The Lilian Raji Agency | Book of Results by The Lilian Raji Agency

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S t r a t e g i cMa r k e t i n g&Pu b l i cRe l a t i o n s f o r t h eLu x u r yLi f e s t y l e

Table of Content About Us The Lilian Raji Agency........................4 Client Portfolio....................................5 Testimonials..................................................6 Portfolio of Select Results Special Events.....................................10 Television Press Placement................15 Editorial Press Placement..................21

S t r a t e g i cMa r k e t i n g&Pu b l i cRe l a t i o n s f o r t h eLu x u r yLi f e s t y l e

About Us

About Us The Lilian Raji Agency was inspired by the founder’s personal experiences working as one of the leading sales associates at the world’s largest luxury watch retailer, Tourneau. In the frontlines of where real time decisions were made by customers of luxury products, Lilian Raji learned what key strategic marketing efforts brought passionate customers through the retailer’s door. In establishing The Lilian Raji Agency, Lilian took this accumulated knowledge to help define precisely how we can help our clients engender loyalty from the luxury buyer. Our services are carefully structured to provide what personal experience has confirmed brings the best ROI. The Lilian Raji Agency is a strategic marketing and public relations agency that helps luxury lifestyle companies create loyalty from luxury buyers. We extend to you strategic counsel, marketing and public relations services based on personal and direct experiences selling premium goods to luxury buyers. In discovering: • The tremendous value customers’ placed on knowing a brand’s legacy  We provide Brand Management services to educate your customers on your story. This includes development of written and visual materials, website design, and social media outreach. • How their review of editorial or chat room commentary formed impressions about a brand  We secure frequent and positive editorial coverage through our Media Relations services, targeting print, broadcast and online editors as well as the all important bloggers. • How often knowledge that a favored celebrity owned a similar watch to the one being considered played a role in the final decision to buy  Our Influencer Outreach services connect your company to those whose opinions matter, and who are willing to advocate your brand on their far-reaching podium. Celebrities, stylists, trendsetters and opinion leaders fall into this category, with our recently developed Influencer Consortium creating more touch points between our clients and the luxury buyer. • How invitations for exclusive events solidified a customer’s brand affection  We engineer highly creative experiences through our Experiential Events services that start conversations about your brand between your customers and their network. We are able to provide support from beginning (event conceptualization and design) to the end (RSVP management) and can jump in wherever you need us most in between. • How frequently customers discovered a brand through its association with a company the customer highly regarded  We craft Strategic Alliances between you and other companies who don’t quite do what you do, but working together will help you both make more money. Whether it’s for a one time strategy or an enduring partnership, we have a vast network of contacts and are skilled at creating win-win relationships. Our unique operations allow for competitive pricing without sacrifice of innovation. Because of our origins in prestige retail sales, we know the luxury consumer better than most other agencies, and maintain our knowledge of what is currently motivating consumer buying by speaking often with our friends in luxury sales - the people who work directly with your customers and provide their expertise as part of our Influencer Consortium.

Client Portfolio PAST & PRESENT

BEAUTY The Estee Lauder Companies for Origins Proctor & Gamble for Olay* FASHION & ACCESSORIES Ascend Systems Bakana Brazilian Jewelry, Purses & Accessories Mark Edge Jewelry IMPnow.com HOSPITALITY Eros World Tapas Bar InterContinental Hotels Group Fishmonger Restaurant Milan Restaurant The Palm Restaurant* Raffles International Hotels & Resorts* Raffles L’Ermitage Beverly Hills* RafflesAmrita Day Spa* Teela Taqueria LUXURY SERVICES Intelligent Homes & Buildings Lotus MJYX Meilin Ehlke Munson International RMR‐Real Estate Marketing Results The Ultimate Life TV Wes Moss

LUXURY PRODUCTS Aquanautic Bellissimo Fine Jewelry Clerc Concordia Jewels Didier Piero Couture Dubey & Schaldenbrand French Trade Commission – Jewelry Division KENJO – The Store to Watch Mathon Paris Philippe Tournaire PK Time Group Solomon Brothers Fine Jewelers S.T. Dupont Volna NONPROFIT American Cancer Society American Heart Association Captain Planet Foundation Emory Ataxia Center at Emory University The Goethe Institute Hope‐worldwide Georgia Italian Trade Commission National Academy of Television Arts & Sciences Southern Center for International Studies

Testimonials

Testimonials The Lilian Raji Agency has proven to be a great asset in our US marketing strategy. Within a very short timeline, The Lilian Raji Agency pulled together a media dinner during New York City Fashion Week attended by editors of Esquire, Worth, GQ, Forbes, International Herald Tribune, Elite Traveler, Robb Report and several others. The Agency was then able to coordinate a reciprocal event the same week in Los Angeles that culminated in our presence at the Emmy Awards. Lilian proved to be entirely vested in our success, and her team worked as if ST Dupont was their own company. Karen Lee Americas Area Manager S.T. Dupont Paris When we decided to make an entrance into the US market, The Lilian Raji Agency was recommended to us first by the French Trade Commission. Lilian and her team were invaluable in helping us understand the US customer while advising us on the best tactics to make our presence known. With Lilian’s help, we were named a finalist in National Jeweler’s Colored Stones Award while also being a contender for Best New Jewelry during the Couture Show. We’ve been featured in publications from Robb Report to The New York Times, and have valued our relationship with The Lilian Raji Agency. Danielle Navarro International Sales Manager Mathon Paris

I met Lilian Raji at a conference where she was being honored as International Emerging Leader of the Year, and subsequently hired her to manage media relations and launch for our new store opening in Atlanta. From beginning to end, Lilian and her team ensured everything was done correctly – from coming in under budget for the launch coordination, to ensuring premium media presence, to voluntarily preparing an ROI statement that validated our decision to hire her company. Trenesa Danuser VP of Global Communications and Strategic Alliances The Estee Lauder Companies, Origins and Ojon

Testimonials

MAÎTRE ARTISAN D'ART - JOAILLIER ART MASTER JEWELLER

We came to The Lilian Raji Agency with a limited budget and a young brand that needed to be introduced to the American market. Lilian treated us like a global brand with a much larger budget, and delivered results as such without exceeding our financial plan. Franck Albert Brafine VP of Operations, North America Philippe Tournaire

We hired Lilian Raji when one aspect of our sponsorship of UNICEF’s Designs of Hope was falling short of projection – our raffle ticket sales. With only six weeks before deadline, Lilian executed an aggressive, strategic marketing plan that catapulted raffle ticket sales from just under $1,000 to over $12,000. Her creativity and innate understanding of marketing challenges helped us succeed in an area we’re we had almost given up hope. Autumn Murray InterContinental Hotels Group Senior Community Affairs Director

The Lilian Raji Agency coordinated our most highly regarded customer appreciation party, while spending the least amount possible to ensure satisfaction all around. Our vendor relationships were strengthened by Lilian bringing in editors and reporters that not only interviewed us, but also interviewed our vendors to discuss their newest watches. Our customer relationships were strengthened by the gift bags Lilian’s team put together, valued at over $500 and filled with products from Hermes, Belisimi, Maurice Lacroix, Breitling, Tag Heuer and other companies, all secured at no cost to us. We were very impressed with Lilian’s work and highly recommend her services. Ken Grazi, Partner KENJO – the Store to Watch

Testimonials

Special Events

Dinner and Conversation with Alain Crevet, S.T. Dupont CEO Press Dinner

速

Davidoff of Geneva and S.T. Dupont Corner Boutique Launch

Holiday Party

S t r a t e g i cMa r k e t i n g&Pu b l i cRe l a t i o n s f o r t h eLu x u r yLi f e s t y l e

TelevisionPressPlacements

EditorialPressPlacements

blogs, magazine, newspaper, online

Special Report - Jewelry - Taking a Shine to Brown Rock - NYTimes.com

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Special Report - Jewelry - Taking a Shine to Brown Rock - NYTimes.com

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4/5/2010

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4/5/2010

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It Jewelry: Didier Peiro Couture at New York Fashion Week During the midst of craziness, known as New York Fashion Week, I had the chance to stop by the Waldorf Astoria to meet French jewelry designer Didier Peiro, who presented his collection this season in a runway show along with designer Andres Aquino. Related topics: z z z z z z z

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French Twist | Robb Report

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May 24, 2009

French Twist Though it recently debuted in the United States at Neiman Marcus, Mathon’s jewelry-making legacy can be traced to Paris in 1931, when the atelier was founded in the Palais Royal neighborhood and started producing pieces for Parisian high society. Current CEO (and designer) Frédéric Mathon, whose designer father Roger Mathon purchased the business from his uncle in 1971, eschews white diamonds for colored gems including sapphires, green beryls, tsavorites, paraíba tourmalines, and opals. “No two opals are ever the same,” he says. “Even the same opal looks different during the day or night.” The striking opal ring, shown, is in a gold and diamond setting. The vibrant collection, priced from $5,000 to as much as $140,000, draws heavily on natural themes, including whimsical animal motifs that include beetles, dragonflies, frogs, and turtles, Click image to enlarge. as well as more abstract themes all rendered in an array of colorful gems. (www.mathon-paris.com) —Laurie Kahle

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5/24/2009

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THE EVOLUTION OF FINANCIAL INTELLIGENCE

OBJECT

OF DESIRE

When France hosted NATO's 6 0 t h anniversary summit in April, President Nicolas Sarkozy wanted to present the visiting heads of state with a special gift. His choice: the Neo-Classique President roller-ball pen, handmade by French luxury brand a great feeling to know that a pen from a small French house is in such Dupont. good hands all over the world," says Alain Crevet, CEO of S.T. Dupont Paris. The Neo-Classique President debuted in 2 0 0 8 and was reinvented in 2 0 0 9 with a new design. Asymmetrical rings on the pen's black Chinese lacquered and palladium-trimmed body are intended to suggest a magnetic field. Each pen, made Dupont goods have been by artisans in the Alpine village Faverges, where made since 1872, requires 150 manual operations, 100 hours of work, six coats of lacquer and 2 0 0 quality checks.

V O L U M E 18

EDITION 03

WHY YOU NEED IT

The Neo-Classique Magnetisme combines the elegance and endurance of a beautiful-and beautifully made-pen along with contemporary utility Its 18-carat solid gold nib and built-in, four-gigabyte key subtly blend the craftmanship of writing with state-of-the-art technology.

COST

$1,990 for fountain pen, $1,790 for roller-ball For more information, see st-dupont.com.

NUARY 2010

WORTH COM

S.T. Dupont's strong suit: The GQ Eye: GQ

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Fashion News S.T. Dupont's strong suit On September 15, 2009 at 5:11 PM

At a dinner last night hosted by S.T. Dupont CEO Alain Crevet to celebrate the legendary French accessory brand's reentry into the U.S. market, attendees were given the chance to ogle several intriguing new releases, from a line of leather goods treated with diamond dust (for both durability and, one assumes, because, dude, it's diamond dust) to a new lightweight ballpoint pen made with technology from the Airbus A380 (luckily, it's not a double-decker wide body). Just as impressive—though, sadly, not available in America—was the classically detailed, assertively tailored S.T. Dupont suit on the exec next to me. Men's suiting is a pretty crowded market on these shores, so you can understand the company's decision to stick with its core pens-bags-and-lighters business, but I'll say this to the folks at Dupont: If you ever change your mind, you've got one potential customer all lined up. S.T. Dupont's in-store boutique at Davidoff of Geneva opens tomorrow, 535 Madison Ave., NYC, (212) 751-9060, davidoffmadison.com; st-dupont.com — Tyler Thoreson photo: Courtesy of S.T. Dumont Tags: Accessories, Suits Permalink Comments Three’s a Trend: Synths Rock One More Thing... Fashion News main The GQ Eye main

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Ooh la la: French high jewelry takes to Big Apple

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Ooh la la: French high jewelry takes to Big Apple October 30, 2009 New York--Aaron Faber Gallery will host 13 of France's celebrated jewelry houses and designers in the second annual Jewels of France Exhibition and Trunk Show. The event, starring smaller less recognized French jewelry houses under the "Label Joiaillerie de France," will kick off the afternoon of Nov. 16 and run through Nov. 20 at the gallery's midtown Manhattan headquarters at 666 Fifth Avenue on West 53rd STreet. Among the pieces that will be featured in the Jewels of France Exhibition and Trunk Show is this Joia ring in white gold with green tourmalines and diamonds.

According to the exhibition's hosts, UBIFRANCE and the French Trade Commission, each of the featured designers produce quality and craftsmanship that is guaranteed by the Union Francaise de la BJOP (the French Union of Jewelry Makers, Gems, Pearls and Goldsmiths).

Visitors to the exhibition will have the opportunity to learn abut the art of French jewelry manufacture, and also meet with the creative directors behind the participating houses, which include: Antoine Camus, Bijoux Commelin, BRM, Garnazelle, Joia, La Joaillerie Recreative, Marchak, Sophie Reyre, Sylvain Nosjean, Tess and Tasha, Umane Creations, Veronique Bailly and Ximena Alarcon Cavrois. "It takes a minimum 10 years of study to become a master artisan of French high jewelry," Camille Wiart, director of business development, fashion and jewelry at the French Trade Commission, said in a media release. "We are pleased to present to the American audience through the Jewels of France Exhibition and Trunk Show 13 of France's most celebrated jewelry houses and designers, each consummate masters of their trade. We are also very happy to be working again with Aaron Faber Gallery, whose reputation and commitment to showcasing the best in contemporary studio jewelry, classic and vintage jewelry made it the obvious venue." For a sneak peak of designs in the Jewels of France Exhibition and Trunk Show, jump to our 10X blog.

/LQNV UHIHUHQFHG ZLWKLQ WKLV DUWLFOH 10X blog http://njn.typepad.com/10x/2009/10/bonjour-joaillerie.html#at

http://www.printthis.clickability.com/pt/cpt?action=cpt&title=Ooh+la+la%3A+French+hig... 11/3/2009

Sautoir LiBELLuLE in oro grigio (66.43 gr.) con BriLLanti (1.81 carati), BEriLLi vErdi (8.49 carati), acquE marinE (49.42 carati) E opaLi caBochonS (5.67 carati).

Mathon Paris

Gioielli trasversali alle mode quelli di Mathon Paris. Superano la barriera del tempo, grazie alla complicità di uno stile classico riletto in chiave contemporanea. Ne è un chiaro esempio la collezione “Lucky Animals”, composta da monili a forma di animaletti portafortuna come la libellula in oro bianco, acque marine, berilli verdi e opali cabochons che decora il sautoir fotografato. Dal 1931, la storia di Mathon Paris é strettamente legata a quella del mitico quartiere del Palais Royal, intorno al quale sono sorte le botteghe dove veniva realizzata la più bella gioielleria francese. É in quest’atmosfera lussuosa e al contempo tradizionale che Mathon Paris dà vita alle sue creazioni. Dagli anni novanta la Maison occupa una posizione di prestigio nel panorama internazionale e, garante di un savoir faire unico, oltre ad essere labellizzata Joaillerie de France é stata riconosciuta nel 2007 “Impresa del Patrimonio Vivente” dallo Stato Francese. Mathon Paris are transversal fashionable jewels. They are beyond time, thanks to the complicity of a classical style re-read in a contemporary key. A clear example of this is the “Lucky Animals” collection, made up of jewels in the shape of good luck charm animals, like the dragonfly in white gold, aquamarine, green beryls, and opals cabochon that decorates the photographed sautoir. From 1931, the story of Mathon Paris is strictly linked to that of the mythical district of the Palais Royal, around which workshops have sprung up where the most beautiful jewellery in France is produced. It is in this luxurious, yet traditional atmosphere, that Mathon Paris brings his creations to life. From the Nineties the Maison occupies a prestigious position in the international panorama and, guaranteed a unique savoir faire, is labelled Joaillerie de France. In 2007 has also been daubed a “Living Heritage Companies” of the French State.

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JA buyers shift their merchandising goals, look to '09 with hope BY M I C H E L L E G R A F F A N D CATHERINE

NEW the dismal economy, a smaller crowd than in years past and frigid weather, buyers at the New York Winter Show remained relatively upbeat about the year ahead. Whether their optimism stemmed from the historic moment when Barack Ohama was sworn in as the nation's 44th president, which took place on the show's final day, or a personal decision to stay positive, buyers at the Jacob K.

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Home > What's New > S.T. Dupont Opens Shop in New York Davidoff

Email this feature to a friend S.T. Dupont Opens Shop in New York Davidoff Posted: Monday, September 21, 2009 By Gregory Mottola S.T. Dupont, the Parisian maker of luxury cigar accessories, has opened up a small retail outlet in The Big Apple. A shop within a shop, the new boutique is located inside the upscale Davidoff of Geneva cigar store on Madison Avenue, making the entire portfolio of S.T. Dupont's high-end products available to all who walk through Davidoff's doors. The grand opening gala took place Tuesday night at Davidoff, where Alain Crevet, chief executive officer of S.T. Dupont, told the crowd of cigar smokers "S.T. Dupont has been very successful in Asia, and very successful in Europe, but I have always been frustrated with its progress in the United States. This will hopefully be a stepping stone to success."

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The opening comes after a recent closing of the S.T. Dupont shop in Las Vegas, which was a kiosk-type operation relying on business generated from the foot traffic of The Palazzo hotel and casino. The New York business model takes a more focused approach, homing in on Davidoff's well-established clientele of high-end cigar and accoutrement consumers. "This new collaboration with S.T. Dupont with a true 'shop in shop' allows us to offer our customers an even greater range of unique merchandise, and is in keeping with what they've come to expect from Davidoff of Geneva in New York City," said Michael Herklots, general manager of New York's Davidoff shops. S.T. Dupont accessories can range in price from $150 up to $20,000 for limited-edition releases. Check out our cigar toy gallery for some S.T. Dupont cigar accessories.

http://www.cigaraficionado.com/Cigar/CA_Features/CA_Feature_Basic_Template/0,2344,... 1/12/2010

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&:1HZV 'DYLGRII DQG 67 'XSRQW 2SHQ 6KRS LQ 6KRS Davidoff of Geneva and S.T. Dupont Paris have partnered to develop the first of its kind Shop-In-Shop Corner within the Davidoff of Geneva store on Madison Avenue. Though we've always carried an impressive collection of S.T. Dupont products in our stores, this new collaboration will ensure that we have a full assortment of S.T. Dupont's products from their popular lighters and smoking accessories to writing instruments, leather goods and other lifestyle items. For the full press release please click here. The “Shop in CW News Shop” will be open for business beginning Wednesday, September 16, 2009.

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Davidoff of Geneva store manager Michael Herklots(l) and S. T. Dupont CEO Alain Crevet (r) The S.T. Dupont Shop-In-Shop Corner at Davidoff’s Madison Avenue Store features a dedicated S.T. Dupont branded corner with an extensive selection of S.T. Dupont merchandise. While Davidoff has always carried S.T. Dupont lighters and smoking accessories, this new partnership will now allow U.S. customers access to S.T. Dupont’s complete product portfolio, including pens and writing accessories, leather goods and men’s accessories.

The General Manager of Davidoff's New York stores, Michael Herklots discussed the venture on his blog on September 7th, nine days prior to the opening.

Alain Crevet (c) with guests

“There’s been a wonderful synergy and working relationship for a number of years between the Davidoff stores in New York and S.T. Dupont”. We’re excited to take this next step with our two brands. Our beautiful Madison Avenue flagship store has always maintained a selection of the finest cigars and good life accessories including those by S.T. Dupont. This new collaboration with S.T. Dupont allows us to offer our customers an even greater range of unique merchandise, in keeping with what they’ve come to expect from Davidoff of Geneva in New York City.”

Davidoff of Geneva opened their first US location in 1987 on Madison Avenue in New York City, relocating to their current Madison Avenue address on the corner of East 54th Street in 2000. In 2006 Davidoff of Geneva acquired their second New York City location in the posh Shops at Columbus Circle, in the Time Warner Center, and later that year acquired the De La Concha store on 6th Avenue in Manhattan.

Comedian Ron "Tater Salad" White

Herklots also published photos of the event through the social-networking site Facebook.

http://cigarweekly.com/magazine/cw_news/09-21-2009/davidoff-and-st-dupont-open-shop... 1/12/2010

http://cigarweekly.com/magazine/cw_news/09-21-2009/davidoff-and-st-dupont-open-sho

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Davidoff Welcomes S.T. Dupont by Tom Johansmeyer (RSS feed) Sep 21st 2009 at 11:03AM Last week, Davidoff Madison Avenue celebrated the launch of its new S.T. Dupont "shop-in-shop" concept. Guests were hosted by general manager Michael Herklots to wine and hors d'oeuvres as they walked through Manhattan's upscale tobacconist and perused the latest accessories from the Parisian luxury goods company. In attendance, and offering a few words, was Alain Crevet, CEO of S.T. Dupont Paris, who celebrated the partnership. "There's been a wonderful synergy and working relationship for a number of years between the Davidoff stores in New York and S.T. Dupont," said Herklots. "We're excited to take this next step with our two brands. Our beautiful Madison Avenue flagship store has always maintained a selection of the finest cigars and good life accessories including those by S.T. Dupont. This new collaboration with S.T. Dupont allows us to offer our customers an even greater range of unique merchandise, in keeping with what they've come to expect from Davidoff of Geneva in New York City." The shop-in-shop corner within the store is packed with an extensive selection of S.T. Dupont merchandise. Though the company's products are not new to Davidoff Madison Avenue, the build-out offers a unique venue in which to enjoy the Dupont experience. In a tough market for cigars and cigar accessories, the expansion of the Davidoff/S.T. Dupont gives cigar smokers a reason to be excited. Watch an interview with the Herklots after the jump. Gallery: Davidoff and S.T. Dupont Event

Tags: cigar, cigars, davidoff, manhattan, new york, new york city, NewYork, NewYorkCity Filed under: Cigars, Jewelry, Writing Instruments â&#x20AC;˘ Permalink

http://www.luxist.com/2009/09/21/davidoff-welcomes-s-t-dupont/

1/12/2010

October, 2009

SMOKESHOP 10/09 - S.T. Dupont & Davidoff of Geneva Store-in-Store Debuts

Page 2 of 2

S.T. Dupont & Davidoff of Geneva Store-in-Store Debuts

boutique opened at the Palazzo Resort Hotel Casino in Las Vegas in January 2008 by the father and son business partners Frank and Matt Arcela, owners of several Davidoff cigar shops in Las Vegas. That boutique - a stand-alone “kiosk” in a high traffic retail area inside the Palazzo which was located just across from one of their Davidoff shops - recently closed. The New York “store-in-store” takes a different approach, featuring the company’s entire product line and tapping Davidoff of Geneva’s existing base of luxury-orient is now host to a new S.T. Dupont boutique consumers already familiar with Davidoff’s “Good Life” philosophy of luxury merchandise. French accessory maker.

By E. Edward Hoyt III Davidoff of Geneva’s Madison Avenue store in New York that carries the full product line of luxury

S.T. Dupont, the Paris-based luxury accessory and pen producer, has launched a new New York retail boutique, marking what the 135-year-old French manufacturer hopes will be the start of continued growth in the U.S. market. The new shop is actually a collaboration with Davidoff of Geneva’s flagship Madison Avenue shop, which is hosting the S.T. Dupont boutique as a “shop-withina-shop” - a dedicated area of the existing Davidoff shop that now carries the French manufacturer’s entire product line. “We’ve always carried a full line of the S.T. Dupont smoking accessories,” explains Michael Herklots, general manager both of the Davidoff of Geneva stores in New York, noting Davidoff’s full assortment of S.T. Dupont lighters, cutters, ashtrays, cigar cases, and humidors. But the new partnership now opens up access for U.S. customers to S.T. Dupont’s complete product portfolio,For including and Crevet, thepens move to raise S.T. Dupont’s domestic profile and bolster its U.S. sales was inspired by the brand’s strong success in Asia and Europe but what he feels is its under-tapped potential writing accessories, leather goods, and men’s accessories. stateside. Last summer, the company appointed Lotus MJYX, LLC as its wholesale distributor for the United States. A Florida corporation with facilities and offices in Rhode Island, Lotus brought an established management The new S.T. Dupont Shop-in-Shop Corner premiered during a private opening night reception on team already well known in the industry with over 75 years experience in S.T. Dupont’s core product categories, led by Lotus president and c.e.o. Michael Reynolds. According September 15, 2009. Alain Crevet, c.e.o. of S.T. Dupont Paris, and Michael Reynolds, of appointment Lotus to Crevet,c.e.o. the Lotus was made with the intent of fully establishing the brand in the U.S. “We are totally committed to S.T. Dupont’s brand strategy” added Reynolds at the time. MJYX - the U.S. distributor for S.T. Dupont - were in attendance to inaugurate themarket. boutique.

Lotus quickly created a new after-sales service center crucial in bolstering consumer confidence in the

“There’s been a wonderful synergy and working relationship for a number of years between the brand following a backlog of service requests inherited from the previous U.S. distributor. Unfortunately, the step fallout from Davidoff stores in New York and S.T. Dupont,” says Herklots. “We’re excited to take this next witha January 2008 fire at S.T. Dupont’s Faverges plant in France - which completely destroyed the polishing and plating workshops and brought production of writing our two brands. Our Madison Avenue store has always maintained a selection ofinstruments the finest cigars and and lighters to a halt - slowed growth efforts even before the global economic recession fully tightened its gripallows on consumer spending. But with the facilities now completely rebuilt and good life accessories, including those by S.T. Dupont. This new collaboration with S.T. Dupont production back to full capacity, S.T. Dupont has posted strong sales increases in France, Western us to offer our customers an even greater range of unique merchandise, in keeping withandwhat Europe, Hong they’ve Kong/China, illustrating the brand’s strong resistance to economic crisis in these come to expect from Davidoff of Geneva in New York City.” areas. Another bright spot has been an increase in income from licensing of the S.T. Dupont brand

due to the overall performance of the company’s licensees and the impact of new eye wear launched by the Aoyama group, further reinforcing the S.T. Dupont brand worldwide.

Indeed, the Davidoff - S.T. Dupont relationship has more than a little history - the first S.T. Dupont

w.smokeshopmag.com/1009/feature.htm

The opening of the New York boutique also served as an ideal opportunity to debut S.T. Dupont’s new Defi product line to the U.S. market, a series of high performance accessories utilizing innovative new materials that combine a luxury image with a competitive price. Included are writing instruments, leather business bags, and a lighter. As part of the overall S.T. Dupont line, these new items expand the potential market for the company’s luxury goods. “When it comes to luxury smoking accessories, S.T. Dupont is undoubtedly the industry leader,” says Herklots. “They’ve really got something for everyone. Although Davidoff and S.T. Dupont have very different stories and histories, the philosophies of both are quite similar in their unwavering dedication to quality. Both companies embrace the ‘Good Life,’ and encourage us to celebrate life.”

1/12/2010

SMOKESHOP - October, 2009

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IN THE PRESS Aaron Faber Gallery - The Annual Jewels of France Exhibition

4 November 2009

Mention French high jewelry and most Americans will immediately think of Richemont Group or LVMH and their stable of well branded companies. Mention the Label Joaillerie de France, and those in the know will also think of smaller, less recognized French jewelry houses, whose quality and craftsmanship is guaranteed by the French Union BJOP as being manufactured, mounted, set and polished in France, following strict ethical, legal and environmental standards. These smaller houses are oftentimes manufacturer of some of the more recognized French jewelry houses. Aaron Faber Gallery, 666 Fifth Avenue, New York, NY 10103, in partnership with UBIFRANCE and the French Trade Commission, will host thirteen of these great wonders during the week of November 16, 2009 for the Second Annual Jewels of France Exhibition and Trunk Show. The Jewels of France Exhibition and Trunk Show is an annual week long gathering of some of France’s most acclaimed jewelry houses and their designers. Aligned again in its second year with Aaron Faber Gallery, the Jewels of France exhibition offers both trade and consumers an opportunity to meet the Creative Directors behind these houses and learn more about the exquisite and complicated art of French jewelry manufacture.

Bijoux Commelin, Umane Créations, La Joaillerie Récréative

INTERNATIONAL JEWELLERY Couture & Europa Star - IN THE PRESS: Aaron Fab...

This year’s participants include Marchak, the 131 year old jewelry house founded by Joseph Marchak, the “Cartier” of Kiev and Peter Fabergé’s greatest rival; Bijoux Commelin, the 129 year-old manufacture of charms and specialist in translucent enamel; and BRM, the only watch company in the world that designs and manufacturers all of their watches and watch components in France. Also participating are Umane Créations, Joïa, La Joaillerie Récréative, Sylvain Nosjean, Tess & Tasha, Veronique Bailly, Ximena Alarcon Cavrois, Sophie Reyre, Antoine Camus, and Garnazelle.

It takes at minimum ten years of study to become a master artisan of French high jewelry”, said Camille Wiart, Director of GUMUCHIAN Business Development, Fashion & Jewelry at the French Trade Commission. PORTFOLIO “We are pleased to present to the American audience through the Jewels of France Exhibition and Trunk Show thirteen of France’s most celebrated jewelry houses and designers, each consummate masters of their trade. We are also very happy to be working again with Aaron Faber Gallery, whose reputation and commitment to showcasing the best in contemporary studio jewelry, classic and vintage jewelry made ADVERTISEMENT it the obvious venue.”

Antoine Camus, Marchak, Sylvain Nosjean, Sophie Reyre

Garnazelle, Ximena Alarcon Cavrois, Tess & Tasha, Joïa

The exhibition opens late afternoon Monday, November 16th and continues through Friday, November 20th. A private reception hosted by the Creative Directors of each jewelry house will be held at Aaron Faber Gallery the evening of Thursday, November 19th. The general public will be able to view and purchase from the featured collections daily, with special requests available through Aaron Faber Gallery after the exhibition concludes jewelsoffrance.lmrpr.com

http://www.cijintl.com/In_The_Press-1281-Joaillerie%20de%20France.html

3/30/2010

Highlights

French Elegance at Couture - 27 May 2009 More IN THE PRESS »

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Fashion >> It Jewelry

,W -HZHOU\ -HZHOV RI )UDQFH 7UXQN 6KRZ By: DonnaHo (226) | 11/29/2009 09:48 PM

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Tess & Tasha

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4/5/2010

Bling Thing: November 2009

Page 1 of 5

November 16, 2009

Editorial Gem News Gemology Corner

Featured Gem Mining News Fashion News

Birthstones Famous Gems

Dear Generous Gemmy Gang, We're getting knee deep in the gift giving season. No matter what your culture or ethnicity, it seems like many holiday events are celebrated around these next couple of months. We love any reason to get together, raise a glass of cheer and toast to just making it intact thus far—not to mention our hopes for the coming year. Gift giving and eating are rampant during this season. I cannot overstate how important both of those activities are. That said, I cannot emphasize just how much I enjoy the former and how reluctant I am to indulge in the latter. Gift giving, gift receiving, it's all good—especially the receiving part. Ok, so I like to be surprised with a do-dad or two on occasion. But gift giving is heartwarming—“It's better to give than to receive” actually makes a lot of sense because both the recipient and the giver get a case of the warm fuzzies in the transaction. Need I remind you that the place to take care of everyone you'll be shopping for starts at the gemstone shop. For those on your list who require that ‘best of the best gift' I highly recommend the Luxury Zone. Trust me on this. Even if you think they have everything, they don't have the splendid bling just waiting to be snatched up by smart-and-thoughtful you. I'm just sayin' . . . Enjoy the season,

Diana Jarrett, GG, RMV

HELLO HELIODOR! Weight: 236.55 Carat Origin: Brazil The beryl gems comes in so many colors that most of them have very specific monikers to separate them. Here we have heliodor, a true 20th century gemstone. Not all gems were discovered in ancient times. Heliodor being one of them was first found in Namibia around 1910. One reason this distinctive yellow-green beryl has so many fans is due to its eye-popping eye-clean crystals. Anyway you cut it, heliodor will be a stunner. Legends say that heliodor facilitates communication. We can totally see that. Just get one and try to stop talking about it! See this and other featured gems here

CITRINE Put the fire on, it's chilly out there. November babies are bundled up in most parts of the world trying

http://www.thaigem.com/bling-thing/bt-2009-11-16/blingthing-2009-11-16.htm

12/2/2009

Color trend caters to self-purchasers

Page 1 of 2

Color trend caters to self-purchasers By Catherine Dayrit March 18, 2009 Similar Stories | Topics STORIES Gem classification, origin topics at AGA conference Gem Jam raises thousands for JFC Catalog in Motion show set for Tucson Jewelers Gordon, Manning, Klecka ready to jam Jewelers, are you ready to jam? TOPICS Clothing Accessories | Culture and Lifestyle | Fashion and Style | Holidays | Jewelry Though diamonds may be a girl's best friend, they're not necessarily the go-to designs for women buying for themselves. Retailers over the holiday season reported that lower pricepoint colored-gemstone jewelry was among the pieces that gift-shopping women were picking up for their own jewelry boxes. And National Jeweler's annual post-holiday survey found that 21 percent of retail respondents saw increased margins for their colored-gemstone jewelry for the 2008 holiday season, compared with 2007. Mathon Paris "Manhattan" collection ring in white gold with aquamarine, tourmaline and peridot; suggested retail price is $8,508. Mathon-Paris.com

The Spring 2009 Fashion Week runways were ripe with color--and we're not just talking about lushly hued apparel. From earthy stones such as turquoise and coral to sleek, faceted gemstones, vibrant, attention-grabbing jewelry was abundant too. (See colored-gemstone designs here.)

Design Trends: The overarching theme for jewelry in 2009 is that big and bold is in. That's good news for colored gemstones--especially for the flamboyant hot pinks and cerulean blues that appear to have caught many a designer's fancy as of late. Another important color story is green, which one designer described as a flattering hue that summons thoughts of well-being, health and nature. In terms of styles, oversized cocktail rings remain a color staple, as do designs sprinkled with smaller colored gemstones. Price Points: The slowing of the economy has led to some volatility in the gemstone market over the last year, http://www.printthis.clickability.com/pt/cpt?action=cpt&title=Color+trend+caters+to+self-purcha...

3/25/2009

[ Cinette Robert ] CEO Dubey & Schaldenbrand Like many Swiss watchmakers, Dubey & Schaldenbrand has an interesting history. For the past 13 years the company has been helmed by one of the few female watch company ownersâ&#x20AC;&#x201D; Cinette Robert (whose watchmaking ancestors include both the Meylan and Lecoultre families). Working in the industry since the tender age of 15 (starting at the now defunct Martel brand factory in her home town of Les Ponts-de-Martel), she has brought Dubey & Schaldenbrand to over 40 countries while still calling her birthplace home. Recently Elite Traveler traveled to Les Ponts-deMartel to talk with Cinette Robert at her home and headquarters.

ET: Tell us a bit about your career? Cinette Robert: I started at 15 working in the Martel factory (which was eventually bought by Zenith), and I ended up managing the factory. I was already interested in split-second chronographs! Then I moved to Zurich and worked for UBS; but banking was not for me. I then joined Mathey Tissot and managed the factory for 15 years, and in January 1985 I started Horlogerie Cinette Robert, a vintage watch business. ET: How did you come to own Dubey & Schaldenbrand? CR: I knew Mr. Dubey since 1965. We both had a passion for complicated watches, and I had given him a watch to repair. We knew each other and had a good relationship. In 1995 Mr. Dubey called me and told me he wanted to sell Dubey & Schaldenbrand to me, but he only gave me 24 hours to make a decision. ET: How long did it take you to decide? CR: Between one and two hours. ET: Did you have any second thoughts? CR: If he asked three years before I would have said no. But my business was good, and I could afford to buy the company. I was sure if I did not say yes, somebody else would have said yes, so I stopped my antique watch business and put all my efforts into Dubey & Schaldenbrand.

http://www.elitetraveler.com/leaders_detail.html?lid=10&p=1

6/30/2008

PK Time Group to distribute Volna watches

November 29, 2007 PK Time Group LLC, the North American distributor of Swiss watch brands Aquanautic, Clerc and Dubey and Schaldenbrand, has announced it is the new North American distributor for Volna, a Swiss-made watch brand of Russian heritage. Volna timepieces have a rich history with the Soviet submarine fleet, and in recent years, the brand has incorporated Swiss watchmaking know-how. All pieces meet the quality requirements and criteria to bear the "Swiss Made" label, using only 100 percent Swiss-made parts.

Volna's "Typhoon" watch features a 46 mm case, water-resistance to 300 meters and a double security crown In a nod to the brand's nautical heritage, each collection incorporates design inspiration culled from marine elements. All of Volna's collections are named after a submarine class of the Soviet era, with "Typhoon," the brand's lead collection, paying respect to the largest submarine ever built.

http://www.printthis.clickability.com/pt/cpt?action=cpt...splay.jsp%3Fvnu_content_id%3D1003678946&partnerID=81482 (1 of 2)12/2/2007 11:46:12 AM

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Volna Watches Posted Nov 26th 2007 11:02AM by Deidre Woollard Filed under: Timepieces

The latest watch brand comes from Russia. The Volna timepieces take their inspiration from the mysterious world of the Soviet submarine fleet. Each collection is named after a submarine class of the Soviet era. The Typhoon, Volna's lead collection,is inspired by the largest submarine ever built of the same name. The watch's case is 46 Â˝ mm diameter. It is water resistant to 300 meters and has a prominent case protecting the winding crown. The Typhoon's double security crown uses a crown actuator to engage the crown from its place within the caseband and unscrewed for time setting. A security indicator within the dial lets you know if the crown has been properly closed by displaying either the "OPEN" position or the "300 M" position. VOLNA will produce 500 watches worldwide, with only 150 pieces available in the US. Retail prices begin at $4,900. [via Time Zone] Tags: russia, timepieces, volna, watches Read

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