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PILLAR OF DESIGN CONCEPT VERTICAL BEYOND THE TIME Vertical (with 90 degrees) is one of human-made greatest art elements. It has been appeared beyond time and infiltrated every architecture design (Interior and Exterior) whether intentional or not. So for the interior, the object with a lot of vertical lines may have a great potential to create harmony in your area. because Vertical line always show as basic structure and shape line
NEAT Neat is one of aesthetic standard and simple to acknowledge. Because it was cultivated in too many people since you were a kid. Example: You need to clean up your room to make it look nice, Handwrite with neat will be more favorable than a messy one. That is why we will represent the neat detail into the concept and design because it is easy to communicate and explain aesthetics.
CREATE YOUR STYLE This is our main design direction scrutinize from the workshop of our company. It came from “Creator + Stylish”. With this design direction, the new design should represent “Creator” with something that new both of design and user experience and “Stylish” with good aesthetic and unique. At last Create your Style will support customers to create their own style product from customization system of our products.
MORE SIMPLE MORE MATCHING VERTICAL
NEAT
In a tropical country, Fan is the product that “must have” in every house. By the way, the most problem of the fan is about aesthetics. It hardly fits in and disrupts the mood and tone of the interior so easily. This problem came from ordinary grill design that has a lot of “Oblique line” Oblique lines give the feeling of movement and unstable so this is why ordinary fans look uncomfortable when placed in your room. And it also contrasts with your room line element. Most of the line elements in the room are Horizontal and Vertical and because of this contrast makes it “un-neat” to your room. So we decide to re-design the front grill with simple theory. We use the vertical as the main element to represent “Height and Strength” and make it “Neat” with even space between the grill line also with every detail on the fan to make it neat for your room
ORDINARY STYLE
“LINEAR” STYLE
DESIGN CONCEPT
OBLIQUE Movement or lack of stability
VERTICAL Height, strength and unshakeable
We want to design the fan that its aesthetic can fit into the interior easier with simple principles and still have a good performance and usage at a reachable price that is not different too much when compared to an ordinary pedestal fan.
CREATE YOUR STYLE
ACCESSORIES
LEG PARTS Customization is one of an important part of our business model not only for customers who can have their style product but for manufacture we can manage and share part between models to create an ecosystem and reduce production cost and materials And not only Style customize, but Customers can also select their matching feature to answer their lifestyle. For example, Change the single stand into a tripod to use on the corridor or change to a shorter pole to make it a table fan.
LEGACY RED
URBAN BLACK
SIMPLE WHITE
STANDARD COLOR CHOICE
With our colors, Monochrome color as White and Black are always simple and easy to match up with a lot of styles but we have Red as special color because our first product is Industrial design with red fan blade and this model make our business grow and be us now so we decide to put that identity into the 3rd color choice and call it “Legacy red”
GRILL DESIGN Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis
GRILL DESIGN As we said in the Design concept topic, We want the front grill to match with your room atmosphere by using a vertical line and in addition to driving this concept we decide to remove the logo plate in the middle and change it to a plate with a vertical line to make the line continuity At the oblique side, the grill line stacking will be hiding the inside blade. Why do we do this?, Because when it is on the shelf customer will move from the side of the fan and see the fan with the oblique side first. With this detail, We want customers to have an impression and be excited with our product and may build on selling opportunity And with the back grill, We design it by sticking with fluid mechanics to make the good wind flow mobility and following aerodynamic from the movement of fan blade for wind flow and less noise.
CLIPLOCK DESIGN By removing the logo plate at the front grill. We decide to add the logo into the side view of the fan and also add the function on it to be the grill clip-lock from both sides of the grill (Left & Right) The concept of this clip-lock is to make the grill easy to dis & reassemble using less exertion and no need to use tooling
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SWITCH DESIGN
Because Linear can change its leg that is why we set switch position at the top side of the fan We use the rotary switch to control fan speed and design switch with a different texture to make it a guideline pointer to the fan speed symbol to let you know what speed that turn on now by touching with unnecessary to see it At speed symbol, we design by using the rearrangement of Braille code to make it a middle way communication for normal users and visually impaired
SWING PIN DESIGN
The swing pin has been set into the middle arraignment as same as the rotary switch to make it look symmetrical. And we add the nylon strip tag into the swing pin to help the user pull it easier Customers also can customize the tag to create their style by changing color or adding some identity as a name or symbol.
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