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DANA GALLAGHER

FAMOUS

BLOOMS Meet Ingrid Carozzi, a leading sustainable floral designer, bestselling author and industry disrupter.

JENNIFER BRUN

| BY ELLEN PARIS |

Ingrid Carozzi, owner and creative director of Brooklynbased Tin Can Studios, is one of the leading sustainable floral designers in the world. Carozzi’s recently released book, “Flowers by Design,” is a beautifully crafted guide for creating sustainable floral design and showcases floral “recipes and techniques” for weddings, life celebrations and daily living. “My designs evolve connecting flowers with people and using less expensive sustainable ingredients while mixing them together,” says Carozzi, who has published three other floral design books including the best-seller, “Brooklyn Flowers.” “It’s like cooking except I’m working with flowers.”

Specializing in weddings and corporate events, Carozzi and her team created the floral arrangements and installations at journalist and former “Today” co-host Katie Couric’s daughter’s summer wedding. Of “Flowers by Design,” Couric wrote: “To call Ingrid a florist is reductive. She is truly an artist whose medium is flowers. This beautiful book shows her work in all its glory—creations that remind us of the way flowers can amaze us and enrich our lives.”

As a graphic designer nine years ago, Carozzi worked for the Swedish-American Chamber of Commerce in New York, where, with her eye for design and color, she created the floral arrangements for a gala dinner honoring the king and queen of Sweden. “I also created a bouquet for the Queen which got some attention,” Carozzi says. From there a thriving new career evolved. In 2015, New York Magazine named Carozzi “Best Florist.”

As Carozzi explains: “I was part of an evolving trend in an industry that was stagnant. I was creating more organic, looser and flowy arrangements using recycled vintage glass and ceramic vases and wooden crates. They looked nothing like people had seen before.”

Her signature hanging garden installations showcase nature at its best. “We always use local ingredients, whenever possible,” Carozzi says.

Even though Carozzi counts A-list celebrities as clients, her personal style is as unpretentious as her designs. Clients include Anna Wintour, Martha Stewart, Chef Eric Ripert, John Legend, Takashi Murakami, The Queen of Sweden, Shawn Mendes, Rachel Ray and Carolina Herrera, to name a few.

“What I am most proud of is sharing my techniques, methods, and educating people on sustainable floral design,” says Carozzi, who has taught workshops in such celebrated spaces as the late artist’s Frida Kahlo’s Mexico City garden and Italy’s Lake Como.

Carozzi proves sustainability is beautiful. (tincanstudiosbk.com)