lup footwear
Contents:
lup 01
02
03
04
05
Mood Board
Sketches
Final Design
GA
Magazine Article
The Company and Brief. Created in the summer of 2010 by three footwear designers (Luke, Daniel and Omar), lup is sport and lifestyle footwear brand that focuses on creating timeless and innovative footwear. To design a ‘luxury’ item of footwear that fits into there range of trainers, the only constraints we had was the sole.
lup
The process to my final ‘fashionable sports trainer’ is as followed...
Inspiration Nature
Brand lup
User Sports Fashion
01
Mood Board.
02
Sketches.
03
Final Design.
Waves inspired the ‘wave’ effect.
Air holes for circulation
Clear branding on the heel of the trainer
Details. - Strong and sturdy trainer, made to withstand everday use. - The EVA Midsole provides good arch support, adding to the casual feeling. - Rubber outsole for durability for a shoe that will provide that fashion edge.
Materials. Sole - Rubber Upper - Nylon Middle - Gore-Tex
Breathable mesh
Tongue - Nylon
1
3
2
5
4
6 *based on mens size 9
A
A
40mm
B
B
120mm 120mm
15
C
C
5m
m
80mm
100mm Luke Croasdale
275mm
D
1
DE1084
lup Project
D
Measurements (mm) GA Drawing 07/03/2013
2
By Luke Croasdale
footwear