LUCY’S VOL.54
July 2020
RAMONA ATKIN
Editor in Chief & Publisher Graphic Designer +1 323-609-7090 submissions@LucysMagazine.com
COVER Photographer Adam Peterson @adamavidphoto Model Audrey Hines @audreyhmodel Designer Lory Sun @lorysunartistry Hair & Makeup Joselyne Ortega @byjawz
BACK COVER Photo Fei Luo @bluehourfilms_ fishluo.com Designer Peimeng Wang @iccyyy_wpm Retoucher Yage Makeup Ai Ling Hair Andy Fei @andyfeicheng Model Arina L @missmoreish
COVER ON PAGE 4 Photographer Bineet Mohanty @Dreamzfx.studios Model Cianneh Browne @Ciannehbrowne Hair /Make Up Farasoge @Farasoge Harness Pinwe Gold Leaf Teekia Jewelry Couya, Jeteho, Minesign, Csiyanjyy99, Ginfonr, Woogge
COVER ON PAGE 5 Photographer Holly Parker @Hollyparkerphoto Wardrobe Stylist Jessie Ajluni @Jessieajlunistyling Model Kc Kelso @ Industry Model Management @Kc.kelso @ Theindustryny Hair Stylist Damian Monzillo @ Creative Management @ Damianmonzillo @Creative.management Makeup Artist Misuzu Miyake @ Creative Management @Misuzumiyake @Creative.management Light Tech Faktory Nyc Photo Assistants Ben Kasun & Maaz Khan Rhinestone Collar Erickson Beamon Francoise Gown Flor.et.al IMAGE ON THE RIGHT PAGE Photographer Julia Laser @julialaser.de Model Dalina Birko @dalina_birko Hair and MakeUp Alexandra van Bedaf @a.vanbedaf Wardrobe Stylist Nayara Wiechmann @nayara. aparecidaa Fashion Desinger Aparecida Design @aparecida.design Dress Zara Hat South Beach
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LUCY’S VOL.54
July 2020
LUCY’S VOL.54
July 2020
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Isolation Photo Liubov Pogorela @liubovpogorelaphotography MUAH Liudmila Agakhanova @agakhanova_liu Flower arranger Sweta Yaremko @swetayaremko.flowers_design Model Anastasia @_a_kolomiets_ @prime_model
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Under the Microscope
Photographer Marcelle Adrianna Wardrobe Stylist Marine Breter Makeup Artist Anusha Solanki Hair Stylist Mollie Merrifield Model Michelle Krumov @PRM agency
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Wonderous Summer Photographer Angela Garcia @angelagarciaphoto Model Yael Katz @yael_katz16 for @elite_israel Makeup Gaya Yaffe @gayayaffe Styling Hodaya Edelstein @hodayaedelstein Hair Maayan Lichtlau @maayan.l.makeup Assistance & second camera Tal Marom @talm29 @tulagashri__design opposite page @Boobamacho
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Private Collection Boots Shoofra Hat Zara opposite page @tulagashri__design Shoes Castro
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look by @tulagashri__design
Private Collection
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@Boobamacho Shoes Renuar opposite page Private collection
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opposite page Private collection Hat Mango
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Photographer Yannis Abenzoar @yannisabenzoarphotographe Male Model Edwing Hop @edwinghop @mlleagency all ASOS
W flo
Wilted ower
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INTRODUCING Designer Reiko McNish How did you start AMATERAS? I am 100% Japanese but have my cultural background in both Canada and Japan since I spent some teenage years in Canada, and my second last name McNish comes from my Canadian stepdad. I’ve established my company AMATERAS inc. when I was a senior in college, 2 years ago. While all my friends were out job-hunting everyday, I knew that’s not what I wanted to do, and I thought the only way for me to get out of that was to just establish my own path. Honestly, it wasn’t like I wanted my fashion brand, it could’ve been a cafe, restaurant, or anything, but I wanted my own business. But since I was already in the fashion scene back then by doing modeling in my whole college time, I had a lot of connections in Tokyo and some knowledge and interest in fashion. I wanted it to be something that nobody has ever done before; something meaningful. Then, I just started combining all my unique perspectives and thoughts from experiences, and came up with this concept “East x West” (nightwear brand that conceptualizes the idea of modern Japan). Taking the nightwear like nightrobes and silky/cotton Pj’s from the western culture, and combining that with modernized Japanese kimono designs or fabrics; two mixtures of my background. What do you associate with if I said a word “Japanese brand”, maybe you can think of the names of some famous Japanese designers and artists, but not a brand that visually translates the Japanese culture I bet. So that’s something I’m trying to create. Luxurious and modern yet traditional!
What led you to design? To be honest, I have never studied or practiced designing. I always had the creativity and ideas but was never an artist. So I started learning after this brand was established but I am definitely still learning. I’ve been using some help from my professional artist friends, but it is super exciting when my ideas and images are printed on beautiful fabrics. How would you define the AMATERAS woman? The word Amateras comes from the Japanese mythological goddess of the Sun. So we have a message for all the ladies who wear our pieces to shine brighter than all others with confidence and their inside beauty. Who is on your wish list to dress? As much as the brand is somewhat cultural, I want all ethnicities to enjoy our pieces and the unique concept without any borderlines. But as the meaning of AMATERAS, definitely someone with strong core and a beautiful mind who understands the concept
BRAND
D BIBLE
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and messages of this brand from many different industries/categories.
How do you think social media has played a role in your success? Absolutely a lot. Since we don’t have any physical shops, all of our orders are through online, and I would say 80% of that is from instagram. As I have been on the model/influencer side myself, I knew how the system and the instagram marketing works so that helped a lot with our brand strategy as a start up. One little hype could lead your brand twice the profit or three if anything. The hype and results you can get out of social media marketing is pretty incredible and interesting, but knowing how to use the hype is the key to the long lasting brand.
How does it feel to be young female business owner in today’s industry? I personally read or watch a lot of English news because I always felt like their perspectives and motives are always ahead of Japan. But so I feel like as a world it is becoming more acceptant to the idea of “young CEO” or “female CEO/leaders” but not quite yet in Japan. So I have faced numbers of weird situations, difficult times, and criticism, but I have never let them get to me. People want to comment on something/someone that’s different, but at the same time you get all the credits and opportunities if you continue to succeed in it. I believe I’m being able to push a lot of young generations back by proving them with results and it is pretty exciting!
Where do you see yourself in the next 5 years? I want to say a lot of things but realistically, AMATERAS is already profiting 5 times more compared to the first year, and we plan to see AMATERAS grow more internationally within the next 5 years. As a company, I plan to create a lifestyle brand with the theme of AMATERAS, not only to expand this current AMATERAS line but to have other lines with the same concept, and perhaps to food and beverage industry? Or hospitality business?
What inspires you to create new collections season after season? This is my favourite part! I have my radars on 24/7 for trendy, unique, and new stuff for fashion, art, and designs on a daily basis, so I carry around my notebook to draw in case get an idea. I usually get my inspirations while I’m traveling and usually designing on the plane ride back home. If you could go back and tell yourself one thing before beginning your career what would it be? Just keep believing in yourself. As a young entrepreneur, what advice would you give to girls wanting start their own business? First of all, don’t be afraid of being different. It is amazing to be able to even think that you want to start your own career, because to some people it requires a lot of courage. It is not that difficult to establish a company or a brand nowadays, what’s difficult is to keep that business up and running continuesly and make it bigger at the same time. I’m still three years in on this journey but I’ve already had numbers of times where I felt like I can’t anymore. But if I gave up there it’s done, so keep getting up no matter how many times you fall, and when you feel like falling, ask yourself why you’re doing this. Website: http://amateras-japan.com Instagram: @amaterasjapan
BRAND
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BIBLE
Hori z Open
Photographer Julia Laser @julialaser.de Model Dalina Birko @dalina_birko Hair and MakeUp Alexandra van Bedaf @a.vanbedaf Wardrobe Stylist Nayara Wiechmann @nayara.aparecidaa Fashion Desinger Aparecida Design @aparecida.design Dress Zara opposite page Corsage Aparecida Design Dress Zara
zons
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all Zara opposite page look Zara BeltLUCY’S Tony Lama49
51 Earrings Zara Belt GUCCI opposite page Dress Zara LUCY’S Hat South Beach
Jumpsuit H&M opposite page Dress Sans Souci
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Dress Sans Souci
GOLDEN GODDESS Photographer Bineet Mohanty @Dreamzfx.studios Model Cianneh Browne @Ciannehbrowne Hair /Make Up Farasoge @Farasoge Harness Pinwe Gold Leaf Teekia Jewelry Couya, Jeteho, Minesign, Csiyanjyy99, Ginfonr, Woogge
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Outfit Panegy
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Harness Pinwe Gold Leaf Teekia Jewelry Couya, Jeteho, Minesign, Csiyanjyy99, Ginfonr, Woogge
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Décadence
Photographer Alexandra Richter @alexandra.richter.ph Models Olena @lea.domas , Tani Ahn @a.rfyl Style Christina @christina._pr Make-up Veronika Könitzer @kvamakeup Dresses Wunderkind Shoes Wunderkind Boots Ten Points
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Dress Matsour’i Shoes Wunderkind
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All Wunderkind opposite page Dress Wunderkind Shirt Zara Belt Vittozzi Shoes Wunderkind
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Dresses Wunderkind Shoes Wunderkind Boots Ten Points
All Wunderkind opposite page Dress Wunderkind Shirt Zara Belt Vittozzi Shoes Wunderkind
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Dresses Wunderkind Shoes Nine West Shoes Venturini Dresses Wunderkind Shoes Nine West Shoes Venturini
Anthropologie Embroidered Blouse www.anthropologie.com @Anthropologie Re/Done Comfort Stretch High Rise Ankle Crop Denim Re/Done High Rise Denim Shopredone.com @Shopredone opposite page Zara Button Short Sleeve Shirt www.zara.com @Zara Vince High Rise Short www.vince.com @Vince And Other Stories Button Up Blouse www. stories.com @Andotherstories Vince Drapey Silk Habotai Short www.vince.com @Vince
Siblings of The Sun Models Maddie Sonnendecker @ Directions Usa, Wanted & Bang Management @Maddiesonnendecker Morgan Sonnendecker With Directions Usa, Dt Model Management @Morgansonnendecker Photographer Joseph Bradley @Joseph_bradley_photo Creative Director, Hair & Makeup Janis Lozano @Thejanismara Wardrobe Styling Julia Gray @Juliagraystyle Styling & Photo Assistant Kaya Birch @Kbirch Retoucher Andreas Gamsreiter @We.retush
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Free People Lilah Strapless Midi Dress Free People 3 Button Blouse w w w . f r e e p e o p l e . com @Freepeople Madewell Ruffle-Hem Midi Skirt In Stripe www.madewell.com @Madewell Reebok Court Double Sneaker www.reebok.com/Us @Reebok Adidas Hoops 2.0 Shoes www.adidas.com/Us @Adidas opposite page Co Shirt Dress Co Belted Shirt Dress www.Co-Collections.com @Co
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Free People Lilah Co Shirt Dress Co Belted Shirt Dress www.co-Collections.com @Co opposite page Anthropologie Embroidered Blouses www. anthropologie.com@Anthropologie
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Reformation Chianti Dress Reformation Boston Dress www.thereformation.com @Reformation opposite page Zimmermann Wavelength Blouson Sleeve Floral Long Dress Zimmermann Wavelength Floral Print Silk Midi Dress www.zimmermannwear.com/Us @Zimmerman
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AN EXER
RCISE IN FAITH Photographer @a_ria_h Model @faith.aziz www.ariellailona. com Mua @faith.aziz Creative Direction @faith.aziz, @a_ria_h Wardrobe @faith.aziz all white look skirt @fashionnova crop top @ohpolly runners @adidas plaid skirt look skirt @brandymelvilleusa top @garage runners @adidas leopard print look skirt @H&M top @H&M
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HONEYBLOOM COSMETICS Our Brand is HoneyBloom Cosmetics is founded by Celebrity Makeup Artist & Educator, Jaime Nardiello. The product showcased in the photos is the Rose Water Facial Toner. This cute little bottle is infused with soothing cucumber extract to calm the skin, witch hazel to wick away excess oil, and hydrating rose extract to keep you glowing. Formulated with love for all skin types. honeybloomcosmetics.com @thehoneybloomcosmetics
HONEYBLOOM CO
Retoucher: @anthony.serrantonio Model: @naimamora Photo: @hla_photo HoneyBloom Cosmetics
OSMETICS
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St
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till Photographer Karis Kennedy @kariskennedyphotography Makeup & Hair Mira Parmar @miramakeup Using La Roche Posay, EyeBrow Queen & Mehron Makeup Model Gardelina Bautista At The Hive Management @iamgardelinabautista
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the vinta
tage
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Photographer Alex Semeniuk @Alex_semeniuk Model Julia Deminskaia @Juli_ern @Secret.mngt Stylist Victoria Nozdracheva @Wnvivien Hair & Make Up Anna Egorova @Anna_egorova_makeup Hat Maison Michel, Jacket: Escada Sport, Turtleneck Joseph
Hat Maison Michel, Jacket Escada Sport, Turtleneck Joseph Pants Brunello Cucinelli, Accessory Bottega Veneta Shoes Gianvito Rossi opposite page Blazer Zara Top Zara Accessory Bottega Veneta
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Hat Maison Michel Cropped Blazer Zara Pants Brunello Cucinelli Accessory Bottega Veneta
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Dress Massimo Dutti
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Model Sophie/Shtorm models @3.14sosss MUA Lucy Kostuk @lucyyy_juicy Hair stylist Ekaterina Kanishcheva @catincahairstyle Stylist Tamara Ju @tamaraju Photographer Ilsina Rezyapova @ilsinare Location Loft Pavilion @loft_pavilion Dress Devanatalia Tights Conte Accessoriesvintage Shoes Zara
NEVER TOO YOUNG TO BE DESPERATE
Dress Rinascimento Shoes Mango
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Dress Viktoria Kuksina Gloves Arte Accessories Vintage Shoes Mango
Top Devanatalia Shorts Topshop Accessories Mad Vintage Shoes Zara
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Dress Rinascimento Shoes Mango
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Dress Rinascimento Earrings El Tesoro Store
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life Lust for
Photographer Ania Kosik @aniakosik Assistant Mateusz Kowalski Model Roksana Salewska @r_salewska Model Agency Malva Models @malvamodels Dress, coat Zara Shoes Mango
Suit Sinsay Shoes Aldo opposite page Dress Ĺťaneta Barbarewicz @Jeanettebarbarewicz Body Zara Shoes Mango
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Dress Żaneta Barbarewicz @jeanettebarbarewicz Shoes Deezee
Jumpsuit, shoes Reserved opposite page Blouse Reserved Skirt Krystian Szymczak @kry_szy Shoes Reserved
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Dress Ĺťaneta Barbarewicz @jeanettebarbarewicz Shoes Deezee opposite page Dress Krystian Szymczak @kry_szy Shoes Aldo
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Dress, coat Zara Shoes Mango
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Dress Krystian Szymczak @kry_szy Shoes vintage Hat Bershka opposite page Dress Żaneta Barbarewicz @jeanettebarbarewicz Body Zara Shoes Mango
Child of Na
ature
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Photographer Jane Revina @artrevinajane Makeup Artist Maria Pavlikova @_m.a.r.i__ Model Victor Skrypnik @victor_ooops Ip Models Agency @ip_models_agency
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Giuliana Photographer Katarina Hildebrandt @katarinahildebrandt Production/Set design HR Studios @hrstudioshamburg Model Giuliana @giulianaxgg Muse The Agency @musetheagency Hair&Make-up Shari Kramer @shari.mua Retouch Abhijit Dharankar @abhijit.retouchingart
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Photographer Adam Peterson @adamavidphoto Model Audrey Hines @audreyhmodel Designer Lory Sun @lorysunartistry Hair & Makeup Joselyne Ortega @byjawz
UDRE
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feel i
Photographer Justin Bellucci @Justinbellucci Model Holly Parker @Hollyparkerrr Makeup/Hair Shani Gottlieb @Shani.gottlieb Swimsuit Soah Swimwear Earrings Chvker Jewelry Black Long Sleeve Crop Top Meshki Tan Shorts Aerie
it
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Photographer Holly Parker @Hollyparkerphoto Wardrobe Stylist Jessie Ajluni @Jessieajlunistyling Model Kc Kelso @ Industry Model Management @Kc.kelso @Theindustryny Hair Stylist Damian Monzillo @ Creative Management @Damianmonzillo @Creative.management Makeup Artist Misuzu Miyake @ Creative Management @Misuzumiyake @Creative.management Light Tech Faktory Nyc Photo Assistants Ben Kasun & Maaz Khan Rhinestone Collar Erickson Beamon Francoise Gown Flor.et.al
missed
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Golden Flower Earrings Isabella May Top and Skirt Sienna Li opposite page Floral Driver Glove Wing & Weft Gloves Asymmetric Flocked-Tulle Top Mola Walker
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Golden Flower Earrings Isabella May Top and Skirt Sienna Li opposite page Pearl Drop Earrings Isabella May Rhode Dress Stine Goya
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Floral Driver Glove Wing & Weft Gloves Asymmetric Flocked-Tulle Top Mola Walker opposite page Rhinestone Collar Erickson Beamon Francoise Gown Flor et.al Thyra Heel Jimmy Choo.
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Wildly Beautiful Photographer/Retoucher/Creative Director/Stylist Joseph Noll @josephnollphotography Model/Makeup Artist/Stylist Mary Munn @mary_munn
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Photography Ayelet Arad @Ayeletr MUA Ortal Elimeleh @ortalelimeleh1 Hair Guy Samuel @guysamuel_official Model Martina Kudelova @martinakudelova @mc2telaviv
gentle
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Ebb and Flow 6.
Photography & Creative Direction @ellerouphoto Model @tayelizabethsheek Makeup @reina.roxanne Set Design @sheekgalagencyboutique Dress Kaufmanfranco @kaufmanfranco/
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9. 3.
Dress Philip Lim @31philliplim opposite page Suit Keepsake @keepsakethelabel Jewelry Vintage
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Dress Saloni @saloniofficial opposite page Dress Fame & Partners @fameandpartners
Dress Fame & Partners @fameandpartners opposite page Dress Saloni @saloniofficial
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Photographer Daniela Escobar @danielaescobarph Model Danielle Yablonka @danielleyablonka The Walk Collective @thewalkcollective Makeup Artist Yulia Afanasieva @yulia_afi Outfits Forever 21, H&M
Fresh
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Su
ummertime sadness Photographer Daria Koso @daria.koso.photo Model Kristina Smolyar @kristina_smolyar Brands used Nasty Gal, Victoria’s Secret, Chanel, Monica Hansen Beachwear, Steve Madden
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Pa Th Photographer and retoucher Torgeir Pilskog Rørvik @toorgeir Models Hansine Sæverud @hansinesave Trend Models Adrian özkal lorentzen @dr.drian95 Trend Models Ylva Lieng @ylva_lieng Trend Models Hair and makeup Eline Johanne Arneberg Nicolaysen @mua_ejan Location Rotvoll Nedre Trondheim, Norway Off shoulder blouse H&M Biker Jacket H&M
Pe
astime hrough
The eephole
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Shirt
Stream Dress Copenhagen Muse opposite page Max Cutwork Shell New Look Ganni Lamb Leather Dress and Lamb Leather Shorts
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Collarless Flare Sleeve Jacket Missguided Pleated Midi Skirt New Look opposite page jacket/shirt in tricot H&M Pants -skinny fit H&M Adidas Vintage Shoes
Shirt H&M Vikamma Skirt Vila opposite page jacket/shirt in tricot H&M Trousers in linen H&M
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Tailored Belt Pants Nly by Nelly opposite page T-shirt dress with print H&M
Vililja Puff Sleeve Top Vila Onlvenedig Paperbag Longskirt, ONLY Petite opposite page Max Cutwork Shell Shirt New Look Ganni Lamb Leather Shorts
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Sweatshirt Yourturn Jet Stream Dress Copenhagen Muse
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y b b A
n o e N in Photographer Adam Peterson Model Abby Rae @abbyraemodel @lorysunartistry Makeup Artist @makeuplushair Hair Stylist Kaylee
@adamavidphoto Stylist Lory Sun Kayla Scheffler Shutts @kaylor__
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Va
ast
Designer @jasminelewisdesign Photo @ericalindseyphotography Hair @glamoureyes Model @internationalqueen Model @maepotter MUA @caitlinhope_mua
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y t u a e b k 24 Photographer Alicia Churilla @aliciachurilla Makeup Brithani Phatal @therealbritphatal Hair Sarah Lam @sarahlambeauty Stylist Greis Dodona Dragoti @gdodonastyles Model Adele with Next Canada @adeleruboneka @nextcanada @ethosmodels Model Oksana with Plutino @shesoksana @plutinomodels
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by
FEI
Photo Fei Luo @bluehourfilms_ fishluo.com Designer Peimeng Wang @iccyyy_wpm Retoucher Yage Makeup Ai Ling Hair Andy Fei @andyfeicheng Model Arina L @missmoreish
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Photographer, makeup artist, hair stylist Anastasiia Musiiuk @nas_mus Model Maria Morina @morina1398 @sistersagency Dress Sister Jane Tops House of Holland, Whistles
Forget me not
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DARCYGOM
Fashion Designer DARCYGOM @darcygom Photographer/Retoucher Jun Seong Lim @creator.danb Accessory Designer Dian Textile @diantextile Makeup Artist/Hair Stylist Soyeong Choi @mimi.nara Assistant Taemin Jin @jintaemin Female Model Song Yi Han @kr_ssong
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LUCY’S www.LucysMagazine.com
Instagram @LucysMagazine
Fashion Designer DARCYGOM @darcygom Photographer/Retoucher Jun Seong Lim @creator.danb Accessory Designer Dian Textile @diantextile Makeup Artist/Hair Stylist Soyeong Choi @mimi.nara Assistant Taemin Jin @jintaemin Female Model Song Yi Han @kr_ssong