MFA_Portfolio_Wuhang_Lin

002014-2016 Department

SELECTED WORKS DELIVERED

BY WUHANG LIN

Graphic Design Years of Delivery

2014-2016 Care

CARRIED WITH

Understanding

Heart & Soul

DELIVERY LIST NO.

MERCHANDISE

01

The Deep Blue Underneath

02

A Loners’ Festival

03

Let It Be A Happy Ending

04

Walking Into The Film

05

I Saw Your Thought

06

With Love And Soul

07

Citrus Is Celebrated

08

The Impression of Time

09

DELIVERED

MFA Thesis—Make Our Commuting Engaging

M 415-859-8568

W LynnLinDesign.com

E lynnwhlin@gmail.com

002014-2016 Department

SELECTED WORKS DELIVERED

BY WUHANG LIN

Graphic Design Years of Delivery

2014-2016 CARRIED WITH

Care

Understanding

Heart & Soul

DEDICATED

To my mother, who fully supported my MFA education in the States.

She is my hero. Living her whole life in China, she fought through the Cultural Revolution in the 60s’, the game-changing social shifting in the 80s’, and all the other difficulties in life. She is my force and motivation that keep me going forward.

CONTACT

Lin, Wuhang (Lynn) T 415 859 8568 E lynnwhlin@gmail.com W LynnLinDesign.com

COPYRIGHT

Copyright © 2016, Wuhang Lin No portion of this publication can be used or reproduced without the prior written consent from Wuhang Lin.

Department

THE BEAUTY OF THE UNKNOWN

Graphic Design Phase of time

Design Process CHECK LIST KNOWN

UNKNOWN

Destination

Details

Destination

Details

Direction

Accidents

Direction

Accidents

Materials

Errors

Materials

Errors

Methods

Surprises

Methods

Surprises

Difficulties

Result

Difficulties

Result

Solving problems with beautiful deliverables is the purpose of every design project. Before reaching that point, we are surrounded by unknowns from all perspectives. Completing a project is an adventure in Which the goal of

reaching the destination where ideas and strategies are delivered, and

through this we learn to be patient and embrace the beauty of the unknown.

I,

(print name) hereby declare that I do understand all the risks and that I will

accomplish every project with an understandable concept and beautiful deliverables. I signify that I am ready for the challenge.

Dec.

SIGNATURE/DATE

15 2016

2‚14-@016 Department

TABLE OF CONTENTS

Graphic Design Delivered By

Lin, Wuhang DELIVERY ARCHIVE NO.

MERCHANDISE

01

The Deep Blue Underneath

009

02

A Loners’ Festival

021

03

Let It Be A Happy Ending

053

04

Walking Into The Film

071

05

I Saw Your Thought

091

06

With Love And Soul

105

07

Citrus Is Celebrated

125

08

The Impression of Time

141

09

MFA Thesis—Make Our Commuting Engaging

PAGE NO.

155

‚02)!50@00· Date of Departure

THE DEEP BLUE UNDERNEATH

Feb.

2015

Date of Arrival

Mar.

2015

CARGO MANIFEST 2. EXECUTIVE STAFF

1. NAME OF MERCHANDISE

Musical Poster

Lin, Wuhang

4. SUPERVISOR

3. SECTION

Type Experiments

Zienka, Stanley

5. PORT OF LANDING

6. IMAGERY CREDIT

BWV 639

Lin, Wuhang

7. CATEGORY

8. TYPE OF DELIVERABLE(S)

Typography

Brochure

Editorial book

Branding

Ticket/Pass

Campaign

Package design

Poster

Logo/Mark

Product design

App design

Website

Digital/UI/UX

Package

Spatial graphic

Festival/Event

Products

Video

MFA THESIS

No

Yes

D O N OT US E T HI S S PAC E

del ive red March 17 2015

S I GN AT U RE / DAT E

OBJECTIVE

This project is an artistic interpretation of a popular piece of music through typography, imagery, and layout.

For this project I have selected Bach’s NO. BWV 639 (Ich ruf zu dir, Herr Jesu Christ) which is amongst one the most popular chorale preludes ever written and has been described as “a supplication in time of despair.” This piece was written in trio form using two manuals and a pedal. The pedal voices an emotion, while the two manuals each voices the mundane world and the heavenly hope all represented in the form of triangles. These triangles will stand for the structure of the music, as well as the concept of trinity since this is a religious music in visual form and the color palette contains both a placid calm and emotional epiphany all at once projecting the complexity and contradiction in the music.

I,

(print name) hereby declare that I take full responsibility of

this project.

Dec. 17

SIGNATURE/DATE

2016

Selected works delivered by Wuhang Lin

The beauty of the unknown

014

Project_Musical Poster

015

Selected works delivered by Wuhang Lin

The beauty of the unknown

016

Selected works delivered by Wuhang Lin

The beauty of the unknown

018

Project_Musical Poster

019

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The beauty of the unknown

020

Project_Musical Poster

021

002‚15‚@0)· Date of Departure

A LONERS’ FESTIVAL

Feb.

2015

Date of Arrival

May

2015

CARGO MANIFEST 2. EXECUTIVE STAFF

1. NAME OF MERCHANDISE

The Outliers

Lin, Wuhang

4. SUPERVISOR

3. SECTION

Integrated Communications

5. PORT OF LANDING

Wimmer, Hunter

6. PHOTOGRAPHY CREDIT

Detroit, MI

Lin, Wuhang

7. CATEGORY

8. TYPE OF DELIVERABLE(S)

Typography

Brochure

Editorial book

Branding

Ticket/Pass

Campaign

Package design

Poster

Logo/Mark

Product design

App design

Website

Digital/UI/UX

Package

Spatial graphic

Festival/Event

Products

Video

MFA THESIS

No

Yes

D O N OT US E T HI S S PAC E

del ive red MAY 17 2015

S I GN AT U RE / DAT E

OBJECTIVE

To design materials and deliverables to reflect the visual language of Jim Jarmusch.

The Outliers is a hypothetical film festival to celebrate the later films of Jim Jarmusch, an outstanding independent film director.

The feature films for the festival were five of his relative recent ones: Dead Man, Ghost Dog, Broken Flowers, The Limits of Control, Only Lovers Left Alive. These films demonstrated to me an evolution of his work while retaining his original visual style; an outlier to his world, estranged from the known, coping with the unknown.

Selected works delivered by Wuhang Lin

The beauty of the unknown

026

Project_The Outliers

027

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The beauty of the unknown

028

Project_The Outliers

029

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The beauty of the unknown

030

Project_The Outliers

031

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The beauty of the unknown

032

Project_The Outliers

033

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The beauty of the unknown

036

Project_The Outliers

037

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The beauty of the unknown

040

Project_The Outliers

041

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The beauty of the unknown

042

Project_The Outliers

043

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The beauty of the unknown

044

Project_The Outliers

045

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The beauty of the unknown

046

Project_The Outliers

047

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The beauty of the unknown

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Project_The Outliers

049

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The beauty of the unknown

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The beauty of the unknown

00€01505‚09 Date of Departure

LET IT BE A HAPPY ENDING

2015

April Date of Arrival

2015

May

CARGO MANIFEST 2. EXECUTIVE STAFF

1. NAME OF MERCHANDISE

Closure

Lin, Wuhang

4. SUPERVISOR

3. SECTION

Type Experiments

Zienka, Stanley

5. PORT OF LANDING

6. PHOTOGRAPHY CREDIT

Sentimental port

Lin, Wuhang

7. CATEGORY

8. TYPE OF DELIVERABLE(S)

Typography

Brochure

Editorial book

Branding

Ticket/Pass

Campaign

Package design

Poster

Logo/Mark

Product design

App design

Website

Digital/UI/UX

Package

Spatial graphic

Festival/Event

Products

Video

MFA THESIS

No

Yes

D O N OT US E T HI S S PAC E

del ive red MAY 17 2015

S I GN AT U RE / DAT E

OBJECTIVE

To mentally and physically record an event, or a story using photography and writing. These recordings will then be the fuel for the contents and designing of the book to reflect the central theme and concept about the event.

My project Closure records the preparation of a meal with two storylines: The main story line is the physical process of the preparation and the sub story line is the telling of the personal emotional journey. I will employ quotes from the movie The Disappearance of Eleanor Rigby to highlight the underlying story and plot of the piece and will also utilize the combination of two body typefaces to represent the mixture of the composure on the surface and the emotional turmoil underneath. Also using bold calligraphy covered by vellum paper I plan to express the restrained, yet aggressive emotion.

Selected works delivered by Wuhang Lin

The beauty of the unknown

058

Project_Closure

059

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The beauty of the unknown

060

Project_Closure

061

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The beauty of the unknown

062

Project_Closure

063

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The beauty of the unknown

066

Project_Closure

067

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The beauty of the unknown

068

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The beauty of the unknown

070

Project_Closure

071

‚020!4100)3 Date of Departure

WALKING INTO THE FILM

Jun.

2014

Date of Arrival

Aug.

2014

CARGO MANIFEST 2. EXECUTIVE STAFF

1. NAME OF MERCHANDISE

SF Film Scout

Lin, Wuhang

4. SUPERVISOR

3. SECTION

Visual Thinking

Hake, David

5. PORT OF LANDING

6. IMAGERY CREDIT

San Francisco, CA

Internet Source

7. CATEGORY

8. TYPE OF DELIVERABLE(S)

Typography

Brochure

Editorial book

Branding

Ticket/Pass

Campaign

Package design

Poster

Logo/Mark

Product design

App design

Website

Digital/UI/UX

Package

Spatial graphic

Festival/Event

Products

Video

MFA THESIS

No

Yes

D O N OT US E T HI S S PAC E

del ive red Aug. 07

S I GN AT U RE / DAT E

2014

OBJECTIVE

To create a complete set of deliverables for a project of our own choice.

The SF FilmScout Festival is a hypothetical festival dedicated for movie fans who enjoy film location scouting, movie trivia and quizzes. One of the deliverables is a pop-up board game paired with an app. The board game was designed based on the famous ransom run from the movie Dirty Harry and the movie quizzes were based on the featured films of the festival.

Selected works delivered by Wuhang Lin

The beauty of the unknown

076

Project_SF Film Scout

077

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The beauty of the unknown

078

Project_SF Film Scout

079

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The beauty of the unknown

080

Project_SF Film Scout

081

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The beauty of the unknown

082

Project_SF Film Scout

083

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The beauty of the unknown

084

Project_SF Film Scout

085

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The beauty of the unknown

086

Project_SF Film Scout

087

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The beauty of the unknown

088

Project_SF Film Scout

089

Selected works delivered by Wuhang Lin

The beauty of the unknown

090

Project_SF Film Scout

091

‚‚€‚!410‚)2 Date of Departure

I SEE

Oct.

YOUR THOUGHT

2014

Date of Arrival

Nov.

2014

CARGO MANIFEST 2. EXECUTIVE STAFF

1. NAME OF MERCHANDISE

Mind Reading Is The Future

Lin, Wuhang

4. SUPERVISOR

3. SECTION

Type Systems

Hake, David

5. PORT OF LANDING

6. IMAGERY CREDIT

Future

Internet Source

7. CATEGORY

8. TYPE OF DELIVERABLE(S)

Typography

Brochure

Editorial book

Branding

Ticket/Pass

Campaign

Package design

Poster

Logo/Mark

Product design

App design

Website

Digital/UI/UX

Package

Spatial graphic

Festival/Event

Products

Video

MFA THESIS

No

Yes

D O N OT US E T HI S S PAC E

del ive red Nov. 24 2014

S I GN AT U RE / DAT E

OBJECTIVE

This typography project will create a 16-page chapbook that briefly predicts and explains a subject on a topic in the future.

Believing in the idea that telepathy will be a common communication method in the future, my chapbook does not, however, apply any digital-driven futuristic visual language. Instead, my approach was utilizing paintings, as one of the oldest ways of communicating, to deliver a storytelling, by creating collages on well-known paintings.

Selected works delivered by Wuhang Lin

The beauty of the unknown

096

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The beauty of the unknown

098

Project_Mind Reading Is The Future

099

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The beauty of the unknown

102

Project_Mind Reading Is The Future

103

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The beauty of the unknown

104

Project_Mind Reading Is The Future

105

00@01609‚12 Date of Departure

WITH

Feb.

LOVE AND SOUL

2016

Date of Arrival

May

2016

CARGO MANIFEST 2. EXECUTIVE STAFF

1. NAME OF MERCHANDISE

Motown Rebranding

Lin, Wuhang

4. SUPERVISOR

3. SECTION

Visual Thinking

Wimmer, Hunter

5. PORT OF LANDING

6. PHOTOGRAPH CREDIT

Detroit, MI

Internet Source/ Lin, Wuhang

7. CATEGORY

8. TYPE OF DELIVERABLE(S)

Typography

Brochure

Editorial book

Branding

Ticket/Pass

Campaign

Package design

Poster

Logo/Mark

Product design

App design

Website

Digital/UI/UX

Package

Spatial graphic

Festival/Event

Products

Video

MFA THESIS

No

Yes

D O N OT US E T HI S S PAC E

del ive red May 17

S I GN AT U RE / DAT E

2016

OBJECTIVE

To rebrand a dead, defunct or dying brand and revive it into a new life visually re-branding logo design, new brand mission and strategy, and new products and service.

Motown used to be the Sound of Young Americans and played an important role in the Civil Rights Movement as an African-American-owned company and achieved cultural crossover success. However, Motown declined in the late 80s and disappeared from the performance stage.

Part of the reason was that it had fulfilled its mission—bringing Black music to the mainstream music industry. My project, New Motown will come back with a new vision and mission to motivate, nurture and inspire artists to find their voices and to have their voices heard. From performance art to visual art, Motown will build a sustainable growth community within African-American community by helping artists to succeed.

Selected works delivered by Wuhang Lin

The beauty of the unknown

110

Project_Motown Rebranding

111

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The beauty of the unknown

112

Project_Motown Rebranding

113

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The beauty of the unknown

114

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The beauty of the unknown

116

Project_Motown Rebranding

117

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The beauty of the unknown

118

Project_Motown Rebranding

119

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The beauty of the unknown

120

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122

Project_Motown Rebranding

123

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The beauty of the unknown

124

Project_Motown Rebranding

125

‚‚€‚!4‚3‚)4 Date of Departure

CITRUS IS CELEBRATED

Mar.

2014

Date of Arrival

Mar

2014

CARGO MANIFEST 2. EXECUTIVE STAFF

1. NAME OF MERCHANDISE

Sky Valley Navel Orange

Lin, Wuhang

4. SUPERVISOR

3. SECTION

Visual Literacy

Wimmer, Hunter

5. PORT OF LANDING

6. IMAGERY CREDIT

Orange County, CA

Internet Source

7. CATEGORY

8. TYPE OF DELIVERABLE(S)

Typography

Brochure

Editorial book

Branding

Ticket/Pass

Campaign

Package design

Poster

Logo/Mark

Product design

App design

Website

Digital/UI/UX

Package

Spatial graphic

Festival/Event

Products

Video

MFA THESIS

No

Yes

D O N OT US E T HI S S PAC E

delivered March 27 2014

S I GN AT U RE / DAT E

OBJECTIVE

To analyze and synthesize the “intentions� based on a random sign found on the street and develop a new visual system, new contents, and deliverables using this piece.

Using a sign that is found in a mundane location, create a new brand to achieve the original intention. As an example, a handwritten sign used to sell oranges on the side of the road would be recreated to amplify their branding for a more modern and well thought out campaign.

Selected works delivered by Wuhang Lin

The beauty of the unknown

130

Project_Sky Valley Navel Orange

131

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The beauty of the unknown

132

Project_Sky Valley Navel Orange

133

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The beauty of the unknown

134

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The beauty of the unknown

136

Project_Sky Valley Navel Orange

137

Project_Sky Valley Navel Orange

139

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The beauty of the unknown

140

Project_Motown Rebranding

141

00201$10‚06 Date of Departure

THE IMPRESSION

Jun.

OF TIME

2014

Date of Arrival

Jul.

2016

CARGO MANIFEST 2. EXECUTIVE STAFF

1. NAME OF MERCHANDISE

Letterpress Poster

Lin, Wuhang

4. SUPERVISOR

3. SECTION

Visual Thinking

Laird, Mary Risala

5. PORT OF LANDING

6. PHOTOGRAPH CREDIT

SF Center For The book

7. CATEGORY

Lin, Wuhang

8. TYPE OF DELIVERABLE(S)

Typography

Brochure

Editorial book

Branding

Ticket/Pass

Campaign

Package design

Poster

Logo/Mark

Product design

App design

Website

Digital/UI/UX

Package

Spatial graphic

Festival/Event

Products

Video

MFA THESIS

No

Yes

D O N OT US E T HI S S PAC E

delivered Jul 07

S I GN AT U RE / DAT E

2016

OBJECTIVE

To design and create posters using Vandercook machines at the San Francisco Center for the Book.

In this digital era, taking time on creating something has become a rarity. Each and every single object used to make these posters traveled a great distance to arrive at this particular location for this specific purpose. Each has a story of their own, these stories were pressed together into the posters, composing even more stories.

Selected works delivered by Wuhang Lin

The beauty of the unknown

146

Project_Letterpress Posters

147

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The beauty of the unknown

148

Project_Letterpress Posters

149

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The beauty of the unknown

150

Project_Letterpress Posters

151

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Project_Letterpress Posters

153

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Project_Letterpress Posters

155

00201402016

thesis

Date of Departure

MAKE COMMÜ COMMUTING

Feb.

/kə’mju:ENGAGING / MORE

2015

Date of Arrival

Dec.

2016

CARGO MANIFEST

verb

1. NAME 1. to have OF an MERCHANDISE engaging and interesting commute experience; Commü

2. to connect commuters to people and places during their commuting 3. SECTION Thesis Project example “I am getting off early today, so I will commü later..”

5. PORT OF LANDING

“The station is really nice, it is easy to San Francisco, CA commü here.”

7. CATEGORY

nounTypography Branding

1. a community-based commuting Package design environment; Product design

2. a commute that involves pleasing interDigital/UI/UX acting with people and places Festival/Event

2. EXECUTIVE STAFF

Lin, Wuhang

4. SUPERVISOR

de Bartolo, Carolina

6. PHOTOGRAPH CREDIT

Lin, Wuhang

8. TYPE OF DELIVERABLE(S)

Brochure

Editorial book

Ticket/Pass

Campaign

Poster

Logo/Mark

App design

Website

Package

Spatial graphic

Products

Video

example “This bus stop is commü friendly.”

“I had a very good commü today.”

MFA THESIS No

Yes

D O N OT US E T HI S S PAC E

del ive red Dec 09

S I GN AT U RE / DAT E

2016

00201402016 Date of Departure

MAKE COMMUTING

Feb.

MORE ENGAGING

2015

Date of Arrival

Dec.

2016

CARGO MANIFEST 2. EXECUTIVE STAFF

1. NAME OF MERCHANDISE

Commü

Lin, Wuhang

4. SUPERVISOR

3. SECTION

Thesis Project

de Bartolo, Carolina

5. PORT OF LANDING

6. PHOTOGRAPH CREDIT

San Francisco, CA

Lin, Wuhang

7. CATEGORY

8. TYPE OF DELIVERABLE(S)

Typography

Brochure

Editorial book

Branding

Ticket/Pass

Campaign

Package design

Poster

Logo/Mark

Product design

App design

Website

Digital/UI/UX

Package

Spatial graphic

Festival/Event

Products

Video

MFA THESIS

No

Yes

D O N OT US E T HI S S PAC E

del ive red Dec 09

S I GN AT U RE / DAT E

2016

NOTE

To transform the everyday commute into a community building experience by creating a movable neighborhood among commuters.

Commü is my MFA thesis project that promotes an engaging commute experience. The main deliverable is a location-based interacting app that connects urban commuters to people and places through stories told by real people, giving people a civic experience as one has in a museum.

Another deliverable is a publication entitled Commü Initiative.

This publication is written for civic planners and urban designers, suggesting to them how to plan and build a community-based commute environment that allows people to have easy and comfortable social interactivity.

An engaging, interesting commute experience helps people unwind from the everyday stresses, distracts them from their worries, and refreshes them during their journey from point A to point B. Commute matters, let’s Commü.

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The beauty of the unknown

162

Project_Thesis—Commü

163

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The beauty of the unknown

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Project_Thesis—Commü

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Project_Thesis—Commü

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The beauty of the unknown

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Project_Thesis—Commü

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Project_Thesis—Commü

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Project_Thesis—Commü

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Project_Thesis—Commü

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The beauty of the unknown

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The beauty of the unknown

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Project_Thesis—Commü

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The beauty of the unknown

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Project_Thesis—Commü

187

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The beauty of the unknown

The street is the river of life of the city, the place where we come together, the pathway to the center.

—William H. Whyte

188

Project_Thesis—Commü

189

THANKS

To the Academy of Art University, where I have grown tremendously as a person Since I embarked on this journey. Not only have you taught me the essential knowledge and skills of graphic design, but you have also shown me how to be compassionate in the evolving world of design.

To the esteemed faculty members and awesome instructors, espcially to Mary Scott, Phil Hamlet, Hunter Wimmer, Carolina de Bartolo, Stan Zienka, Andrew Loesel, David Hake.

Also to classmates who I will treasure for years. Thank you for always believing in me. Your generosity, wisdom, and friendship have failed NEVER me. Especially to Chung-Yu Chen, Justin Lee. Finally, to friends who have encouraged and helped me from time to time, Christian Adams, Carol Spahn, the Buell family, Richard Ciccarone, Lawrence, Zach and Meghan, Joel Antrim, Greg and Wendy.

CONTACT

Lin, Wuhang (Lynn)

T 415 859 8568 E lynnwhlin@gmail.com W LynnLinDesign.com

WRITTEN & DESIGNED

PHOTOGRAPH CREDIT

Lin, Wuhang

Lin, Wuhang

DIRECTED

SCHOOL

Scott, Mary

Academy of Art University

SOFTWARE

TYPEFACES

Adobe Creative Cloud

Alright Sans/ Pitch Brandon Printed/ CrashNumbering

PRINTED

BOOK BINDERY

Graphic Imagery

The Key Printing and Binding