MAGAZINE
SWISSÔTEL AL MUROOJ DUBAI
UNITED ARAB EMIRATES
At Swissotel Al Murooj Dubai, guests can experience serene moments infused with the Swiss passion for hospitality. This resortstyle hotel masterfully combines hotel and apartment-style accommodations in the heart of Dubai’s city center.
Conveniently located directly across from The Dubai Mall and the iconic Burj Khalifa, Swissotel Al Murooj is just a 10-minute walk from the Dubai Metro Station. It is also a short drive from DIFC, the World Trade Centre, and only 15 minutes from Dubai International Airport, making it one of the city’s preferred destinations for both business and leisure.
The hotel features 251 contemporary rooms and suites, all equipped with state-of-the-art
technology. Guests can indulge in a diverse culinary experience with six exceptional dining options, offering a wide range of cuisines and bars. For relaxation, the hotel boasts a temperature-controlled outdoor pool, a modern gym, tennis and squash courts, steam and sauna facilities, and various treatment rooms.
For those planning events, Swissotel Al Murooj provides a variety of meeting and event facilities that can accommodate up to 1,000 participants. This includes a spacious ballroom with a private entrance, an elegant pre-function area, and a Majlis room, all perfectly designed for social gatherings, weddings, or business events.
Provided by Swissôtel Al Murooj Dubai
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KEMPINSKI HOTEL
MUSCAT OMAN
Kempinski Hotel Muscat is a luxurious retreat located in the vibrant heart of Oman’s capital, Muscat. Situated along the stunning Al Mouj coastline, this five-star resort seamlessly combines contemporary elegance with traditional Omani charm. With its striking architecture and breathtaking views of the Arabian Sea, the hotel offers an idyllic destination for both leisure and business travelers.
The hotel provides guests with an array of worldclass amenities, including spacious rooms and suites featuring sophisticated decor and stateof-the-art facilities. Dining options are plentiful, offering a variety of gourmet international
cuisines as well as authentic local dishes, ensuring a memorable culinary journey. For relaxation, the luxurious spa and wellness center provide a peaceful escape, while the fitness center and outdoor swimming pools cater to those seeking an active lifestyle.
Kempinski Hotel Muscat is also equipped with extensive meeting and event spaces, making it a premier venue for conferences, weddings, and social events. With impeccable service and a dedication to excellence, the hotel delivers an unforgettable experience, capturing the essence of Omani hospitality alongside international luxury.
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Provided by Kempinski Hotel Muscat
MYAZU
ETIENNE BORMAN GENERAL MANAGER
In a region where culinary experiences are rapidly evolving, MYAZU has carved a unique space for itself, offering an immersive, high-end dining journey that fuses Japanese artistry with local flavors.
At the helm is Etienne Borman, whose 27-year journey in hospitality has led him across continents and through diverse roles, ultimately landing him at the forefront of MYAZU’s operations in Saudi Arabia. In this interview, Etienne shares his insights into the brand’s philosophy, his dedication to crafting memorable experiences, and the inspiration that has made MYAZU a standout on the Middle Eastern dining scene.
Can you tell us about your journey in the culinary industry and what led you to become the Brand Director of MYAZU?
I started in the industry 27 years ago as a waiter in the UK after finishing my studies in financial accounting and auditing. Once I decided that this is where I wanted to be, I chose to work for quality venues and great chefs to build a career in this ever-evolving industry.
After several years in London and then back in South Africa, where I worked with some well-known names and ran my own venture for a few years, I found my way to Saudi Arabia in 2016, just as the hospitality scene began to boom! I joined Modern Food Company (MFC) as the opening GM of the Jeddah venue almost eight years ago. Eventually, I became Head of the Western Region for MFC, and then I moved on to become Brand Operations Director for MYAZU and several other brands.
What inspired the concept behind MYAZU, and how does it stand out in the competitive restaurant scene in the Middle East?
MYAZU is a Saudi homegrown brand designed with the precise needs of the cosmopolitan Saudi market in mind, bringing a unique, world-class experience to the Kingdom’s everevolving dining scene.
The inspiration for MYAZU is drawn from the mythical “Land of Plenty,” where East meets West, with a vision to offer diners a spectacular, memorable culinary journey in a contemporary setting. MYAZU’s philosophy revolves around acute attention to detail, from selecting the finest ingredients to our highly trained team providing personalized, intuitive service. The mood at MYAZU is generous and vibrant, enhanced with perfectly curated music by a resident DJ, creating a lively atmosphere and impressive design for a stimulating yet relaxed dining experience.
The subtly lit interior is a study in luxurious comfort, functionality, and forward-thinking design, optimized for an unforgettable culinary journey. MYAZU features both standalone tables and lounge seating, set around an open kitchen with a robata grill, wrap-around sushi counter seating, and a cocktail bar. Upon entry, guests are quickly drawn into MYAZU’s bustling, vibrant space, immersed in stories from Japan. The rich blue and matte gold color scheme is accentuated with chic details that create a sense of subtle glamour.
How do you ensure that the dining experience at MYAZU remains both authentic and unique for your guests?
In Saudi Arabia, we don’t rely so much on tourists yet, although we’ve seen an increase in foreign visitors in recent years. We have a loyal client base that often visits us for both lunch and dinner on the same day or several times weekly. The key is knowing what they like. We use our CRM system to update guest profiles with notes from the team after each service, enhancing the guest experience. Our guests are part of our MYAZU family, and MYAZU feels like another home to them. We’ve built a bond of trust between the brand and our guests, which is why they return to us time and time again.
The presentation of dishes at MYAZU is exceptional. How important is aesthetics in the dining experience, and how do you approach it?
This is a question for our chefs. We have an incredibly talented and passionate culinary team who constantly travel, research, and develop new and interesting dishes. Simplicity is key, with layers of flavor in each dish. After years in the Saudi market, we’ve learned what works and what doesn’t, and we’re happy to adapt to suit Saudi tastes. Quality and freshness are paramount in Japanese cuisine, so the ingredients should speak for themselves.
What are some of your personal favorite dishes on the menu, and what makes them special?
This is a hard one, as there’s not a single dish on the menu I don’t like! Some standout dishes for me are simple yet luxurious, like our
Japanese milk bread toast with toro tartare and caviar, the grilled Mazara prawns, our aburi nigiri platter, any of the gyoza collection, the smoked toro jalapeño, as well as Japanese classics like Black Cod Miso, marinated Yellowtail, and our MYAZU Chef Director Ian Pengelley’s Duck and Watermelon Salad— absolutely delicious! These dishes always put a smile on my face, with their great textures and layers of flavor.
What role do local ingredients play in the creation of the dishes at MYAZU, and how do you integrate them into Japanese cuisine?
Our culinary team loves working with local ingredients. Most recently, we incorporated camel milk into a sauce, we use local fish for sashimi-style dishes, and we have the best soft chiffon date cake in the Kingdom! We also love to use local ingredients in our cocktail creations.
What do you think makes a truly memorable dining experience, and how do you strive to deliver that to your guests at MYAZU?
I believe it’s about how you make the guest feel—from arrival, greeted by our doorman, who is much more than a doorman but very much a guest relations expert who knows all our regulars, to the music, the service, and the food and drinks selection. MYAZU managers are on the floor, visible to our guests, connecting with them throughout service. If a guest feels happy, relaxed, and content, and reflects positively on their experience the next day and wants to return, we’ve done our job. We rely on returning guests, so it’s essential to get this right in such a challenging market.
Etienne Borman’s passion and dedication to MYAZU are clear reflections of his commitment to excellence in hospitality. Under his guidance, MYAZU continues to push culinary boundaries while staying true to its philosophy of quality, innovation, and guest-centered service. As MYAZU grows and evolves, it remains a true culinary gem in Saudi Arabia’s vibrant food landscape, offering unforgettable dining experiences that resonate with both locals and visitors alike.
“LAYERS OF FLAVOR
FLAVOR IN EACH DISH
MÖVENPICK HOTEL BAHRAIN BAHRAIN
Mövenpick Hotel Bahrain exemplifies the signature hospitality of Mövenpick, offering a destination within a destination.
Located just two minutes from Bahrain International Airport, the hotel is ideally situated to enjoy both the vibrant city life and the tranquility of an exclusive cooled infinity pool. Blending contemporary architecture with award-winning dining, Mövenpick Hotel Bahrain offers the perfect escape, combining Arabian tradition with Swiss hospitality.
The hotel features 97 newly renovated rooms and 10 suites, all equipped with state-of-the-art facilities and modern amenities. Each elegantly designed accommodation includes complimentary Wi-Fi, air conditioning, a minibar, an LCD TV, a hairdryer, an in-room safe, highspeed internet access, and tea and coffee-making facilities. Guests can also enjoy a fully-equipped health club, an infinity-edge swimming pool, and the European-style Rimal Spa for fitness and relaxation.
Provided by Mövenpick Hotel Bahrain
In addition, Mövenpick Hotel Bahrain provides a fully functional business center and private parking with shaded spaces. Dining options include Silk’s Restaurant, offering international cuisine; Xenia Bar and Lounge, featuring an international menu; The Gallery Lobby Lounge with French-inspired offerings; and The Palms Bar, serving international favorites.
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MYAZU RIYADH
SAUDI ARABIA
Contemporary Cuisine Driven by Passion
MYAZU offers an unforgettable fine dining experience in a chic atmosphere, where exquisite culinary compositions are crafted to achieve a perfect balance of smoky, sweet, spicy, and vibrant flavors.
An Opulent World & Creative Lifestyle
Combining modern architecture, exclusive contemporary Japanese cuisine, and a luxurious ambiance, MYAZU presents a world of elegance and innovation.
At MYAZU, contemporary culinary artistry is rooted in Japanese culture and infused with sophisticated international influences. The executive chefs craft modern dishes using traditional techniques and the finest quality ingredients, delivering a unique and refined dining experience.
The restaurant’s design, conceptualized by renowned Japanese designer Noriyoshi Muramatsu of Studio Glitt, creates a setting where comfort, functionality, and aesthetics come together to enhance every guest’s experience.
Provided by Myazu Riyadh
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Perched amid golden dunes and the shimmering ocean, Sealine Beach Resort is a luxurious retreat that transports guests into a world of indulgence, serenity, and adventure. As Qatar’s first leisure destination, Sealine Beach, A Murwab Resort, offers the perfect escape from the bustling city life.
The resort features elegantly designed rooms and suites, equipped with contemporary amenities to ensure a comfortable and memorable stay. Its 58 opulent villas, each with modern conveniences and a rear patio leading directly to the beach, provide an exceptional beachfront experience with a variety of activities for guests to enjoy.
Sealine Beach Resort prides itself on its diverse culinary offerings, catering to every palate. Guests can dine at the resort’s top-tier restaurants or enjoy a picturesque BBQ experience.
For relaxation, the resort offers spa treatments and a fitness center for those looking to unwind.
Whether seeking a peaceful family getaway or thrilling adventures, Sealine Beach Resort has something for everyone. Its state-of-the-art recreational facilities include water sports, desert safaris, camel and horse riding, basketball, tennis, and even a world-class football training facility.
Sealine Beach Resort offers guests the opportunity to create unique and unforgettable experiences, whether on a luxurious weekend retreat or an extended vacation.
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MR. BENOIT-JOSEPH METANOMSKI GENERAL MANAGER MÖVENPICK HOTEL BAHRAIN
With an extensive background in hospitality spanning several continents, Mr. BenoitJoseph Metanomski brings a wealth of experience and an inspiring vision to his role as General Manager at Mövenpick Hotel Bahrain.
From his early days at Hotel Scribe in Paris to his leadership positions across Asia, Benoit-Joseph has developed a passion for service excellence, sustainable practices, and creating unforgettable guest experiences. In this interview, he shares insights into Mövenpick Hotel Bahrain’s cultural integration, luxury offerings, and the brand’s adaptation to post-pandemic needs, as well as valuable advice for aspiring hospitality professionals.
Can you share your career path in the hospitality industry and what led you to Mövenpick Hotel Bahrain?
My career in the hospitality industry began at Hotel Scribe in Paris, where I first took on the role of Front Office Shift Leader. This initial position ignited my passion for hospitality and service excellence and set the stage for a rewarding journey centered on luxury and sustainable performance. Over the years, I embraced opportunities to advance at various Sofitel properties across Australia, Vietnam, and Cambodia. Each role enriched my understanding of hotel operations with, at that time, a strong focus on Front Office and Rooms Division. I’ve been able to adapt to different cultures, exploring different markets and products, from city hotels to resorts.
A pivotal moment in my career came when I served as the Director of Operations at Pullman Phuket. Here, I refined my leadership skills under the mentorship of a fantastic leader and
enhanced my sales, marketing, and operational acumen. This experience solidified my expertise, particularly in food and beverage, where I explored creative concepts and innovative dining experiences at this flagship property.
In 2019, I was thrilled to join Mövenpick Hotels & Resorts as the Cluster General Manager for Khao Yai and Ekkamai Bangkok. This role allowed me to leverage my diverse experiences in rebranding Mövenpick Resort Khao Yai and leading the team through the challenges of COVID-19.
I am honored and excited to join Mövenpick Hotel Bahrain, where I aim to expand my career in the GCC region.
I look forward to embracing Accor’s purpose of pioneering responsible hospitality and connecting cultures with heartfelt care. My journey has deepened my passion for hospitality, and I strive to deliver operational excellence, sustainable performance, innovative F&B initiatives, and memorable guest experiences.
How does the hotel integrate Bahraini culture and traditions into its guest experiences?
At Mövenpick Hotel Bahrain, we proudly celebrate Bahraini culture by infusing local elements into every aspect of our guest experiences. Our welcoming spirit embodies the essence of Bahraini hospitality—service from the heart. We offer traditional cuisine in our restaurants and organize cultural events that invite guests to immerse themselves in Bahrain’s rich heritage.
We actively promote tourism activities that highlight our island’s beauty, such as visits to historic sites like Arad Fort, local fishing excursions, and experiences showcasing our vibrant traditions. By focusing on Bahrainization in recruitment, we ensure our team embodies the values and culture of Bahrain, enhancing authenticity in every interaction. This commitment not only enriches our guests’ stay but fosters a deeper appreciation for Bahrain’s culture and heritage.
How has the hotel adapted to the changing needs and preferences of luxury travelers postpandemic?
In the wake of the pandemic, we prioritized enhancing our health and safety protocols following Accor’s ALL Safe standards, ensuring guests enjoy a clean and secure environment. We are also proud to be Green Globe certified, reflecting our commitment to sustainability and responsible practices.
As we move forward, we are focusing on our loyalty program, ALL, to foster deeper connections with guests. We offer personalized experiences and curated packages that cater to the unique preferences of luxury travelers seeking comfort and exclusivity. By emphasizing genuine human interaction, we aim to create memorable moments that resonate with guests, enhancing their overall experience and building lasting loyalty.
Can you share any signature events or special experiences that guests can enjoy at Mövenpick Hotel Bahrain?
At Mövenpick Hotel Bahrain, we curate an exciting array of signature events designed to delight our guests. Our iconic Chocolate Hour invites guests to indulge in a delightful experience featuring our rich Mövenpick chocolate creations. Alongside this, we host themed nights such as the beloved Seafood Night every Monday and the vibrant Night Brunch every Thursday, which consistently draw enthusiastic crowds. The award-winning Mövenpick Brunch every Friday has become a cherished tradition, offering a sumptuous culinary experience that guests eagerly anticipate.
As we embrace the festive spirit, our themed New Year’s Eve parties create unforgettable celebrations, allowing guests to welcome the new year in style. During Ramadan, we honor local culture with special Suhoor and Ghabga offerings, fostering a warm and inviting atmosphere for connection and celebration. We also host thrilling events during the Formula 1 season and craft romantic experiences for Valentine’s Day, ensuring there’s always
something special happening throughout the year. In the summer, our monthly pool parties transform into vibrant gatherings, perfect for relaxation and enjoyment under the sun.
Additionally, we proudly serve Mövenpick coffee and Mövenpick ice cream, enhancing our guests’ experience with premium quality and delightful flavors that complement our signature events. We also feature Yuni products and a healthy corner in our buffets, ensuring that guests can enjoy nutritious options alongside our signature offerings.
How do you ensure that the level of service remains consistently high in such a competitive market?
At Mövenpick Hotel Bahrain, we recently completed a comprehensive renovation, enhancing our facilities to provide an inviting and luxurious experience for our guests. We maintain consistently high service standards through rigorous training and fostering a culture of excellence among our staff. We prioritize employee satisfaction, empowering our team to take ownership of their roles, as happy employees lead to happy guests.
We also actively seek guest feedback to refine our offerings and practices. By emphasizing teamwork and collaboration, we ensure that every guest enjoys a memorable experience filled with moments worth sharing.
What are the most significant challenges you face managing a luxury hotel in Bahrain, and how do you overcome them?
One of the most significant challenges is navigating the intense competition within the luxury segment. To address this, we differentiate our offerings by providing unique experiences and exceptional service. By staying attuned to market trends and customer preferences, we can adapt our strategies effectively, always striving to create meaningful moments for our guests.
Are there any exciting developments or upcoming projects at Mövenpick Hotel Bahrain that you can share with us?
We are constantly exploring ways to enhance our guest offerings, including
potential renovations and innovative dining concepts. While I can’t disclose specific details yet, our commitment to elevating the guest experience remains steadfast, ensuring that we continue to create moments that truly matter.
What advice would you give to aspiring hospitality professionals looking to build a successful career in luxury hotels?
My advice to aspiring professionals is to cultivate a genuine passion for hospitality and embrace a mindset of continuous learning. Being open-minded and creative is essential, as it allows you to adapt and thrive in a dynamic industry. Seek diverse experiences to blend with different cultures and perspectives from around the world.
Building strong relationships within the industry and remaining adaptable to change are crucial for success in the luxury hotel sector. Ultimately, focus on creating moments that leave a lasting impact on your guests, as this truly sets you apart.
Mr. Benoit-Joseph Metanomski’s leadership at Mövenpick Hotel Bahrain reflects a deep commitment to excellence, cultural appreciation, and sustainable hospitality. His vision has guided the hotel in adapting to the evolving needs of today’s luxury travelers, ensuring an experience that honors Bahrain’s heritage and delivers exceptional service. As Mövenpick Hotel Bahrain continues to innovate and offer unique guest experiences, Benoit-Joseph’s passion for hospitality and dedication to quality remain at the heart of this dynamic and vibrant hotel.
IN THE NEXT EDITION... SOUTHERN
SUMMER SUN
Discover the ultimate holiday escapes in the December issue of LUXE Travel Magazine, showcasing the finest southern hemisphere destinations for an unforgettable holiday season. From sundrenched beaches to luxurious hideaways, explore where to spend this year’s festivities in style.
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