! [Luna] Min Cheng PHONE: (585) 286-6282 | EMAIL: LUNA.MIN.CHENG@GMAIL.COM
To obtain a full time position in Marketing where I can utilize my education and leadership strengths to contribute to the success of your company.
EDUCATION Rochester Institute of Technology E. Saunders College of Business Bachelor of Science in Business Administration and Management Major: New Media Marketing Concentration: Writing Studies Expected Graduation: Dec 2013 Languages: fluent Chinese, fluent English, basic American Sign Language
KEY STRENGTHS !
Communication skills
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Team Leadership
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Search Engine Optimization
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Analytical and
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Learning agility
problem solving
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Client Relations
skills
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Marketing Research
Creativity
TECHNICAL SKILLS •
Google Analytics
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Adobe Photoshop
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Minitab
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Google AdWords
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Adobe Illustrator
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Microsoft Office
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CSM:WordPress
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Adobe InDesign
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Salesforce.com
MARKETING SKILLS Search engine optimization (SEO) | Keyword analysis | Social media marketing | Site analytics | Brand promotion | Email marketing | Mobile site marketing
EXPERIENCE Rochester Clinical Research, Rochester, NY Digital Marketing Specialist & Marketing Assistant
June 2013 – Present
Work as a social media promoter to increase the awareness and attract volunteers; attended and participate in meetings to gain an understanding of the clinical industry; optimized company's website and social media, including Facebook, Twitter, Pinterest and YouTube. Assisted in the creation and delivery of marketing material. Work with both marketing and sales department. Work with media buying and assist with advertising budget. Promote the company and studies on digital marketing. Improve customer relationship management (CRM) via social media platforms. Customize the mobile site for the company.
RIT Center for Residence Life, Rochester, NY Resident Advisor
Sep 2011 - Present
Responsible for developing a comprehensive residential experience for on-campus students; the Resident Advisor is a para-professional staff member of the Center for Residence Life who is responsible for developing a comprehensive residential experience for on-campus students and specifically for a community within an assigned area; practice skills of event planning and floor connection.
*Award: Team Player Award
- May 2012
RIT Department of Modern Languages, Rochester, NY Chinese Tutor
Nov 2011- Present
Assist students with their needs individually or in small groups; help students understand their teachers’ instructions, comments, and priorities; engage the student activity in the tutoring process; train and guide students as well as other clients in the use of technology in the center including Internet use, software, videos and audio.
CURE Childhood Cancer, Rochester, NY Internet Marketer
Mar 2013 - May 2013
Helped redesign its website layout and worked as a social media promoter to increase its awareness on Facebook and Twitter.
SmartMunk Inc., Germany Social Media Marketer
Mar 2013 - May 2013
Worked with a team to write a detailed Internet marketing plan to launch its business in the U.S; specialized its Twitter account, designed layout, and gave a detailed Twitter promotion plan.
Wuyi Snowcookware Company, Zhejiang, China Marketing Assistant
Jun 2010 - Sep 2010
Develop pricing strategies, balancing firm objectives and customer satisfaction; identify, develop and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors; evaluate the financial aspects of cookware product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
Part-Time Translator, Zhejiang China Private Business Translator
Jun 2009 - Sep 2009
Facilitate effective communication between two Chinese factories and Swedish business clients; attend conferences and meetings and act as official translator to mediate discussion; edit and proofread text/product instruction to accurately reflect English/Chinese.
COMMUNITY "
Marketing Assistant of Global Union
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Event Manager of Chinese Culture Club
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Peer Educator for Center for Women and Gender
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Organizer of weekly Mandarin Meeting Public Relations for Asian Culture Society
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Brother in Pi Sigma Phi national honor fraternity *References are provided upon request