INDUSTRIAL PRODUCT DESIGNER
2019-2020
LUKE VOGLER
The details are not the “details, they make the design. � - Charles Eames.
Luke Vogler +44 (0)7825299287 lukevogler@hotmail.co.uk _lv.design_
I am a English industrial Product designer. I live in Stoke-on-Trent, in a small village call Oulton. I am currently studying a BSc Product design degree at Nottingham Trent University. This book introduces who I am as a designer.
Luke Vogler “Eclipse lighting” 2019 collection.
LUKE VOGLER
‘Enjoy failure and learn from it. You can never learn from success’- Sir James Dyson What 5 words would you use to describe yourself? The first thing people notice about me is my upbeat nature, I’m always smiling and have a similar impact on those around me. This allows me to be a strong team player and I always bring out the best in my team. I am meticulous, even the smallest details are important to ensuring my products are to the highest standard and make them stand out from the crowd. I would also describe myself as curious; from a young age I’ve had a desire to understand mechanisms and how things work. As a designer, this has allowed me to flourish, because I always want to educate myself further. I am passionate, this is reflected in my products as many of the products I design are based on factors important to me, for example mental and physical health. Finally a characteristic that has helped me greatly as a product designer is being highly adaptable. This has allowed me to create a wide range of diverse products, in a range of situations. Where are you from? I am from Stoke-On-Trent, an area infamous for its role in design, from Wedgwood Pottery, to one of the earliest transport systems, the canals, design in many different ways is very prominent in my hometown and has influenced my creativity from a young age. What do you love doing outside of your studies? One of my great passions is both playing and watching football, being captain of my home football team has allowed me to take on a range of roles in leadership and my achievements as captain were recognised by both my manager and teammates as I received both the ‘managers player’ award and ‘players player’ award, demonstrating my success in a leadership position. I am a member of the NTU dodgeball society, another role that has provided me with invaluable team skills. Both these roles helped my group achieve the 1st prize award from ‘Cambridge consultants’ where my leadership and team skills proved vital to my success.
Which designers do you aspire to? Jonathan Ive is a designer that has influenced me throughout my design journey. From the soft edges to the clean-cut shape of the iconic iPhone, his work has inspired me in many ways. A quote from Jonathan that has become a defining part of me as a designer is that “simplicity is not the absence of clutter, that’s a consequence of simplicity”. Another designer that I would love to work with is James Dyson. James has not only shaped an entire industry but has also changed how we view everyday products. His passion for design perfection is admirable, his professionalism to accept failure to allow himself to grow as a designer. What do you consider to be ‘good design’ and ‘bad design’? I don’t consider what makes a ‘good design’ or a ‘bad design’, I tend to focus on the difference between a ‘good design’ and a ‘great design’. What makes that particular design incredible? I also ask myself this when designing my own products; what can I do to make my ‘good’ product an even better one. I think this is a major factor to the success of designers, there is always room for improvement, even the greatest designs can be better. What do you think the role of the designer is, and why? Design is present in everything, from bionic limbs to a bed, everything must be designed to heighten aesthetics as well as ensuring the product is as efficient in its function as possible. What are your design values? When it comes to my design values my priority is user/client needs. To gauge this, I perform user testing and feedback, also inform them of new and up-and-coming trends. A major issue of today is sustainability, and I take this into consideration by aiming to create environmentally friendly products whilst also ensuring they are true to my customer requirements What does this reveal about you as a designer? These values allow me to remain focused on the purpose of design, creating a product that fulfils my customer’s needs, whilst also remaining open and educated to important global issues, that I not only believe in as a designer but also as an individual. This emphasises my desire to create products that are efficient but also do not negatively impact the environment, and help create a better planet in the long run.
What elements of the design process do you particularly enjoy, and why? An area I especially enjoy is model making as I like the planning and formation of my initial ideas to gauge where improvements can be made which is not always as easy when imagining it or in 2D flat sketches. Another element I particularly enjoy is the visual element, from graphic design to key shot renders, this allows me to showcase my personality as a designer. Which of the three design industry pathways experienced in this module (individual / brand / consultancy) have you most enjoyed, and why? Whilst I have enjoyed each pathway for various reasons, working alongside brands like Dyson allowed me to delve deeper into an incredibly successful brands design process and is something I believe helped me flourish as a designer. This project helped me gain “…passionate anger about something that doesn’t work well” and highlighted my desire to help others who are struggling which I believe I achieved with the help of Dyson and is now something I aim to incorporate into all my future projects What environment do you like to work within, and what qualities can you bring to that environment? Whilst I enjoy working independently, working as a team is rewarding and particularly interesting as it enables you to view other interpretations, allowing you to work to each other’s best abilities. Group feedback sessions help me advance as a designer as I gain feedback on my strengths and weaknesses, allowing me to improve my portfolio. My leadership roles in sports teams have benefited me in working well within group projects and encouraging my teammates to work to the best of their ability and this played a role in my group winning the Cambridge consultants award What are your aspirations? As I grow as a designer, so do my aspirations. I would like to explore as many different areas of design, gaining as much experience as possible to decide where my place lies in the design industry as I discover new strengths with every project I complete. A current goal is working for a design company whilst possibly creating a steady design business of my own. I am not yet sure what path of design I will follow though I am enjoying every step of my journey, however I will always remember to “enjoy failure and learn from it. You can never learn from success” – James Dyson
Reference: Susan .N. Dec 06, 2017. My ten favourite design quotes, [online] available at www.huffpost.com / entry/my-favorite-design-quotes [Accessed 20 January 2020] Audrey .S. March 04, 2013. 14 quotes for small business from inventor James Dyson, [online] available at www.logomaker.com/blog/2013/03/04/14-quotes-for-small-business-frominventor-james-dyson/ [Accessed 22 January] Lisa .E. Jun 21, 2014, the genius behind apple’s biggest products, [online] available at www. businessinsider.com/jony-ive-quotes-on-design-and-apple [Accessed 22 January]
INDUSTRIAL PRODUCT DESIGNER
2019-2020
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