real-Time Bidding 4 4 Marketing Automation/ Integrated Marketing 2 2 Tag Management 4 4 Cross Channel Campaign Management 1 1 Enterprise Feedback Management 4 4 CRM/Loyalty & Gamification 3 3 Search & Social Ads 4 4 Voice of Customer 1 1 Social Marketing Cloud Services 3 3 Augmented Reality 4 4 Email Marketing/Affiliate Marketing 4 4 Mobile Applications/Mobile Platforms 3 3 Multi-Channel Interaction 1 1 Social Video Advertising & Marketing 4 4 Mobile Marketing/Advertising 3 3 Social Listening/Online Reputation Monitoring 1 1 Social Data, Data Driven Marketing 2 2 Social Media Marketing/Management 2 2 Business/Data & Web Analytics 3 3 Conversion & Optimisation Tools 3 3 Data Management Platforms 3 3 How has the perception of customer focused marketing changed within your organization? Finally the customer is seen as being central to defining the brand, product and experience. We're getting back to the essence of fashion retail i.e. the customer is Queen and deserves to looks and feel her best every day. What is the current focus your business takes toward customer interaction? The key touchpoints pre, during and post purchase are at the core of our marketing efforts and we're currently building solutions to populate those touch points with valuable/relevant content designed to attract, engage, inform and ultimately persuade her to purchase and recommend our product. Which channels for driving customer interaction have been the most successful? Printed Brochure Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: Insight generation based on contextual mapping, social listening, trend sifting and supplementing fashion trend research with social trend research. End-goal = relevant product that's inspired by the customers life and not simply fashion trends.

PART 1: REGISTRATION PROFILE

NAME: Sabine Reiner EXECUTIVE TITLE: Global Marketing Director COMPANY NAME: Clariant Produkte (D)

PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million Other NA

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 25 Investments to maintain/run existing systems and processes 25 Investments to support business innovation 25 Investments to support business growth 25 100%

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 2 1 SEM/SEO 2 1 Business Intelligence 1 1 Web Content Management/WEM 1 1 Customer Experience Management Platforms 1 1 Demand Side Platforms 3 2 Content Marketing 1 1 A/B & Multivariate Testing & Optimization 3 3 IP Location Targeting & Geolocation Technologies 4 4 Social Engagement & Monitoring Cloud Services 4 4 eCommerce 4 4 Consumer Behaviour /Customer Retention & Service 2 2 Digital Marketing 2 1 Real-Time Bidding 5 5 Marketing Automation/ Integrated Marketing 1 1 Tag Management 1 1 Cross Channel Campaign Management 1 1 Enterprise Feedback Management 3 2 CRM/Loyalty & Gamification 3 2 Search & Social Ads 3 3 Voice of Customer 2 1 Social Marketing Cloud Services 2 1 Augmented Reality 4 4 Email Marketing/Affiliate Marketing 2 1 Mobile Applications/Mobile Platforms 2 1 Multi-Channel Interaction 3 2 Social Video Advertising & Marketing 3 3 Mobile Marketing/Advertising 2 2 Social Listening/Online Reputation Monitoring 2 2 Social Data, Data Driven Marketing 2 2 Social Media Marketing/Management 2 1 Business/Data & Web Analytics 2 2 Conversion & Optimisation Tools 2 1 Data Management Platforms 3 3 How has the perception of customer focused marketing changed within your organization? What is the current focus your business takes toward customer interaction? Which channels for driving customer interaction have been the most successful? Other areas you focus on implementing to increase the effectiveness of your marketing campaigns:

PART 1: REGISTRATION PROFILE

NAME: Murat Altan Veziroglu EXECUTIVE TITLE: CMO COMPANY NAME: CLK Energy

PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million X 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 10 Investments to maintain/run existing systems and processes 90 Investments to support business innovation 0 Investments to support business growth 0 100%

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 1 2 SEM/SEO 1 1 Business Intelligence 1 1 Web Content Management/WEM 3 3 Customer Experience Management Platforms 2 1 Demand Side Platforms 1 1 Content Marketing 4 4 A/B & Multivariate Testing & Optimization 3 3 IP Location Targeting & Geolocation Technologies 3 3 Social Engagement & Monitoring Cloud Services 3 3 eCommerce 3 3 Consumer Behaviour /Customer Retention & Service 2 1 Digital Marketing 3 3 Real-Time Bidding 3 3 Marketing Automation/ Integrated Marketing 3 3 Tag Management 3 3 Cross Channel Campaign Management 3 3 Enterprise Feedback Management 3 3 CRM/Loyalty & Gamification 3 2 Search & Social Ads 3 3 Voice of Customer 3 3 Social Marketing Cloud Services 3 3 Augmented Reality 4 4 Email Marketing/Affiliate Marketing 3 3 Mobile Applications/Mobile Platforms 3 3 Multi-Channel Interaction 3 3 Social Video Advertising & Marketing 3 3 Mobile Marketing/Advertising 3 3 Social Listening/Online Reputation Monitoring 3 3 Social Data, Data Driven Marketing 2 1 Social Media Marketing/Management 2 1 Business/Data & Web Analytics 1 1 Conversion & Optimisation Tools 3 3 Data Management Platforms 1 1 How has the perception of customer focused marketing changed within your organization? We are in a transformation stage from a government institution to a private - customer focused organization. What is the current focus your business takes toward customer interaction? Collection process is regarded as the most important process and the second one is upsell. Which channels for driving customer interaction have been the most successful? We are at the stage of forming new sales and service channels. Dealer channel seems to be the first in terms of percentage of total interactions. Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: We are focusing on channel upgrades, offer optimization and automation tools, cross sell campaign development.

PART 1: REGISTRATION PROFILE

NAME: Mark Elkins EXECUTIVE TITLE: VP Digital Sales & Marketing COMPANY NAME: Coca Cola Enterprises

PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million 25 - 50 Million X 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 10 Investments to maintain/run existing systems and processes 0 Investments to support business innovation 30 Investments to support business growth 60 100%

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 1 1 SEM/SEO 3 2 Business Intelligence 1 1 Web Content Management/WEM 3 2 Customer Experience Management Platforms 3 3 Demand Side Platforms 4 4 Content Marketing 4 4 A/B & Multivariate Testing & Optimization 1 1 IP Location Targeting & Geolocation Technologies 1 1 Social Engagement & Monitoring Cloud Services 2 2 eCommerce 1 1 Consumer Behaviour /Customer Retention & Service 3 3 Digital Marketing 1 1 Real-Time Bidding 5 5 Marketing Automation/ Integrated Marketing 3 3 Tag Management 4 4 Cross Channel Campaign Management 3 3 Enterprise Feedback Management 5 5 CRM/Loyalty & Gamification 1 1 Search & Social Ads 3 3 Voice of Customer 4 4 Social Marketing Cloud Services 5 5 Augmented Reality 3 3 Email Marketing/Affiliate Marketing 4 3 Mobile Applications/Mobile Platforms 2 2 Multi-Channel Interaction 3 3 Social Video Advertising & Marketing 3 3 Mobile Marketing/Advertising 3 3 Social Listening/Online Reputation Monitoring 3 2 Social Data, Data Driven Marketing 2 2 Social Media Marketing/Management 4 4 Business/Data & Web Analytics 1 1 Conversion & Optimisation Tools 4 4 Data Management Platforms 4 4 How has the perception of customer focused marketing changed within your organization? - Greater focus on e-commerce via retailers, as major driver of growth - Greater focus on understanding digital shopping behaviour (mobile, social, location) to drive in-store sales - Greater focus on understanding trade customer digital behaviour and needs (i.e. outlets) to serve them better using digital media and technology What is the current focus your business takes toward customer interaction? - Grow online/e-commerce sales - Grow in-store sales via digital marketing and drive shopper loyalty Transform field sales into multi-channel operation Which channels for driving customer interaction have been the most successful? - eCommerce via retailers Other areas you focus on implementing to increase the effectiveness of your marketing campaigns:

PART 1: REGISTRATION PROFILE

NAME: Borja Castresana EXECUTIVE TITLE: Chief Marketing & Communication Officer COMPANY NAME: Desigual

PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million 25 - 50 Million X 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 0 Investments to maintain/run existing systems and processes 0 Investments to support business innovation 10 Investments to support business growth 90 100%

PART 3: INVESTMENT PRIORITIES

How is your 2014 budget allocated across these business strategy categories?

Priority within 12 Priority beyond 12 mths mths (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) 2 2 2 2 1 2 1 2 1 1 3 3 1 2 3 3 2 2 1 2 3 3 1 1 1 1 3 3 2 2 3 3 2 2 2 2 1 1 2 2 3 3 3 3 3 3 1 1 1 1 1 1 3 3 2 2 1 1 2 2 1 2 1 2 3 3

Which channels for driving customer interaction have been the most successful? POS Social Media Events Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: Trade Marketing activation Promotions

PART 1: REGISTRATION PROFILE

NAME: Heike Marquordt EXECUTIVE TITLE: VP Marketing & Sales Support COMPANY NAME: DHL

PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million Other X

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 0 Investments to maintain/run existing systems and processes 0 Investments to support business innovation 50 Investments to support business growth 50 100%

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 1 1 SEM/SEO 4 4 Business Intelligence 4 4 Web Content Management/WEM 4 4 Customer Experience Management Platforms 5 5 Demand Side Platforms 5 5 Content Marketing 1 1 A/B & Multivariate Testing & Optimization 5 5 IP Location Targeting & Geolocation Technologies 5 5 Social Engagement & Monitoring Cloud Services 5 5 eCommerce 4 4 Consumer Behaviour /Customer Retention & Service 4 4 Digital Marketing 4 4 Real-Time Bidding 4 4 Marketing Automation/ Integrated Marketing 1 1 Tag Management 5 5 Cross Channel Campaign Management 5 5 Enterprise Feedback Management 5 5 CRM/Loyalty & Gamification 4 4 Search & Social Ads 5 5 Voice of Customer 4 4 Social Marketing Cloud Services 5 5 Augmented Reality 5 5 Email Marketing/Affiliate Marketing 4 4 Mobile Applications/Mobile Platforms 4 4 Multi-Channel Interaction 4 4 Social Video Advertising & Marketing 4 4 Mobile Marketing/Advertising 4 4 Social Listening/Online Reputation Monitoring 3 2 Social Data, Data Driven Marketing 1 1 Social Media Marketing/Management 4 4 Business/Data & Web Analytics 4 4 Conversion & Optimisation Tools 4 4 Data Management Platforms 4 4 How has the perception of customer focused marketing changed within your organization? has not changed What is the current focus your business takes toward customer interaction? Sales Which channels for driving customer interaction have been the most successful? Events Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: Data driven marketing, CRM and content marketing

PART 1: REGISTRATION PROFILE Edizioni Condé Nast Spa, entirely owned by Condé Nast International, is Italy’s leading publisher of upscale titles. The company publishes 13 magazines (including a weekly title): Vogue, L’Uomo Vogue, Vogue Bambini, Vogue Gioiello, Vogue Sposa, Glamour, AD, Condé Nast Traveller, GQ, Vanity Fair, Vogue Accessory, Wired, La Cucina Italiana. Condé Nast was one of the first publishers in Italy to believe in the digital future. Between 1999 and 2000, at the height of the booming “net economy”, Condé Nast was a “first mover” among magazine publishers. Today, Edizioni Condé Nast has consolidated its presence on the web through the launching of eight sites: Vanity Fair.it with 6.4 million unique monthly users; Wired.it with 3.3 million monthly users; Vogue.it with 1.7 million monthly users, CN Live! with 8 million video views. These, along with Glamour.it, Gqitalia.it, ADtoday and LaCucinaItaliana.it, reach more than 13.4 million monthly unique visitors and generate, on a monthly basis, more than 164 million page views. (Source: census data Webtrekk - June 2014)

NAME: Marco Formento EXECUTIVE TITLE: SVP Digital COMPANY NAME: Edizioni Conde Nast

Marco started his professional career as a consultant on marketing for European museums, sustaining their communication. In 1994 he co-founded Loop Media, which was bought in 1999 by Viviance New Education, one of the first digital agencies in Italy. Until 2001 Marco worked as worldwide marketing director for Viviance New Education, engaged in eLearning. From 2001 to 2010 he was deputy executive officer of the Editoriale Perrone web and then supervisor of Editoriale Perrone, responsible for strategy, product direction and Internet activity business which falls under the group that owns Secolo XIX. From 2010 he was global director of digital division at De Agostini Publishing, present in 50 markets in Europe, USA and Asia. Since 2012 he has been senior vice president digital at Edizioni Condé Nast. PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million X 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 10 Investments to maintain/run existing systems and processes 30 Investments to support business innovation 40 Investments to support business growth 20 100%

PART 3: INVESTMENT PRIORITIES

How is your 2014 budget allocated across these business strategy categories?

Priority within 12 Priority beyond 12 mths mths (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) 3 3 1 1 1 1 5 5 3 3 3 3 1 1 2 2 5 5 2 2 3 3 3 3 1 1 5 5 1 1 5 5 5 5 5 5 2 2 2 2 1 1 5 5 5 5 5 5 5 5 5 5 1 1 1 1 2 2 1 1 2 2 3 3 3 3

Other areas you focus on implementing to increase the effectiveness of your marketing campaigns:

PART 1: REGISTRATION PROFILE Electronic Arts is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players around the world. Headquartered in Redwood City, California, EA is recognised for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims, EA SPORTS FIFA, Battlefield, Dragon Age and Plants vs. Zombies.

NAME: Andy Tomkins EXECUTIVE TITLE: Senior Marketing Director COMPANY NAME: Electronic Arts

Andy is responsible for all marketing and communications activity for EA in UK and Ireland, driving player engagement and demand for some of the worldâ&#x20AC;&#x2122;s biggest gaming franchises including FIFA, Battlefield, The Sims and Star Wars. Prior to this he spent five years at EA's European HQ in Geneva where he was advertising & media director, leading creative origination and media strategy for EA's football and racing businesses. Before joining EA Andy spent six years on the media agency side working across a variety of entertainment and sports brands including Sony BMG, Sony Pictures, Reebok and Rockstar Games. PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million 25 - 50 Million X 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 0 Investments to maintain/run existing systems and processes 0 Investments to support business innovation 0 Investments to support business growth 100 100%

PART 3: INVESTMENT PRIORITIES How is your 2014 budget allocated across these business Priority within 12 Priority beyond 12 strategy categories? mths mths Audience/Behavioural Targeting/Retargeting Personalization 3 3 SEM/SEO 5 5 Business Intelligence 3 3 Web Content Management/WEM 5 5 Customer Experience Management Platforms 5 5 Demand Side Platforms 5 5 Content Marketing 3 3 A/B & Multivariate Testing & Optimization 3 3 IP Location Targeting & Geolocation Technologies 3 3 Social Engagement & Monitoring Cloud Services 3 3 eCommerce 5 5 Consumer Behaviour /Customer Retention & Service 3 3 Digital Marketing 3 3 Real-Time Bidding 5 5 Marketing Automation/ Integrated Marketing 3 3 Tag Management 5 5 Cross Channel Campaign Management 3 3 Enterprise Feedback Management 5 5 CRM/Loyalty & Gamification 5 5 Search & Social Ads 5 5 Voice of Customer 3 3 Social Marketing Cloud Services 5 5 Augmented Reality 5 5 Email Marketing/Affiliate Marketing 5 5 Mobile Applications/Mobile Platforms 5 5 Multi-Channel Interaction 3 3 Social Video Advertising & Marketing 3 3 Mobile Marketing/Advertising 3 3 Social Listening/Online Reputation Monitoring 5 5 Social Data, Data Driven Marketing 3 3 Social Media Marketing/Management 3 3 Business/Data & Web Analytics 5 5 Conversion & Optimisation Tools 5 5 Data Management Platforms 5 5 How has the perception of customer focused marketing changed within your organization? Huge shift in emphasis towards customer focused (or 'Player First') in the last 12 months. Having a very positive impact on the company, both internally and externally, and is influencing all facets of marketing and product development. What is the current focus your business takes toward customer interaction? Much of what we do in video game marketing is around creating engagement or customer interaction. Huge decline in TV media (now only 35% of total) in favour of digital which by nature drives engagement. Also a much sharper emphasis on 'Customer Experience' and how we engage with customers who are having difficulties with our products. Which channels for driving customer interaction have been the most successful? Social - primarily Facebook and Twitter Video - YouTube EA Forums Call centre Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: Personalisation Private networks Video distribution tools

PART 1: REGISTRATION PROFILE

NAME: Adrian Walcott EXECUTIVE TITLE:

General Manager, Global Brand, Product & Social Media Marketing

COMPANY NAME: Eurostar

PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million X 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 5 Investments to maintain/run existing systems and processes 16 Investments to support business innovation 14 Investments to support business growth 65 100%

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 4 4 SEM/SEO 2 2 Business Intelligence 2 2 Web Content Management/WEM 5 5 Customer Experience Management Platforms 3 3 Demand Side Platforms 3 3 Content Marketing 1 1 A/B & Multivariate Testing & Optimization 2 2 IP Location Targeting & Geolocation Technologies 4 4 Social Engagement & Monitoring Cloud Services 2 2 eCommerce 3 3 Consumer Behaviour /Customer Retention & Service 2 2 Digital Marketing 2 2 Real-Time Bidding 2 2 Marketing Automation/ Integrated Marketing 2 2 Tag Management 3 3 Cross Channel Campaign Management 2 2 Enterprise Feedback Management 3 3 CRM/Loyalty & Gamification 2 2 Search & Social Ads 2 2 Voice of Customer 3 3 Social Marketing Cloud Services 3 3 Augmented Reality 2 2 Email Marketing/Affiliate Marketing 3 3 Mobile Applications/Mobile Platforms 3 3 Multi-Channel Interaction 2 2 Social Video Advertising & Marketing 2 2 Mobile Marketing/Advertising 3 3 Social Listening/Online Reputation Monitoring 2 2 Social Data, Data Driven Marketing 2 2 Social Media Marketing/Management 2 2 Business/Data & Web Analytics 3 3 Conversion & Optimisation Tools 4 4 Data Management Platforms 3 3 How has the perception of customer focused marketing changed within your organization? What is the current focus your business takes toward customer interaction? Which channels for driving customer interaction have been the most successful? Other areas you focus on implementing to increase the effectiveness of your marketing campaigns:

PART 1: REGISTRATION PROFILE The Fiat Chrysler Automobiles Group designs, engineers, manufactures, distributes and sells vehicles for the mass market under the Fiat, Alfa Romeo, Lancia, Abarth and Fiat Professional brands and Chrysler brands such as Chrysler, Jeep, Dodge and Ram brand vehicles and vehicles with the SRT vehicle performance designation, as well as luxury cars under the Ferrari and Maserati brands. Fiat also operates in the components sector, through Magneti Marelli and Teksid, and in the production systems sector, through Comau and in after-sales services and products under the Mopar brand name. In addition, the Group provides retail and dealer finance, leasing and rental services in support of the car business through subsidiaries, joint ventures and commercial agreements with specialized financing services providers. Fiat is an international auto group engaged in industrial activities in the automotive sector through companies located in 40 countries and has commercial relationships with customers in approximately 150 countries.

NAME: Jacob Nyborg EXECUTIVE TITLE: Head of Brand Marketing Communication EMEA COMPANY NAME: Fiat Chrysler Automobiles

Since April 2013 Jacob has been head of brand marketing communication EMEA, responsible for FGA brand's communication and marketing programmes in EMEA covering all commercial communication disciplines; advertising, media, digital, lead management, CRM, autoshows, sponsorships, events and brand promotion. He joined Fiat Spa in 2012 as director of the foreign markets communication department, responsible for all FGA brands' communication and marketing programmes in EMEA (outside Italy). PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million X Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 5 Investments to maintain/run existing systems and processes 30 Investments to support business innovation 30 Investments to support business growth 35 100%

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 5 5 SEM/SEO 2 2 Business Intelligence 5 5 Web Content Management/WEM 5 5 Customer Experience Management Platforms 5 5 Demand Side Platforms 5 5 Content Marketing 2 2 A/B & Multivariate Testing & Optimization 2 2 IP Location Targeting & Geolocation Technologies 3 3 Social Engagement & Monitoring Cloud Services 5 5 eCommerce 3 3 Consumer Behaviour /Customer Retention & Service 1 1 Digital Marketing 5 5 Real-Time Bidding 5 5 Marketing Automation/ Integrated Marketing 1 1 Tag Management 5 5 Cross Channel Campaign Management 5 5 Enterprise Feedback Management 5 5 CRM/Loyalty & Gamification 5 5 Search & Social Ads 5 5 Voice of Customer 3 3 Social Marketing Cloud Services 5 5 Augmented Reality 5 5 Email Marketing/Affiliate Marketing 5 5 Mobile Applications/Mobile Platforms 5 5 Multi-Channel Interaction 3 3 Social Video Advertising & Marketing 5 5 Mobile Marketing/Advertising 5 5 Social Listening/Online Reputation Monitoring 5 5 Social Data, Data Driven Marketing 1 1 Social Media Marketing/Management 5 5 Business/Data & Web Analytics 5 5 Conversion & Optimisation Tools 1 1 Data Management Platforms 3 3 How has the perception of customer focused marketing changed within your organization? Customer focused marketing is key to growing our business. The way we work is changing from vertical to horizontal with a strong customer focus - and digital marketing is now considered part of the business model. What is the current focus your business takes toward customer interaction? From mass communication to dialogue, from conquest to loyalty, from one-off customer relationships Which channels for driving customer interaction have been the most successful? Digital Channels when integrated with strong processes/tools for customer conversion Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: End to end communication programs, convergance of digital/analogue processes, customer segmentation, marketing automation, databse building/marketing, best practises

NAME: Pepe Moder EXECUTIVE TITLE: EMEA, Digital Marketing & CRM Director COMPANY NAME: Fiat Chrysler Automobiles

Pepe has since the beginning of his career covered several positions in digital marketing. At Genialpoint (RAS Group) he took care of digital business development, then held the role of new media manager for Internet at RAS and, later, for the entire Allianz Group in Italy. in 2008 he joined Barilla as the head of digital marketing & communication group. From 2012 to 2014 he covered the position of global director for digital marketing & communication at Pirelli. He is currently at FCA, acting as EMEA digital marketing & CRM director for Fiat and Chrysler brands. He is also a lecturer for several universities in Italy and abroad, the author of "Web Marketing for Small and Medium Enterprises" and "Internet Startup", two books with Apogeo Press. PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million 25 - 50 Million 50 - 100 Million X 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 5 Investments to maintain/run existing systems and processes 30 Investments to support business innovation 30 Investments to support business growth 35 100%

PART 3: INVESTMENT PRIORITIES

How is your 2014 budget allocated across these business strategy categories?

Priority within 12 Priority beyond 12 mths mths (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) 3 3 2 1 3 3 4 4 2 2 5 5 4 4 2 2 3 3 3 3 2 1 3 3 4 4 1 1 3 3 5 5 3 4 4 4 2 1 2 2 3 3 5 5 4 4 4 4 3 3 3 2 4 4 4 4 4 4 3 2 3 3 3 2 2 2

Audience/Behavioural Targeting/Retargeting Personalization SEM/SEO Business Intelligence Web Content Management/WEM Customer Experience Management Platforms Demand Side Platforms Content Marketing A/B & Multivariate Testing & Optimization IP Location Targeting & Geolocation Technologies Social Engagement & Monitoring Cloud Services eCommerce Consumer Behaviour /Customer Retention & Service Digital Marketing Real-Time Bidding Marketing Automation/ Integrated Marketing Tag Management Cross Channel Campaign Management Enterprise Feedback Management CRM/Loyalty & Gamification Search & Social Ads Voice of Customer Social Marketing Cloud Services Augmented Reality Email Marketing/Affiliate Marketing Mobile Applications/Mobile Platforms Multi-Channel Interaction Social Video Advertising & Marketing Mobile Marketing/Advertising Social Listening/Online Reputation Monitoring Social Data, Data Driven Marketing Social Media Marketing/Management Business/Data & Web Analytics Conversion & Optimisation Tools Data Management Platforms How has the perception of customer focused marketing changed within your organization? Customer becomes the center of any activity What is the current focus your business takes toward customer interaction? Start from his needs, despite existing internal processes and consoliated biz models Which channels for driving customer interaction have been the most successful? digital Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: internet of things, interconnected cars

PART 1: REGISTRATION PROFILE GDF SUEZ develops its businesses (power, natural gas, energy services) around a model based on responsible growth to take up today’s major energy and environmental challenges: meeting energy needs, ensuring the security of supply, fighting against climate change and maximizing the use of resources. The Group provides highly efficient and innovative solutions to individuals, cities and businesses by relying on diversified gas-supply sources, flexible and low-emission power generation as well as unique expertise in four key sectors: independent power production, liquefied natural gas, renewable energy and energy efficiency services. GDF SUEZ employs 147,200 people worldwide and achieved revenues of €81.3 billion in 2013.

NAME: Hélène Baudoin EXECUTIVE TITLE: Marketing Mix Director COMPANY NAME: GDF Suez

Hélène became marketing mix director in the business unit marketing & sales of the GDF SUEZ Energy Europe business line in May 2014. In this role she has different responsibilities in the framework of construction and piloting European cross-marketing projects on the very challenging B2B and B2C commodities and services markets. PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million Other not communicated

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 20 Investments to maintain/run existing systems and processes 30 Investments to support business innovation 20 Investments to support business growth 30 100%

PART 3: INVESTMENT PRIORITIES

How is your 2014 budget allocated across these business strategy categories?

Priority within 12 Priority beyond 12 mths mths (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) 5 5 5 5 3 3 3 3 4 4 5 5 3 3 5 5 5 5 3 3 3 3 1 1 2 2 5 5 4 4 4 4 1 1 4 4 2 2 1 1 1 1 1 1 4 4 3 3 3 3 1 1 1 1 2 2 1 1 1 1 1 1 2 2 4 4

Audience/Behavioural Targeting/Retargeting Personalization SEM/SEO Business Intelligence Web Content Management/WEM Customer Experience Management Platforms Demand Side Platforms Content Marketing A/B & Multivariate Testing & Optimization IP Location Targeting & Geolocation Technologies Social Engagement & Monitoring Cloud Services eCommerce Consumer Behaviour /Customer Retention & Service Digital Marketing Real-Time Bidding Marketing Automation/ Integrated Marketing Tag Management Cross Channel Campaign Management Enterprise Feedback Management CRM/Loyalty & Gamification Search & Social Ads Voice of Customer Social Marketing Cloud Services Augmented Reality Email Marketing/Affiliate Marketing Mobile Applications/Mobile Platforms Multi-Channel Interaction Social Video Advertising & Marketing Mobile Marketing/Advertising Social Listening/Online Reputation Monitoring Social Data, Data Driven Marketing Social Media Marketing/Management Business/Data & Web Analytics Conversion & Optimisation Tools Data Management Platforms How has the perception of customer focused marketing changed within your organization? High level of results being requested regarding competition and business models evolutions What is the current focus your business takes toward customer interaction? Retention and news markets (added values services) Which channels for driving customer interaction have been the most successful? call and internet Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: one to one marketing campaigns based on data management

PART 1: REGISTRATION PROFILE

NAME: Luisella Giani EXECUTIVE TITLE: Head of Digital EMEA COMPANY NAME: Goodyear Dunlop EMEA

PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million 25 - 50 Million 50 - 100 Million X 100 - 150 Million More than 150 Million Other

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 3 3 SEM/SEO 3 3 Business Intelligence 3 3 Web Content Management/WEM 4 4 Customer Experience Management Platforms 3 3 Demand Side Platforms 3 3 Content Marketing 2 2 A/B & Multivariate Testing & Optimization 2 2 IP Location Targeting & Geolocation Technologies 3 3 Social Engagement & Monitoring Cloud Services 3 3 eCommerce 4 4 Consumer Behaviour /Customer Retention & Service 3 3 Digital Marketing 3 3 Real-Time Bidding 4 4 Marketing Automation/ Integrated Marketing 2 2 Tag Management 3 3 Cross Channel Campaign Management 3 3 Enterprise Feedback Management 4 4 CRM/Loyalty & Gamification 4 4 Search & Social Ads 4 4 Voice of Customer 3 3 Social Marketing Cloud Services 3 3 Augmented Reality 2 2 Email Marketing/Affiliate Marketing 3 3 Mobile Applications/Mobile Platforms 3 3 Multi-Channel Interaction 4 4 Social Video Advertising & Marketing 2 2 Mobile Marketing/Advertising 3 3 Social Listening/Online Reputation Monitoring 4 4 Social Data, Data Driven Marketing 4 4 Social Media Marketing/Management 3 3 Business/Data & Web Analytics 3 3 Conversion & Optimisation Tools 3 3 Data Management Platforms 4 4 How has the perception of customer focused marketing changed within your organization? developing digital channels to listen the customer What is the current focus your business takes toward customer interaction? Which channels for driving customer interaction have been the most successful? Other areas you focus on implementing to increase the effectiveness of your marketing campaigns:

PART 1: REGISTRATION PROFILE GlaxoSmithKline is a science-led global healthcare company. It researches and develops a broad range of innovative products in three primary areas of pharmaceuticals, vaccines and consumer healthcare. The consumer healthcare division (£5.2bn turnover – 20% of group) focuses on four main categories: wellness, oral health, skin health and nutrition. These include a number of well-known brands such as Sensodyne, Panadol and Horlicks, Aquafresh, Sensodyne, Poligrip, Breathe Right, Eno and NiQuitin.

NAME: Massimo Pavone EXECUTIVE TITLE: Special Projects Director – Digital COMPANY NAME: GSK

Massimo is a digital marketer passionate about tackling the cultural challenge brought to the big corporations by the digital disruptor. He has successfully led digital innovation and transformation projects at country level (Italy) and then requested to replicate them at European and global levels. He has deep roots in brand marketing (eight+ years) and lately in digital marketing (seven+ years), ranging from the pharmaceutical to the consumer healthcare industry both at country and above country levels. He is used to work in organizational-complex multi-cultural environments by establishing a productive relationship, best project management practices. PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million Other no direct budget; influencer

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 10 Investments to maintain/run existing systems and processes 60 Investments to support business innovation 10 Investments to support business growth 20 100%

PART 3: INVESTMENT PRIORITIES How is your 2014 budget allocated across these business Priority within 12 Priority beyond 12 strategy categories? mths mths Audience/Behavioural Targeting/Retargeting Personalization 3 3 SEM/SEO 5 5 Business Intelligence 3 3 Web Content Management/WEM 5 5 Customer Experience Management Platforms 2 2 Demand Side Platforms 5 5 Content Marketing 1 1 A/B & Multivariate Testing & Optimization 2 2 IP Location Targeting & Geolocation Technologies 2 2 Social Engagement & Monitoring Cloud Services 2 2 eCommerce 3 3 Consumer Behaviour /Customer Retention & Service 2 2 Digital Marketing 1 1 Real-Time Bidding 5 5 Marketing Automation/ Integrated Marketing 2 2 Tag Management 3 3 Cross Channel Campaign Management 1 1 Enterprise Feedback Management 3 3 CRM/Loyalty & Gamification 3 3 Search & Social Ads 5 5 Voice of Customer 3 3 Social Marketing Cloud Services 4 4 Augmented Reality 3 3 Email Marketing/Affiliate Marketing 2 2 Mobile Applications/Mobile Platforms 1 1 Multi-Channel Interaction 1 1 Social Video Advertising & Marketing 3 3 Mobile Marketing/Advertising 2 2 Social Listening/Online Reputation Monitoring 3 3 Social Data, Data Driven Marketing 1 1 Social Media Marketing/Management 2 2 Business/Data & Web Analytics 4 4 Conversion & Optimisation Tools 2 2 Data Management Platforms 3 3 How has the perception of customer focused marketing changed within your organization? In GSK, the recent partial shift of the promotional investments into the digital channels has required a more in depth understanding of our customer needs and a much smarter way to interact with him What is the current focus your business takes toward customer interaction? For us it's a priority to bring our consumer to the center of our activities. The interaction with him through digital channels and the consumer relation platform has been the main important investment of the last few years Which channels for driving customer interaction have been the most successful? We are still rolling out at global level our digital channels and the consumer relation platforms therefore it's too early too draw a line. Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: first of all: more in depth consumer insight through social listening. Multi channel approach An always on approach Dialogue with the consumer

PART 1: REGISTRATION PROFILE GTECH S.p.A. is a leading commercial operator, partner of choice and provider of technology in the regulated worldwide gaming markets. It delivers best-in-class products and services, with a commitment to the highest levels of integrity, responsibility and shareholder value creation. The Company operates in the following sectors worldwide: online, instant and traditional lotteries; betting pools, parimutuel and fixed-odds sports betting; games, gaming terminals, central control systems and associated software and services across multiple gaming channels; interactive gaming; and commercial (non lottery) services.

NAME: Giancarlo Perrotta EXECUTIVE TITLE: Marketing Director COMPANY NAME: Gtech

Giancarlo is the marketing director of Gratta e Vinci at GTECH, the biggest instant lottery in the world. He specializes in marketing having worked as product manager for several leading companies (including Heinz and Bolton Group) for more than ten years. After this he moved from Milan to Rome to work in the food industry as marketing manager at Fiorucci and Arena. He joined GTECH Italia in 2007 to work in business development and became head of marketing at the end of 2007; here he continues to be in charge of the marketing department for online and interactive lotteries. PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million X 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 40 Investments to maintain/run existing systems and processes 5 Investments to support business innovation 20 Investments to support business growth 35 100%

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 3 3 SEM/SEO 3 3 Business Intelligence 3 3 Web Content Management/WEM 3 3 Customer Experience Management Platforms 3 3 Demand Side Platforms 5 5 Content Marketing 3 3 A/B & Multivariate Testing & Optimization 4 3 IP Location Targeting & Geolocation Technologies 3 2 Social Engagement & Monitoring Cloud Services 4 4 eCommerce 5 5 Consumer Behaviour /Customer Retention & Service 3 3 Digital Marketing 3 3 Real-Time Bidding 5 5 Marketing Automation/ Integrated Marketing 4 4 Tag Management 4 4 Cross Channel Campaign Management 3 3 Enterprise Feedback Management 4 4 CRM/Loyalty & Gamification 3 3 Search & Social Ads 4 4 Voice of Customer 4 3 Social Marketing Cloud Services 5 5 Augmented Reality 3 3 Email Marketing/Affiliate Marketing 5 4 Mobile Applications/Mobile Platforms 1 1 Multi-Channel Interaction 2 2 Social Video Advertising & Marketing 3 3 Mobile Marketing/Advertising 3 3 Social Listening/Online Reputation Monitoring 3 3 Social Data, Data Driven Marketing 3 3 Social Media Marketing/Management 3 3 Business/Data & Web Analytics 3 3 Conversion & Optimisation Tools 3 3 Data Management Platforms 3 3 How has the perception of customer focused marketing changed within your organization? since the market growth has slowed down, the customer segmentation has been more and more important. What is the current focus your business takes toward customer interaction? our current challenge is the player retention Which channels for driving customer interaction have been the most successful? the on line channel has brought a more intensive dynamic with customer, nonetheless mobile channel is more effective Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: to link relevant contents for the customer with marketing messages - feedback tracking

PART 1: REGISTRATION PROFILE Hertz operates its car rental business through the Hertz, Dollar, Thrifty and Firefly brands from approximately 11,555 corporate and licensee locations in about 145 countries in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 10,090 corporate and licensee locations in approximately 145 countries. Dollar and Thrifty have approximately 1,400 corporate and franchise locations in approximately 75 countries. Hertz is the number one airport car rental brand in the U.S. and at 130 major airports in Europe.  Product and service initiatives such as Hertz Gold Plus Rewards, NeverLost®, Carfirmations, Mobile Wi-Fi and unique vehicles offered through the company's Adrenaline, Dream, Family, Fun, Green and Prestige Collections also set Hertz apart from the competition. Additionally, Hertz owns the vehicle leasing and fleet management leader Donlen Corporation, operates the Hertz 24/7 hourly car rental business and sells vehicles through its Rent2Buy program. The company also owns a leading North American equipment rental business, Hertz Equipment Rental Corporation, which includes Hertz Entertainment Services.

NAME: Clare McCaffrey EXECUTIVE TITLE: Senior Sales & Marketing Operations & CRM Director COMPANY NAME: Hertz

Clare is an experienced commercial & marketing director having spent her career working in international corporations, primarily focused in the travel industry. She has extensive experience in setting business strategies and creating and implementing marketing plans across digital and traditional channels ensuring positive ROI, customer engagement and brand awareness. Clare has led the CRM function in Hertz Europe for the past four years, with responsibility for the development and rollout of an new data platform to provide a single customer view. This included the integration of business rules engine and campaign management tools in order to provide a consistent and personalised experience for Hertz customers. She has also relaunched the Hertz membership programme, Hertz Gold Plus Rewards as a points and service based programme. It remains the industry leader (Flyertalk surveys) and has been much imitated by the competition. PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million 25 - 50 Million X 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 30 Investments to maintain/run existing systems and processes 30 Investments to support business innovation 10 Investments to support business growth 30 100%

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 2 2 SEM/SEO 2 2 Business Intelligence 3 3 Web Content Management/WEM 4 4 Customer Experience Management Platforms 3 3 Demand Side Platforms 4 4 Content Marketing 2 2 A/B & Multivariate Testing & Optimization 2 2 IP Location Targeting & Geolocation Technologies 3 3 Social Engagement & Monitoring Cloud Services 3 3 eCommerce 3 3 Consumer Behaviour /Customer Retention & Service 2 2 Digital Marketing 2 2 Real-Time Bidding 4 4 Marketing Automation/ Integrated Marketing 3 3 Tag Management 4 4 Cross Channel Campaign Management 2 2 Enterprise Feedback Management 4 4 CRM/Loyalty & Gamification 2 2 Search & Social Ads 4 4 Voice of Customer 3 3 Social Marketing Cloud Services 5 5 Augmented Reality 3 3 Email Marketing/Affiliate Marketing 3 2 Mobile Applications/Mobile Platforms 3 3 Multi-Channel Interaction 3 3 Social Video Advertising & Marketing 3 3 Mobile Marketing/Advertising 3 3 Social Listening/Online Reputation Monitoring 3 3 Social Data, Data Driven Marketing 2 2 Social Media Marketing/Management 4 4 Business/Data & Web Analytics 2 2 Conversion & Optimisation Tools 3 3 Data Management Platforms 4 4 How has the perception of customer focused marketing changed within your organization? As a service marketing business, the customer has always been at the heart of what we do. However as the customer now has multiple access points and opportunities to interact with us, we have adjusted our perception to be more real time and focused on individual needs and put into place innovative and responsive marketing programmes. We can measure the success of these more efficiently than before and we know in real time the customer reaction. What is the current focus your business takes toward customer interaction? We aim to be able to interact and communicate with the customer consistently using multiple touchpoints Which channels for driving customer interaction have been the most successful? Direct Response, e newsletters, retargetting, SEO activity Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: Measurement, data capture, attribution modelling

PART 1: REGISTRATION PROFILE Hilton Worldwide is one of the largest hospitality companies in the world with ten brands, more than 4,100 hotels and more than 300,000 team members across corporate offices and owned, managed and franchised properties. Our brand portfolio is among the highest performing and most diverse in the industry from iconic luxury properties to innovative focused-service hotels.

NAME: Ed Thorne EXECUTIVE TITLE: Head of Brand Marketing EMEA COMPANY NAME: Hilton Worldwide

Ed's responsibilities include managing all brand activity across the six Hilton brands in Europe, Middle East & Africa as well as supporting individual hotels with tools and resources that allow them to be the best marketed hotel in their specific location.

PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million X 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 0 Investments to maintain/run existing systems and processes 10 Investments to support business innovation 10 Investments to support business growth 80 100%

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 2 2 SEM/SEO 4 4 Business Intelligence 4 4 Web Content Management/WEM 5 5 Customer Experience Management Platforms 4 4 Demand Side Platforms 4 4 Content Marketing 2 2 A/B & Multivariate Testing & Optimization 4 4 IP Location Targeting & Geolocation Technologies 4 4 Social Engagement & Monitoring Cloud Services 2 2 eCommerce 4 4 Consumer Behaviour /Customer Retention & Service 2 2 Digital Marketing 4 4 Real-Time Bidding 5 5 Marketing Automation/ Integrated Marketing 5 5 Tag Management 5 5 Cross Channel Campaign Management 3 3 Enterprise Feedback Management 4 4 CRM/Loyalty & Gamification 5 5 Search & Social Ads 4 3 Voice of Customer 2 2 Social Marketing Cloud Services 3 3 Augmented Reality 5 5 Email Marketing/Affiliate Marketing 5 5 Mobile Applications/Mobile Platforms 5 5 Multi-Channel Interaction 5 5 Social Video Advertising & Marketing 2 2 Mobile Marketing/Advertising 5 5 Social Listening/Online Reputation Monitoring 4 4 Social Data, Data Driven Marketing 5 5 Social Media Marketing/Management 2 2 Business/Data & Web Analytics 5 5 Conversion & Optimisation Tools 5 5 Data Management Platforms 5 5 How has the perception of customer focused marketing changed within your organization? It's a slow moving ship. We have become more focused on our brand audiences and trying to better understand them and their attitudinal behaviors, but still some way to go. What is the current focus your business takes toward customer interaction? Very conservative. We have a limited and very controlled presence in social media. Our customer interaction is very one way. Which channels for driving customer interaction have been the most successful? Our loyalty and email programmes drive the highest engagement. Although our measurement of engagement is limited. Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: Using the power of our master brand (Hilton Hotels) to drive business results for the other brands within the portfolio.

PART 1: REGISTRATION PROFILE

NAME: Kerry Bridge EXECUTIVE TITLE: Global Digital & Social Media Director COMPANY NAME: IFS

PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million X 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 10 Investments to maintain/run existing systems and processes 20 Investments to support business innovation 20 Investments to support business growth 50 100%

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 1 1 SEM/SEO 3 3 Business Intelligence 4 4 Web Content Management/WEM 1 1 Customer Experience Management Platforms 4 4 Demand Side Platforms 1 1 Content Marketing 1 1 A/B & Multivariate Testing & Optimization 2 2 IP Location Targeting & Geolocation Technologies 2 2 Social Engagement & Monitoring Cloud Services 3 3 eCommerce 4 4 Consumer Behaviour /Customer Retention & Service 4 4 Digital Marketing 1 1 Real-Time Bidding 1 1 Marketing Automation/ Integrated Marketing 1 1 Tag Management 2 2 Cross Channel Campaign Management 1 1 Enterprise Feedback Management 3 3 CRM/Loyalty & Gamification 3 3 Search & Social Ads 2 2 Voice of Customer 4 4 Social Marketing Cloud Services 4 4 Augmented Reality 4 4 Email Marketing/Affiliate Marketing 1 1 Mobile Applications/Mobile Platforms 2 2 Multi-Channel Interaction 1 1 Social Video Advertising & Marketing 3 3 Mobile Marketing/Advertising 4 4 Social Listening/Online Reputation Monitoring 4 4 Social Data, Data Driven Marketing 3 3 Social Media Marketing/Management 5 5 Business/Data & Web Analytics 4 4 Conversion & Optimisation Tools 1 1 Data Management Platforms 3 3 How has the perception of customer focused marketing changed within your organization? What is the current focus your business takes toward customer interaction? Which channels for driving customer interaction have been the most successful? Other areas you focus on implementing to increase the effectiveness of your marketing campaigns:

PART 1: REGISTRATION PROFILE

NAME: Apurva Pratap EXECUTIVE TITLE: VP Distribution & Relationship COMPANY NAME: IHG - Intercontinental

Apurva leads the distribution & commercial marketing (DCM) team in Europe, incorporating all distribution & marketing disciplines including voice & online distribution channels, digital & social marketing, local marketing, loyalty, direct & member marketing etc. He is responsible for developing and executing the vision and strategy for DCM in the region to deliver profitable, incremental revenue. Apurva joined IHG in 2009 as vice president, global strategy & corporate development and then served as vice president, integrated marketing planning on the global sales & marketing leadership team. Prior to working with IHG Apurva climbed the ranks of McKinsey & Co., where he led projects to grow profit for the worlds leading airline, distribution, consumer product and telecom companies. In working with Starbucks Coffee Company he was responsible for the relaunch of their Tazo Tea brand. In addition to this he helped establish and market his family's upscale resort hotel in India. PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million 25 - 50 Million 50 - 100 Million X 100 - 150 Million More than 150 Million Other

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 3 3 SEM/SEO 1 3 Business Intelligence 3 3 Web Content Management/WEM 1 2 Customer Experience Management Platforms 3 3 Demand Side Platforms 1 1 Content Marketing 1 2 A/B & Multivariate Testing & Optimization 3 3 IP Location Targeting & Geolocation Technologies 3 3 Social Engagement & Monitoring Cloud Services 3 3 eCommerce 2 2 Consumer Behaviour /Customer Retention & Service 2 1 Digital Marketing 2 2 Real-Time Bidding 3 3 Marketing Automation/ Integrated Marketing 2 1 Tag Management 3 3 Cross Channel Campaign Management 2 1 Enterprise Feedback Management 4 4 CRM/Loyalty & Gamification 2 1 Search & Social Ads 2 1 Voice of Customer 3 3 Social Marketing Cloud Services 3 3 Augmented Reality 4 4 Email Marketing/Affiliate Marketing 3 3 Mobile Applications/Mobile Platforms 1 2 Multi-Channel Interaction 1 1 Social Video Advertising & Marketing 3 3 Mobile Marketing/Advertising 3 3 Social Listening/Online Reputation Monitoring 3 3 Social Data, Data Driven Marketing 3 2 Social Media Marketing/Management 2 2 Business/Data & Web Analytics 3 3 Conversion & Optimisation Tools 1 2 Data Management Platforms 1 2 How has the perception of customer focused marketing changed within your organization? Moving from "target customer" centric to "individual customer" centric What is the current focus your business takes toward customer interaction? Focus on empowering and personalising Which channels for driving customer interaction have been the most successful? Mobile Apps, social reviews, interpersonal Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: Deep understanding of path to purchase Attribution at multi media multi device level Programmatic Buying

PART 1: REGISTRATION PROFILE Founded in 1933 by Francesco Illy, the company produces and sells worldwide a single blend of premium quality espresso coffee made of nine varieties of pure Arabica. The unmistakable and invariable illy taste and aroma, enjoyed cup after cup anywhere, all over the world, are the results of a perfect balance of beans coming from South America, Central America, India and Africa. The illy blend is intended for the HoReCa (hotel, restaurant, café) channel and is meant to be used at home and in the office; depending on the different channels, it is available in cans (beans or ground coffee), capsules and pods. At present, the blend is marketed in 140 countries, on five continents and is available in more than 50,000 outlets.

NAME: Paolo Bonsignore EXECUTIVE TITLE: Marketing Director and Channel Director EMEA COMPANY NAME: Illy Cafe

Paolo’s first meaningful experience was in advertising in Torino, his hometown, working as account manager on a big international client. In 1997 he moved to Luxembourg first and then to the U.S. with Ferrero as product manager to launch the Kinder line of products in the U.S. market. After five years he relocated back to Italy working for Muller, developing and launching new products. In 2006 Paolo moved again to the U.S. to open the subsidiary of Giovanni Rana, the #1 fresh pasta company in Europe, and successfully launched the products in the market. In 2008 he moved back to Italy and joined illy in Trieste as marketing director. He refreshed the company’s approach to communication and jumped head first into branded content with several successful projects. PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million X 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 20 Investments to maintain/run existing systems and processes 25 Investments to support business innovation 25 Investments to support business growth 30 100%

PART 3: INVESTMENT PRIORITIES

How is your 2014 budget allocated across these business strategy categories?

Priority within 12 Priority beyond 12 mths mths (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) 2 2 2 2 3 3 4 4 4 4 5 5 1 1 4 4 3 2 4 4 2 2 1 1 2 2 5 5 5 5 3 3 3 3 3 2 1 1 3 3 2 2 4 4 5 5 4 4 3 2 3 2 1 1 4 3 3 3 4 4 3 3 4 4 3 3

Other areas you focus on implementing to increase the effectiveness of your marketing campaigns:

PART 1: REGISTRATION PROFILE Jaguar Land Rover is the UK’s largest premium automotive manufacturing business, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles, and Jaguar, one of the world’s premier luxury sports saloon and sports car marques. We employ almost 30,000 people globally and support around 190,000 more through our dealerships, suppliers and local businesses. All of our vehicles are engineered and designed in Britain and while we have ambitious plans for global growth, the heart of the business remains in the UK. We have invested billions of pounds in our state-ofthe-art production, research and development facilities. In fact, Jaguar Land Rover is the biggest UK investor in R&D in the manufacturing sector and is in the global top 100 for R&D spend. This investment, along with our on-going support of local communities and encouragement to get young people to seek jobs in engineering, led to Jaguar Land Rover winning the Responsible Business of the Year Award 2013. Last year Jaguar Land Rover sold 425,006 vehicles in more than 170 countries – up 19% from the previous year. These figures make Jaguar Land Rover one of the largest exporters by value in the UK, with 80% of our vehicles produced in the UK being sold abroad.

NAME: Nathan Summers EXECUTIVE TITLE: Global Digital & CRM Director COMPANY NAME: Jaguar Land Rover

As a core member of the team responsible for driving customer centricity into JLR's culture, Nathan has global responsibility for transforming JLR's CRM strategy and capability across both iconic brands. He also leads JLR's global digital activity, creating a new department within JLR to introduce a digital culture throughout the business. Immediately prior to this role Nathan held the business of business relationship director within JLR's global IT organisation. In this role he defined JLR's global IT strategy and sponsored global transformation projects enabled by IT. Prior to joining JLR Nathan worked as a management consultant at IBM & Accenture for 14 years. PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million 25 - 50 Million X 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 10 Investments to maintain/run existing systems and processes 30 Investments to support business innovation 10 Investments to support business growth 50 100%

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 4 3 SEM/SEO 2 2 Business Intelligence 3 2 Web Content Management/WEM 3 3 Customer Experience Management Platforms 1 1 Demand Side Platforms 3 3 Content Marketing 4 3 A/B & Multivariate Testing & Optimization 4 4 IP Location Targeting & Geolocation Technologies 4 3 Social Engagement & Monitoring Cloud Services 2 3 eCommerce 4 3 Consumer Behaviour /Customer Retention & Service 1 1 Digital Marketing 2 3 Real-Time Bidding 5 5 Marketing Automation/ Integrated Marketing 4 4 Tag Management 2 3 Cross Channel Campaign Management 3 4 Enterprise Feedback Management 5 5 CRM/Loyalty & Gamification 2 1 Search & Social Ads 4 4 Voice of Customer 2 3 Social Marketing Cloud Services 4 4 Augmented Reality 4 3 Email Marketing/Affiliate Marketing 3 4 Mobile Applications/Mobile Platforms 2 1 Multi-Channel Interaction 2 2 Social Video Advertising & Marketing 3 4 Mobile Marketing/Advertising 3 3 Social Listening/Online Reputation Monitoring 2 3 Social Data, Data Driven Marketing 2 2 Social Media Marketing/Management 4 4 Business/Data & Web Analytics 2 3 Conversion & Optimisation Tools 5 5 Data Management Platforms 4 4 How has the perception of customer focused marketing changed within your organization? What is the current focus your business takes toward customer interaction? Which channels for driving customer interaction have been the most successful? Other areas you focus on implementing to increase the effectiveness of your marketing campaigns:

PART 1: REGISTRATION PROFILE

NAME: Nikolas Talonpoika EXECUTIVE TITLE: Director Strategic Marketing and Media COMPANY NAME: Kering

PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million X Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 0 Investments to maintain/run existing systems and processes 100 Investments to support business innovation 0 Investments to support business growth 0 100%

PART 3: INVESTMENT PRIORITIES

How is your 2014 budget allocated across these business strategy categories?

Priority within 12 Priority beyond 12 mths mths (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) 4 3 3 3 3 3 4 3 3 2 3 3 4 3 3 3 4 3 4 3 3 3 2 2 2 2 3 3 2 2 4 3 2 2 4 3 2 2 3 3 2 2 4 3 4 4 3 3 3 2 2 2 3 3 3 2 4 3 3 3 3 3 2 3 3 3

Audience/Behavioural Targeting/Retargeting Personalization SEM/SEO Business Intelligence Web Content Management/WEM Customer Experience Management Platforms Demand Side Platforms Content Marketing A/B & Multivariate Testing & Optimization IP Location Targeting & Geolocation Technologies Social Engagement & Monitoring Cloud Services eCommerce Consumer Behaviour /Customer Retention & Service Digital Marketing Real-Time Bidding Marketing Automation/ Integrated Marketing Tag Management Cross Channel Campaign Management Enterprise Feedback Management CRM/Loyalty & Gamification Search & Social Ads Voice of Customer Social Marketing Cloud Services Augmented Reality Email Marketing/Affiliate Marketing Mobile Applications/Mobile Platforms Multi-Channel Interaction Social Video Advertising & Marketing Mobile Marketing/Advertising Social Listening/Online Reputation Monitoring Social Data, Data Driven Marketing Social Media Marketing/Management Business/Data & Web Analytics Conversion & Optimisation Tools Data Management Platforms How has the perception of customer focused marketing changed within your organization? Tbc What is the current focus your business takes toward customer interaction? Tbc Which channels for driving customer interaction have been the most successful? Tbc Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: Tbc

PART 1: REGISTRATION PROFILE KONE is one of the global leaders in the elevator and escalator industry. KONE's objective is to offer the best People Flow速 experience by developing and delivering solutions that enable people to move smoothly, safely, comfortably and without waiting in buildings in an increasingly urbanizing environment. KONE provides industry-leading elevators, escalators, automatic building doors and integrated solutions to enhance the People Flow in and between buildings. KONE's services cover the entire lifetime of a building, from the design phase to maintenance, repairs and modernization solutions. In 2013, KONE had annual net sales of EUR 6.9 billion, and at the end of the year over 43,000 employees.

NAME: Alain Piguet EXECUTIVE TITLE: Marketing & Customer Experience Director (France) COMPANY NAME: KONE

Alain has 20+ years of experience in marketing, customer relationship management & sales efficiency spanning various industry sectors (banking, automotive, industry and services). He currently serves as director, customer experience & marketing for KONE in France and is a member of KONE France executive committee. He previously held various positions in KONE from 1998 to 2012: sales director for new equipment; escalator business director; CRM manager; sales manager; head of marketing department. Experience in other industry sectors includes marketing manager, PirelIi (1993-1998) and market research manager, Credit Agricole (19901993). PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million X 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 10 Investments to maintain/run existing systems and processes 40 Investments to support business innovation 30 Investments to support business growth 20 100%

PART 3: INVESTMENT PRIORITIES

How is your 2014 budget allocated across these business strategy categories?

Priority within 12 Priority beyond 12 mths mths (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) 4 4 1 1 3 3 5 5 3 3 5 5 2 1 5 5 4 4 3 3 5 5 2 2 3 3 5 5 3 3 5 5 3 3 3 3 2 2 4 4 2 2 4 4 5 5 5 5 5 5 3 3 4 3 5 5 3 2 4 4 3 2 4 4 4 3

Audience/Behavioural Targeting/Retargeting Personalization SEM/SEO Business Intelligence Web Content Management/WEM Customer Experience Management Platforms Demand Side Platforms Content Marketing A/B & Multivariate Testing & Optimization IP Location Targeting & Geolocation Technologies Social Engagement & Monitoring Cloud Services eCommerce Consumer Behaviour /Customer Retention & Service Digital Marketing Real-Time Bidding Marketing Automation/ Integrated Marketing Tag Management Cross Channel Campaign Management Enterprise Feedback Management CRM/Loyalty & Gamification Search & Social Ads Voice of Customer Social Marketing Cloud Services Augmented Reality Email Marketing/Affiliate Marketing Mobile Applications/Mobile Platforms Multi-Channel Interaction Social Video Advertising & Marketing Mobile Marketing/Advertising Social Listening/Online Reputation Monitoring Social Data, Data Driven Marketing Social Media Marketing/Management Business/Data & Web Analytics Conversion & Optimisation Tools Data Management Platforms How has the perception of customer focused marketing changed within your organization? Higher importance dedicated to marketing and Customer focus actions What is the current focus your business takes toward customer interaction? We aim to deliver the best customer experience in our industry by better working on our customer touchpoints and interactions. Which channels for driving customer interaction have been the most successful? Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: Quality of Customer Date (contact names, e mail address)

PART 1: REGISTRATION PROFILE Life is a beautiful sport, la vie est un sport magnifique. Symbol of relaxed elegance since 1933, the Lacoste brand is based on the authenticity of its sporting roots to offer a unique and original universe through a range of products for men, women and children. In the 118 countries where the brand is currently present through a selective distribution network, two LACOSTE products are sold every second: textile, leather goods, perfumes, footwear, eyewear, watches, including the famous L.12.12 polo. The Crocodile brand made a turnover of €1.8 billion in 2013. All Lacoste activities (design, production, distribution and communication) are controlled by the French company Devanlay, with nearly 10,000 employees worldwide.

NAME: Berta De Pablos-Barbier EXECUTIVE TITLE: Group Marketing & Branding EVP COMPANY NAME: Lacoste

Between 1993 and 2006 Berta gained international marketing experience in the FMCG industry with the MARS group managing divisions in several countries including the UK, Russia and the Middle East. From 2006 until 2008 she served as general manager of the Happy Garden children’s clothing brand, which she helped launch and develop into a network of retail boutiques. From 2008 to 2011 she worked at Boucheron as the global marketing & communications vice president, with a mission to build the brand image and increase global brand desirability as well as to accelerate the company’s geographical expansion. In September 2012 Berta joined LACOSTE where she serves as senior executive vice president branding and communications. Throughout her career she has been following her passion to create compelling brand stories balanced with ambitious growth and solid management practices. PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million 25 - 50 Million 50 - 100 Million 100 - 150 Million X More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 10 Investments to maintain/run existing systems and processes 15 Investments to support business innovation 0 Investments to support business growth 75 100%

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 2 2 SEM/SEO 3 2 Business Intelligence 2 2 Web Content Management/WEM 3 2 Customer Experience Management Platforms 2 2 Demand Side Platforms 4 4 Content Marketing 1 1 A/B & Multivariate Testing & Optimization 3 3 IP Location Targeting & Geolocation Technologies 4 4 Social Engagement & Monitoring Cloud Services 1 1 eCommerce 5 4 Consumer Behaviour /Customer Retention & Service 2 2 Digital Marketing 1 1 Real-Time Bidding 3 3 Marketing Automation/ Integrated Marketing 1 1 Tag Management 3 3 Cross Channel Campaign Management 1 1 Enterprise Feedback Management 4 3 CRM/Loyalty & Gamification 1 1 Search & Social Ads 1 1 Voice of Customer 2 2 Social Marketing Cloud Services 2 2 Augmented Reality 5 5 Email Marketing/Affiliate Marketing 2 2 Mobile Applications/Mobile Platforms 4 4 Multi-Channel Interaction 3 3 Social Video Advertising & Marketing 1 1 Mobile Marketing/Advertising 1 1 Social Listening/Online Reputation Monitoring 1 1 Social Data, Data Driven Marketing 1 1 Social Media Marketing/Management 1 1 Business/Data & Web Analytics 4 4 Conversion & Optimisation Tools 1 1 Data Management Platforms 3 4 How has the perception of customer focused marketing changed within your organization? Essential to build long term suisainable growth What is the current focus your business takes toward customer interaction? Omnichanel interaction Which channels for driving customer interaction have been the most successful? Retail brick and Digital flagship Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: Social client activation. How to?

PART 1: REGISTRATION PROFILE The Levi’s® brand epitomizes classic American style and effortless cool. Since its invention by Levi Strauss & Co. in 1873 Levi’s® jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. Today the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s®, Dockers®, Signature by Levi Strauss & Co.™ and Denizen® brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites and a global footprint of approximately 2,800 retail stores and shop-in-shops. Levi Strauss & Co.’s reported fiscal 2013 net revenues were $4.7 billion.

NAME: Anit Van Eynde EXECUTIVE TITLE: Senior Director Brand Marketing LSEMA COMPANY NAME: Levi Strauss

Anit leads the creation and implementation of the long-term marketing campaigns for the Levi’s® brand in Europe, in order to build brand equity and financial growth and to drive the positioning of Levi’s® as the Original and Definitive jeans wear brand. In addition she is a member of the global brand marketing leadership team for Levi's. Anit came to Levi’s six years ago from Nike Inc. where she spent 15 years working in several marketing and retail roles across Europe, Middle East and Africa. From 2004 until 2008 she was responsible for building the brand in Africa and Middle East and worked with several NGOs and governments to make sports accessible for youth and women and built several sports programs to fight obesity. PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million 25 - 50 Million 50 - 100 Million X 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 0 Investments to maintain/run existing systems and processes 10 Investments to support business innovation 30 Investments to support business growth 60 100%

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 3 3 SEM/SEO 3 3 Business Intelligence 3 3 Web Content Management/WEM 3 3 Customer Experience Management Platforms 1 1 Demand Side Platforms 2 2 Content Marketing 1 1 A/B & Multivariate Testing & Optimization 3 3 IP Location Targeting & Geolocation Technologies 3 3 Social Engagement & Monitoring Cloud Services 2 2 eCommerce 1 1 Consumer Behaviour /Customer Retention & Service 2 2 Digital Marketing 1 1 Real-Time Bidding 3 3 Marketing Automation/ Integrated Marketing 2 2 Tag Management 2 2 Cross Channel Campaign Management 1 1 Enterprise Feedback Management 2 2 CRM/Loyalty & Gamification 1 1 Search & Social Ads 2 2 Voice of Customer 2 2 Social Marketing Cloud Services 2 2 Augmented Reality 2 2 Email Marketing/Affiliate Marketing 1 1 Mobile Applications/Mobile Platforms 1 1 Multi-Channel Interaction 1 1 Social Video Advertising & Marketing 1 1 Mobile Marketing/Advertising 1 1 Social Listening/Online Reputation Monitoring 2 2 Social Data, Data Driven Marketing 2 2 Social Media Marketing/Management 1 1 Business/Data & Web Analytics 3 3 Conversion & Optimisation Tools 2 2 Data Management Platforms 2 2 How has the perception of customer focused marketing changed within your organization? necessary for business growth. consumer decides What is the current focus your business takes toward customer interaction? integrated cross channel media an engagment strategy Which channels for driving customer interaction have been the most successful? social media, owned platforms, e-com and crm Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: fully integration. follow consumer decision journey... always on... never loose a sale in 24 hours... start with consumer mindset and need state. no traditional approach works anymore

PART 1: REGISTRATION PROFILE

NAME: Isabelle Faggianelli EXECUTIVE TITLE: Group Digital Development Manager COMPANY NAME: LVMH

PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million Other Not able to answer

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 8 Investments to maintain/run existing systems and processes 16 Investments to support business innovation 11 Investments to support business growth 65 100%

PART 3: INVESTMENT PRIORITIES

How is your 2014 budget allocated across these business strategy categories?

Priority within 12 Priority beyond 12 mths mths (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) 4 4 4 4 1 1 2 2 1 1 2 2 1 1 4 4 4 4 1 1 1 1 1 1 1 1 2 2 4 4 4 4 1 1 4 4 1 1 4 4 1 1 1 1 1 1 4 4 1 1 1 1 2 2 2 2 1 1 1 1 3 3 3 3 2 2

Other areas you focus on implementing to increase the effectiveness of your marketing campaigns:

PART 1: REGISTRATION PROFILE

NAME: Osama Hirzalla EXECUTIVE TITLE: VP Marketing & eCommerce Europe COMPANY NAME: Marriott International

PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million X 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 10 Investments to maintain/run existing systems and processes 45 Investments to support business innovation 25 Investments to support business growth 20 100%

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 1 1 SEM/SEO 1 1 Business Intelligence 1 1 Web Content Management/WEM 1 1 Customer Experience Management Platforms 3 3 Demand Side Platforms 2 2 Content Marketing 1 1 A/B & Multivariate Testing & Optimization 2 2 IP Location Targeting & Geolocation Technologies 1 1 Social Engagement & Monitoring Cloud Services 1 1 eCommerce 1 1 Consumer Behaviour /Customer Retention & Service 2 2 Digital Marketing 1 1 Real-Time Bidding 1 1 Marketing Automation/ Integrated Marketing 1 1 Tag Management 1 1 Cross Channel Campaign Management 1 1 Enterprise Feedback Management 3 3 CRM/Loyalty & Gamification 1 1 Search & Social Ads 1 1 Voice of Customer 1 1 Social Marketing Cloud Services 3 3 Augmented Reality 3 3 Email Marketing/Affiliate Marketing 4 4 Mobile Applications/Mobile Platforms 3 3 Multi-Channel Interaction 3 3 Social Video Advertising & Marketing 3 3 Mobile Marketing/Advertising 1 1 Social Listening/Online Reputation Monitoring 3 3 Social Data, Data Driven Marketing 3 3 Social Media Marketing/Management 3 3 Business/Data & Web Analytics 3 3 Conversion & Optimisation Tools 3 3 Data Management Platforms 3 2 How has the perception of customer focused marketing changed within your organization? by focusing on the next generation of customers, we had to take a hard look at our selves and how relevant are we in terms of product and services and this has pushed us to rethink our long term strategy. What is the current focus your business takes toward customer interaction? High level engagement, creating sharable experiences and moments, be relevant to the next generation of traveler Which channels for driving customer interaction have been the most successful? owned channels inclusive of Marriott Rewards our loyalty program Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: Customer channel pathway and defining consumer buying path and behaviour against different travel segment ie. business vs. leisure.

PART 1: REGISTRATION PROFILE

NAME: Louise Mustard EXECUTIVE TITLE: Global Head of Digital & Consumer COMPANY NAME: Mayborn Group

PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million X 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 10 Investments to maintain/run existing systems and processes 20 Investments to support business innovation 30 Investments to support business growth 40 100%

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 3 3 SEM/SEO 4 4 Business Intelligence 4 4 Web Content Management/WEM 2 2 Customer Experience Management Platforms 2 2 Demand Side Platforms 5 5 Content Marketing 3 3 A/B & Multivariate Testing & Optimization 4 4 IP Location Targeting & Geolocation Technologies 5 5 Social Engagement & Monitoring Cloud Services 3 3 eCommerce 3 3 Consumer Behaviour /Customer Retention & Service 5 5 Digital Marketing 3 3 Real-Time Bidding 5 5 Marketing Automation/ Integrated Marketing 3 2 Tag Management 5 5 Cross Channel Campaign Management 3 3 Enterprise Feedback Management 5 5 CRM/Loyalty & Gamification 3 3 Search & Social Ads 4 4 Voice of Customer 4 4 Social Marketing Cloud Services 5 5 Augmented Reality 1 1 Email Marketing/Affiliate Marketing 1 1 Mobile Applications/Mobile Platforms 3 3 Multi-Channel Interaction 4 4 Social Video Advertising & Marketing 3 3 Mobile Marketing/Advertising 4 4 Social Listening/Online Reputation Monitoring 5 5 Social Data, Data Driven Marketing 4 4 Social Media Marketing/Management 4 4 Business/Data & Web Analytics 4 4 Conversion & Optimisation Tools 5 5 Data Management Platforms 4 4 How has the perception of customer focused marketing changed within your organization? What is the current focus your business takes toward customer interaction? Which channels for driving customer interaction have been the most successful? Other areas you focus on implementing to increase the effectiveness of your marketing campaigns:

PART 1: REGISTRATION PROFILE

NAME: Constanze Freienstein EXECUTIVE TITLE: Marketing Director Region CEE COMPANY NAME: Metro Group

PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million 25 - 50 Million 50 - 100 Million X 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 5 Investments to maintain/run existing systems and processes 65 Investments to support business innovation 5 Investments to support business growth 25 100%

PART 3: INVESTMENT PRIORITIES

How is your 2014 budget allocated across these business strategy categories? Audience/Behavioural Targeting/Retargeting Personalization SEM/SEO Business Intelligence Web Content Management/WEM Customer Experience Management Platforms Demand Side Platforms Content Marketing A/B & Multivariate Testing & Optimization IP Location Targeting & Geolocation Technologies Social Engagement & Monitoring Cloud Services eCommerce Consumer Behaviour /Customer Retention & Service Digital Marketing Real-Time Bidding Marketing Automation/ Integrated Marketing Tag Management Cross Channel Campaign Management

Priority within 12 Priority beyond 12 mths mths (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) 1 1 2 2 1 1 1 1 5 5 5 5 1 1 2 3 1 2 1 1 3 3 1 1 1 1 5 5 1 1 4 4 1 1

Enterprise Feedback Management 1 1 CRM/Loyalty & Gamification 1 1 Search & Social Ads 1 1 Voice of Customer 1 1 Social Marketing Cloud Services 3 3 Augmented Reality 2 2 Email Marketing/Affiliate Marketing 3 3 Mobile Applications/Mobile Platforms 1 1 Multi-Channel Interaction 1 1 Social Video Advertising & Marketing 1 1 Mobile Marketing/Advertising 1 1 Social Listening/Online Reputation Monitoring 3 3 Social Data, Data Driven Marketing 1 1 Social Media Marketing/Management 1 1 Business/Data & Web Analytics 1 1 Conversion & Optimisation Tools 1 1 Data Management Platforms 5 5 How has the perception of customer focused marketing changed within your organization? Strong shift to targeted, individualized approach to customer. However, Mass/1:n communication remains an essential element in the communication mix where we need to find more relevant, state of the art approaches What is the current focus your business takes toward customer interaction? Early stages, focused to high value / loyal customers within strategic customer groups. Partly integrated to daily communication, e.g. personalized web, partly used for events and campaigns. Currently working on broader customer interaction platform globally Sales Force remains most important part of customer interaction with B2B customers - however, transational elements of process moved away e.g. online (ordering, complaint information, general information) Which channels for driving customer interaction have been the most successful? Sales Force, web, facebook Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: improve relevance of (mass) print communication - it will remain important part of our communication mix. What does state of the art print communication looks like - best practice in targeting and cross-channel / cross-touch point leverage of print communication. Relevant available platforms e.g. google circular - are there others?

PART 1: REGISTRATION PROFILE O’Neill, the original California surf, snow and lifestyle brand, was founded in 1952 when a young man named Jack O’Neill took his unstoppable passion for surfing and used it to battle Mother Nature. Jack’s initial vision of producing functional and innovative board riding products continues to lie at the core of everything the company does. From the first neoprene surf wetsuit and board leash to the world’s first stitchless board shorts. O’Neill will always be committed to growing its reputation as one of the world’s leading youth lifestyle brands based on being the First Name in the water.

NAME: Doug Perkul EXECUTIVE TITLE: CMO COMPANY NAME: O'Neill

Doug is responsible for running the brand marketing, retail marketing, eCommerce, social media and CSR initiatives globally for O'Neill. Prior to joining O'Neill he served as the managing partner of advertising agency Sid Lee where he worked with leading brands such as Absolut, adidas, Nivea, Red Bull and Philips.

PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million X 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 10 Investments to maintain/run existing systems and processes 20 Investments to support business innovation 20 Investments to support business growth 50 100%

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 3 2 SEM/SEO 2 1 Business Intelligence 4 4 Web Content Management/WEM 4 3 Customer Experience Management Platforms 2 3 Demand Side Platforms 3 3 Content Marketing 1 1 A/B & Multivariate Testing & Optimization 2 2 IP Location Targeting & Geolocation Technologies 4 4 Social Engagement & Monitoring Cloud Services 4 3 eCommerce 1 1 Consumer Behaviour /Customer Retention & Service 1 1 Digital Marketing 1 1 Real-Time Bidding 5 5 Marketing Automation/ Integrated Marketing 4 4 Tag Management 3 3 Cross Channel Campaign Management 5 5 Enterprise Feedback Management 4 4 CRM/Loyalty & Gamification 3 3 Search & Social Ads 3 3 Voice of Customer 5 4 Social Marketing Cloud Services 5 4 Augmented Reality 5 4 Email Marketing/Affiliate Marketing 1 1 Mobile Applications/Mobile Platforms 3 3 Multi-Channel Interaction 4 4 Social Video Advertising & Marketing 1 1 Mobile Marketing/Advertising 2 2 Social Listening/Online Reputation Monitoring 3 3 Social Data, Data Driven Marketing 4 3 Social Media Marketing/Management 1 1 Business/Data & Web Analytics 2 2 Conversion & Optimisation Tools 4 3 Data Management Platforms 4 4 How has the perception of customer focused marketing changed within your organization? What is the current focus your business takes toward customer interaction? Which channels for driving customer interaction have been the most successful? Other areas you focus on implementing to increase the effectiveness of your marketing campaigns:

PART 1: REGISTRATION PROFILE Office Depot is a leading global provider of office products, services and solutions for every workplace. We are a single source for everything customers need to be more productive, including the latest technology, core office supplies, print and document services, business services, facilities products, furniture and school essentials. The company serves consumers and businesses in 58 countries with more than 2,000 retail stores, award-winning eCommerce sites and a dedicated business-to-business sales organization – all delivered through a global network of wholly owned operations, joint ventures, franchisees, licensees and alliance partners. The company’s portfolio of leading brands includes Office Depot, OfficeMax, OfficeMax Grand & Toy, Viking, Ativa, TUL, Foray and DiVOGA.

NAME: Jonathan Newman EXECUTIVE TITLE: VP eCommerce & Marketing Operations COMPANY NAME: Office Depot

Jonathan joined Office Depot on October 1, 2013 as Vice President eCommerce & Marketing Operations. In this role Jonathan provides leadership of the eCommerce strategy, architecture and transformation for the Office Depot and Viking Direct businesses in Europe. Further, he leads the Marketing Operations function which encompasses several key capabilities that enable excellence in omni-channel commerce – Campaign Execution, Master Data Management, Creative Production & Print Production. Prior to Office Depot, Jonathan spent 15 years working in international eCommerce leadership roles. Most recently Jonathan was at Belkin International and prior to that Ingram Micro. Originally from Australia, he studied Management Information Systems & eCommerce at the University of Tasmania before relocating to the United Kingdom. PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million 25 - 50 Million X 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 5 Investments to maintain/run existing systems and processes 20 Investments to support business innovation 30 Investments to support business growth 45 100%

PART 3: INVESTMENT PRIORITIES

How is your 2014 budget allocated across these business strategy categories?

Priority within 12 Priority beyond 12 mths mths (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) 3 3 3 3 3 2 4 3 3 2 4 4 3 2 5 4 3 2 3 2 2 2 2 2 2 2 3 3 3 2 4 4 3 3 5 3 4 3 4 3 3 2 3 3 5 3 4 3 3 2 2 2 3 2 4 3 3 3 4 2 4 2 3 3 3 3

Other areas you focus on implementing to increase the effectiveness of your marketing campaigns:

PART 1: REGISTRATION PROFILE Orange is one of the world’s leading telecommunications operators with sales of 41 billion euros in 2013 and has 164,000 employees worldwide at 31 March 2014, including 101,000 employees in France. Present in 30 countries, the Group has a total customer base of more than 239 million customers at 31 March 2014, including 182 million mobile customers and 16 million fixed broadband customers worldwide. Orange is also a leading provider of global IT and telecommunication services to multinational companies, under the brand Orange Business Services. Orange is listed on the NYSE Euronext Paris (symbol ORA) and on the New York Stock Exchange (symbol ORAN).

NAME: Nicolas de Cordes EXECUTIVE TITLE: VP Marketing Anticipation COMPANY NAME: Orange

Nicolas has been in the telecom industry for 18 years and is today vice president marketing anticipation for the Orange Group, in charge of identifying trends and exploring new business opportunities. As part of this role he leads the project “Data 4 Development” – an open innovation big data initiative. He worked in the past in various strategy and operational marketing positions for affiliates and for the Group in Belgium, in the UK and in France. Before joining Orange he worked as consultant for Accenture and The Boston Consulting Group. PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million X 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 0 Investments to maintain/run existing systems and processes 0 Investments to support business innovation 100 Investments to support business growth 0 100%

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 2 1 SEM/SEO 5 5 Business Intelligence 2 2 Web Content Management/WEM 4 4 Customer Experience Management Platforms 2 1 Demand Side Platforms 5 5 Content Marketing 2 2 A/B & Multivariate Testing & Optimization 3 3 IP Location Targeting & Geolocation Technologies 4 4 Social Engagement & Monitoring Cloud Services 4 4 eCommerce 4 4 Consumer Behaviour /Customer Retention & Service 2 2 Digital Marketing 1 1 Real-Time Bidding 5 5 Marketing Automation/ Integrated Marketing 3 1 Tag Management 5 5 Cross Channel Campaign Management 4 4 Enterprise Feedback Management 4 4 CRM/Loyalty & Gamification 3 3 Search & Social Ads 5 5 Voice of Customer 4 4 Social Marketing Cloud Services 4 4 Augmented Reality 3 2 Email Marketing/Affiliate Marketing 5 5 Mobile Applications/Mobile Platforms 2 2 Multi-Channel Interaction 4 4 Social Video Advertising & Marketing 4 4 Mobile Marketing/Advertising 4 4 Social Listening/Online Reputation Monitoring 4 4 Social Data, Data Driven Marketing 2 2 Social Media Marketing/Management 4 4 Business/Data & Web Analytics 2 2 Conversion & Optimisation Tools 5 5 Data Management Platforms 2 2 How has the perception of customer focused marketing changed within your organization? Evolving towards a more analytic approach What is the current focus your business takes toward customer interaction? 360 view and multi channel strategy. Evolving towards a more permissive and "ballanced" relationship Which channels for driving customer interaction have been the most successful? Mobile Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: Personal Data Stores, and exploration of Vendor Relationship Management (VM)

PART 1: REGISTRATION PROFILE PANDORA designs, manufactures and markets hand-finished and modern jewellery made from genuine materials at affordable prices. PANDORA jewellery is sold in more than 80 countries on six continents through approximately 10,000 points of sale, including more than 1,200 concept stores. Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 9,000 people worldwide of whom approximately 7,000 are located in Gemopolis, Thailand, where the company manufactures its jewellery. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2013, PANDORAâ&#x20AC;&#x2122;s total revenue was DKK 9.0 billion (approximately EUR 1.2 billion).

NAME: Bianca Nesgaard EXECUTIVE TITLE: Global Brand Activation Director COMPANY NAME: PANDORA

With a past as account manager of international brands like Carlsberg, Novo Nordisk, Novozymes, MĂśet Hennessy and a past in the fashion industry, Bianca brought a fantastic mix of marketing strategy, industry understanding and novelty as she established PANDORA's Brand Activation department, heading off PANDORA's global activation strategy, including areas such as sponsorships and charity, celebrity and blogger ambassadors, product placement, brand collaborations, new digital initiatives and social media. Bianca has established several initiatives for PANDORA, amongst others PANDORA magazine, newly launched blog PANDORA UNIVERSE, charity program PANDORA hearts of today. As a key driver for new initiatives she was also incremental in the launch of PANDORA's new ESSENCE COLLECTION go to market strategies, earning several awards. PANDORA's extensive social media presence includes 3.5 million fans on Facebook, 300,000 Instagram followers and profiles on Twitter, Pinterest, Youtube, WeChat, Weibo etc. PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million X 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 5 Investments to maintain/run existing systems and processes 25 Investments to support business innovation 10 Investments to support business growth 60 100%

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 2 2 SEM/SEO 3 3 Business Intelligence 2 2 Web Content Management/WEM 2 2 Customer Experience Management Platforms 2 3 Demand Side Platforms 4 4 Content Marketing 3 3 A/B & Multivariate Testing & Optimization 3 4 IP Location Targeting & Geolocation Technologies 3 2 Social Engagement & Monitoring Cloud Services 2 2 eCommerce 3 3 Consumer Behaviour /Customer Retention & Service 3 3 Digital Marketing 3 3 Real-Time Bidding 5 5 Marketing Automation/ Integrated Marketing 2 2 Tag Management 3 2 Cross Channel Campaign Management 3 2 Enterprise Feedback Management 4 4 CRM/Loyalty & Gamification 3 3 Search & Social Ads 3 3 Voice of Customer 3 3 Social Marketing Cloud Services 3 3 Augmented Reality 4 4 Email Marketing/Affiliate Marketing 3 4 Mobile Applications/Mobile Platforms 4 4 Multi-Channel Interaction 3 3 Social Video Advertising & Marketing 3 4 Mobile Marketing/Advertising 4 4 Social Listening/Online Reputation Monitoring 3 3 Social Data, Data Driven Marketing 3 3 Social Media Marketing/Management 2 2 Business/Data & Web Analytics 4 4 Conversion & Optimisation Tools 4 4 Data Management Platforms 4 4 How has the perception of customer focused marketing changed within your organization? no change What is the current focus your business takes toward customer interaction? always the focus Which channels for driving customer interaction have been the most successful? stores, edm's, word of month Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: using customer feedback - crowdsourcing, social media product recommendation, csr.

PART 1: REGISTRATION PROFILE Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and wellbeing company, focused on improving peopleâ&#x20AC;&#x2122;s lives through meaningful innovation in the areas of healthcare, consumer lifestyle and lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately 113,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare.

NAME: Wander Bruijel EXECUTIVE TITLE: Head of Brand, Communications and Digital COMPANY NAME: Philips Electronics UK

Wander strongly believes that the only effective communications is integrated communications. With a number of years of experience in integrated brand, marketing communications and PR both agency-side and in-house, Wander's key focus is developing integrated global and local brand strategies and executing targeted cross-media campaigns, including integrated digital communications platforms and campaigns. He is best-known for Philips' innovative 'Parallel Lines' campaign which received several awards on the international awards circuit. More recently he launched large-scale native marketing campaign entitled '100 Days of Life-Changing Innovation' with the Daily Telegraph. PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million X 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 0 Investments to maintain/run existing systems and processes 20 Investments to support business innovation 20 Investments to support business growth 60 100%

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 4 4 SEM/SEO 2 2 Business Intelligence 5 5 Web Content Management/WEM 4 4 Customer Experience Management Platforms 5 5 Demand Side Platforms 5 5 Content Marketing 1 1 A/B & Multivariate Testing & Optimization 4 4 IP Location Targeting & Geolocation Technologies 5 5 Social Engagement & Monitoring Cloud Services 3 3 eCommerce 3 3 Consumer Behaviour /Customer Retention & Service 4 4 Digital Marketing 1 1 Real-Time Bidding 5 5 Marketing Automation/ Integrated Marketing 3 3 Tag Management 5 5 Cross Channel Campaign Management 2 2 Enterprise Feedback Management 5 5 CRM/Loyalty & Gamification 4 4 Search & Social Ads 2 2 Voice of Customer 2 2 Social Marketing Cloud Services 5 5 Augmented Reality 5 5 Email Marketing/Affiliate Marketing 5 5 Mobile Applications/Mobile Platforms 5 5 Multi-Channel Interaction 5 5 Social Video Advertising & Marketing 3 3 Mobile Marketing/Advertising 4 4 Social Listening/Online Reputation Monitoring 2 2 Social Data, Data Driven Marketing 3 3 Social Media Marketing/Management 2 2 Business/Data & Web Analytics 3 3 Conversion & Optimisation Tools 4 4 Data Management Platforms 5 5 How has the perception of customer focused marketing changed within your organization? What is the current focus your business takes toward customer interaction? Which channels for driving customer interaction have been the most successful? Other areas you focus on implementing to increase the effectiveness of your marketing campaigns:

PART 1: REGISTRATION PROFILE The Piaggio Group is the largest European manufacturer of two-wheel motor vehicles and one of the world leaders in its sector. The Piaggio Group product range includes scooters, motorcycles and mopeds from 50 to 1,400 cc marketed under the Piaggio, Vespa, Gilera, Aprilia, Moto Guzzi, Derbi and Scarabeo brands. The Group also operates in the three- and four-wheel light transport sector with its Ape, Porter and Quargo (Ape Truck) ranges of commercial vehicles. The Piaggio Group is headquartered in Pontedera (Pisa, Italy) and has production plants in Pontedera (Pisa), which produces Piaggio, Vespa and Gilera branded two-wheelers, light transport vehicles for the European market and engines for scooters and motorcycles; Noale (Venice), a technical centre for the development of motorcycles and the base of Aprilia Racing; ScorzĂ¨ (Venice), which produces Aprilia and Scarabeo branded two-wheel vehicles; Mandello del Lario (Lecco, Italy), which produces Moto Guzzi vehicles and engines; India & Vietnam.

NAME: Chiara Ugozzoli EXECUTIVE TITLE: Senior Global VP Digital Marketing & CRM COMPANY NAME: Piaggio Group

Chiara is a digital marketing & CRM professional with a solid marketing & communication background. She worked previously for more than 13 years in FMCG and was recently appointed digital & CRM vice president for Piaggio Group. Her main challenges are related to creating unique engaging customer experiences that connect physical and digital, CRM and prospects and client management. PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million X 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 3 Investments to maintain/run existing systems and processes 30 Investments to support business innovation 37 Investments to support business growth 30 100%

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 2 2 SEM/SEO 2 2 Business Intelligence 4 2 Web Content Management/WEM 3 3 Customer Experience Management Platforms 3 3 Demand Side Platforms 5 5 Content Marketing 3 3 A/B & Multivariate Testing & Optimization 5 5 IP Location Targeting & Geolocation Technologies 3 2 Social Engagement & Monitoring Cloud Services 4 4 eCommerce 2 2 Consumer Behaviour /Customer Retention & Service 3 3 Digital Marketing 1 1 Real-Time Bidding 3 3 Marketing Automation/ Integrated Marketing 5 5 Tag Management 4 4 Cross Channel Campaign Management 3 2 Enterprise Feedback Management 5 5 CRM/Loyalty & Gamification 2 1 Search & Social Ads 3 3 Voice of Customer 3 3 Social Marketing Cloud Services 4 4 Augmented Reality 4 4 Email Marketing/Affiliate Marketing 3 3 Mobile Applications/Mobile Platforms 2 2 Multi-Channel Interaction 4 3 Social Video Advertising & Marketing 4 4 Mobile Marketing/Advertising 4 4 Social Listening/Online Reputation Monitoring 3 3 Social Data, Data Driven Marketing 1 1 Social Media Marketing/Management 3 3 Business/Data & Web Analytics 3 3 Conversion & Optimisation Tools 4 4 Data Management Platforms 2 2 How has the perception of customer focused marketing changed within your organization? What is the current focus your business takes toward customer interaction? Which channels for driving customer interaction have been the most successful? Other areas you focus on implementing to increase the effectiveness of your marketing campaigns:

PART 1: REGISTRATION PROFILE Through its distribution networks for professional customers in the industrial, residential and commercial sectors, Rexel provides innovative electrical solutions and equipment to improve comfort, performance and energy efficiency. Rexel offers a unique range of electrical supplies in terms of its breadth and availability. Rexel operates in 38 countries with 2,300 branches and 30,000 employees. Throughout the world, it is accelerating electrical advances in close collaboration with its customers and partners. Rexel is a world leader in the electrical market, recorded sales of â&#x201A;Ź13 billion in 2013.

NAME: Franck Legardeur EXECUTIVE TITLE: Marketing Director Energy Efficiency COMPANY NAME: Rexel

Franck has nearly two decades of sales & marketing experience working for Hager, a leading supplier of solutions and services for electrical installations in residential, commercial and industrial buildings; GE Lighting & Power Quality; SOL (U.S. company in Solar solutions) and finally Rexel (worldwide leader in electrical distribution product and services). He has been occupying various position: from sales manager to group marketing director for energy efficiency. In his current role he has developed a clear process around five key topics on category management (map demand, segmented approach, supplier offer, offer plan, tools & services, process-skills-structure). PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million Other TBC

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 15 Investments to maintain/run existing systems and processes 15 Investments to support business innovation 30 Investments to support business growth 40 100%

PART 3: INVESTMENT PRIORITIES

How is your 2014 budget allocated across these business strategy categories?

Priority within 12 Priority beyond 12 mths mths (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) 2 4 5 5 3 4 5 3 2 2 4 4 3 3 5 5 5 5 3 3 3 3 2 3 2 3 5 5 5 5 5 5 3 3 3 3 3 3 4 3 2 2 5 5 5 5 5 5 2 2 4 4 4 4 4 4 3 3 3 3 3 3 3 3 5 5

Audience/Behavioural Targeting/Retargeting Personalization SEM/SEO Business Intelligence Web Content Management/WEM Customer Experience Management Platforms Demand Side Platforms Content Marketing A/B & Multivariate Testing & Optimization IP Location Targeting & Geolocation Technologies Social Engagement & Monitoring Cloud Services eCommerce Consumer Behaviour /Customer Retention & Service Digital Marketing Real-Time Bidding Marketing Automation/ Integrated Marketing Tag Management Cross Channel Campaign Management Enterprise Feedback Management CRM/Loyalty & Gamification Search & Social Ads Voice of Customer Social Marketing Cloud Services Augmented Reality Email Marketing/Affiliate Marketing Mobile Applications/Mobile Platforms Multi-Channel Interaction Social Video Advertising & Marketing Mobile Marketing/Advertising Social Listening/Online Reputation Monitoring Social Data, Data Driven Marketing Social Media Marketing/Management Business/Data & Web Analytics Conversion & Optimisation Tools Data Management Platforms How has the perception of customer focused marketing changed within your organization? We need to further engage with customer through our own marketing approach. As of today, we are surfing with the marketing support provided by our suppliers. What is the current focus your business takes toward customer interaction? Stronger and stronger throuhg some satisfactory Survey. Which channels for driving customer interaction have been the most successful? Joint campaign approach with supplier through our network of installers. Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: Further engaging our people on country level.

PART 1: REGISTRATION PROFILE

NAME: Rebecca Allsop EXECUTIVE TITLE: Head of Customer Strategy & Planning COMPANY NAME: Skipton Building Society

PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million 25 - 50 Million X 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 20 Investments to maintain/run existing systems and processes 30 Investments to support business innovation 20 Investments to support business growth 30 100%

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 1 1 SEM/SEO 1 2 Business Intelligence 1 1 Web Content Management/WEM 2 3 Customer Experience Management Platforms 2 1 Demand Side Platforms 4 3 Content Marketing 2 1 A/B & Multivariate Testing & Optimization 1 2 IP Location Targeting & Geolocation Technologies 4 4 Social Engagement & Monitoring Cloud Services 3 2 eCommerce 3 3 Consumer Behaviour /Customer Retention & Service 1 1 Digital Marketing 2 2 Real-Time Bidding 3 3 Marketing Automation/ Integrated Marketing 1 1 Tag Management 2 1 Cross Channel Campaign Management 2 1 Enterprise Feedback Management 3 3 CRM/Loyalty & Gamification 2 1 Search & Social Ads 3 3 Voice of Customer 1 1 Social Marketing Cloud Services 2 2 Augmented Reality 3 3 Email Marketing/Affiliate Marketing 1 1 Mobile Applications/Mobile Platforms 3 3 Multi-Channel Interaction 2 2 Social Video Advertising & Marketing 2 2 Mobile Marketing/Advertising 2 2 Social Listening/Online Reputation Monitoring 1 1 Social Data, Data Driven Marketing 1 1 Social Media Marketing/Management 1 2 Business/Data & Web Analytics 1 1 Conversion & Optimisation Tools 3 3 Data Management Platforms 1 1 How has the perception of customer focused marketing changed within your organization? Over the past 2 years this has increased significantly with the business understanding the need to be relevant and personlised in our communications What is the current focus your business takes toward customer interaction? building a omni-channel approach to provide the same human touch across all customer interactions Which channels for driving customer interaction have been the most successful? Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: the integration of multi-channel communciations and content marketing

PART 1: REGISTRATION PROFILE Standard Life is a leading provider of long-term savings and investments. Established in 1825 and headquartered in Edinburgh, the company has around 8,500 employees internationally. The Standard Life group includes savings and investments businesses, which operate across the UK, Canada, Europe, Asia and the Middle East; workplace pensions and benefits businesses in the UK and Canada; Standard Life Investments, a global investment manager, which manages over £191 billion assets globally; and its Chinese and Indian Joint Venture businesses. At the end of April 2014 the Group had total assets under administration of over £247 billion, directly looking after around six million customers worldwide and supporting a further 16 million customers through its Joint Ventures. Standard Life plc is listed on the London Stock Exchange and has approximately 1.3 million individual shareholders in over 50 countries around the world. It is listed in the Dow Jones Sustainability Indices (DJSI World and DJSI Europe) in recognition of the company being a leader in its industry in terms of corporate sustainability.

NAME: Stephen Ingledew EXECUTIVE TITLE: Managing Director Customer & Marketing COMPANY NAME: Standard Life

Stephen leads the customer and marketing division of Standard Life. His responsibilities include: • marketing and communications across all channels, including direct-to-customer, business-to-business and digital • customer propositions for all retail products • customer experience, metrics and customer data and insight • customer digital channels and platforms • direct-to-customer distribution channels • business strategy and planning. Before joining Standard Life Stephen had more than 20 years of experience working in financial services in a variety of director roles with large financial organisations – including Barclays, Friends Provident, Berkeley, Frizzell and AMP – in areas such as marketing, distribution and product development. PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million 25 - 50 Million X 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 20 Investments to maintain/run existing systems and processes 10 Investments to support business innovation 40 Investments to support business growth 30 100%

PART 3: INVESTMENT PRIORITIES How is your 2014 budget allocated across these business Priority within 12 Priority beyond 12 strategy categories? mths mths Audience/Behavioural Targeting/Retargeting Personalization 1 1 SEM/SEO 3 2 Business Intelligence 3 3 Web Content Management/WEM 3 2 Customer Experience Management Platforms 1 1 Demand Side Platforms 3 3 Content Marketing 2 1 A/B & Multivariate Testing & Optimization 3 3 IP Location Targeting & Geolocation Technologies 5 5 Social Engagement & Monitoring Cloud Services 3 2 eCommerce 1 1 Consumer Behaviour /Customer Retention & Service 1 1 Digital Marketing 1 1 Real-Time Bidding 5 5 Marketing Automation/ Integrated Marketing 3 3 Tag Management 5 5 Cross Channel Campaign Management 3 3 Enterprise Feedback Management 3 3 CRM/Loyalty & Gamification 3 3 Search & Social Ads 3 3 Voice of Customer 1 1 Social Marketing Cloud Services 4 3 Augmented Reality 5 5 Email Marketing/Affiliate Marketing 1 1 Mobile Applications/Mobile Platforms 1 1 Multi-Channel Interaction 3 3 Social Video Advertising & Marketing 4 3 Mobile Marketing/Advertising 3 2 Social Listening/Online Reputation Monitoring 5 4 Social Data, Data Driven Marketing 1 1 Social Media Marketing/Management 3 3 Business/Data & Web Analytics 1 1 Conversion & Optimisation Tools 1 1 Data Management Platforms How has the perception of customer focused marketing changed within your organization? Standard Life has started to actively apply the great concepts of behavioural economics to the communications we create for our customers. Therefore, our communications are designed to be more relevant to our customers’ daily lives and also more personal in order to address our customers’ needs and expectations. Consequently, the perception of customer focused marketing has changed and definitely became a priority and crucial to the delivery of a customer experience and enhance customer engagement. What is the current focus your business takes toward customer interaction? Customer interaction is key to ensure we communicate but most importantly engage with existing and future customers. In the next few months, we’re planning on deploying additional means which will provide customers more and diversified opportunities to interact with us using different channels, mainly digitally. Which channels for driving customer interaction have been the most successful? - Customer Service Center- customers contact us by phone - Social media: Through our Blogs/FB/Twitter Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: - Multi-channel interaction - Social media presence and search-engine marketing

PART 1: REGISTRATION PROFILE

NAME: Samantha Yarwood EXECUTIVE TITLE: Director of Marketing, EMEA COMPANY NAME: Starbucks Coffee EMEA BV

PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million X 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 5 Investments to maintain/run existing systems and processes 20 Investments to support business innovation 15 Investments to support business growth 60 100%

PART 3: INVESTMENT PRIORITIES

How is your 2014 budget allocated across these business strategy categories?

Priority within 12 Priority beyond 12 mths mths (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) 2 2 4 4 2 2 4 4 4 4 4 4 2 3 5 5 2 2 2 2 3 3 3 2 2 2 5 5 2 2 3 3 3 3 5 5 3 3 3 3 3 3 4 4 3 3 3 3 2 2 2 2 3 3 3 3 4 4 3 3 3 3 5 5 4 4

Audience/Behavioural Targeting/Retargeting Personalization SEM/SEO Business Intelligence Web Content Management/WEM Customer Experience Management Platforms Demand Side Platforms Content Marketing A/B & Multivariate Testing & Optimization IP Location Targeting & Geolocation Technologies Social Engagement & Monitoring Cloud Services eCommerce Consumer Behaviour /Customer Retention & Service Digital Marketing Real-Time Bidding Marketing Automation/ Integrated Marketing Tag Management Cross Channel Campaign Management Enterprise Feedback Management CRM/Loyalty & Gamification Search & Social Ads Voice of Customer Social Marketing Cloud Services Augmented Reality Email Marketing/Affiliate Marketing Mobile Applications/Mobile Platforms Multi-Channel Interaction Social Video Advertising & Marketing Mobile Marketing/Advertising Social Listening/Online Reputation Monitoring Social Data, Data Driven Marketing Social Media Marketing/Management Business/Data & Web Analytics Conversion & Optimisation Tools Data Management Platforms How has the perception of customer focused marketing changed within your organization? We have moved from an instore focus to an out of store focus, communicating through all channels (accept TV), with a heavy focus on being the best "mobile marketer" in all digital channels. What is the current focus your business takes toward customer interaction? To allow a two way conversation to listen and learn. Which channels for driving customer interaction have been the most successful? Twitter, Facebook, MyStarbucksIdea.com and My Starbucks Rewards (loyalty). Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: One plan across the region, instore consistency

PART 1: REGISTRATION PROFILE

NAME: Jessica Svensson EXECUTIVE TITLE: Senior Director Digital Marketing EAME COMPANY NAME: Starwood Hotels & Resorts

PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million 25 - 50 Million X 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 10 Investments to maintain/run existing systems and processes 30 Investments to support business innovation 10 Investments to support business growth 50 100%

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 3 3 SEM/SEO 2 2 Business Intelligence 2 2 Web Content Management/WEM 1 1 Customer Experience Management Platforms 4 4 Demand Side Platforms 3 3 Content Marketing 1 1 A/B & Multivariate Testing & Optimization 4 4 IP Location Targeting & Geolocation Technologies 4 4 Social Engagement & Monitoring Cloud Services 3 4 eCommerce 4 4 Consumer Behaviour /Customer Retention & Service 5 5 Digital Marketing 4 4 Real-Time Bidding 4 3 Marketing Automation/ Integrated Marketing 3 3 Tag Management 5 5 Cross Channel Campaign Management 3 3 Enterprise Feedback Management 5 5 CRM/Loyalty & Gamification 5 4 Search & Social Ads 5 5 Voice of Customer 5 5 Social Marketing Cloud Services 5 5 Augmented Reality 4 4 Email Marketing/Affiliate Marketing 4 4 Mobile Applications/Mobile Platforms 4 4 Multi-Channel Interaction 4 4 Social Video Advertising & Marketing 4 4 Mobile Marketing/Advertising 5 4 Social Listening/Online Reputation Monitoring 3 3 Social Data, Data Driven Marketing 4 4 Social Media Marketing/Management 5 4 Business/Data & Web Analytics 3 2 Conversion & Optimisation Tools 4 4 Data Management Platforms 3 3 How has the perception of customer focused marketing changed within your organization? What is the current focus your business takes toward customer interaction? Which channels for driving customer interaction have been the most successful? Other areas you focus on implementing to increase the effectiveness of your marketing campaigns:

PART 1: REGISTRATION PROFILE

NAME: Matthieu Guerin EXECUTIVE TITLE: VP Digital Marketing COMPANY NAME: Studiocanal

PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million X 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 5 Investments to maintain/run existing systems and processes 15 Investments to support business innovation 15 Investments to support business growth 65 100%

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 2 2 SEM/SEO 4 4 Business Intelligence 3 3 Web Content Management/WEM 4 4 Customer Experience Management Platforms 4 4 Demand Side Platforms 5 5 Content Marketing 3 3 A/B & Multivariate Testing & Optimization 3 2 IP Location Targeting & Geolocation Technologies 4 4 Social Engagement & Monitoring Cloud Services 2 2 eCommerce 4 4 Consumer Behaviour /Customer Retention & Service 3 3 Digital Marketing 3 3 Real-Time Bidding 3 3 Marketing Automation/ Integrated Marketing 2 2 Tag Management 4 4 Cross Channel Campaign Management 3 3 Enterprise Feedback Management 4 4 CRM/Loyalty & Gamification 4 4 Search & Social Ads 1 1 Voice of Customer 2 2 Social Marketing Cloud Services 3 3 Augmented Reality 4 4 Email Marketing/Affiliate Marketing 5 5 Mobile Applications/Mobile Platforms 4 4 Multi-Channel Interaction 3 3 Social Video Advertising & Marketing 1 1 Mobile Marketing/Advertising 1 1 Social Listening/Online Reputation Monitoring 1 1 Social Data, Data Driven Marketing 1 1 Social Media Marketing/Management 1 1 Business/Data & Web Analytics 2 2 Conversion & Optimisation Tools 3 3 Data Management Platforms 2 2 How has the perception of customer focused marketing changed within your organization? Not up to date, too old fashion. Need to move to a "real time" company. What is the current focus your business takes toward customer interaction? On digital marketing, it is the key, the driver of our online campaign. Which channels for driving customer interaction have been the most successful? Social channels. Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: Looking for the solution that mix listenning plateform with engagement plateform, allowing to measure the impact of our stratgey. And where we could import any others data sources to understand the medias efficency and manage our marketing campaign in "real time".

PART 1: REGISTRATION PROFILE

NAME: Ellen Carlgren EXECUTIVE TITLE: Deputy CMO COMPANY NAME: Swedbank

PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million Other X

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 0 Investments to maintain/run existing systems and processes 10 Investments to support business innovation 35 Investments to support business growth 55 100%

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 4 4 SEM/SEO 5 5 Business Intelligence 5 5 Web Content Management/WEM 3 3 Customer Experience Management Platforms 3 3 Demand Side Platforms 5 5 Content Marketing 1 1 A/B & Multivariate Testing & Optimization 5 5 IP Location Targeting & Geolocation Technologies 5 5 Social Engagement & Monitoring Cloud Services 1 1 eCommerce 5 5 Consumer Behaviour /Customer Retention & Service 2 2 Digital Marketing 1 1 Real-Time Bidding 5 5 Marketing Automation/ Integrated Marketing 3 3 Tag Management 5 5 Cross Channel Campaign Management 1 1 Enterprise Feedback Management 1 1 CRM/Loyalty & Gamification 5 5 Search & Social Ads 4 4 Voice of Customer 1 1 Social Marketing Cloud Services 2 2 Augmented Reality 5 5 Email Marketing/Affiliate Marketing 5 5 Mobile Applications/Mobile Platforms 5 5 Multi-Channel Interaction 1 1 Social Video Advertising & Marketing 1 1 Mobile Marketing/Advertising 2 2 Social Listening/Online Reputation Monitoring 1 1 Social Data, Data Driven Marketing 4 4 Social Media Marketing/Management 1 1 Business/Data & Web Analytics 5 5 Conversion & Optimisation Tools 5 5 Data Management Platforms 5 5 How has the perception of customer focused marketing changed within your organization? What is the current focus your business takes toward customer interaction? Which channels for driving customer interaction have been the most successful? Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: We see a paradigm shift in our marketing from TV-commercials to digital channels. How do we create content that is so interesting, fun and useful that people actively want to watch it, and share it with others? Marketing PR will be a larger part of our marketing mix. We will work more with integrated campaigns that drive both brand & sales. How can we involve our customers in our marketing?

PART 1: REGISTRATION PROFILE

NAME: Amanda Clay EXECUTIVE TITLE: Global Head of Brand COMPANY NAME: Telefonica

PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million X Other

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 2 2 SEM/SEO 2 2 Business Intelligence 3 3 Web Content Management/WEM 3 3 Customer Experience Management Platforms 2 2 Demand Side Platforms 3 3 Content Marketing 2 2 A/B & Multivariate Testing & Optimization 4 4 IP Location Targeting & Geolocation Technologies 4 4 Social Engagement & Monitoring Cloud Services 3 3 eCommerce 2 2 Consumer Behaviour /Customer Retention & Service 2 2 Digital Marketing 2 2 Real-Time Bidding 4 4 Marketing Automation/ Integrated Marketing 3 3 Tag Management 4 4 Cross Channel Campaign Management 3 3 Enterprise Feedback Management 4 4 CRM/Loyalty & Gamification 4 4 Search & Social Ads 4 4 Voice of Customer 3 3 Social Marketing Cloud Services 3 3 Augmented Reality 2 2 Email Marketing/Affiliate Marketing 4 4 Mobile Applications/Mobile Platforms 1 1 Multi-Channel Interaction 3 3 Social Video Advertising & Marketing 1 1 Mobile Marketing/Advertising 1 1 Social Listening/Online Reputation Monitoring 3 3 Social Data, Data Driven Marketing 3 3 Social Media Marketing/Management 1 5 Business/Data & Web Analytics 3 3 Conversion & Optimisation Tools 4 4 Data Management Platforms 4 4 How has the perception of customer focused marketing changed within your organization? It's always been customer focused. We have changed the way we use our data and segmentation model. What is the current focus your business takes toward customer interaction? Total focus. We are trying to targeting better and even trying individual segmentation. Which channels for driving customer interaction have been the most successful? Social and via mobile. Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: Social, interactive campaigns.

PART 1: REGISTRATION PROFILE Since its founding in 1923 The Walt Disney Company and its affiliated companies have remained faithful to their commitment to produce unparalleled entertainment experiences based on the rich legacy of quality creative content and exceptional storytelling. The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four business segments: media networks, parks and resorts, studio entertainment and consumer products.

NAME: Ginger Taggart EXECUTIVE TITLE: Executive Director Marketing EMEA COMPANY NAME: The Walt Disney Company

Ginger is responsible for leading the marketing and sales strategy teams for Walt Disney World and Disney Cruise Line as well as related synergy activities across EMEA. She also is one of seven executives who comprise the Disney Cruise Line global Board of Directors. Ginger joined Walt Disney World in 1996 as a Manager in Travel Industry Sales and Marketing. Prior to this, she worked as Marketing and Sales Supervisor at Wet 'n Wild waterpark in Orlando, Florida. During her time at Wet â&#x20AC;&#x2DC;n Wild she also chaired the communication task force of the tri-company alliance launch of Wet â&#x20AC;&#x2DC;n Wild, Universal Studios and Sea World in Florida. She spent her first years within The Walt Disney Company leading various travel industry marketing and publicity projects including selection for company task forces focused on the launch of Disney's 25th Anniversary Celebration, Disney's Millennium Celebration and the grand opening of Disney's Animal Kingdom and California Adventure theme parks. PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million Other Don't share

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 2 2 SEM/SEO 3 3 Business Intelligence 2 2 Web Content Management/WEM 3 3 Customer Experience Management Platforms 3 3 Demand Side Platforms 3 3 Content Marketing 3 3 A/B & Multivariate Testing & Optimization 2 2 IP Location Targeting & Geolocation Technologies 3 3 Social Engagement & Monitoring Cloud Services 3 3 eCommerce 2 1 Consumer Behaviour /Customer Retention & Service 3 3 Digital Marketing 2 1 Real-Time Bidding 4 4 Marketing Automation/ Integrated Marketing 3 3 Tag Management 4 3 Cross Channel Campaign Management 2 2 Enterprise Feedback Management 4 3 CRM/Loyalty & Gamification 3 3 Search & Social Ads 3 3 Voice of Customer 2 1 Social Marketing Cloud Services 4 4 Augmented Reality 4 3 Email Marketing/Affiliate Marketing 3 3 Mobile Applications/Mobile Platforms 2 2 Multi-Channel Interaction 2 2 Social Video Advertising & Marketing 3 3 Mobile Marketing/Advertising 3 3 Social Listening/Online Reputation Monitoring 3 3 Social Data, Data Driven Marketing 2 2 Social Media Marketing/Management 3 3 Business/Data & Web Analytics 1 1 Conversion & Optimisation Tools 3 3 Data Management Platforms 3 3 How has the perception of customer focused marketing changed within your organization? The last three-hour years, we have taken on a much stronger consumer focus with training, re-structuring and digital test/learn focus. What is the current focus your business takes toward customer interaction? Putting the consumer / guest at the heart of our decision making Which channels for driving customer interaction have been the most successful? multiple especially a hybrid of personal and web Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: Data driven learnings and consumer insights

PART 1: REGISTRATION PROFILE As one of the world’s leading premium lifestyle brands, Tommy Hilfiger delivers superior styling, quality and value to consumers worldwide. The brand celebrates the essence of “classic American cool” and provides a refreshing twist to the preppy fashion genre. Since its debut in 1985, the Tommy Hilfiger Group has become a U.S. $6 billion apparel and retail company by offering consumers a breadth of beautifully designed, high quality products including Hilfiger Collection, men’s tailored, men’s, women’s and children’s sportswear, denim, accessories, footwear and a range of licensed products such as fragrances, eyewear, watches and home furnishings. Under the leadership of founder Tommy Hilfiger and chief executive officer Fred Gehring, the brand can be found in leading department and specialty stores, as well as in its own expanding network of freestanding retail stores, worldwide. When PVH Corp. (NYSE: PVH) (then known as Phillips-Van Heusen Corporation) acquired the Company in May 2010, Gehring also assumed the role of CEO of PVH’s international operations, while Hilfiger remains the Company’s Principal Designer and provides leadership and direction for all aspects of the design process. Tommy Hilfiger today has become a global brand with strong recognition and a distribution network in over 90 countries and more than 1,400 retail stores throughout North America, Europe, Latin America and the Asia Pacific region.

NAME: Sanne Krom EXECUTIVE TITLE: VP Global Digital Marketing COMPANY NAME: Tommy Hiliger

Sanne is globally responsible for the Tommy Hilfiger digital brand and commerce experience, including eCommerce experience, global social media strategy and management, digital content development, digital brand marketing and digital PR.

PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million X 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 0 Investments to maintain/run existing systems and processes 20 Investments to support business innovation 5 Investments to support business growth 75 100%

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 1 1 SEM/SEO 4 4 Business Intelligence 1 1 Web Content Management/WEM 3 3 Customer Experience Management Platforms 1 1 Demand Side Platforms 4 4 Content Marketing 1 1 A/B & Multivariate Testing & Optimization 2 2 IP Location Targeting & Geolocation Technologies 5 5 Social Engagement & Monitoring Cloud Services 3 3 eCommerce 2 2 Consumer Behaviour /Customer Retention & Service 2 2 Digital Marketing 4 4 Real-Time Bidding 3 3 Marketing Automation/ Integrated Marketing 3 3 Tag Management 4 4 Cross Channel Campaign Management 5 5 Enterprise Feedback Management 5 5 CRM/Loyalty & Gamification 5 5 Search & Social Ads 5 5 Voice of Customer 5 5 Social Marketing Cloud Services 5 5 Augmented Reality 5 5 Email Marketing/Affiliate Marketing 5 5 Mobile Applications/Mobile Platforms 5 5 Multi-Channel Interaction 2 2 Social Video Advertising & Marketing 5 5 Mobile Marketing/Advertising 1 1 Social Listening/Online Reputation Monitoring 5 5 Social Data, Data Driven Marketing 5 5 Social Media Marketing/Management 5 5 Business/Data & Web Analytics 5 5 Conversion & Optimisation Tools 5 5 Data Management Platforms 5 5 How has the perception of customer focused marketing changed within your organization? What is the current focus your business takes toward customer interaction? Which channels for driving customer interaction have been the most successful? Other areas you focus on implementing to increase the effectiveness of your marketing campaigns:

PART 1: REGISTRATION PROFILE TUI AG is Europe’s leading travel group. The three sectors TUI Travel (tour operating, online sales, high street outlets, airlines and incoming agencies), TUI Hotels & Resorts and the cruise ship business form the World of TUI. TUI AG holds, in addition, a financial investment in the container shipping company Hapag-Lloyd. In financial year 2012/13 the TUI Group reported turnover of €18.5bn and operating earnings (underlying EBITA) of €762m. In the period under review reported Group EBITA amounted to €595m, Group profit for the year totaled €187m. The Group’s headcount was approx. 74,400 employees.

NAME: Stephan Krings EXECUTIVE TITLE: Director Strategic Marketing & Corporate Branding COMPANY NAME: TUI

In the last 18 years Stephan has worked in a variety of different positions within the TUI Group. Since joining TUI Group marketing in 2003 he has been a key person in TUI for strategic marketing, corporate branding and brand development. As deputy CMO he drives the global brand strategy and the international brand communication as well as the development of a group wide content management.

PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million X Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 5 Investments to maintain/run existing systems and processes 15 Investments to support business innovation 15 Investments to support business growth 65 100%

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 2 2 SEM/SEO 3 3 Business Intelligence 2 2 Web Content Management/WEM 1 1 Customer Experience Management Platforms 2 2 Demand Side Platforms 3 3 Content Marketing 1 1 A/B & Multivariate Testing & Optimization 2 2 IP Location Targeting & Geolocation Technologies 3 3 Social Engagement & Monitoring Cloud Services 4 4 eCommerce 3 3 Consumer Behaviour /Customer Retention & Service 2 2 Digital Marketing 1 1 Real-Time Bidding 5 5 Marketing Automation/ Integrated Marketing 1 1 Tag Management 3 3 Cross Channel Campaign Management 3 2 Enterprise Feedback Management 4 4 CRM/Loyalty & Gamification 3 3 Search & Social Ads 4 4 Voice of Customer 5 5 Social Marketing Cloud Services 5 5 Augmented Reality 2 2 Email Marketing/Affiliate Marketing 5 5 Mobile Applications/Mobile Platforms 2 2 Multi-Channel Interaction 3 3 Social Video Advertising & Marketing 2 2 Mobile Marketing/Advertising 4 3 Social Listening/Online Reputation Monitoring 2 2 Social Data, Data Driven Marketing 2 2 Social Media Marketing/Management 1 1 Business/Data & Web Analytics 3 3 Conversion & Optimisation Tools 4 4 Data Management Platforms 5 5 How has the perception of customer focused marketing changed within your organization? More relevance. More data driven. Higher performance orientation. What is the current focus your business takes toward customer interaction? Content strategy. Marketing Automation. CRM platform Which channels for driving customer interaction have been the most successful? Customer loyalty programmes Specific social campaigns Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: Econometric Modeling Ad tracking

PART 1: REGISTRATION PROFILE Western Union promotes global economic opportunity and growth by bridging gaps in the financial services sector. In 2013 we moved money for better 29 times every second, on average, helping to create opportunity and growth for individuals, businesses, communities and whole economies. We connect people through more than 500,000 Agent locations, more than 100,000 ATMs and millions of mobile phones, tablets and computers in more than 120 currencies, spanning more than 200 countries and territories. Our business is focused on growth through products such as consumer money transfer, bill payment and business solutions. Consumers can access our growing product portfolio via a variety of channels, including banks, retail outlets, mobile phones and the Internet. Worldwide, many people have unmet financial service needs. At Western Union, itâ&#x20AC;&#x2122;s our goal to meet those needs with new, innovative solutions. From a London high-rise to a store in a remote Indian village. From a ship on the ocean to a mobile phone in the Philippines. We help families pay bills, universities collect tuition, businesses pay suppliers and nonprofits deliver lifesaving funds.

NAME: Neil Gannon EXECUTIVE TITLE: Global Dir. Marketing & Customer Strat COMPANY NAME: Western Union

Neil is a senior marketing director with extensive global and local marketing experience in CPG, major appliances and financial services brand and product marketing. Building great global brands, driving strategic change and listening to the consumer. Currently delivering the omni-channel strategy to drive business forward via mobile, online and retail marketing and enjoying all the issues a multi-channel business has in this regard! Delivering change in the strategic marketing planning of the companies Neil works for by developing integrated communication material through consumer insights with the right media strategy behind it. Right Message, Right Time, Right Place is really what I enjoy most. PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million 25 - 50 Million X 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 5 Investments to maintain/run existing systems and processes 10 Investments to support business innovation 15 Investments to support business growth 70 100%

PART 3: INVESTMENT PRIORITIES

How is your 2014 budget allocated across these business strategy categories?

Priority within 12 Priority beyond 12 mths mths (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) 1 1 3 3 2 2 3 2 3 2 4 4 2 1 3 3 1 1 3 3 2 1 1 1 2 2 4 4 2 2 3 3 2 1 4 4 2 1 2 2 1 1 3 3 3 3 4 3 1 1 1 1 2 2 3 2 2 1 3 1 2 2 3 2 3 3

Audience/Behavioural Targeting/Retargeting Personalization SEM/SEO Business Intelligence Web Content Management/WEM Customer Experience Management Platforms Demand Side Platforms Content Marketing A/B & Multivariate Testing & Optimization IP Location Targeting & Geolocation Technologies Social Engagement & Monitoring Cloud Services eCommerce Consumer Behaviour /Customer Retention & Service Digital Marketing Real-Time Bidding Marketing Automation/ Integrated Marketing Tag Management Cross Channel Campaign Management Enterprise Feedback Management CRM/Loyalty & Gamification Search & Social Ads Voice of Customer Social Marketing Cloud Services Augmented Reality Email Marketing/Affiliate Marketing Mobile Applications/Mobile Platforms Multi-Channel Interaction Social Video Advertising & Marketing Mobile Marketing/Advertising Social Listening/Online Reputation Monitoring Social Data, Data Driven Marketing Social Media Marketing/Management Business/Data & Web Analytics Conversion & Optimisation Tools Data Management Platforms How has the perception of customer focused marketing changed within your organization? We are actively moving from a transaction focused business towards a consumer, brand driven organisation. What is the current focus your business takes toward customer interaction? Building on social channels and re-working our CRM strategy. An Omni-channel approach is where we are building towards. Which channels for driving customer interaction have been the most successful? Social media, Facebook and Twitter. Call centres continue to be a clear connection point and again we are moving to a more consumer friendly approach here. Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: ROI, ensuring we speak to our whole business and not the click and mortar seperately.

PART 1: REGISTRATION PROFILE

NAME: Harry Kyriacou EXECUTIVE TITLE: Head of Digital Centre of Excellence EMEA COMPANY NAME: Whirlpool

PART 2: BUDGETING AND SPENDING What is your total budget for 2014? Less than 25 Million X 25 - 50 Million 50 - 100 Million 100 - 150 Million More than 150 Million Other

How is your 2014 budget allocated across these business strategy categories? (as a %) Mandated investments to meet regulatory/legal requirements 5 Investments to maintain/run existing systems and processes 40 Investments to support business innovation 30 Investments to support business growth 25 100%

PART 3: INVESTMENT PRIORITIES Priority within 12 Priority beyond 12 How is your 2014 budget allocated across these business mths mths strategy categories? (1 Highest - 5 (1 Highest - 5 Lowest) Lowest) Audience/Behavioural Targeting/Retargeting Personalization 3 2 SEM/SEO 1 1 Business Intelligence 5 5 Web Content Management/WEM 1 1 Customer Experience Management Platforms 4 4 Demand Side Platforms 5 5 Content Marketing 3 3 A/B & Multivariate Testing & Optimization 4 4 IP Location Targeting & Geolocation Technologies 5 5 Social Engagement & Monitoring Cloud Services 4 4 eCommerce 1 1 Consumer Behaviour /Customer Retention & Service 3 3 Digital Marketing 2 2 Real-Time Bidding 5 5 Marketing Automation/ Integrated Marketing 3 3 Tag Management 4 4 Cross Channel Campaign Management 5 5 Enterprise Feedback Management 5 5 CRM/Loyalty & Gamification 3 3 Search & Social Ads 3 3 Voice of Customer 3 3 Social Marketing Cloud Services 5 4 Augmented Reality 5 4 Email Marketing/Affiliate Marketing 3 3 Mobile Applications/Mobile Platforms 4 4 Multi-Channel Interaction 4 4 Social Video Advertising & Marketing 4 4 Mobile Marketing/Advertising 3 3 Social Listening/Online Reputation Monitoring 3 3 Social Data, Data Driven Marketing 3 3 Social Media Marketing/Management 4 4 Business/Data & Web Analytics 5 5 Conversion & Optimisation Tools 2 2 Data Management Platforms 1 1 How has the perception of customer focused marketing changed within your organization? Yes. We realise our industry as a whole has been internally focused and we understand the need to become more consumer focused. What is the current focus your business takes toward customer interaction? High from an after sales point of view but limited from a pre sales point of view. Which channels for driving customer interaction have been the most successful? emailing. Other areas you focus on implementing to increase the effectiveness of your marketing campaigns: Richer content, creating the ultimate user experience.