SELLER’S PACKET
COMPARE MY LIST OF SERVICES ● Thoughtful pricing strategy ● Indepth market analysis and property valuation ● Strategic marketing plan and resources ● Effective brokerage fee strategy ● Staging options and consultations ● Strong negotiation techniques ● Efficient closing skills ● Referrals to highly reputable service providers ● HD professional photography ● Independent property website and virtual tour ● Print Open House advertising ● Extensive listing syndication on top consumer websites ● Open House with online advertising ● Highly recognized yard sign ● Promotion of your listing on Facebook ● High quality postcards sent to my database, neighbors and potential buyers ● Network of top Realtors in Sacramento region ● Secure lockbox at all showings ● Weekly emailed status report ● Full color flyer distributed at Open House ● Email announcement to local area agents ● Exposure to buyers moving into the area through our relocation department ● Office tour with agents ● Extended after sale care and support
M arket i ng St rat egy
SELLING OBJECTIVES
My goals in selling your home are: ● Help you get your home sold in your timeframe ● Put you in the strongest negotiating position to get the highest and best offer ● Have your property in top condition, ready to show ● Make the whole process easier for you What we can control: ● The home’s condition and presentation ● Price and terms ● Flexibility in showing your home What we can’t control: ● Market conditions ● Competition My marketing plan focuses on: ● Understanding the conditions we can’t control ● Making the items we can control the best they can be As part of our efforts to help you accomplish these goals, we'll develop a strategy specific for your property. This includes a custom plan for preparing and marketing your home. ● Pricing ● Presentation ● Marketing ● Communication, negotiation and transaction management
ONLINE MARKETING GoLyon.com Our website receives more than 275,000 property detail page views every month and our mobile app receives an additional 300,000 property detail page views monthly. Home Finder Program Customized search technology automatically sends email alerts to buyers when your property’s details match their search criteria. Open House Search GoLyon.com includes an open house search for all Lyon listings, making it easy for buyers to view your home. National Home Search Your home appears on the websites of over 500 brokers in 50 countries through the GoLyon.com National Home Search.
ONLINE EXPOSURE*
INTERPERSONAL MARKETING
Office Tour If your home is within our office area, it will be toured by agents from our office who not only will be exposed to your home, but who will also provide us with feedback regarding price, staging, condition of the home, and other items. Sunday Open House When appropriate, there will be an Open House held on the first Sunday after listing. The Open House will be advertised in the Sacramento Bee, on GoLyon.com, our mobile app, the MetroList MLS, and on major consumer websites. Networking I personally present your home to agents in my office meeting, my business team, and other agents in my database from previous transactions and meetings. Promote to Top Agents in Your Area We present your property to the top selling agents in the area. Agents who have sold a listing in your neighborhood within the last six months may have buyers waiting. We want the most active agents to get special notification of your home’s availability. We accomplish this through direct mail, flyer delivery services and email marketing.
POWERFUL MARKETING CAPABILITIES When you list your home with Lyon we immediately cross market it to all Lyon agents and clients with matching criteria and implement a full marketing plan including:
Property Website & Virtual Tour
Professional Photography
Home Finder Property Alerts
OPEN HOUSE
JUST LISTED
YOUR LISTING
Property Flyer & Just Listed Postcards
Sacramento Bee Open House Ad
Social Media
e
Property Videos Digital eCards
Extensive Online Exposure
*Source: NAR 2015 Profile of Home Buyers and Sellers
MARKET YOUR LISTING
Using Lyon’s Tools
Your Lyon Mobile App: Your listing appears here - 40% of Lyon buyers search properties on their mobile devices.
Trulia Featured Listings: You are branded to your listings, which are enhanced.
Newsletter: Feature your listing in your monthly newsletter and send to your database.
Maximum Online Exposure: Your listings are syndicated to all top real estate websites as soon as they enter the MLS. You get the leads.
Lyon Marketplace: Showcase your listing using Just Listed and Just Sold direct mail postcards with the Lyon subsidy.
Open House Print Ad: Showcase your listing in our Sacramento Bee Open House ad.
GoLyon Agent Website: Your listings are featured on your website.
LuxuryPorfolio.com & WSJ.com (listings of $900k+): Your high-end listings receive global exposure.
Home Finder: Thousands of buyers are registered to receive property alerts via HomeFinder.
Opening Doors for Your Home LOCALLY & NATIONWIDE
By listing with me, your property will automatically be part of our national search on GoLyon.com. As a premier member of the Leading Real Estate Companies of the World®, your listing will appear on the websites of more than 500 real estate brokers in the United States. Paired with my regional marketing strategy and Lyon’s brand recognition, this expanded exposure means more potential buyers will see your home in the early stages of the selling process. No other agent or broker provides such comprehensive listing exposure.
® ®
For more information, contact me today or visit www.GoLyon.com
MARKETING TIMELINE Prelisting: ● Price and condition agreed upon and marketing agreement signed ● Order professional photography ● Preinspection and staging consultation ● Schedule stager consultation if applicable Week 1: ● Enter into MLS ● Initiate Internet marketing plan ● Schedule Open House ● Install yard sign ● Key box access assigned ● Create color property flyer ● Order preliminary title ● Lyon office tour ● Review office tour feedback with owner ● Pitch listing at office meeting Week 2: ● Order just listed postcards ● Individual agent and weekly feedback reports ● Review feedback with seller from showings and inquiries Week 3: ● Promote on Facebook ● Make any necessary changes based on feedback to date ● Individual agent and weekly feedback reports ● Review feedback with seller from showings and inquiries Week 4: ● Individual agent and weekly feedback reports ● Review feedback with seller from showings and inquiries 30Day Review: Formal marketing review with seller ● Marketing/Advertising ● Feedback/Condition ● Pricing Strategy ● Plan Continued Marketing
COMMUNICATION, NEGOTIATION & TRANSACTION MANAGEMENT Communication Obtain Feedback I follow up with agents who show or preview your home. Through our stateoftheart lock box system, I have daily updated lists of agents who have toured your home. I email these agents for feedback, then forward this to you. Weekly Updates I keep you informed on your home’s activity with regard to showings, online traffic, market activity, new listings on the market, price reductions, and sales and/or recommended path forward.
Offer & Negotiation This is our goal. All of the work up to this point is to get an offer. I take a collaborative approach and proactively provide agents the information they need to write a good offer. This strategy helps get you the best terms. Once I have an offer, I summarize the pertinent details, with special attention paid to the financing. Then I negotiate on your behalf to get the best price and terms possible.
Once Under Contract Transaction Calendar Our transaction calendar tracks the details of your contract to ensure that we close on time with all the details handled. We provide you with an outline summarizing time frames of all steps to get to closing and monitor all the contingencies throughout the closing process.
Pri ci ng St rat egy
PRICING YOUR HOME TO SELL
The Sel l i ng Process
Preparing Your Home for Sale Careful planning and knowing how to spruce up your home will help your home sell fast for top dollar. • Clean, declutter, and depersonalize • Make every surface shine • Neutralize colors • Lighten, brighten and update light fixtures • Rearrange or remove furniture to maximize space • Maximize curb appeal
Should you professionally stage your home? Staging can show off your home’s best features and maximize its appeal to potential buyers:* • 81% of agents who represent buyers say staged homes make it easier for buyers to visualize the property as their future home. • 46% of buyer agents say staging makes their buyers more willing to tour a home they viewed online. • 32% of buyer agents say staged homes increase what buyers are willing to offer by 1-5%.
STAGING GUIDE CHECKLIST This checklist will help you maximize the appeal of your home to potential buyers: 1. Plan Ahead ❏ ❏ ❏ ❏ ❏
Consider getting a professional home inspection to see if any repairs are needed. Hire a contractor to handle any major projects. Consider getting an appraisal to find out your current market value. Hold a yard sale. Sell, donate or trash anything you don’t need. Relocate pets on the day of the open house.
2. Clean, Declutter and Depersonalize ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏
Thoroughly clean the entire home. Scrub tile in the kitchen and bathrooms. Clean hardwood floors. Steam clean carpets and drapes. Consider replacing carpet if stains are prominent. Get rid of all dust bunnies. Repair cracks and holes in the walls. Paint interior walls with neutral colors, like beige, cream or light pastels. Pale blues and greens are good for bathrooms. Remove excess and oversized furniture. Rearrange furniture to maximize space. Organize room closets and store outofseason clothes. Remove all small appliances, toys, magazines and pet items. Remove family photos, personal collections and medications. Remove items from the garage and store them off site. Secure valuable items, including cash and jewelry.
3. Maximize Curb Appeal ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏
Assess exterior paint to see if painting is needed. Check front door, doorbell, address number and welcome mat. Power wash the siding. Repair cracks in the driveway and sidewalks. Sweep the entryway and walkways. Mow, water and fertilize the lawn. Trim shrubs and trees and rake the leaves. Plant colorful flowers and shrubs. Store any toys or equipment lying on the yard. Clean up pet droppings. Clean the gutters and downspouts.
4. Pay Attention to Kitchens and Bathrooms ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏
Mop and wax/polish the floors. Clear the countertops. Replace outdated hardware. Clean appliances and fixtures. Clean and organize the pantry, cabinets and drawers. Replace old caulking around sinks and bathtubs. Remove stains from sinks, toilets and bathtubs. Keep all toilet seat lids closed. Hang fresh towels.
5. Show Off Your Home’s Best Features ❏ Remove rugs to show off hardwood floors. ❏ ❏ ❏ ❏
Stage the front porch or deck with furniture and potted plants. Pull back drapes to showcase nice views. Make sure fireplaces are clean. Clean the backyard and pool area.
Lyon Real Est at e
Lyon Real Estate Provides Superior Service The results speak for themselves
7,903 closed transactions and $2.87 billion sold in 2015*
#1 real estate company in the Sacramento Region** #5 independent real estate company in California*** #43 out of the top 500 Brokers in the United States**** More than 960 professional REALTORSÂŽ in 17 regional offices Global relocation experts, moving you virtually anywhere in the world Property management services, serving homeowners with investment properties
Lyon Real Estate Consistently #1 in the Sacramento Region *Based on transactions closed by Lyon Real Estate in Sacramento, Placer, El Dorado and Yolo counties in 2015. **Based on Trendgraphix reporting of total sales volume in Placer, Yolo, El Dorado and Sacramento counties in 2015. ***Based on REAL Trends top 500 ranked by The Largest Independents 2014. ****Based on REAL Trends top 500 ranked by closed sales volume for 2014.
LOCAL COMPANY...GLOBAL REACH As an affiliate of Leading Real Estate Companies of the World®, Lyon is a global — not just local — real estate company working on your behalf. LeadingRE provides world-class marketing and resources, allowing us to provide the very best service. Our organization produced more home sales volume in 2015 than any national real estate network, $351 billion, representing over one million transactions.
Home Sales Volume Volume shown in billions of dollars MORE U.S. HOME SALES VOLUME IN 2015 THAN ANY NATIONAL REAL ESTATE BRAND
300
Leading Real Estate Companies of the World® RE/MAX 250
Keller Williams Century 21 Berkshire Hathaway Sotheby’s
200
Prudential ERA Better Homes & Gardens Realty Executives Real Living HomeSmart
150
100
50
Century 21
Keller Williams
Coldwell Banker
*Actual member statistics for LeadingRE and estimates for other networks using average sales units per agent and average sales price for firms in each respective network from published sources for 2015 production. Data is updated yearly each May.
RE/MAX
Lyon Real Estate & Leading Real Estate Companies of the World®
Coldwell Banker
#1 RESIDENTIAL REAL ESTATE FIRM Lyon Real Estate is #1 Seven Years in a Row! The Sacramento Business Journal ranked Lyon Real Estate #1 based on total closed transactions in 2008, 2009, 2010, 2011, 2012, 2013 and 2014 surpassing Coldwell Banker, RE/MAX and Keller Williams.
Consistently #1 in the Greater Sacramento Region
EXPLORE LUXURY WITH LYON
Lyon Real Estate agents offer you a passion for exclusive properties, years of luxury sales experience and marketing channels with national and global connections.
Lyon is #1 in Luxury Home Sales ($900,000+)
*Market share based on Trendgraphix reporting of total sales in units in Placer, Yolo, El Dorado and Sacramento Counties from 1/1/2015 to 12/31/2015, all property types, minimum price $900,000.
MAXIMUM EXPOSURE • 94% of home buyers begin their home search online.* • 44% of buyers found the home they purchased online, compared to 9% through a yard sign and 1% through a print ad. • Lyon listings appear on over 500 broker websites nationwide through our partnership with Leading Real Estate Companies of the World® Here’s a partial list of regional, national and international websites where our listings appear:
YOUR LISTING
®
®
($900k+) ($900k+)
($900k+)
($900k+)
($900k+) *Source: NAR 2015 Profile of Home Buyers and Sellers
CONNECTING YOU TO THE WORLD
CAPE TOWN, SOUTH AFRICA | R49,000,000 | WEB ID: ZDOZ
I N T E R N A T I O N A L
E
PARIS, FRANCE PRICE UPON REQUEST WEB ID: EGZV
Luxury Portfolio International,® is part of an exclusive global network that: • Is the largest worldwide collection of independent brokers • Has over 50 years of experience • Receives millions of annual online visits from the world’s elite • Advertises to over 47 million affluent consumers each year
VISIT GOLYON.COM | (866) 596-6466
Lyon Philanthropy
Our vision is to inspire and empower care and kindness in our community. We offer time, talent and treasure to local organizations that make our community a better place. Susan Komen Breast Cancer Foundation
Rebuilding Together
Placer Food Bank
Loaves & Fishes Francis House Mary House BloodSource Toys for Tots Paradise Oaks Group Home CARE CASA
In 2015, YPCSAR Women’s SheltersLyon
Grace Foundation Agents and
ing Inn
ess Center
oundation
aves & Fishes
• • • • • • • • •
Staff …
Salvation Army
Donated 8,083 coats to 20 non-profits and charities Donated 413 pints of blood Raised $20,000 for the Salvation Army Donated $5,000 to Wind Youth Services Donated $5,000 to Food Bank of El Dorado County Donated $5,000 to Family Promise Donated $5,000 to HomeAid Donated $2,500 to Butte Fire Relief Partners with Christo Rey High School to place students at Lyon's company office through the schools work study program.
Turning Point C
Placer Fo
Hap
Lyon agents, managers, and employees are out in the community making a difference every day.
Wind Youth Services
Lighthouse Counseling and Family House
Chicks in Crisis
Turning Point Community Center
Sacr
Happy Tails
American Cancer Society Women’s Wellness Center Elk Grove Food Bank Habitat For Humanity
The Gathering Inn
Cl osi ng Sl i de