LBS Services - Conf. Pulver Santa Clara 2001

LBSWorld - Solutions for positioning and georeferencing of mobile devices PULVER – Santa Clara CA October 2001

Luis Cubría CBDO Geofactory (LaNetro Group) Luis Cubría

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INDEX

Company Mobile technology: a global experience - New value chain - New services Our model for mobile technology - Services - Cartography

Luis CubrĂ­a

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COMPANY

• LaNetro Group: • European group that supplies cutting edge technology and contents • Founded in 1996 • Geofactory Technologies S.A.: • 100% subsidiary of the LaNetro Group • Developers of the leading solution for digital cartography and georeferencing • Has developed a wide number of applications for Location Based Services Luis Cubría

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Telcos

Portals

Utilities Others

Real Estate

Luis CubrĂ­a

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INDEX

Company Mobile technology: a global experience - New value chain - New services Our model for mobile technology - Services - Cartography

Luis CubrĂ­a

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MOBILE TECHNOLOGY: A GLOBAL EXPERIENCE

Wireless technology brings mobility and portability: Always on : Anytime

Anywhere

To offer the client a succesful experience: Location Where I am

Personalization What I want

Time When I want it

New value chain, new services and applications Luis CubrĂ­a

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MOBILE TECHNOLOGY: A GLOBAL EXPERIENCE

Is the customer/business willing to pay when accessing value added services?

He/She will pay for services integrating all mobile devices: mobile phone (GSM-WAP, GPRS, UMTS), PDAs, PocketPCs...

“Always On” makes the device not only an information point but also a global control and services manager.

Orientation: towards multiplatfom services.

Luis Cubría

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NEW VALUE CHAIN

Location Input

Soft MLC Middleware

TELCOS GPS

Output devices

LBS

Cartography

Content

Hardware Software

LBS Applications

Software CRM-ERP-others

Hardware

Luis CubrĂ­a

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NEW SERVICES: GEOFACTORY HORIZONTAL APPLICATIONS

VERTICAL APPLICATIONS

Contextual Marketing/Shopping Tools

Real Estate

Local Information, Directory, City Guide

Security services

Emergency services

Assisted CRM/Call Center

Family Locator (Child, elderly, handicapped)

Logístics/Fleet management

Virtual tourist guide

Vendors/Employees management

Public Agencies

Geomarketing & Geopricing & Geobilling

LBS Car World -in vehicle services-

Community platform (friends, games, mymap) Geo maps Luis Cubría

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Index INDEX

Company Mobile technology: a global experience - New value chain - New services Our model for mobile technology - Services - Cartography

Luis CubrĂ­a

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LANETRO/GEOFACTORY BUSINESS MODEL

Guides/Content

Maps

LBS Technology

Luis Cubría

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TECHNOLOGY: LBS WORLD

It is an open, upgradeable, technologically advanced platform, that can be totally customised for the development of LBS solutions

Luis CubrĂ­a

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LBS SOLUTION VERSUS TRADITIONAL GIS

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TECHNOLOGICAL INTEGRATION

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GUIDES/CONTENT LaNetro produces local content for Southern Europe and Latin America in different formats All the content is georeferenced. This is the key differentiating factor when compared to other content providers The availability of this georeferenced content and its related services are particularly valued by the end user Additionally, the system allows the easy integration of any third party content

Luis CubrĂ­a

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MAPS

The most advanced mapping technology: Proprietary technology which permits unlimited multilayer capacity Proprietary solution that enhances the transmission protocol, optimising bandwidth Dynamic polygonal break-down technology Device neutral platform for PC, GSM, GPRS, UMTS, PDA, TVi, Voice Far ahead of any competitor: Mapquest, Expediamaps, Vicinity, Ismap, Maporama, ‌ Luis Cubría

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DIGITAL ROADMAPS

Luis Cubría

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DIGITAL STREETMAPS

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HOW WE MAKE IT?

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STAGE 1

Original cartography: TeleAtlas, NavTech, GDT, etc...

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STAGE 2

Geometric process Luis CubrĂ­a

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STAGE 3

Cosmetic process Luis CubrĂ­a

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STAGE 4

Result: the best maps in the world Luis CubrĂ­a

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OTHER FORMATS

Luis Cubría

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EXAMPLE I – “NEAR HERE”

Search for information

Address search

Graphical representation Luis Cubría

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EXAMPLE II – “NEAR HERE”

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Mr. Luis Cubría.

GEOFACTORY TECHNOLOGIES S.A. (LaNetro Group) lcubria@geofactory.com

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Demos www.geofactory.com

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