LBSWorld - Solutions for positioning and georeferencing of mobile devices PULVER – Santa Clara CA October 2001
Luis Cubría CBDO Geofactory (LaNetro Group) Luis Cubría
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INDEX
Company Mobile technology: a global experience - New value chain - New services Our model for mobile technology - Services - Cartography
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COMPANY
• LaNetro Group: • European group that supplies cutting edge technology and contents • Founded in 1996 • Geofactory Technologies S.A.: • 100% subsidiary of the LaNetro Group • Developers of the leading solution for digital cartography and georeferencing • Has developed a wide number of applications for Location Based Services Luis Cubría
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Telcos
Portals
Utilities Others
Real Estate
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INDEX
Company Mobile technology: a global experience - New value chain - New services Our model for mobile technology - Services - Cartography
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MOBILE TECHNOLOGY: A GLOBAL EXPERIENCE
Wireless technology brings mobility and portability: Always on : Anytime
Anywhere
To offer the client a succesful experience: Location Where I am
Personalization What I want
Time When I want it
New value chain, new services and applications Luis CubrĂa
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MOBILE TECHNOLOGY: A GLOBAL EXPERIENCE
Is the customer/business willing to pay when accessing value added services?
He/She will pay for services integrating all mobile devices: mobile phone (GSM-WAP, GPRS, UMTS), PDAs, PocketPCs...
“Always On” makes the device not only an information point but also a global control and services manager. Orientation: towards multiplatfom services.
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NEW VALUE CHAIN
Location Input
Soft MLC Middleware
TELCOS GPS
Output devices
LBS
Cartography
Content
Hardware Software
LBS Applications
Software CRM-ERP-others
Hardware
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NEW SERVICES: GEOFACTORY HORIZONTAL APPLICATIONS
VERTICAL APPLICATIONS
Contextual Marketing/Shopping Tools
Real Estate
Local Information, Directory, City Guide
Security services
Emergency services
Assisted CRM/Call Center
Family Locator (Child, elderly, handicapped)
Logístics/Fleet management
Virtual tourist guide
Vendors/Employees management
Public Agencies
Geomarketing & Geopricing & Geobilling
LBS Car World -in vehicle services-
Community platform (friends, games, mymap) Geo maps Luis Cubría
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Index INDEX
Company Mobile technology: a global experience - New value chain - New services Our model for mobile technology - Services - Cartography
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LANETRO/GEOFACTORY BUSINESS MODEL
Guides/Content
Maps
LBS Technology
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TECHNOLOGY: LBS WORLD
It is an open, upgradeable, technologically advanced platform, that can be totally customised for the development of LBS solutions
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LBS SOLUTION VERSUS TRADITIONAL GIS
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TECHNOLOGICAL INTEGRATION
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GUIDES/CONTENT LaNetro produces local content for Southern Europe and Latin America in different formats All the content is georeferenced. This is the key differentiating factor when compared to other content providers The availability of this georeferenced content and its related services are particularly valued by the end user Additionally, the system allows the easy integration of any third party content
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MAPS
The most advanced mapping technology: Proprietary technology which permits unlimited multilayer capacity Proprietary solution that enhances the transmission protocol, optimising bandwidth Dynamic polygonal break-down technology Device neutral platform for PC, GSM, GPRS, UMTS, PDA, TVi, Voice Far ahead of any competitor: Mapquest, Expediamaps, Vicinity, Ismap, Maporama, ‌ Luis CubrĂa
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DIGITAL ROADMAPS
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DIGITAL STREETMAPS
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HOW WE MAKE IT?
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STAGE 1
Original cartography: TeleAtlas, NavTech, GDT, etc... Luis CubrĂa
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STAGE 2
Geometric process Luis CubrĂa
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STAGE 3
Cosmetic process Luis CubrĂa
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STAGE 4
Result: the best maps in the world Luis CubrĂa
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OTHER FORMATS
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EXAMPLE I – “NEAR HERE”
Search for information
Address search
Graphical representation Luis Cubría
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EXAMPLE II – “NEAR HERE”
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Mr. Luis Cubría. GEOFACTORY TECHNOLOGIES S.A. (LaNetro Group) lcubria@geofactory.com
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Demos www.geofactory.com
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