LULMagazine: "The Heart & Soul" - Iss. #10

ISSUE NO. 10

FEATURING BREAKOUT CREATIVES IN FASHION, MODELING, & ART AMAZON GODDESS: HOW SHE ROSE TO THE TOP

AVEDA TORRES: BEYOND THE LENS

THE HEART ANDSOUL OF RASHAAD BURGHALIE

DOWNLOAD & UNLOCK EXCLUSIVE VISUAL FEATURES

Janelle Shines Self-taught, Atlanta-based Visual Artist

https://ohnelleyeah.threadless.com IG: @ohnelleyeah

ALIYAH FERRELL

ANDREA WILLIAMS PAGE 23

PERFECT DIAMOND PAGE 21

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ISSUE 10 FEATURES RASHAAD BURGHALIE PAGE 13

AVEDA TORRES

PAGE 09

MR. CEO DWYANE STOVALL

Photographer: @rhysxwolf

IG: @DWYANEDABOSS; IG: @LULMAGAZINE

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RISING TOTHE TOP Written By: Angela Williams

It is our pleasure to introduce you to the charismatic and ambitious Aliyah Ferrell.

Thanks for joining us today. Let’s begin with you telling us who Aliyah is starting with the younger version of Aliyah before she got into the Fashion Industry.

Young Aliyah was one of the nerdiest girls you would have ever met.

Straight Tomboy. I was a band geek who started playing the flute in the fifth grade. I did color guard, played basketball, and ran track. I was curious about sports, and my dad recommended the idea of sports.

I was like there was no need to think about it, let’s just do it. Once I found my niche in basketball specifically, my parents became my biggest supporters.

Let’s tie sports into school. How was education for you around 9 years old?

I was always a private school kid until we moved to Plainville, Illinois and I began to go to public school. The transition was tough at first, but I adjusted. In school, I was the girl that didn’t know how to sit down. I was in sports, extracurricular activities, and marching band.

How did you merge sports into the current things you were interested in? What broke you away from sports and brought you into the fashion model aspect of your life?

Yeah, it was a transition. It kind of just got forced on me in the way.

I only dabbled in modeling during my freshman year of high school because basketball, math, and science were so easy for me. I wanted a hobby on the side, so I dabbled in modeling, but I tore my ACL my senior year in high school losing a lot of scholarships. This caused me to go into a depression. It was a tough year for me.

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Photographer: @avncreatives Designer: @thechelynncollection

What was that like? How did you deal with depression? Talk to us about that, and how it got you to your very first opportunity in your fashion space.

I didn’t get into my dream school, but I went to Aurora University on an academic scholarship. I ended up getting a degree in communications. So, the summer before I went to college in 2013, I stayed inside a lot, went to physical therapy, and then went off to school. In my freshman year of college, I had a bad panic attack. As a result of that, I started going to therapy. I was still trying to hold on to that life I wanted so badly but when I finally let that go, I was able to go full fledge into this.

How was the college experience for you entering this new world and trying to get adjusted? How were the classes? When did your first fashion opportunity play out?

I wanted to be a social college student when I went to school. I’m a morning person, and I wanted to be done before the day ended, but those classes weren’t for me, so I ended up switching my major from education to communications because it fit my personality and social life more. I ended up going to this event the school had with all the organizations you can join. I joined the event planning group and the fashion group (FLY - Fashion Loves You).

I went to my first FLY meeting, and they were in awe. In my first year, I became in charge as the modeling coach. They were aware I did fashion shows, so they were like you’re in charge of it. A freshman putting on a fashion show was insane! After I put on the fashion show, a friend of mine recommended that I follow a man named Blake Martin. I followed him on social media. Eventually, I moved up to the executive board in the fashion group and became president in my last 2 years. At this point, I knew this was what I wanted to do with my life.

During that time what did you consider your title to be?

I was an event planner. Modeling was an active hobby for me.

What shifted you again? People are beginning to know who you are. We went from sports to going to school, to event planning, joining the FLY organization, to following Blake Martin. How did the full transition to the modeling aspect happen for you?

It was 2017 after I graduated from college. My friend came to me and said; when are you going to Blake Martin casting? So, eventually. I said, “why not go and try it out”? I got cast for a reality show, and through that experience, that man humbled us so well, respectfully. It reminded me of that sports mentality I have, and I was all in after that.

What did the definition of fashion mean to you at that time?

After the experience with Blake Martin, I felt it was an expression.

Educating myself with different designers, fashion trends, etc.

Now here you are. You’re starting to test the waters in the fashion space. Following your mentor Blake Martin, what was your very first show, and when did Aliyah transition from Aliyah to the “Amazon Goddess.”?

It came from a friend in high school who was 5’1. I am 5’10, and she always called me the “Amazon Goddess”, and she was like I always have to look up to you. I said oh that’s cute. It was

also during that time I hit my feminine side because I grew up a tomboy. It was around that time I did my very first fashion show, which was a prom fashion show, and my first professional fashion show was with Blake Martin for Black Ink Crew.

How was that experience for you getting cast for Black Ink Crew?

I felt like a newborn baby lol. It was fun. It felt like I was practicing for a game in sports. With the recommendation of connecting with my mentor, all opportunities came from Blake.

Who else inspires you?

They are Michael Butler and Mastermindfotoo who inspire me and are two who helped advance me as a model.

What is the difference between Aliyah and the Amazon Goddess?

We navigate in the same motion of everything. Aliyah is chill, very to herself but likes to be social. Amazon Goddess Is trying to find a way to take that next advancement. It’s the name I go by in the industry. She’s like that girl. You know, if it’s put on by the Amazon goddess, “it is going to be a great experience.”

What type of model is Aliyah?

In the beginning, I was strictly a Runway model, but when the pandemic happened, the runway shows got canceled, so I dabbled into print work and beauty modeling and am now trying to transition more into fitness modeling.

What are you currently doing now?

I currently still travel for runway opportunities, but I live in Atlanta. I do model development Mentor programs and event planning primarily producing fashion shows.

Can you share with us your best fashion statement, two things aspiring models should be aware of in the industry, and what advice would you give to upcoming models?

Well first, models never pay for a casting! When I heard that I was flabbergasted. Don’t ever pay for a casting. But you must go for your personal experience. You must be comfortable mentally and physically. Your network is your net worth.

What are some upcoming events that people should look out for from you?

I’ll be doing a lot more work. I will be hosting the Designer Zoh fashion weekend, and other associated events during that threeday weekend. Then, the Amazon Goddess experience is partnering with the Wooten Capture photography business owned by Michael Wooten who is my best friend back in Chicago. We’re hosting our 2nd annual Capture the Experience Fashion Show (October 20, 2024).

Congratulations on all your success. As the interview comes to an end, we would like you to know that it was a pleasure hearing your story, Aliyah. Now, others will be excited to read about it, too.

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LIYA

IG: @thealiyahferrell Suite by @smartchoicesuits Photography: @wooten_captures

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JOSH IG: @Josh_Corney Suite by: @smartchoicesuits Photography: @wooten_captures

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BEYOND THE Featuring Aveda Torres

LENS Written By: Cyn The Great

A

veda Torres is a true multi-hyphenate; a model, actress, creative director, and dancer.

But beyond her impressive list of titles, Torres is a humble creative at heart, driven by a passion for her craft and a desire to give back by teaching others. As she climbs the ladder of success, Torres continues to share her knowledge and inspire others with her unique blend of talent and generosity.

Photographer: @adonisphotos

Five years ago, Torres began her journey in modeling, starting with casual photo shoots alongside friends who were photographers. This initial experience sparked a deeper passion for modeling. Upon entering college at Georgia State University, she joined an organization called Infinite Appeal, which was instrumental in her development as a model. This organization features an executive board dedicated to introducing newcomers to the modeling industry, covering various aspects such as runway techniques, editorial shoots, and collaboration with designers. This comprehensive approach equips models with the skills needed to navigate the industry effectively.

Through Infinite Appeal, Torres had the privilege of meeting Rashaad, who was casting for his inaugural show in Atlanta. She was selected to participate in his Berghàlie show, which marked her first official fashion show alongside other designers. This experience was not only memorable but also a significant turning ISSUE #10 | 9

point in her modeling career. It ignited her interest in creative direction, leading her to eventually become the creative director for Infinite Appeal. In this role, Torres had the opportunity to conceptualize and execute photo shoots, collaborating with a talented team of photographers, videographers, and creative assistants. The organization operated with two divisions: the creative team, which she led, and the models, allowing the group to work closely and bring innovative concepts to life.

Throughout Torres’ artistic journey, she has also nurtured her passion for dance, having been a member of a prominent dance team called Platinum Heat during high school. This experience introduced her to various dance styles and served as her creative outlet. Additionally, she has pursued acting since high school, gaining experience through informal roles and college projects.

She remains dedicated to honing her craft and exploring new talents.

Aveda shared that her roots trace back to St. Croix, a small island in the Virgin Islands where her parents were raised. As a child, she grew up in Atlanta, where she became accustomed to the vibrant city life, which taught her to appreciate the cultural diversity and emerging fashion scene it offers. Coming from a close-knit family, she encourages everyone to visit St. Croix at least once to experience its breathtaking beaches, warm climate, and rich cultural experiences.

A pivotal moment in Torres’ modeling career occurred as she became more comfortable in front of the camera, particularly when networking with various photographers. This newfound confidence allowed her to embrace her talent fully and step outside her comfort zone, leading to memorable collaborations that showcased her creative concepts.

As she took on the role of creative director, others began to notice her work and sought her guidance for their shoots. This recognition highlighted the significance of a creative director in realizing a vision, and she found fulfillment in helping others achieve their artistic goals. Networking emerged as a crucial element in her journey, as connecting with like-minded individuals in the industry has opened doors to numerous opportunities.

Navigating the freelance world has presented challenges, particularly in establishing recognition without a modeling agency. While Torres is currently signed to a talent agency for her acting pursuits, she continues to seek freelance opportunities.

Being petite at 5’3” has posed additional obstacles in the modeling industry, where taller models are often preferred.

However, she has embraced her unique stature and aims to inspire others facing similar challenges.

Torres’ collaboration with Rashaad during his first show in Atlanta in the spring of 2022 marked a significant milestone in her career. Since then, their relationship has flourished, leading to continued involvement in his shows. She has participated in various prestigious events, including the Burghalie Atlanta Art Awards, Burghalie NYFW, Indie Fashion, and Atlanta Fashion Week, further solidifying her presence in the fashion world.

Some of the major designers she has had the opportunity to

model include Ian Alexander, Moda Muñeca, Burghàlie, Top Life, J Clarke, Dequincy Atterberry, @karimrichiee, @ordieflyoriginal, and many more. Additionally, Aveda has been featured on the front and back cover of Selin Magazine, an internationally recognized publication.

As Torres continues to grow as a creative, her primary advice for aspiring artists is to remain true to themselves and avoid comparisons with others. Authenticity is essential in navigating the creative landscape, and embracing one’s unique journey is vital for personal fulfillment.

Being in front of the camera allows her to explore her creative vision and experiment with poses and expressions, while working behind the camera as a creative director enables her to support models in discovering their potential. Her motto for the models she mentors is to “step outside of your comfort zone,” encouraging them to embrace new challenges.

Torres is currently signed to a talent agency but actively pursues freelance acting roles as well.

Her foundation in theater during high school and college has connected her with individuals in the film and media industry, leading to opportunities in short films and recent experiences on set with notable personalities such as Kevin Hart. She has Model: @mylifeasve Photographer: @kapturedbyki worked on various projects, including movies like “Praise This” and “Popular Theory,” the promo trailer for “Fight Night,” and music videos/stage performances for artists such as DaBaby, Lay Lay, and Domani.

Torres’ motivation stems from a desire to inspire others while pursuing her own passions. She is excited about upcoming projects, including a significant photo shoot that she is meticulously planning. She also hopes to return to dance, as teaching and sharing her love for movement brings her and others joy.

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Model: @mylifeasve Photographer: @photosbychampion

In conclusion, Aveda Torres emphasizes the importance of giving God the glory for the blessings and opportunities she has received. She advocates for those who feel discouraged and undermined, especially petite models. “Your size shouldn’t make you any more or less valuable, and all shapes and sizes deserve opportunity,” she says.

She reminds everyone to give themselves grace and to love themselves enough, even when others may not recognize their beauty and value. “Always stay true to yourself,” she advises, “because when you’re honest with yourself and your craft, everything else will just fall into place.”

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OCEANGLAM

DR. MIRIAM CARTER REPRESENTING OCEANGLAM

FASHIONISTA • PERSONAL STYLIST

oceanglamboutique.com 1-877-388-6677

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THE HEART ANDSOUL OF RASHAAD BURGHALIE Written by: Angela Williams

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It’s rare that you come across a young fashion designer who is already creating a name for himself in both the fashion and nonprofit industries. It’s been a while since we’ve sat down with this innovative and thought-provoking designer. Let’s take a deep dive as we catch up and get to see what the CEO of Burghalie Academy Rashaad Smith is relishing this year.

Hi Rashaad, it’s good to sit down with you again. I want to start off by asking when and where you were born. Let the people know where Rashaad is representing from.

Nicki Minaj, Beyonce, and Young Money, just to name a few.

I looked up to Jay Z and P. Diddy because they were the black moguls during that time.

I was born in Thomasville, GA. I am 27 years old.

How many siblings do you have?

So transitioning, you found love in music that was a passion for you. You wanted to be a rapper. Around this time, how old were you when you started wanting to be a rapper?

I have one brother; his name is Randi.

It was around 10–13 when I was interested in music.

Thank you for sharing that information with me. Now tell me if you remember a moment of being a little boy. Let’s say around about 10 years old. Give me what that was like as a 10-year-old young man. Who was he?

How was the family dynamic and support for you at that age?

When I was like 10, I was still in Thomasville and Boston; there were like two small cities, but they were right beside each other, like 5 minutes apart. I think I was in Boston. I was with my dad because my parents were separated, and I was living with my dad at the time in Boston. Boston It’s like a very small country, like a farm taking care of horses and training horses, lol. My dad used to train horses for a living.

Who did you look up to?

Ok cool, were you in extracurricular activities as a child, and were you outspoken?

I have always been pretty outspoken. I wasn’t doing any extracurricular activities at that age because, like I said, we lived in Boston, but Thomasville was a slightly bigger city, and that is where the buses would come from Thomasville to take you to school. It’s where you got picked up. We didn’t have a car, so if I hadn’t gotten on the bus, I couldn’t have done it. A lot of people did know I was really into music and stuff. I played several instruments. The guitar, trumpet, saxophone, and around that age I wanted to be a rapper.

Was there any type of music you listened to that inspired you or made you want to be a rapper at that time?

I was with my dad; I didn’t start staying with my mom until 14, 15. My dad thought my rapping was a phase until I got a booking.

Jay Z, I was like, I must be on that level of success.

When you first stepped into high school, what was that like, and how did you transition into the creative director space?

I didn’t really get into fashion until college. When I first got there, I was trying to find my space. I tried to play ball, couldn’t play, couldn’t play football. My temper was too bad. I ended up doing cross country and found a group of people who were smart that would be more successful in life.

When I went to Tallahassee Community College, I had a roommate named Brandon. I would see him and his family doing business stuff. I wanted to do business-related things, and we were brainstorming what made sense for me specifically. Through that conversation, we figured out my thing was like art, fashion, and creative stuff, and so we were like, What about a clothing brand?

Then we started to sketch stuff, and that was pretty much the beginning.

What was that first thing that took you straight into fashion?

What made it solid was that thing that made you say this is the space I want to stay in?

Model: @iamrashaad Photographer: @iammalikalrahim

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We ended up starting a club at TCC called BVAS. We connected FAMU, FSU, and TCC; we connected all the models, photographers, and videographers. We pretty much created a community that everyone could connect with. If you model and don’t have content or a photographer and don’t have a portfolio, we can connect with what they need, and from the situation in that process, I was the creative director for the shoots. From there, we started doing fashion shows, and I was the creative director for those. I was hands-on with everything all the way through.

What was the idea of fashion in your head at that time?

For me, I felt like fashion was art, a way to express yourself. So, I would say that it was a lot like storytelling through clothing. It was never just putting on a T-shirt because you just like the T-shirt. It was a lot of storytelling for me. That’s how I saw fashion at that time.

That was fashion then; what would you say fashion is for you today? What would you say Rashaad Burghalie’s style represents today? What is your fashion style today?

I think it depends on the occasion. I would say my style is very bold—not anything too loud or busy. Not something that would be tacky, just more bold and expressive pieces, which goes back to my view of fashion.

Walk me through your resume with Burghalie, your very first event all the way up into today. What has all Rashaad done? Who did Rashaad work with? Where did it start, and where are you today?

basically, you get to get an idea of what I see in my head.

The most frustrating part is when you have an idea and they don’t understand, or they try to minimize it. Don’t let someone tell you your idea is not possible, or you can’t do it.

What is your process when you’re about to put on an event or show?

As far as creative direction, that process looks to me like picking a theme—what is the story or message I’m trying to get across? Then, how am I going to execute this theme?

From there the pieces, then I may pick the models, then make the designs. After that, finding videographers and designers who have the same level of quality that will represent my brand. I think that’s my process.

What is one stereotype that people aren’t aware of?

Once you work with a celebrity, you’re going to be famous.

People must understand that it’s so much more to fashion design than just the product. The product is like 35% of the actual business. Like you have to have a plan, you have to have structure. When opportunities present themselves, you have to ask yourself, What is the market going to look like? How are you going to pivot? How are you going to promote yourself? It’s like so much more to it than people understand. That’s something I didn’t know at first.

My first fashion show was in Tallahassee in 2018. We did two shows in Tallahassee, and from there I did New York fashion week for the first time with “Flying Solo,” a very well-known brand or boutique in New York. I did Paris fashion week and New York fashion week, and I was selected to do that. That’s where I got my first Getty images working with flying solo. From there I did my first show, and from there I started doing shows in Atlanta following the New York Fashion Week fall 2021. Then, in the spring of 2022, my first Atlanta show, I was reaching out to designers. That’s where I came across Murph, a well-known designer I worked with. We put on an event, which was my show “TBR, and she was a designer in the show.

Anything after that?

What’s your favorite and least favorite part about being a creative director within the fashion industry?

I think my favorite part is having an idea and then seeing it come to life. If you ever just stop and think, and maybe right now you’re probably looking at your phone or laptop. You just see a phone and a laptop; you’re not really thinking, dang. This was an idea in somebody’s head; somebody visualized some type of device that flips open with a screen and keys and took it out of their head and made it a thing. So, when it comes to creative direction, I think that’s the best thing. Ok, I have this idea. I have this vision in my head, and I get to create this and share what I’m thinking in my head. So ISSUE #10 | 15

Model: @iamrashaad Photographer: @iammalikalrahim

From that show, working with Murph, I was able to style some pieces for T.I. and Nelly. I was able to style Jonathan Wright, and I did the partnership with Macs Cosmetics.

What sets Burghalie’s design apart from anybody else?

As far as designs themselves, it’s the ability to take nontraditional fabrics and concepts and make them traditional. For example, I made a vest that was brown, and it had clear patches with teeth and hair. It was on brown leather material. It was crazy! Explaining it is like, What the heck! But when you see it, it’s ok. I like that. Also, the community aspect of it, connecting with the audience, is what sets Burghalie apart.

You read what Rashaad Smith is doing in the streets of fashion. If you are an upcoming model and need some guidance, or a fresh on-the-scene photographer or videographer you should get involved, and donate at https://www.burghalieacademy.org/.

Model: @iamrashaad Photographer: @iammalikalrahim

SCAN WITH WISCKAR APP

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JUSTYN Model: @jfettihoncho Stylist: @burghalie Photographer: @iammalikalrahim

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VI Model: @vivathemodel Photographer: @bryant.lanies Stylist: @_thedripdistributer

VA

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TAMERAJARNEEE

IG: @tamerajarneee Photographer: @pp_productions01 Stylist: @delicate_kreations

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AJITONI IG: @theeajitoni Photographer: @pp_productions01 Stylist: @delicate_kreations

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Photographer: @shatay525

Photographer: @deonjphotography

Model: @ pictureperfectpink

PERFECT DIAMOND Written By: Cyn The Great

In the vibrant world of modeling, where creativity and passion collide, name shines brightly: Perfect Diamond. With a journey that intertwines photography and modeling, this talented individual has carved a unique path in the industry. We had the opportunity to delve into her experiences, challenges, and aspirations through a Q&A session.

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Getting Started in Modeling Perfect Diamond’s modeling journey began with a simple love for the camera. “I always loved the camera, especially being in front of it or behind it,” she shared.

Her initial foray into the industry was driven by a desire to connect with other creatives, including photographers, models, and artists.

By building these connections, she laid the groundwork for a successful modeling career.

MODEL | PHOTOGRAPHER | CREATIVE Inspirations and Breakthroughs The encouragement from fellow creatives served as a catalyst for pursuing modeling seriously. With a keen sense of fashion and an innate ability to work the camera, Perfect Diamond was inspired to take the leap. Her first significant breakthrough occurred at the Gullah Gala in Charleston, SC, an event she discovered through Instagram.

This experience was transformative, filled with preparation, camaraderie, and an electrifying celebration of creativity.

Memorable Experiences and Preparation Among the many projects, the Gullah Gala stands out as a favorite. The model recalls the energy and support shared among the creatives during the preparation process. “The clothes we wore fit us so well; it seemed like the outfits were tailored specifically to us,” she described, emphasizing the sense of community and collaboration felt throughout the event.

Preparation for modeling gigs is crucial, Perfect Diamond approaches it with care. She prioritizes with a good night’s rest, light meals, and hydration. For fashion shows, she practices her strut and poses while listening to uplifting music, ensuring she is in the right mindset for each performance.

While the journey hasn’t been without challenges, Perfect Diamond has learned to navigate the complexities of the industry gracefully. She acknowledged the difficulties of working with unprofessional individuals but emphasized the importance of maintaining professionalism and gratitude in such situations. “Rejection to me is redirection,” she stated, illustrating her resilient mindset in the face of setbacks.

Photographer: @lexi.sunflower

In an industry known for its competitiveness, maintaining physical and mental well-being is paramount. Perfect Diamond model cooks fresh meals and exercises daily while also taking time to connect with nature for mental balance.

This holistic approach supports her success and creativity.

Looking ahead, Perfect Diamond aspires to become a role model for creatives in the fashion industry, with dreams of becoming a supermodel and venturing into acting. She encourages aspiring models to embrace their journey, learn from others, and, above all, have fun. “Connecting with others and building genuine bonds with creatives is vital,” she advised.

As she looks to the future, Perfect Diamond envisions a life filled with success, peace, and creativity. Her journey serves as a testament to the power of passion, resilience, and community in the modeling industry. With a heart full of gratitude and a spirit ready to embrace new challenges, Perfect Diamond is undoubtedly one to watch in the coming years.

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BIRTHED FROM GOD Written By: Angela Williams

A

ndrea Williams, CEO of Delicate Kreations, describes her brand as a divine calling.

Initially pursuing a career in law, she earned a degree in political science and worked as a legal assistant and contract analyst. However, in 2017, she felt a spiritual nudge to sift into fashion, leading her to leave her job in 2019.

Creativity has always been a part of her life, nurtured in a home where resourcefulness was key, transforming limited means into imaginative projects. Through fashion, she discovered a profound ability to boost confidence in others, as she witnessed the transformative power of her designs.

At the outset of her journey, Andrea was unsure of her path but was passionate about garment creation. As she honed her skills, she gained opportunities in theater, film, and television, collaborating with various celebrities on bespoke pieces. This experience unveiled a broader scope of her work, allowing her to contribute to larger narratives and creative endeavors. Her past collaborations include projects with Warner Brothers on “Doom Patrol”, Netflix, artists like T-Pain, TLC, and Escape, showcasing her versatility in the industry.

Andrea’s creative process is deeply personal and often influenced by her emotions. For instance, during a period of transition in her life, she used color as a guide to express her feelings and ISSUE #10 | 23

Photographer: Andrea Williams

channel her creativity. She begins her design process by selecting colors and fabrics that resonate with her, often sketching out ideas as they come to her.

This organic approach allows her creativity to flourish, sometimes leading to unexpected designs and concepts.

When sourcing materials, Andrea conducts thorough research to ensure authenticity, especially when drawing inspiration from historical eras. She emphasizes the significance of detail, seeking to represent each era accurately in her designs. Her commitment to creativity extends to her mindset during the process; she allows herself the freedom to explore without self-judgment, fostering a playful environment for her work.

To recharge, Andrea engages in activities that center her, such as sauna sessions, cooking, and outdoor adventures. This balance allows her to step away from the pressures of creativity while still nurturing her passion for design. In a competitive creative environment like Atlanta, she strives to differentiate her brand by focusing on unique offerings and providing memorable experiences, such as innovative networking gifts.

Marketing her brand poses challenges, especially with platforms like TikTok,

Instagram and other social media because of the tedious time consumption required to stay afloat. Instead, Andrea leverages Google for client acquisition, encouraging satisfied customers to share their experiences through visual and written testimonials. This organic word-of-mouth approach has proven effective in expanding her reach.

Ultimately, Andrea wants her brand to symbolize more than just fashion; she aims to offer transformative experiences that foster confidence and healing. Supporting Delicate Kreations means contributing to a larger cause, as the brand is intertwined with initiatives that benefit foster children and those facing mental health challenges.

As a sole proprietor, Andrea faces the challenges of managing multiple roles within her business. In quieter periods, she evaluates her processes and seeks software solutions to streamline operations, preparing for future growth. The essence of her brand, encapsulated in the phrase “born exclusive,” is to create unique experiences for clients, emphasizing quality and collaboration throughout the design process.

In blending her fashion aspirations with her philanthropic goals, Andrea seeks to teach creativity and sewing to students in foster care, merging her love for design with her commitment to giving back. She believes both aspects can coexist, allowing her to serve a broader community while establishing her identity as a leading costume design company.

Her entry into the television industry came through a referral for a day play role, which blossomed into a full-time position. Building authentic relationships within the industry has been vital, as collaboration and connection drive success.

While she remains focused on her work, she approaches interactions with industry figures without awe, seeing them as individuals seeking her services.

Her work in the film industry opened numerous doors, leading to referrals and unexpected opportunities, ranging from commercial tailoring to projects with local sports teams. The growth of her network has been pivotal in her journey, allowing her to elevate her brand while remaining grounded in her creative roots.

Looking ahead, Andrea envisions her brand as the premier costume design boutique, attracting clients from around the globe for custom creations. Beyond fashion, she aims to establish the DKB Empowerment Foundation, providing scholarships and resources for underprivileged youth. Her goal is to leverage her fashion business to impact lives positively, believing that her work is just the beginning of a greater mission.

At the core of her client relationships, Andrea prioritizes feedback to enhance the design experience. She engages clients in discussions about their satisfaction and incorporates their suggestions into her process, fostering a transparent and collaborative atmosphere.

Among her creations, the Tie Dress stands out as a favorite, celebrated for its intricate design and the labor-intensive process behind it. This piece exemplifies her dedication to craftsmanship and creativity, leaving a lasting impression on both her and her audience.

Currently, Andrea operates from an in-home studio that reflects her creative needs, complete with sewing and photography stations.

She envisions a future workspace equipped with advanced technology and designated areas for various aspects of her design process, inspired by her experiences in the film industry.

Looking ahead to 2025, Andrea plans to expand her Tie Line into an interactive experience that goes beyond a traditional fashion show, incorporating educational elements and community engagement. This vision reflects her desire to create meaningful connections through her work while continuing to elevate her brand and its impact in the fashion world.

ISSUE #10 | 24

BY JUSAN JONES AND THE JIYANTPRODUCTIONS TEAM

This book series teaches about hair and has positive adventurous quests that incorporate overcoming obstacles, finding one’s place in the world, being true to oneself, the power of teamwork, and reaching ones ultimate potential.

This series explores the ups and downs of childhood on the quest to push through to one’s destiny. The series aim is to teach, entertain, and inspire others to find the beauty and strength in themselves, their surroundings, and their world.

Letting the youth know that positivity and gratitude will push you to higher heights and make their story one to not only be told but cherished.

PURCHASE YOUR COPY TODAY!

jiyantproductions.com

ALL ISSUES ARE AVAILABLE DIGITALLY

Watch Exclusive Interviews and Original Shows

lulmagazine.com

or via The Enterprise Theater TV app.

Available on Amazon Fire Tv, Roku, Apple, and Android

https://lulmagazine.com $5.99 US $7.99 CN

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