The Fragrance Product Launch LXFM-774 |Wei Liu|
Inspiration Irish rock band The Cranberries band has a profound impact on Irish and World music.
Dolores O’Riordan is a lead Singer in 1990s. Died in London on Jan 15, only 46 years old. But the death of Dolores makes us think of the end of a rock Music era.
Do you remember The things we used to say? I feel so nervous When I think of yesterday How could I let things Get to me so bad? How did I let things get to me? Like dying in the sun X4 Will you hold on to me I am feeling frail Will you hold on to me We will never fail I wanted to be so perfect you see I wanted to be so perfect ‌
Logo & Name
DYING IN THE SUN
Product
Product assortment& Pricing
Eau de Toilette 50ml
100ml
Fragrance Candle
$98
$158
$58
Black cap
Primary packaging
Primary
Logo and product name
Sun pattern paint on the bottle
Eclipse inspiration
Glass bottle
FRONT
TOP
Second packaging& Shelf presence
Second
Logo and product name
The image of Disks
Fragrance inside
DYING IN THE SUN
FRONT
<Dying in the sun> lyrics on the box
FRONT(OPEN)
Transparent
TOP
Scent direction
Customers
-â&#x20AC;Ż Customers who like to buy things in niche markets. -â&#x20AC;Ż Customers who like to buy things in mass markets. -â&#x20AC;Ż Customers who like to listen to music but not like to buy things.
Initial launch In September
Later launch in December
Advertising In August
Distribution plan
Distributio
LONDON NEW YORK TOKYO SINGAPORE BEIJING Concept and Direction by Rei KAWAKUBO “I want to create a kind of market where various creators from various fields gather together and encounter each other in an ongoing atmosphere of beautiful chaos: the mixing up and coming together of different kindred souls who all share a strong personal vision.”
Distribution plan
Distributio
NEW YORK BEVERLY HILLS SAN FRANCISCO CHICAGO SEATTLE LAS VEGAS PHILADELPHIA â&#x20AC;¦... 28 STORES
Marketing plan
Marketing
Marketing plan
Marketing
Thank You