Lucy Elizabeth Roberts Portfolio
Lucy Elizabeth Roberts +44 (0)7743 505 195 lucy.roberts001@hotmail.co.uk passing-butterflies.blogspot.com www.issuu.com/lucyroberts
Avancer Magazine Avancer magazine is about art, culture, photography and creativity and is aimed at forward-thinking women. A combination of editorial and photographic content makes up this magazine.
Avancer
Photo Story For Avancer Magazine This photo shoot tells a story about two figures coming closer together and further apart.
The Walk Down To Kettleness Kettleness Bay is a charming seaside village with a beautiful coastline walk. Part of the North Yorkshire moors walk, Kettleness is a hamlet of peace and quiet, the perfect destination for a weekend holed up in a B&B with that special someone indulging in local ales and pub food with seaside air. Kettleness is home to some of the most quaint B&B’s in Yorkshire, we reccommend The Florence Guest House in Whitby for some modern comforts in the busier seaside town or for something more romantic stay at the Gramarye Suites Bed and Breakfast. There are many myths surrounding the bays of Kettless and Runswick and their caves which have been carved into the cliff faces by crashing waves. Fathers tell their sons that they are home to the crocodile from Peter Pan, whilst mothers tell their daughters that they are full of hidden treasure from the mermaids underwater castles. If you’re brave enough, venture to the back of one of the many caves and see what you can find. Kettleness is also the perfect place to search for fossils, shells and rockpool creatures. For the nature girl, we challenge you to find us a perfectly formed fossil over the next few weeks, email your photos to our website or blog, we want to see what you’re getting up to this month! -Words and Pictures by Lucy Elizabeth Roberts
The Views Across Carlton Bank Carlton Bank boasts some of the most scenic views North Yorkshire has to offer. From the flat bank, you can see straight over to the nearest town Middlesbrough, as well as across every village in the county. Kirkby, Carlton, Stokesley, Busby are all laid out right before your eyes. Carlton Bank is reached by driving through the scenic village of Carlton, where there is a local pub called The Blacksmiths Arms, (strangely reknowned for its Thai food), as well as a beautiful beck which is the perfect setting for a romantic walk. Carlton Bank is the ideal place for a scenic, easy walk. Visitors can choose to stroll across the flat bank and enjoy the views, or they can tackle the hilly slope to get to the top of the bank where the rest of the moors are clearly visible. Walkers can see right across to Roseberry Topping in Great Ayton, and the adventurous can even trek across the top of the moors. However, if walking isn’t your thing and you just want to enjoy the fresh air, I reccommend taking a picnic hamper or just popping into the cafe conveniently located by the car park, Lordstones Cafe. My favourite is the bacon and egg sandwich, enjoy! -Words and Pictures by Lucy Elizabeth Roberts
Mr. Rob Ryan Welcome to the fantastic world of Rob Ryan. It is a world different from ours, it is a beautiful place fuelled by love, beauty, idealism and and romantacism. A graduate from the Fine Art course at Nottingham Trent University and a Masters in printmaking at the Royal College Of Art in London, Rob Ryan has been a dedicated artist since his childhood. He remembers his father giving him the white cardboard which comes with a new shirt as a treat to draw on every so often. Without realising it, his father was probably one of Ryan’s earliest influencers and supporters. Who could have known that a young boy doodling on a piece of white card would one day be one of the biggest artists in papercutting and screenprinting? His passion for art began with doodles, drawings and a lot of imagination. Ever since, he has been honing his talents and is now internationally renowned for his paper cutting and screenprinting works. He has collaborated with Paul Smith, Lulu Guiness and Tatty Devine Jewellery, had his work shown in Vogue and Elle, as well as building a strong public following in the last ten years. He credits his wife as his reason for success, who supported him for most of his working life so he could continue to pursue his dreams of becoming a regarded artist. Rob Ryan’s work is intricate, painstaking and bursting with talent and love. The themes that run through his work vary from love, to loneliness and heartbreak, to beauty and joy. His detailed papercuts are sold in their original format, as well as being transferred on to screenprints, crockery, fabrics and jewellery. One of Rob’s biggest accomplishments so far was the publication of his first book, “This Is For You”, a romantic fairy tale told through beautiful papercuts. Let’s hope that Rob Ryan continues to contribute to the art world for a long time, because without his insight into love and beauty, the world would be a darker place.
Jack and Jill Magazine Jack and Jill Magazine is a new lifestyle and culture magazine for children between the ages of 9 and 12, it promotes healthy, wholesome lifestyles.
A Note From The Editor
Hello and a warm welcome to the first ever issue of Jack and Jill Magazine!This magazine is the product of months and months of hard work so we can bring you interesting, intelligent content. Jack and Jill Magazine is for children, like yourself, who are bored of comics and cartoons and who want something new to read. Jack and Jill is your magazine, and we will listen to what you want to read, and what you want us to find and write about. We want to show you art, design, culture and new trends in the lifestyle market, so you can form your own opinions like the young adult you are. Our team is small and compact here, and I, as the editor in chief, promise to make sure we all work hard and play hard to bring you something new and exciting to read every month from now on. We always want to hear from you, if you've seen something you like, if you've seen something you don't, or if you just want to say hello, we're always ready to listen. Visit our website, www.jackandjill.co.uk to read Jack's blog and Jill's blog and to post photos, comments and read up on our news. You can also email me personally, lucy@jackandjill.co.uk or all of us at staff@jackandjill.co.uk! We look forward to hearing what you think about this first issue.
Lucy Elizabeth Roberts Editor in Chief
Contents
Letter From The Editor
A warm welcome to the first issue of Jack and Jill Magazine
The World's Coolest Treehouses
We take a look at the coolest treehouses all around the world, from Japan to Paris.
Alex Shirley Smith and The Tentsiles
An introduction with a talented graphic designer who has developed some of the most unique tents we've ever seen!
The Seven Natural Wonders of the World
From Brazil to Australia, this is your checklist of the Natural Wonders of Planet Earth
Let's Get Creative!
Science Museum On Tour There's An App For That Get Snap Happy! Real Life Glee
What's On The Menu Tonight?
A simplified, easy to make three course meal!
Sprouting Seeds
How to grow seeds quickly and easily with Innocent Smoothies
The Forbidden Corner
The scariest day trip you'll ever go on!
Bookworm's Book Reviews Six of the best reads this month
Cut Out And Make: Masks
Arts and Crafts this month is about eye masks!
Barbours and Hunters
Your go to section for two of Britain's most charming heritage brands
Kid's Saving Kids: Toms
How to save the children of Argentina
What Shall I Wear Today?
Next's selection of the summer trends
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The Story of Barbour Way, way back in 1894, a brand called Barbour was born. Barbour was founded by John Barbour, who opened the very first store, J Barbour and Sons in South Shields. Ever since then, Barbour has been a family owned business, passed down from generation to generation, and its core values have always been the same.
The Classic Barbour Jacket is shown in the picture below, traditionally a khaki green to fit wth the British countryside scenery, it has a brown cord collar and a waterproof waxing. This jacket has been mass produced around the world now, and is available for men, women and children! One for all the family to match perhaps? As well as this classic, Barbour have teamed up with numerous Barbour is a classic, British heritage brand which other fashion design forces recently to develop a provides us with coats, jackets, wellies, hats, variety of beautiful colours in their quilted jackets. gloves, scarves and more, everything you need From red to purple, all with a fleecy lining and a zip for the great outdoors! Barbour now design for and buttons, Barbour jackets will last a lifetime children, women and men, in their classic designs (until you grow out of them when you must pass as well as modern updates. them down to your younger siblings!) and keep you warm all winter! Cosy!
The Story of Hunter Boots Hunter Boots Ltd is the most well-known brand of welly boots in the world! They began in January 1856 when Mr Henry Lee Norris and his friend and business partner Spencer Thomas Parmelee landed in Scotland from America to find somewhere to manufacture gum boots. By the middle of 1856, their factory was up and running and they were ready to start manufacturing wellies!
total, 1,185,036 pairs were made to cope with the Army’s demands. The same demands were made again during World War Two, and by the time it was all over, Hunter wellies were extremely well known and popular for men, women and children as dry boots for wet weather.
Now, Hunter Boots have become a fashion statement as well as a practical form of Their business was by now called Hunter Boots footwear! They are available in a variety of colours, Ltd. and it was when The First World War practically any colour you can think of! As well, began in 1914 that demand for welly boots they are available in short and long styles, metallic increased dramatically. Hunter Boots Ltd were or matte, laced or not laced, with welly socks or commissioned by The War Office to produce without! Have fun splashing around, your feet will enough wellies for all the soldiers fighting in the be dry and toasty while you have all the fun! trenches to keep their feet warm and dry! In
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Kids Saving Kids
"Giving is what FUELS us, Giving is our FUTURE." -Blake Mycoskie
Way, back in 2006, a man called Blake Mycoskie visited a country called Argentina. It was here that he befriended a village full of children and made a stratling discovery - that these children had no shoes. Now, we all take shoes for granted, school shoes, welly boots, trainers, flip flops and smart shoes, but these children had none of them. This is extra dangerous, because some of the main diseases in third world countries are soil-transmitted, meaning germs and pollution from the ground can penetrate bare feet and make their way into your body. This means that so many diseases could be avoided, if everyone was wearing shoes. Blake Myscoskie was so shocked by the lack of basic needs, that when he returned home he set up a company calles TOMS. His company began to produce and sell shoes, under the
mantra that for every pair of shoes they sold, they would give a pair to a child in a third world country. One for One. Later that same year, Blake returned to Argentina with a group of family, friends and staff with 10,000 pairs of shoes for the local children. The donation of these shoes was made possible by you - the people who bought TOMS shoes. TOMS also make a fantastic range of shoes for kids, in all different colours, so this month why not ask for a pair for your birthday, or just for a new pair of needed shoes? Because whenever you buy a pair of TOMS shoes, you’re giving a pair of shoes to a child just like you somewhere else in the world.
Photography Capturing landscapes, atmospheres, cityscapes and environments wherever I go.
Left-Right Vintage Fiat and The Eiffel Tower, The River Seine. January 2010 Paris, France
Left-Right Snowy 5th Avenue, Rush hour 5th Avenue, Times Square by day. February 2010 New York City
Left-Right The Swiss Alps, Switzerland February 2011
Snowboarding, Les Gets, France January 2010
Yarm Bridge, Yarm, North Yorkshire March 2010
Left-Right Carlton Bank, North Yorkshire February 2012
Photo Shoot, Newcastle. October 2011
Trend Prediction Predicting trends for S/S 2012. The “super� trends are all based on natural and cultural occurences in the world, such as earthquakes, tsunamis and ice.
Analytical Study Analysing the marketing strategies of two successful brands.
“It is not the strongest of the species that survive nor the most intelligent, but the ones most responsive to change.” -Charles Darwin The hardest thing for a brand to do is to entice new customers into their marketing strategies. It is far easier for a brand to keep their existing customers, as it takes a lot more effort for companies to seduce their target audience away from their comfort zones and into a brand that they have not experienced before. I believe that the strongest brands are the ones which continually adapt and adjust with the marketing environment to keep up to speed with the current frenzy as well as retaining their loyal customers. It is also important for a brand to convince their customers that they are not only buying a product, but that they are investing in a lifestyle created by the brand. The first brand I am going to explore is Coca Cola. The famous Coca Cola story began on 8th May 1866 when Dr. John S Pemberton mixed coca cola syrup with carbonated water in Atlanta, America. Since then, Coca Cola has been advertised, promoted and sold all over the world, and the brand has developed numerous other drinks such as Fanta, Sprite, Relentless and Oasis. It is thought that Coca Cola is one the of the most recognised trademarks worldwide and since its invention the brand has gone from strength to strength thanks to their iconic “holidays are coming” seasonal advert, their association with the 1994 World Cup and 1996 Olympics in Atlanta as well as with current popular TV Show Ugly Betty. The way they have secured partnerships with a variety of other companies including sports and television, as well as ensuring their adverts are seen on a daily basis be it in a magazine, a billboard or on the television means that they are constantly in the public eye. Their marketing has managed to promote the same ideal and lifestyle since the early 1900s whilst simultaneously projecting new and interesting ideals to fit with the changing times. One of the way ways they manage to remain ahead of the curve is to always have a new slogan; one of the first iconic slogans was in 1906 during the prohibition era in America “the great national temperance drink” and more recently “live on the coke side of life” . Their innovative advertising is what makes Coca Cola a lifestyle and not just a product, when customers buy a bottle of coke they feel like it does “make good things taste better” . In 2006, Coca Cola also introduced a reward scheme for customers, whereby promotion codes were added to special products and the customer can enter the code to gain points onto the website to get anything from X-Box Live points to a Pyramat gaming chair.
Reward schemes are currently ripe amongst companies and Coca Cola is undoubtedly at the forefront in terms of offering the best rewards. There is a section on their website entitled “coke zone”, which is clearly aimed at teenagers who generally pick up a bottle of coke while they’re in town or at college, and it is clear that this area of their website is aimed at a specific group due to their use of modern lingo – “get into the zone” - and the busy page layout. Coca Cola also incorporate almost every sense to welcome the customer into their brand. The original glass bottles are very aesthetically pleasing and have become a coveted collectable through the years thanks to their retro look. They are also easy to hold, curving in and out in all the right places. Coca Cola cans are always instantly recognisable due to the trademark bright red. As Coca Cola is of course a fizzy drink, when the customer opens the can or bottle a soft hiss is heard, thus successfully including audio stimulation. Coca Cola have managed to constantly reinvent themselves, making sure that they are consistently one of the biggest players in the soft drinks industry without losing their trademark. They have worked hard to build and maintain a very strong, authentic brand with their main mission being to refresh the world in “mind, body and spirit” which has never been tarnished. They engage in a unique way with their audience, welcoming them into the Coca Cola way of life, thus showing that they are not just a product, brand or company, but they are a lifestyle which encourages optimism and refreshment – both very strong values. Their advertisements and commercials constantly contain a storytelling element, and they are consistently optimistic, upbeat and distinctive. The advert illustrated to the left was first shown in early 2009 and had a huge amount of positive feedback thanking Coca Cola for promoting their drink as such an idealistic and happy product. This is the trademark feeling which Coca Cola is known for, upbeat and idealistic adverts which inspire a feeling of joy in customers. Of course, I believe that the thing Coca Cola is most known for is their iconic Christmas “Holidays are coming” advert. This year the famous advert was shown during the adverts of the X Factor, when on average 14million people are watching, which began the first phase of the Coca Cola holiday advert – “anticipation”.
“Live on the Coke side of life” I strongly believe that it would be near impossible for any other brand to break Coca Cola’s monopoly on the Christmas advert simply because they have been running the advert since 1931. The Christmas advert has two phases – “anticipation” and “celebration”. The way the marketing is released heightens the suspense and the waiting for the second phase which is only released in the two week countdown before December 25th. This is one of the main ways in which Coca Cola have kept their brand so strong, because back in the 1930s they clearly saw Christmas advert space as a niche market and ever since then they have strengthened their grip on retaining it. Many people associate the famous Coca Cola advert with Christmas, and there are numerous groups on social networking sites entitled “it’s not Christmas until we see the coca cola advert” and “the coca cola advert has been seen, it’s officially Christmas!” It is my view that the Christmas advert has become something of a national treasure, viewers take such an interest in it and almost everyone has grown up with seeing it on the television in the weeks before Christmas meaning that even if you don’t willingly associate it with Christmas, you have probably subconsciously recognised it as a part of Christmas.
The next brand to explore will be Dove. Dove began in 1957 and is owned by Unilever. It has always been a personal care brand and started as selling just soap produced in the United States, Brazil, The Netherlands, Ireland and Germany. However, as the brand has grown in age and strength they have branched out to sell deodorants, body moisturisers and anti aging products. Studies have previously shown that the Dove beauty bar is far less irritant to skin than ordinary soaps and it is this kind of marketing which has made Dove an international household name. Dove has consistently referred to their original product as a “beauty bar” whereas on their advertisements, they name other companies products simply as “soap”. One of the earliest Dove commercials (1986) challenged women to change from their usual soap to the Dove Beauty Bar. All three women on the advert claim that their skin felt “smoother, silkier and younger” after only seven days. The way Dove have marketed their original beauty bars is very effective as the women it was aimed at during the first years of the brand wouldn’t be wearing much make up and would just want something simple yet beneficial for their skin without too much hassle. Ever since the 1950s when Dove was born, the brand has promised to moisturise and prevent women’s skin from drying out the way it does if you just use ordinary soap and this motto is still at the centre of the brand today. The way they have kept their promise to women makes their untarnished brand very authentic and very trustworthy. The beauty bar is ultimately a cleansing soap and Dove has reinforced all of their new current products with the same mission statement.
“Dove shows how authentic and dedicated their brand is to natural beauty” I believe that one of the reasons Dove has survived so well is because they recognised that it wasn’t enough for them to just sell beauty bars and hand lotions, popular though they were, and they now sell a collection of anti aging products, shower products and even gradual tanning lotion. Dove adjusted to the market they were selling to and broadened their target audience. By keeping their original beauty bar product and keeping all of their primary mission statements, they have not only retained their original customers but they have gained a whole new generation, mainly those interested in the false tan moisturiser. This is a prime example of how the strongest companies are the ones which constantly adjust and change their image to fit with the moving trends and times. Dove was launched into the UK in the 1990s and it was in the next few years which they created an array of anti-perspirants, moisturising body washes and bath treats and hair care. However, it was in 2004 when Dove made a lasting impression on the UK by launching their “Campaign for real Beauty”, a self-esteem fund which aims to impress on young girls between 8 and 14. This fund has been a huge success and has produced some shocking short films about the beauty industry and strives to make young girls think about real beauty and not the edited glamour in the media. The short film to the left has probably been one of the most played videos on the website due to how effective and true it is. The end line of the film is “no wonder our perception of beauty is distorted” and
it is extremely true. Young girls only see what the media tells them to, and the fact that Dove have made it their responsibility to reach out to these girls before the beauty industry does makes their brand dependable and reliable. The launch of the campaign reinforced Dove’s original mission statement, natural beauty.
“Smoother, Silkier and Younger!” Dove products are always soft to touch; especially the soap when it foams with water produces a cleansing milk. All of their facial products are unscented, making them smell fresh and natural, and the false tan and anti aging products are infused with a subtle scent so faint it is almost undetectable. All products are aesthetically pleasing, well rounded soap bars and simple packaging reinforces the simple image Dove is known for. Dove are now primarily known not for their moisturising “beauty bars” but for the interest they have taken in striving to let women know that beauty is not artificial and airbrushed but that it is inner beauty which counts. The Campaign for real Beauty has strengthened Dove beyond any other soap brand because they are not only telling women what they want and need to hear but are providing them with beauty tools such as moisturisers and anti-aging moisture creams, as well as gradual tanners and face washes to make them feel as beautiful as they look. The campaign illustrates perfectly how Dove has changed to adapt to what women want and need through the years, and although it is primarily a self esteem fund, it has also been extremely beneficial for them in terms of gaining new customers. Dove has highlighted in their short films the way other companies and brands sell their products and they have exposed them as fake whereas they show how authentic and dedicated their own brand is to natural beauty. This is a clever marketing tool because beneath their good intentions and mission statement, they have managed to gain the trust of young girls, parents and grandparents. The young girls who they are targeting with the campaign will undoubtedly remain Dove customers for life now thanks the support they are receiving to protect them from the beauty industry.
“It is the way they have retained their original values which sets them ahead” It is my view that Dove has remained ahead of other leading soap and personal care brand mainly because of their Campaign for real Beauty self esteem fund but also because they haven’t changed their brand beyond recognition. The promises they made to their customers in the 1950s when they began are still the same now, they still promise their customers intense moisture and natural beauty. Coca Cola are the same, their original mission statements were to quench thirst and promote an optimistic happy lifestyle, both of which are still central in their advertising. So although both brands have adapted to remain ahead of other companies, I believe that it is the way they have retained their original values which sets them ahead.
Peachy Keen PR A PR company designed to be feminine, creative and unique. “By women for women�, Peachy Keen PR represents female musicians, cosmetics companies and feminine brands.
PeachyKeenPR 35 Kensington Gardens Square, Paddington, London, W24. 020 1427 6625 enquiries@peachykeenpr.com
Company Background Established in 2009 in West London by Lucy Roberts, PeachyKeenPR has been steadily attracting companies from the high end beauty industry as well as high street fashion stores and most recently the music industry. PeachyKeenPR has always possessed basic feminine ideals of perfect beauty cosmetics from reliable companies and is a company driven towards success whilst retaining the atmosphere of a personal business which works closely with its clients. PeachyKeenPR has embraced the recent leap forward in marketing and specialises in using new media and technologies to promote new products including video blogs, social networking as well as e-blasts. PeachyKeenPR represents established, grounded companies and associates itself only with the best. We are committed to delivering timely, notable communications about our clients through the use of new media, and building the best relationships possible between the clients and the public.
Press
London based PR company PeachyKeen PR is hosting what is set to be one of the biggest online parties of 2011to celebrate their recent partnership with Revlon Cosmetics. Their clientele also includes big cosmetics brands such as Bobbi Brown and MAC, as well as representing the origin of Catherine Middleton’s official engagement dress Reiss, alongside Jigsaw, LK Bennett and Jaeger London. PeachyKeenPR has made an established name for itself since its creation in 2009, and since then has gone onto represent some of the strongest companies in the beauty, fashion and more recently, cultural industries. PeachyKeenPR is committed to delivery exciting new products to women across the world and prides itself on retaining a feminine feel in a male dominated industry. The online launch party will be taking place on the evening of October 1st 2011, and will begin promptly at 7pm. This exclusiveparty will last only until midnight, and can be accessed by anyone, anywhere, simply bylogging onto www.peachykeenpr.co.uk where users will be directed to the online event. Expect to be showered with a host of offers, discounts and temptations from the various companies represented by PeachyKeenPR.
Release
We hear rumours of a 25% discount offer for the new Reiss collection, as well as free makeup samples from MAC for the first five hundred to access the event so make sure you’re among the first to log on. An exclusive new nail varnish colour has also been developed for PeachyKeenPR by Revlon cosmetics called “Peachy Keen”. The shade is the new season’s favourite, and will be available to purchase at a reduced price of 50% off. Each of PeachyKeenPR’s clients has agreed to offer exclusive discounts. Also online, exclusive songs from Madeleine Peyroux and Norah Jones will be available to download, as well as online makeup application tutorials from the leading makeup artists of MAC and Bobbi Brown and discount vouchers to print for Jaeger, Reiss, LK Bennett and Jigsaw. PeachyKeen PR’s head of press has revealed that every company on their client list is participating in the online event and will each be offering a different discount or gift. We can’t wait to see what Givenchy brings…
Blog My personal blog, passing-butterflies.blogspot.com is a creative outlet used for collecting images, writing editorial and organising thoughts.
Just because I personally don’t want to let a career come before a family doesn’t mean I don’t have the capability to be successful, it means I’ve chosen a different lifestyle.
A lot of women want a career. A lot of women believe that we are the most powerful generation of women yet. A lot of women say casual relationships are empowering. A lot of women are quick to criticise and dismiss the traditional housewife gender role. I would like a career, but I won’t let it dictate my life. I don’t think we’re the most powerful generation of women yet, but I do think we’re getting smarter. And I certainly don’t think casual relationships are empowering, I think they demean women who use them as an excuse for feminism. I’m fully aware of the history of feminism and I think the way the suffragettes fought for their right to vote is admirable and heroic, they felt repressed and they reacted intelligently, radically and strongly. Equally as heroic however, are the women of all the previous generations and eras, the housewives. These women raised a generation of boys and turned them into the men who are now our fathers, our grandfathers. These men were brought up in a “traditional” environment, “traditional” homes, surrounded by “traditional” gender roles. Can we fault the men they became as a result of this? I would personally have to take a very long time to find a fault with my own father or my grandfathers, they are the men who have been the
constants in my life, the ones who have supoprted me unconditionally. The housewives of these generations abided by social guidelines and kept up appearances, always. They put their families first, always. And even if they weren’t always happy, they were smiling, always. These are the women who are forgotten in the books about feminism, these are the women who were some of the most feminine role models in our gender’s history. Women of 2012 will criticise me for saying this online, but I really don’t see why we should abandon the traditional gender roles set by our pre-decessors yet still expect a man to carry our shopping, to fix the fuse, or replace a car tyre. For any woman reading this who is a feminist, I’m happy for you and I respect you, but it is no one’s place criticise the women who don’t want the same things as you. We are a generation of women who have the intelligence and opportunity to make a choice, and whatever that choice may be, we should all support each other. Just because I personally don’t want to let a career come before a family doesn’t mean I don’t have the capability to be successful in any industry, it means I’ve chosen a different lifestyle.
I suppose it was my first glimpse into the world I’m still fascinated by, a six year olds impression of what a fashion show was.
I remember it as if it were yesterday. I was six years old, it was a Saturday night. I was crouching at the top of the stairs, hiding behind the banisters overlooking the entrance hall. It was my treat, to be allowed to stay up past my bedtime and watch the dinner party guests of my parents arrive. The men wore their suits and ties, a uniform of tailoring. The women, my mother’s friends, were visions in the richest colours I’d ever seen. Burgundies, emeralds, aubergines, midnight blues and jet blacks came through my front door one by one, each escorted by a suited arm, carrying a beaded evening bag over one wrist, a bouquet of flowers in the other arm. I used to sit and listen to the feminine giggles; the masculine laughs, to the pop of champagne corks, and wonder what they were talking about, when I would be old enough to join them. I suppose it was my first glimpse into the world I’m still fascinated by, a six year olds impression of what a fashion show was. It was a parade of perfection, one woman after the other, each swathed in luxurious materials, in velvet and silk and embellishment. These women were to me, the most beautiful creatures I’d ever seen.
However, this show was not the only reason I remained awake. It was the sound of my mother’s heeled shoes I listened for, tiptoeing up the stairs after she had served canapés, thinking I was fast asleep, stepping delicately into my bedroom so as not to wake me. She would lean over my bed, envelop me into her soft, velvet covered arms and whisper “good night, darling” into my ear and kiss my cheek. The sweet, sophisticated scent of Chanel No.5 filled the air around me, and lulled me even after she had gone back downstairs, because I knew I was safe with her nearby, and would be forever. It was only then that I could fall asleep. Yesterday morning, my mother sprayed No.5 across her neck and wrists before she left for work. She kissed my cheek, and wished me a nice day. I felt six years old, and safe, again.
Business Front Row Events is a successful Young Enterprise start-up company focussing on networking events for students and professionals. The concept is to promote communication between local industry contacts and students. Founded by six Fashion Communication students, myself included. I am the Operations Director of this company.
Mission Statement: “Front Row Events specialise in one-off events, never before been done, and never again to be repeated.� Front Row hosts networking events between students and professionals in a relaxed environment in order to encourage the forging of contacts.
Viral Marketing
Graphic Elements As a course, Fashion Communication requires a coherent understanding of the Adobe Design Suite, mainly InDesign and Photoshop. Both programs have been used to create fashion events, visual merchandising and exhibition visuals as well as magazine layouts.
Digital Artwork: Lucy Elizabeth Roberts. Alexander McQueen Fashion Event
Digital Artwork: Lucy Elizabeth Roberts Visual Merchandising
3D Visual Viewpoints
Promotional Material
C.V.
Front Row Events Operations Director
Avenue Events Hostess
Levi Strauss and Co. Sales Assistant
Wainstones Hotel Events Waiting Staff
Psyche Ltd. Sales Assistant/Visual Merchandiser /Marketing/Buying
Groundwork STAN Marketing/Promotion
Next Sales Assistant