BRAND IDENTITY GUDELINES
TABLE OF CONTENTS 1.0. LOGO Symbols & Meaning Logo Lockups Spacing
3 4 5 6
2.0. COLORS Color Scheme One color Reverse color Use on Photos
7 8 9 10 11
3.0. TYPOGARAPHY Font System
12 13
4.0. APPLICATION 4.1. STATIONERY Letterhead Business Card Complimentary Slip Planner Envelopes Pens Notebooks Sticky notes Labels E-signature
14 15 15 16 16 17 19 19 20 20 21 22
4.2. MERCHANDISE
23
Stickers Tumblers Mugs Arm bands Sweat bands Compass Pen Knife Tote Bag Back pack Water bottle Snack box Torch Swim cap Goggles Flags First Aid Kid Whistles Sleeping bag Rain coat Wellies Shawl blanket Picnic Shawl
24 24 24 25 25 25 25 26 26 27 28 29 30 30 31 31 31 32 32 32 33 33
4.3. UNIFORMS T-shirts Air T- shirts Animal T- shirts Water T - shirts Plant T - shirts Earth T-shirts Dungarees Denim Dungarees- Shorts Denim Jacket Shorts - Khakhi Trousers Khakhi Socks Safari Boots Hi-Tops Sash Swim suit Cap Bucket hat Safari Hat Sun Visor Sweat pants Sweat shirts
34 35 38 38 39 39 40 41 41 41 41 41 42 42 42 43 43 44 44 44 44 45 45
LOGO
LOGO SYMBOLS & THEIR MEANING
1.0 CONSTRUCTION
Environment (leaf) Man (Hand) Animals (Paw) The logo illustrates the interdependent relationship of man and his environment; whatever he does will have a consequent reaction to the animal life and plant life and ultimately the weather too. Zingi Rangers aims to take care of the environment and ultimately conserve the wildlife in the process.
LOGO |4
LOCKUPS Depending on the type of application the following are the logo lockups for effective use of space.
LOCKUP | 5
SPACING To ensure that clear space is maintained around the logo for legibility and prominence, photos, text and graphic elements must follow the guidelines illustrated here. Use the letter “X� as a measuring tool to help maintain clearance: 2cm for stationery and 100 pixels for web use
SPACING | 6
COLOUR
2.0
COLOR SCHEME Color Scheme inspired from the forest environment and we chose a Flora and fauna color theme. The color scheme is bright and in line with ‘mazingira’ as the institution prides itself in its conservation.
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#b8ce7c
#f1ef90
R: 123 G: 180 B: 69 C: 58% M:10% Y: 98% K: 0%
R: 184 G: 206 B: 124 C: 31% M:7% Y: 66% K: 0%
R: 241 G: 239 B: 144 C: 8% M:0% Y: 56% K: 0%
#f89d36 R: 248 G: 157 B: 54 C: 0% M:45% Y: 89% K: 0%
#e43525 R: 228 G: 53 B: 37 C: 5% M:93% Y: 100% K: 0%
#280e0d R: 40 G: 14 B: 13 C: 57% M:76% Y: 69% K: 80%
COLOR SCHEME | 8
ONE COLOR A one color logo is available, but should be used only when limited color (e.g., one or two color printing) printing is the only option.
ONE COLOR | 9
REVERSE COLOR A one color logo is available, but should be used only when limited color (e.g., one or two color printing) printing is the only option.
REVERSE COLOR | 10
USE ON PHOTOS A one color logo is to be used only when a picture background is busy. Always use a shape of 40 -70% opacity to increase readablitity of text and the logo itself. A full color logo should be used with a white rectangle around it for visibility as shown alongside.
THE NILE RIVER Lorem ipsum dolor sit amet, in eam prima eripuit, quando placerat duo an. Mazim omnes usu ne, eum vide quodsi ex. Ei est duis vocent. Ius no nonumy timeam explicari, illud tibique accommodare has ei, et vel mentitum lobortis ocurreret. Usu ad magna adversarium, usu ullum eloquentiam ei.
USE ON PHOTOS | 11
TYPOGRAPHY
FONT SYSTEM Primary Typeface Good Dog Plain Secondary Typeface Avenir Light & Medium.
3.0 Good Dog Plain ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijklmnopqrstuvwxyz 0123456789!?,$ $ & ™ @ ® ©
ZINGI
Avenir Light ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijklmnopqrstuvwxyz 0123456789!?,$ $ & ™ @ ® ©
ZINGI
Avenir Light ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijklmnopqrstuvwxyz 0123456789!?,$ $ & ™ @ ® ©
ZINGI FONT SYSTEM | 13
APPLICATION
STATIONERY
STATIONERY
Letterhead
STATIONERY | 15
STATIONERY
Business Cards
Complientary Slips
STATIONERY | 16
STATIONERY
Planners
4.1.5
STATIONERY | 17
STATIONERY
Planners
STATIONERY | 18
STATIONERY
Envelopes
Pens
STATIONERY | 19
STATIONERY
Notebooks
Sticky Notes
STATIONERY | 20
STATIONERY
Labels
E-signature
STATIONERY | 21
STATIONERY
Branded Vehicles
STATIONERY | 22
MERCHANDISE
MERCHANDISE
Stickers
Timblers
Mugs
MERCHANDISE | 24
MERCHANDISE
Arm Bands
Sweat Bands
Pen Knife
Compass
MERCHANDISE | 25
MERCHANDISE
Backpacks
Tote Bags
MERCHANDISE | 26
MERCHANDISE
Water Bottles
MERCHANDISE | 27
MERCHANDISE
Snack Box
MERCHANDISE | 28
MERCHANDISE
Torch
MERCHANDISE | 29
MERCHANDISE
Swim Cap & Goggles
MERCHANDISE | 30
MERCHANDISE
First Aid Kit
Flag
Whistles
MERCHANDISE | 31
MERCHANDISE
Sleeping Bags
Rain Coat
Wellies
MERCHANDISE | 32
MERCHANDISE
Picnic Shawl Shawl Blanket
MERCHANDISE | 33
UNIFORM
UNIFORMS
Tshirts
UNIFORM | 35
UNIFORMS
Tshirts
UNIFORM | 36
UNIFORMS
Tshirts
UNIFORM | 37
UNIFORMS
Air Tshirts
Animal Tshirts
UNIFORM | 38
UNIFORMS
Plant Tshirts
Water Tshirts
UNIFORM | 39
UNIFORMS
Earth Tshirts
Black Version
UNIFORM | 40
UNIFORMS
Dungarees Denim Jacket
Khaki Trousers Khaki Shorts
UNIFORM | 41
UNIFORMS
Safari Boots | High Tops
Socks
UNIFORM | 42
UNIFORMS
Sash
Swim suits
UNIFORM | 43
UNIFORMS
Caps
UNIFORM | 44
Sweat Shirts / Pants
ZINGI RANGERS
ZINGI RANGERS
UNIFORMS
UNIFORM | 45
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