Y O U R T RU S TE D, O N S I T E T E A M S I N C E 2 0 1 1
If you ever considered listing your Schaffer’s Mill property…
Experience & Focus Set Us Apart
Since 2011, the Schaffer’s Mill Real Estate Team has been onsite, focusing solely on representing buyers and sellers for properties within Schaffer’s Mill. We know this property inside and out, and have 13+ years of customer interaction, buyer preferences, pricing knowledge, plus all of the intricacies of The Club, Homeowner’s Association and Club Membership. All of these elements factor into the buying decision and, after conducting over 400 transactions inside the gates of Schaffer’s Mill, nobody knows it better than the onsite team at Schaffer’s Mill Realty.
2024 will mark the 34th year that our leadership team has been in the private golf community sales and marketing industry. Since 1990, this has been our zone of expertise, and we pride ourselves on maximizing values for our developer clients and property owners by staying on the cutting edge of the real estate industry. We help our clients sell faster and for the highest value possible, and we do it all with a focus on customer service and professional communication. It’s one of the many reasons we’ve earned the distinction of being a “Certified Listing Professional.”
Re a s o n s To C h o o s e S c h a ffe r ' s M i l l Re a l t y ? 1. Our Onsite Office Being located inside the gates of Schaffer’s Mill provides significant advantages to our team. Every year, over 400 families drive up to the front gate seeking real estate information regarding Schaffer’s Mill. Being located onsite (and open 7-days/week), we’re able to show these potential buyers around Schaffer’s Mill while their interest is at its peak. No other realty company has access to interested traffic on demand like we do, which means we’re not waiting to generate traffic for your home – we have potential buyers visiting us daily, which can translate to a quicker sale of your property. It’s no wonder that we’re involved in nearly 8 out of 10 transactions each year within the gates of Schaffer’s Mill.
2. A Robust Marketing Program We’ve not only been marketing Schaffer’s Mill since 2011, but we have also been in the golf community marketing industry since 1990, giving us a deep understanding of what it takes to find customers that are aligned with private golf and amenity-community living. We have invested over $6M in creating a database of potential buyers specifically for Schaffer’s Mill and continue to invest $250,000+ annually to grow that database, implementing programs like social media marketing, digital ads, email marketing, behavioral audience marketing, text marketing, onsite event marketing, strategic partnerships and a nationwide referral network program.
3 . I n d i v i d u a l M a r ket i n g P l a n Here is a specific list of all of the assets that we create for each listing, as well as the marketing plan to generate prospective buyers: • Create a photo library, a 3-D virtual walkthrough of the home, and a drone aerial video. • Create 3D floor plan artwork that would go into the brochure that we create. • Create a printed 11x17 two-sided brochure along with a digital version of the same brochure. • Create an individual website for the home, including a photo gallery, 3D floor plan, 3D walkthrough, map location and drone video. • Create a paid digital media campaign that features this home to affluent customers in the Bay Area that are doing online behaviors at this moment that suggest they are looking for Tahoe real estate. The home will appear on Facebook, Instagram, Google, Zillow, LinkedIn and will be included in any digital retargeting campaigns that we do monthly. • Create a dedicated email to our entire database of 10,000+ interested opt-in customers (and property owners) featuring this home and announcing its availability, along with links to view the photos, video and 3D walkthrough of the home. • Inclusion on our website with an image gallery and 3D walkthrough. • Create a unique, one-of-a-kind open house event to showcase the home to area brokers and agents (as well as customers that are in town or drive up to view Schaffer’s Mill). • An email to all brokers and agents in the Tahoe region (over 1,300 locally and 118,000 statewide), featuring the photo gallery, listing details, 3D walkthrough and aerial video.
M A R K Personal Website
E Featured on Schaffer’s Mill Realty Website
T I N G E
Personal Brochure
Email to database of 10k customers
X A M P
Digital Ads
L Digital Ads
3D Walkthrough
E S
4. The Highest Level Of Expertise For the last 13 years, the Schaffer’s Mill Real Estate team has consistently had the highest sales price compared to listing price of any real estate team in the region, while conducting over 4,200 property tours to prospective buyers and completing 400+ transactions inside the gates. We’ve been invested in the community from day one as the Developer’s sales & marketing team, and we continue to take pride in keeping the real estate values as high as possible for our owners. Having expertise in the real estate values within Schaffer’s Mill, the Homeowners Association, the Club operation and the membership details, not to mention having full access to show all of the Schaffer’s Mill amenities, gives us an unmatched level of expertise that we provide to those that entrust us with the sale of their real estate.
5 . We ’ r e I n v o l v e d W i t h N e a r l y 8 0 % O f A l l Tr a n s a c t i o n s
W i t h i n S c h a f f e r ’s M i l l
Source: Data taken from the Tahoe Sierra Multiple Listing Service (for resale properties) and Placer County property records (for developer owned sales) from January 2011 – December 2021.
Have Questions? Contact our sales team. They can answer all of your questions and can even provide a Market Analysis for your Schaffer’s Mill property. They are onsite at Schaffer’s Mill 7-days/week.
JULIE BROCK
JOHN ROSS
(m) 530.305.7910
(m) 775.221.2267
jbrock@schaffersmill.com
jross@schaffersmill.com
9045 HEARTWOOD DRIVE TRUCKEE, CA 96161 SCHAFFERSMILLREALTY.COM (530) 582-9026
This is not intended to solicit home buyers or home sellers that are under a current agency agreement, nor is it a solicitation to obtain real estate listings from those customers that have already listed their Schaffer’s Mill property. Access to and use of the recreational amenities are not included in the purchase of homesites and require separate club membership. Obtain and carefully review the offering circular for the Schaffer’s Mill Club before making any decision to purchase a club membership. The information provided in this advertisement is strictly for informational purposes and shall not be construed as an offer in California or any other jurisdictions where prior registration or other advance qualification of real property is required. Prices are subject to change without notice. This is not an offer to sell property to, or a solicitation of offers from, any state that requires prior registration or advance qualification of real estate. Obtain the Property Report or its equivalent, required by Federal and State law, and read it before signing anything. No Federal or State agency has judged the merits or value, if any, of this property. Broker-in-charge, Christopher Matoska, CalDRE# 01942854. Agents John Ross, CalDRE# 01992986 and Julie Brock, CalDRE# 02040265.