Fall Drive Whatcom

The Lynden Tribune and Ferndale Record present

Clavicle 3 now is a business working on off-road vehicles.

See C4 inside

Fall 2014

Drive

WHATCOM Wednesday, October 15, 2014

A supplement of the

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Lynden Tribune | Wednesday, October 15, 2014 | Ferndale Record

DRIVE WHATCOM

Starting at under $17,000 Introducing the new Volkswagen Jetta.

The new Volkswagen Jetta is engineered to deliver surprising power and fuel efficiency.* But its most surprising feature maybe be its affordable price. And the 2015 Jetta offers premium featured you’d expect only in a luxury car, like the multi-function steering wheel, available rearview camera, and Bluetooth® with Audio Streaming. So, test-drive the new Jetta today. It’s ready to perform.

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*25 city/37 highway mpg (2015 Jetta 1.8T, with automatic transmission). EPA estimates. Your mileage will vary and depends on several factors, including your driving habits and vehicle condition. The Volkwagen Carefree Maintenance Program covers the vehicle’s scheduled maintenance for one year or 10,000 miles, whichever occurs first, only on 2015 models. This program does not apply to 2009-2014 models. Some restrictions apply. See dealer or vehicle maintenance program booklet for details. © 2014 Volkswagen of America, Inc.

DRIVE WHATCOM

Lynden Tribune | Wednesday, October 15, 2014 | Ferndale Record

Roger Jobs expanding space, modernizing showrooms

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Distinct showrooms meet international standards for Audi, Porsche and Volkswagen

By Tim Newcomb tim@lyndentribune.com

BELLINGHAM — Time flies, even in the world of automotive showrooms.

To keep up with the shifting standards from high-end manufacturers such as Porsche and Audi, Roger Jobs of Bellingham is in the midst of both a complete modernization of showrooms and an expansion at its Iowa Street presence.

“The original building was completed in 2001,” said Travis Gratton, Roger Jobs general manager. “Due to growth after 13 years, we are no longer able to meet the manufacturer’s specific requirements. It was time for a change.”

That change, which started in May and should wrap up by Jan. 1, 2015, includes a completely new Audi showroom and an expansion of the Porsche showroom.

“Business has improved in the automobile industry and I don’t think we ever imagined we could outgrow our current space, but we did,” Gratton said. “It is a thank-you to local customers. Without them, we wouldn’t be able to expand.”

So while Roger Jobs needed to update to keep up with manufacturer’s requirements, adding some extra space was a nice touch too.

For the fresh Audi showroom, everything is completely new. Only about 50 percent of the foundational slab remains from the original structure. The complete gut involved new support columns, a new roof and all new features.

A highlight feature comes in the form of the customer-friendly service drive, which allows customers to drive up to doors that automatically go up and then pull their car inside the service shop.

While the Audi showroom is completely new, the Porsche side received both a major facelift and a 25 percent expansion in size. The Porsche space didn’t get brought down to the slab, as was done for Audi, but expect a new front, glass, ceiling, tiles and furnishings.

“The idea is to create a more standard approach,” Gratton said, “where the Porsche dealer in Bellingham, while

Roger Jobs Motors is updating its showrooms to meet high-end manufacturer requirements from companies such as Porsche and Audi. (Brent Lindquist/Lynden Tribune) somewhat unique, is not that dissimilar to one you would find in Germany or China. The product is the same, but they want to make sure the experience is similar. We will have a modern, state-of-theart showroom with high-end finishes, but still keeping a Bellingham feel.”

The universal standardization is all about customer service, with a focus on showing the vehicles and furnishings that make it comfortable for customers.

The third distinct Roger Jobs showroom — for Volkswagen — was ahead of international standards when built in 2001, so only needed a facelift to modernize.

Roger Jobs remains on the tail end of the major Audi portion of the remodel, but is just getting going on the Porsche side. To keep customers able to see the latest in Audi and Porsche vehicles, Roger Jobs has set up a showroom

across the street at 2007 Iowa St. with an indoor showroom complete with about a dozen cars, furniture, desks and lights in about 4,000 square feet of space.

In the first quarter of 2015, when the three main showrooms sit finished, Roger Jobs will move its pre-owned center from 1300 Iowa St. to the 2007 Iowa St. location, keeping the new and preowned cars across the street from each other.

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DRIVE WHATCOM

Lynden Tribune | Wednesday, October 15, 2014 | Ferndale Record

Clavicle 3 grows into a business Off-road racing manufacturer now working in new, larger facility in Lynden

By Cameron Van Til sports@lyndentribune.com

Clavicle 3 has morphed from an off-road racing team into a full-time off-road racing equipment manufacturer with a large facility on Birch Bay-Lynden Road. (Cameron Van Til/Lynden Tribune)

LYNDEN — After starting out as an off-road racing team, Clavicle 3 has also developed into a full-time off-road racing equipment manufacturer over the years.

Now a 30,000-square-foot facility is open at 144 Birch Bay-Lynden Rd. The company had previously been working out of a small corner of a warehouse in Everson, but thanks to a high demand for its products, Clavicle 3 was able to significantly upgrade its facilities for a business that has undergone considerable growth. “(The business) was completely bred from the racing,” shop manager Jon Tuben said. “People would come around and see what we were building with our race cars, and wanted us to do a little bit of that on their cars. One thing led to another and we started taking on business.

“Eventually I was able to leave my full-time job and start doing this fulltime. And now we have five full-time (workers).”

With the ability to repair, customize, fabricate and weld, Clavicle 3 specializes in Jeep products, trucks and four-wheeldrive vehicles — especially desert racers, as the team competes in desert racing.

“We try to cover everything to do with off-roads,” Tuben said. “We build rock crawlers, fenders and often build suspension from scratch.

“And a whole lot of fabrication. I bet that 85 percent of the products we build are fabrication-oriented.”

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On the racing side, Clavicle 3 is in its third full-time season as a race team competing in the Best in the Desert series.

One of the team’s highlights was winning the Silver State 300 in Nevada last May, despite racing with the disadvantage of driving a stock class car in the unlimited class.

Some of the other notable events that the team races in are the Mint 400 in Las Vegas, the Baja 1000 in Baja California and the BlueWater Desert Challenge in Parker, Ariz., which Clavicle 3 took third place in its class last weekend.

“It’s really an attrition-style race,” Tuben said of desert racing. “It’s incredibly hard on the car, incredibly hard on you and the logistics of it are just a nightmare. So all wrapped up, it’s a lot of fun.”

Clavicle 3’s two main racers are Tuben and Brian Davidson, the team owner and primary driver. While Brian’s passion is the racing aspect, Tuben’s is different.

“Brian’s thrill comes from driving the car and pushing himself to do better every time,” Tuben said. “But for me it’s to build a better car every time and to come up with new and innovative things to do.

It’s to try to build something outside of the box and build it to the best of your ability.

“A lot of times you won’t think of a race car as pushing the envelope for attention to detail, but that’s really what racing is. Even the smallest little detail

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Lynden Tribune | Wednesday, October 15, 2014 | Ferndale Record

Clavicle 3 still has a full-time racing team, competing in a variety of long-distance events. (Cameron Van Til/Lynden Tribune) might (make the difference).”

His passion for working on desert racing vehicles was something that Tuben discovered from a documentary about the Baja 1000.

“To be perfectly honest, all of this

came from a movie,” Tuben said. “Brian had actually approached me about desert racing and I was pretty gun-shy about getting into it.

“Then I watched (the documentary) and it just seemed so incredibly difficult

and foolish that I just had to try it.”

Ultimately it led to Tuben being able to exercise that passion as part of a fulltime job — one that’s now based in a large, new facility.

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Lynden Tribune | Wednesday, October 15, 2014 | Ferndale Record

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Think you know snow?

Your driving will test you Follow smart, safe driving tips Winter comes with a unique set of challenges, including lower air temperatures, lack of visibility, fewer daylight hours, falling snow and, of course, icy roads.

These can certainly make for some hazardous driving conditions, which is why experts say you should dig out your ice scraper, gloves and snow shovels before hitting the road.

“Don’t set off like a tank commander with a tiny hole cleared,” said Andy Smith, a patrolman in Canada.

The safest way to prepare for winter driving is to be proactive before an emergency occurs. The following tips can give you some ideas on how to drive safely all winter long: Surface Conditions Roads and drive paths are likely to be covered with rain, sleet, snow and ice, which all cause slippery driving conditions and reduce tire traction. Consider using snow tires in areas where winter weather is severe. It’s also important to inspect your tires for uneven wear, cupping and proper tread depth. Also consider the last time you had the tires rotated, balanced and aligned.

Emergency Situations Winter weather increases the chance of getting into a car accident. Pack an emergency kit to leave in your vehicle at all times. Include safety items such as flares, medical supplies, jumper cables, a flash

Have a smart plan before driving in winter conditions. light, batteries, a small shovel and tire chains. Also consider comfort items like blankets, gloves and snacks.

Clear Vision Snow, ice and fog diminish your visibility, creating dangerous driving conditions. Remove all debris from your windshield, windows and outside mirrors before driving. Replace your wiper blades

with extreme-weather blades for a stronger wipe to battle heavy rain, snow and ice buildup.

Vehicle Performance Follow the recommended maintenance schedule in your vehicle’s owner manual to avoid hard starts, stalling and lost power during colder weather. Keep your gas tank above the halfway mark be-

Visit our Audi and Porsche showroom, temporarily located at 2007 Iowa Street.

cause empty tanks collect condensation, which damages the engine.

Some regions experience heavy snow and dangerous ice storms, others get an increase in rainy conditions, and in some places temperatures may just cool down a bit. Regardless of location, the winter season brings a climate change that all drivers should consider.

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Lynden Tribune | Wednesday, October 15, 2014 | Ferndale Record

DRIVE WHATCOM

Remember to winterize RVs, trailers before cold weather hits Lynden’s Western Travel Sales winterizes hundreds of rigs each year

By Brent Lindquist reporter@lyndentribune.com

LYNDEN — Winter is officially still a couple of months away, but in the Pacific Northwest the cold seems to come far earlier.

That means it’s time for RV and travel trailer owners to think about winterizing.

While many people travel south for the winter, Lynden’s Western Travel Sales still winterizes hundreds of RVs and travel trailers each year. It really all comes down to the water left over in the RV or trailer’s pipes, the business’s Brent Crabtree said.

Crabtree said the first step is draining the fresh water tank.

“You need to leave it open until the next time you go to put water in it,” he said. “If there’s a pipe that drains it, if you close that pipe, theoretically when you move the trailer around, water could run down.”

Leaving the pipe open allows excess undrained water to flow freely instead of being trapped and frozen over the win-

ter.

The next step is draining the hot water heater.

“Then we recommend pumping nontoxic antifreeze through all the hot and cold lines,” Crabtree said.

There are several different ways to do this, including a variety of kits used to pump hot water through the pipes.

It’s important to run a bypass on the hot water heater for this step. Western Travel has a machine that the company has concocted over a number of years for this process.

Another step is pouring a couple of cups of antifreeze down the RV or trailer’s plumbing traps. Crabtree said most have three traps: the kitchen sink, the

A-1

bathroom sink and the shower or bathtub. The antifreeze displaces the water, keeping it from freezing.

As RVs and trailers get larger and larger, they tend to have more traps to attend to, including ice makers, water filters and washing machines.

Crabtree said that over the years, many people have used air pumps to blow out their lines. He doesn’t recommend this, as he has seen pipes still freeze despite using this method.

For more information or to have an RV or trailer winterized, visit Western Travel Sales at 8165 Guide Meridian Rd. in Lynden or call 354-4477. Visit the company’s website at www.WesternTravelSales.com.

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Lynden Tribune | Wednesday, October 15, 2014 | Ferndale Record

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Get a grip — tips for safer driving on wet roads Some tires are specifically designed for wet conditions

It’s that time of the year again — time for wetter roads and, unfortunately, more accidents.

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proclaimed “tire nerd,” has earned his informal title through 15 years of driving in almost every type of weather condition imaginable.

Of most concern to him are wet conditions.

“Most people don’t realize how much wet roads affect their driving,” Shepherd said. “When roads become wet, it takes longer to stop and more time to react, making it more important than normal to pay attention to your car and other drivers.”

So, what can the average driver do?

Shepard suggests getting to the bottom of things first — with the tires. Here are some tips: • Check all tires regularly for tread wear and pressure. Changes in season and temperatures make it a good time to check both.

• Be cautious from the start. As soon as it starts raining, traction can become negatively affected. It only takes a small amount of water to mix with oil and dust to create a slick surface.

• Find the right tire. A tire with a grip designed to handle wet roads can make a big

difference.

One such tire is the new Michelin Premier A/S. It has a unique rubber compound engineered to maximize traction and two sets of grooves to help channel water away from the tires to maintain that traction. The second set of grooves is hidden when the tire is new, but emerges as the tire wears.

This distinctive design feature maintains the tire’s ability to funnel water away, even when worn, which prolongs the life of the tire and enhances driver safety.

• Get in touch with your car. Take time to learn how your car responds on wet roads.

Is the steering looser than normal? Are you sliding when you brake? Do you notice the anti-lock braking system kicking in? If so, your tires could be losing their grip. Slow down and get your tires checked as soon as possible.

For more information about wet-weather driving and choosing the right tire for your car, visit www.michelinman.com/.

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Lynden Tribune | Wednesday, October 15, 2014 | Ferndale Record

How do auto dealerships know you’re in the market?

Answer: Multiple technologies give clues to your online searching Have you ever wondered how all of those colorful auto dealership promotion pamphlets arrive in the mail at the exact moment you are contemplating a new car purchase? Oddly enough, they are perfectly timed to coincide with your vehicle-buying needs — and there’s a reason behind it.

Consider this: In 2012, studies showed that more than 90 percent of consumers began their car search online.

This insight, according to Ken Schwartz, founder of InMarketSolution, a Chicago-based marketing company geared specifically to the auto industry and its potential buyers, provides dealerships with a treasure trove of demographic information.

“Consumer data is abundant and valuable, yet many dealers fail to fully exploit the potential,” said Schwartz. “In this way, we use best-of-breed data to identify consumers currently in the market to buy a car.”

This is how it works: IMS uses proprietary data from its InMarket Buyers List to identify when a consumer is in the market to buy or lease a car. IMS then compares that list to the Dealer Database Management System, removing all matches to ensure the IMS-driven sales are new customers. Using multiple tech-

Proprietary data is used to identify when a consumer wants to buy a car, and advertising can be targeted using this data. nologies, IMS tracks and interacts with the InMarket Buyers multiple times by using a combination of highly targeted direct mail and digital advertising to potentially drive exclusive leads to a targeted dealership.

The difference between IMS and other direct-mail marketing companies is the business model. In a nutshell, if a dealership doesn’t get new customers through IMS’s efforts, the dealership

doesn’t pay a dime.

“I am so confident that our program works that I am willing to put my money where my mouth is,” Schwartz said. “Simply put, if a dealership doesn’t sell cars to new customers, we don’t get paid.”

Schwartz’s confidence comes from his past experience working with big data. Before founding IMS, Schwartz was the CEO of CityTwist, an email advertising company focused specifically on au-

tomotive marketing. During his tenure there, CityTwist became an Inc. 500/5000 fastest growing company in 2010, 2012, 2013 and 2014. In addition, the company has been recognized as a fastest-growing company in South Florida by the South Florida Business Journal for the last two years.

For more information, visit www.inmarketsolution.com.

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DRIVE WHATCOM

Lynden Tribune | Wednesday, October 15, 2014 | Ferndale Record

Home on the road — maybe too much at home What we do in our cars is revealing about us

Our homes may be our castles, but as we spend more time in our vehicles, those four-wheeled chariots are not too far behind.

We eat, talk, work and sometimes even dress in our vehicles. We do things we’re not supposed to, specifically texting. And increasingly we’re imposing the same behavior on our cars that we do on our houses.

Eating — These days, the comfort of a dining room or a kitchen table with dishes is no longer a meal requirement. Americans are taking it to the streets! The Hankook Tire Gauge Index reveals that 30 percent of Americans eat at least one meal a week in their car.

Cleaning — Surprisingly, despite the potential mess from the occasional road meal, most American drivers are still managing to keep their little home on wheels in good condition. The gauge found that 71 percent of drivers are keeping their car wellmanaged and 12 percent say they keep their car pristine.

Smoking — Much like in a house, Americans are enforcing the “no smoking” policy in their cars, as 71 percent of Americans say smoking tobacco is their biggest pet peeve in a car. Next to the smoker, 38 percent cite the backseat driver as the biggest car irritant.

Texting — Bad habits in our homes can sometimes be transferred to the car and can be equally hard to break. Nobody likes texting at the dinner table and it should certainly be disallowed behind the wheel. But

Make your habits for your car good habits.

Hankook Tire’s quarterly Summer Gauge index found that despite the strict laws against it, as well as the obvious dangers, 16 percent of Americans text while driving.

Time alone in the car is important for some, so it is no wonder that drivers try to do so much in their road time. But trying to be a multi-tasker, such as texting while driving, diverts attention from the most important task at hand in the car, namely driving safety. Leave the multi-tasking to home.

Pay attention to these factors to reach your destination smoothly: Mute the sound or turn off your phone

every time you climb into your car. According to a study by the Virginia Tech Transportation Institute, texting while driving increases the risk of accident 23.2 times over unimpaired driving.

Make sure you have a spare tire handy.

According to the Hankook, in the past month only 41 percent of Americans have checked that their spare tire is ready to use. Before embarking on any road trip, make sure your spare tire is neatly packed in your trunk, inflated to its proper setting, and in working condition in case needed in an emergency.

Maintain steering and suspension in

proper alignment. Whether it’s the front or rear of your car, misalignment of the steering and suspension can seriously affect the safe operation as well as the stability of a vehicle. Additionally, it can cause rapid and uneven tire wear. When alignment is not corrected, the lifespan of a tire is vastly diminished.

Select the right tires. It can be easy to forget just what kind of tires you have on your vehicle. Be sure to check to see if you’re using the appropriate tires.

Make sure your habits on the road are good habits.

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Lynden Tribune | Wednesday, October 15, 2014 | Ferndale Record

DRIVE WHATCOM

The Polaris ACE is a single-seat ATV with the security of a UTV (utility task vehicle), featuring bucket seats and an adjustable steering wheel.

Experience the outdoors in a unique way — on the Polaris ACE The fall months can be a great time for families to enjoy the great outdoors and the changing of the colors — and perhaps the mode of transportation can be a four-wheeler not a car.

Interest in outdoor adventures is on the rise, especially for women, with more than 80 percent of women surveyed by Polaris saying they consider themselves adventurous.

One way to experience the vibrancy of

fall is to see it from the seat of an off-road vehicle. A family might want to have its own off-road vehicle for certain trails where it is suitable.

The single-seat Polaris ACE is designed with the comfort and capability people want in an ATV, but with the security of a UTV (utility task vehicle) for additional confidence when riding the trail. The high-backed adjustable bucket seat is combined with an adjustable steering wheel to ensure the ride is about experiencing the outdoors in comfort.

With two power options, 32 and 45 horsepower, the Polaris ACE provides just enough power for beginners and a spirited ride for the more advanced rider.

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Lynden Tribune | Wednesday, October 15, 2014 | Ferndale Record

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