Pre-Listing Packet Prepared for you by:
Nan Danford REALTOR ® “DANFORD DELIVERS”
Cal BRE License # 01967818 Cell: 916-295-4151 Fax: 916-200-2995 E-mail: NDanford@golyon.com Website: www.NDanford.GoLyon.com
TABLE OF CONTENTS
Meet Nan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Marketing Your Home . . . . . . . . . . . . . . . . . . . . 3 Online Marketing . . . . . . . . . . . . . . . . . . . . . . . . 5 Getting Ready to Sell - Prepare your Home For Ultimate Presentation . . . . . . . . . . . . . . . . . . 9 Minor Changes, Major Impact . . . . . . . . . . . . . . . 11 Pricing Your Home to Sell . . . . . . . . . . . . . . . . . . 12 The Process of Selling Your Home . . . . . . . . . . . . 14 What Can Go Wrong/My Commitment . . . . . . . . . 15 Understanding Foreclosures and Short Sales . . . . 16 Service Provider List . . . . . . . . . . . . . . . . . . . . . . 17
“DANFORD DELIVERS”
Nan Danford Real Estate Professional
Nan Danford REALTOR CalBre# 01967818 Cell: (916)295-4151 Email: NDanford@GoLyon.com Website: NDanford.GoLyon.com
Nan Danford is a real estate professional with the drive and understanding to help buyers and sellers purchase and/or sell a home. The qualities needed to succeed in this industry are natural to Nan. From networking and marketing to showing property and negotiating contracts, Nan loves the entire buying and selling process. Her abundant knowledge of the local market, professionalism and friendliness provide the best results for her clients. The qualities that enable her to represent buyers and sellers with professionalism and skill are highlighted below: ● ● ● ● ● ● ● ● ●
Availability Understanding of client’s needs Excellent negotiating skills Eagerness to find the right home for her buyer and to market the home for her seller Honest and trustworthy Friendly Sincere Proactive Knowledge of the market “DANFORD DELIVERS” #1 Fair Oaks Office Most Homes Listed * Most Homes SOLD #1 Broker in Units SOLD 4-County Region #1 Broker in Units SOLD Sacramento Luxury Market (Over $900,000)
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Benefits of My Marketing Plan 1. Availability I am a full time REALTOR. I am available 7-days a week and may be contacted anytime. My primary goal is to demonstrate to all of my clients is my strong commitment to offer the utmost in service and professionalism
2. The Lyon Advantage and Exposure to the Market Lyon Real Estate was named the “Best Real Estate Company” by Sacramento Magazine 6 years in a row. Take advantage of our large brokerage firm’s marketing tools for maximum exposure worldwide, including relocation services
3. Extensive Internet Exposure Your home will be found on many popular websites with exposure to millions of prospective home buyers; including NDanford.golyon.com, Trulia, Zillow, GoLyon.com, Google, Yahoo, AOL, Lyon Mobile App, Realtor.com and more.
4. Beautiful Photography A picture says a thousand and one words! Allow me to properly market your home with photos taken by my professional photographer. Prior to your photo session, I will put your home in the best light possible by staging it to meet the desires of today’s discriminating buyers
5. Great Negotiating Skills I aggressively protect my clients and will provide you with clear market data to assist in negotiating the best deal for you
6. A Worry-Free Escrow Process I will coordinate and communicate with you throughout the entire transaction, helping you understand and navigate the escrow process. I’ll take care of every detail, so you can enjoy your transition
7. Mobile Capability We live in a mobile society! I utilize the Lyon app which allows buyers to search on the go. Connecting buyers with my mobile app allows them to view your home, see full screen photos, and request more information quickly from their phone.
8. Attention to Detail There are many disclosures and legalities in Real Estate today. I will pay close attention to all of the complex details of your escrow and maintain constant communication with all parties involved
9. Open Houses I will have your house held open and advertised as often as you would like - I provide open house attendees with good information and a warm welcome. I will also have many directional signs placed in your area for greater exposure and visibility from the streets with higher traffic density
10. In-House Business Partners For your convenience, we work with VITEK Mortgage, Purves Insurance and several other vendor/partners who make shopping a breeze; as well as providing the quality customer service you deserve. 3
HOW I MARKET YOUR HOME Below are some of the ways I will promote your home for optimal exposure and sale: Price your home to sell ● I research sold, pending and active listings of homes in your area with like amenities. ● I personally preview competitive active listings in your home’s area.
Prepare your home for ultimate presentation ● I will offer suggestions of ways to prepare your home for sale. ● You may consider staging your home as statistics show that homes that are staged sell faster and for a higher price.
Get Pictures taken by a professional photographer ● I will hire a company that will professionally shoot pictures of your home so the lighting and angles are correct so potential buyers will have the best exposure to your home when viewing it on the internet.
Place on personal website and Realtor.com ● Besides MLS, I have a website where your house may be viewed: www.NDanford.GoLyon.com ● Your home will be a showcase listing on www.Realtor.com which means it will stand out with multiple pictures and personalized marketing.
Place your home on additional websites ● Your home will be placed on additional websites such as www.trulia.com , www.Redfin.com and www.Zillow.com for more online access.
Place your Home with pictures on Multiple Listing Service (MLS) ● Your home will be photographed so that buyer’s agents can view your home via the MLS. These professional photos will be included on my website.
Conduct Open Houses ● An open house is yet another way to expose your home to potential buyers. ● A tour from agents in our office of over 100 agents will take place the first or second week your home is on the market.
Create flyers for distribution ● Color flyers will be available outside with the For Sale Sign ● A sign rider with your homes website will be added to the For Sale sign
Network with other Realtors to promote the sale of your home ● I will promote your home to the many agents in our office, as well as with other offices and agents. ● I will market your home to the buyer-clients I am currently working with.
“DANFORD DELIVERS”
ONLINE MARKETING FOR MAXIMUM EXPOSURE
Online presence is very important in today’s market and therefore it is essential to utilize the available options for marketing your home on the internet. Below are examples of how I take the extra step to enhance your home’s online presence. As a member of Metrolist Services, all of my listings are entered into MLS, the multiple listing service. This is the official site of Sacramento area real estate agents. Agents use this site to find and research listings for clients. Buyers and sellers use the public version of MLS to search for homes. Because this is such a major marketing tool, I enter the maximum amount of information allowed including: o 25 color pictures o Virtual tour link o 500 character of marketing remarks o Complete home information o Open house dates and times
Your home will be showcased on Realtor.com, the most up-to-date and accurate consumer site for real estate. Your listing will feature: o 25 color pictures o Personalized marketing verbiage o Open house dates and times
Your home will be featured on Zillow, the largest home search site for consumers. Your home’s Zillow profile includes: o Multiple pictures of your home are uploaded to the site o Detailed personalized marketing o Open house dates and times are listed. 5
ONLINE MARKETING FOR MAXIMUM EXPOSURE
As a Lyon agent my listings are “Featured” listings on Trulia. This means: o All featured listing are at the top of the search list o Multiple pictures are available to be viewed by potential buyers o Open house dates and times are listed
As a Lyon agent, my listings are available to be seen on the Lyon company website. This site is easy to navigate and has valuable buyer and seller information and is a popular home search destination. Over 1,000 Lyon agents and their buyers routinely use this site for home searches and information. Some of the site’s features are: o All listings can be found by searching from the home page o All open house dates and times that have been entered into MLS are easily found in one location o If selling a high end home, hour home’s picture will be shown on Lyon’s home page as a “Featured Distinctive Home”. If you click on the picture the full listing comes up
My website will feature your home as an additional way to advertise it for sale. All of my listings are displayed in a rotating fashion as “Featured Listings” on my home page. The home’s picture, basic information and list price are right on the page without having to do a thing, and if you click on the listing you will be brought to a separate page with the following information: o All 25 MLS photos o Full MLS description o Home features o Open house information o Options such as “”email the listing” and “Schedule a showing”
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ONLINE MARKETING FOR MAXIMUM EXPOSURE www.yourhome’s address.com Your home will also have its own website where all of the features will be displayed. So, when someone googles your home’s address it will take them to your home’s personalized website. The features will include: o All color photos o Full MLS description o Home features o Open house information
In addition to the websites listed above, your home will be featured on the following sites:
“DANFORD DELIVERS”
Lyon... Local Company... Global Reach.
Yes… Lyon is a local company. 2014 Home Sales Volume*
300
250
200
150
As an affiliate of Leading Real Estate Companies of the World®, our company is a global — not just local — real estate company working on your behalf. LeadingRE provides world-class marketing and resources, allowing us to provide the very best service. Our organization produced more home sales volume in 2014 than any national real estate network, $321 billion, representing over one million transactions.
Century 21
Keller Williams
$17
Coldwell Banker
100
RE/MAX
Lyon Real Estate & Leading Real Estate Companies of the World ®
Volume shown in billions of dollars
50
0 * Actual member statistics for LeadingRE and estimates for other networks using average sales units per agent and average sales price for firms in each respective network from published sources for 2014 production.
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"DANFORD DELIVERS"
"DANFORD DELIVERS"
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THE PROCESS OF SELLING YOUR HOME ● Your home is placed on Multiple Listing Service (MLS). Agents will call you directly to view your property. It is best for you to be gone when your home is being shown. Or, if it is vacant, agents will access your home via my lock box placed on your property. ● Offer(s) received. All offers are presented to you, as prescribed by law. ● Offer / contract negotiated. Once we get an offer on your home, we negotiate the sale in a way that best meets your desired outcome (price, close date, few repairs, etc.) ● After an accepted offer, escrow is opened and contingency periods begin. Contingent items usually include financing, inspections/repairs, and sometimes the successful sale of another property. ● I will work with the buyer’s lender to ensure the buyers are qualified for the purchase of your home. ● I distribute all disclosures required for the sale of the property and make sure everything is done legally. ● Buyer will pay for the home inspection and other inspections the buyer may choose to have done. ● Buyer will likely ask you to repair or replace problem items found during the home inspection. All repair requests are negotiable. ● There are many timelines throughout the process; I stay on top of those timelines and have contingencies removed as agreed in the contract. ● Prior to close, buyer does a walk through to make sure all repairs agreed upon are completed and that the home is in the same condition as when the offer was accepted. ● I along with my transaction coordinator keep the escrow flowing so we close as near to the agreed upon close date as possible.
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WHAT CAN GO WRONG You can think of this section as the disclaimer given regarding side-effects of taking a particular medicine. Most won’t happen, but it is part of being fully informed whether taking medicine or selling your home. The following is a list of what can happen during your real estate transaction: You may not get a lot of showings You may not get your asking price Buyer may choose to rescind the offer before the contingencies are lifted Property may not appraise Buyer may ask for an unreasonable amount of repairs Buyer’s loan may not be approved Termite and/or dry rot repairs may cost more than anticipated You may have pre-payment penalties or liens on your property of which you are unaware ● Escrow may not close on time ● ● ● ● ● ● ● ●
I take a proactive stance so that usually these issues are avoided.
MY COMMITMENT I will work to help you feel comfortable and confident, not anxious or pressured. I am available to answer your questions, negotiate on your behalf, and find a successful resolution to the issues that may arise. I will put my expertise and knowledge of local real estate to work for you.
“DANFORD DELIVERS”
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UNDERSTANDING FORECLOSURES AND SHORT SALES Foreclosure Foreclosure is a situation in which a homeowner is unable to make the required payment on his or her mortgage so the lender seizes the property as stipulated in the terms of the mortgage contract. Once the bank has retained ownership of the home, it is considered a real estate owned property and commonly called a REO.
Short Sale A short sale is a sale of real estate in which the proceeds from the sale fall short of the balance owed on the loan due to the current market value of the home. In a short sale the lender agrees to discount a loan balance because of an economic hardship on the part of the mortgagor. The home owner sells the mortgaged property for less than the outstanding balance of the loan and turns over the proceeds of the sale to the lender. In the case of a short sale the lender has the right to approve or disapprove the proposed sale and/or terms of the sale. Often a lender will allow a short sale if they believe that it will result in a smaller financial loss than foreclosing. The process of obtaining the short sale lender’s approval can be lengthy and there is no guarantee of success to a buyer wanting to purchase a home with a short sale status.
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Insurance Provider Purves & Associates Insurance Agency (530)756-5561 www.PurvesInsurance.com
Lenders 1. ​ Vitek Mortgage Jody Reese (916)505-7689 cell JReese@teamvitek.com 2. Wells Fargo Nathan Sibbet (916)480-2213 office (916)320-3952 cell nathan.sibbet@wellsfargo.com 3.
Primary Residential Mortgage. Kathy O’Brien (916)534-0454 kathyyooh@sbcglobal.net
Licensed Contractor D.N. Burford Construction, Inc. Dave Burford (916)870-5186 Bansemer Construction Dave Bansemer (530)277-8412 dbansemer@live.com
Locksmith Johnston Lock (916)759-6678
Mobile Notary Mobile Signing Service Mark Davidson (916)494-2048 salesmark@comcast.net 19
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LOCK BOXES & THEIR USE Lyon Real Estate, a member of the Multiple Listing Service (MLS), uses a number of techniques to expose your property to the largest number of buyers and real estate agents as possible. One method is the use of a lock box. Sellers often have questions about lock boxes and some of the most common are listed below.
WHAT IS IT? A lock box is a metal box that holds your house key. Your real estate agent secures it to the outside of your house, usually on the door knob, water pipe or gas meter. It can only be opened with a special devise, which is issued only to members of the MLS who pay a deposit and sign an agreement regarding use and care.
WHEN IS IT USED? When an agent has a prospective buyer, he/she can use the lock box to enter your house if you are not home and show it to a buyer. A lock box is not mandatory; however, it provides greater exposure of your property to prospective buyers by giving access to your home to authorized agents.
HOW SECURE IS IT? Lyon Real Estate agents have been specially educated in the use of lock boxes to provide the greatest amount of security. Each authorized agent has a key which will unlock the box only when his or her code is entered into the special devise. The lock box then creates a record of that code, so your listing agent knows exactly which agents have accessed your house key. Lost lock boxes can only be used in conjunction with a security code assigned to the agent. A small risk may be inherent in any home for sale. To eliminate any undue risk, whether your home has a lock box or not, is a good idea to keep all valuables out of sight, preferably in a safe deposit box.
WHAT ABOUT MY PRIVACY? Each agent has been educated to follow certain procedures to ensure the greatest amount of privacy possible to you. Before showing your property, agents are instructed to contact you or the listing agent. If an associate is unable to make a specific appointment because you were unavailable, he/she will take every precaution to protect your privacy before entering your home. If you fear you might be intruded upon because you might not hear a voice, a knock or a doorbell, it is suggested that you double lock your door to avoid accidental intrusion.
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