Charity Media Insight, Credentials & Case Studies

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Charity media insight, credentials & case studies


about us

global reach

markettiers - the global leading broadcast communications specialist – is trusted by clients and the media alike to produce global broadcast content and undertake impactful media relations for many of the world’s most admired brands.

With offices in London, Manchester and Dubai, we are ideally placed to deliver dynamic campaigns around the world. We are trusted by global broadcast media who regularly take our content, across traditional and digital platforms, to inform audiences throughout the world. When coupled with our unrivalled media relations, reach and seamless production & logistical expertise, we operate as a true communications consultancy, working as a natural extension to in-house teams.

Launched 22 years ago, we are the single most awarded specialist agency in Britain with a track-record for achieving agenda-setting client coverage, exposure and audience engagement. Headquartered in London, home to more TV news channels than anywhere on earth, we have a team of 80 broadcast specialists spread over the capital, Media City in Manchester and Dubai.

We have our own production facilities that includes five broadcast studios, a link to the BT Tower for down-the-line live TV interviews, as well as a number of edit suites, ensuring the highest quality production and distribution of campaigns. We also work with an established network of production partners and multi-lingual media relations teams in over 30 countries, providing a truly global offering.

London | Manchester | Dubai


our services

TV, RADIO, ONLINE & MEDIA RELATIONS

INTERNATIONAL SERVICES

LIVE STREAMING

Through broadcast and online channels, we help clients achieve business objectives, raise brand awareness, manage reputation and communicate announcements. From our consultancy service through to broadcast production, we constantly secure quality interview and content placement opportunities with targeted regional, national and international media outlets.

We have the worldwide reach to deliver your story to the right audience. Our understanding of the global broadcast landscape is extensive and our expert team are here to guide you through, working directly with CEOs, Corporate, Consumer and Internal Comms Directors; and Public Affairs Directors.

Our digital and production teams can stream live and on-demand content from our own studios or from almost any location in the world. We are also able to stream directly to your chosen platform, be that your own website or social media platform.

VIDEO PRODUCTION

RESEARCH FOR PR

MEDIA PARTNERSHIPS

We have the tools, knowledge and experience to offer a wide range of broadcast quality video production services across the globe. With multipurpose studios and edit suites in all our offices we can provide a variety of production services to suit your business need.

Whether you are looking to build brand awareness, shape the foundation of a media campaign, or create buzz around a specific issue, research continues to be the most effective way of staying ahead in a competitive marketplace.

We can further amplify your broadcast campaign by taking editorial concepts through or above the line. Our specialist team can develop bespoke, contentled campaigns with relevant, high-indexing TV, radio, digital and social partners.


BLOGGER ENGAGEMENT

INTERNAL COMMUNICATIONS

markettiers can work with you to plan and deliver your social strategy, ensuring seamless integration with broadcast and print activity. As all social channels differ in their user demographic, style and tone, it is important your messaging is tailored accordingly and we have the experience to produce engaging content to be shared.

Blogs provide a powerful way of getting your messages directly to a very targeted and engaged audience, quickly. Through us you can have access to our own network of influential bloggers who collaborate with us on communications campaigns.

Effective internal communications are essential for any successful business, whether explaining change, growth, new directions or results. Video and audio can be the most impactful way of delivering messages, as well as the most economical and environmentally sustainable.

CRISIS COMMUNICATIONS

BROADCAST MEDIA TRAINING

With the vast majority of the public turning to the broadcast mediums of TV, radio and the web when news of a crisis breaks, having a specific broadcast response in times of crisis is a must. We can work with you to help manage this response in a controlled and coordinated way.

We deliver bespoke training courses to prepare delegates for tackling all broadcast media scenarios, providing them with the key tools and techniques to get through interviews with confidence and deliver key messages.

SOCIAL SOLUTIONS

WORKSHOPS We run workshops and training on all aspects of the Broadcast Communications mix to give you the opportunity to find out exactly how to benefit from radio, TV and web exposure as well as gain a detailed understanding of how these three media are developing.


Understand

our process

reaching your target audience

Understand

To achieve objectives in communications campaigns, you need to know who your target audience is and how to reach them. Effective campaigns are the ones where the people you are trying to talk to actually hear your messages. At markettiers we are experts at helping you understand who your audience is, what they are thinking and which channels to use to reach them.

The start of any campaign has to be a deep understanding of who our clients are, where they sit within their market or industry and how they are perceived. We focus on who their target audience is, whether one simple demographic or a complex mix of stakeholders and look at the potential reach a campaign could achieve. As market leaders, we have extensive knowledge of the media landscape to create a clear strategy to deliver your key messages and campaign to your desired audience.

Create

Create

Our team is made up of highly experienced Account Directors, Media Liaison Managers and Producers, who work together to create innovative ideas that reflect an organisations brand, image and messaging. As pioneers in our industry, the first to live web-stream to LinkedIn being one example, we understand where the opportunities lie in the modern media landscape and work together to produce imaginative and creative campaigns that will resonate with key audiences and stakeholders.

Engage

Engage

Our Media Liaison team have been working with media for decades, across regional, national and international programmes. With unrivalled access to the most important broadcasters and online influencers, they understand what the media is looking for and how to get that content to them. We also have vast experience creating engaging online content to be shared on social media channels, reaching a wider and ever increasing audience for campaigns.

Whether you are trying to talk to young people, parents, carers, stakeholders or legislators, we have the knowledge and experience to know exactly where any demographic is engaged. We deliver multi-disciplinary campaigns across TV, radio and online channels to convey key messages to the right audience. Campaigns can be coordinated regionally, nationally and internationally ensuring maximum exposure and coverage in the right places.


sector insights

Public trust and confidence in charities Research, Charity Commission 2016 UK Giving 2014 report from the Charities Aid Foundation


challenges and opportunities

A recent report by the Charity Commission revealed that a third of the UK public had less trust and confidence in charities than they did the year before. This is attributed to negative media stories about how charities spend donations and high pressure techniques to elicit donations. Charities now have a challenge to change this perception in order to secure future support through volunteering and contributions. •

With over 900 new registered charities launching last year, taking the total to almost 166,000, the challenge is on to make yourself heard and stand out from the crowd.

With three quarters of people saying they are more likely to donate if they have heard of the charity, PR and Comms teams need to ensure that the profile of their charity becomes well known.

Negative public reaction to high pressure techniques to elicit donations means charities must look to a softer and more engaging way of raising awareness of their causes. Broadcast PR is the most efficient and effective way of delivering campaign messages, reaching both wide and niche audiences.

With those aged 16-24 least likely to be involved in a charitable or social action, the opportunity is there to develop engaging campaigns through broadcast and online channels to inspire and activate this key demographic.

The older generation donate more money and time to charitable causes than any other age-group, which means talk-led radio is still a key strategy to use to when delivering campaign messages.

Radio sits above TV and print as the UK’s most trusted medium, with the trust in national radio at 87% over national press at 75%, underlining its importance in influencing and affecting a change of attitude and perception with the public. Source: markettiers Media Trust Report.


our clients

testimonials

We work with a wide range of charities across the UK and beyond, from healthcare and hospitals; to environmental causes and animal welfare; to medical research and community support.

“Just wanted to say another really big thank you to you and the rest of the team who worked on the Respect the Water sell-in this year. Another sterling job – we’re all extremely pleased with the results here. We’re always impressed with how committed, efficient and professional you all are. A joy to work with, as always!”

Laura Haslam, RNLI “This is the fourth time that we have used markettiers to help us with our biggest awareness campaign of the year. Using markettiers always feels like we are in safe hands, and communications between agency staff and our media team works very well. They really understand the importance of treating our media case studies, who are people living with Parkinson’s, with sensitivity, and work hard to ensure we get a packed media schedule for our spokespeople. This year was no exception. Despite the very early Monday morning start, everything ran like clockwork, and the professionalism and attention to detail never faded.”

Jill Davis, Fundraising PR Manager, Parkinson’s UK “The results of the campaign speak volumes about the team’s talent and abilities. We’re very fortunate to work with markettiers and look forward to many future campaigns.”

Polygon PR


case study | Save the Children Broadcast Media Relations Objective Amplify the launch of a newly released scientific report, which shows that failure to properly stimulate toddlers’ brains during nursery years could be setting them back decades, by calling on the government to ensure all nurseries have a qualified early years teacher. Strategy We created a platform for broader discussion by conducting consumer research amongst parents to highlight what they did and didn’t know about early language development. These statistics provided the basis of discussion around the new report, ‘Lighting Up Young Brains’, a scientific briefing from Save the Children and the Institute of Child Health at University College London in which neuroscientists and child psychologists identified the pre-school years as a crucial opportunity for brain development. Results Sky News Radio and BBC 5 Live Morning Reports interviewed a Save the Children spokesperson the afternoon prior to the launch, which meant that the campaign’s messages were being widely heard from early in the morning on the launch date with bulletins running throughout the day. We also utilised our time with Dr Sam Wass, psychologist from ‘The Secret Life of 4, 5 and 6 Year Olds’, who was in our studios on the morning of the launch and conducted interviews with key radio broadcasters including LBC, talkRADIO, BBC World Service, Global Yorkshire, BBC London and a further 18 BBC regional stations.


case study | RNLI Broadcast Media Relations Objective Manage multiple assets to drive coverage across radio, TV and online platforms for the third annual RNLI Respect the Water campaign by showing that coastal deaths were running at a five year high. Strategy To maximise exposure for the story markettiers coordinated interview and filming opportunities in London, Cornwall and Scotland with several RNLI spokespeople, charity ambassador James Cracknell and the family of a man who was swept to sea by a freak wave. B-Roll and a news package were filmed in advance with a bereaved father at Polzeath Beach in Cornwall, where his son was lost and made available to broadcasters on the day. Results The story broke early in the morning on Sky Sunrise, Radio 5 Live, and via a prerecord interview with Sky News Radio, on the news bulletins of many of the UK’s leading commercial radio stations. Radio 1 Newsbeat, a key target, ran the story at lunchtime and on their evening programmes, ITV filmed a package for their website, while Channel 5 News and regional TV in the South West and Scotland filmed for their lunchtime and evening news programmes. Sky News ran the story in bulletins throughout the morning and ran a second live interview with an RNLI spokesperson in their flagship Live At Five news programme. In total 205 items of coverage were secured across radio, TV and online.


case study | Bupa Web TV Objective Raise awareness of the launch of the World Alzheimer’s Report, to highlight Bupa’s expertise to an international audience and data capture sales leads for future campaigns. Strategy Produce and live stream to mobile and desktop a WebTV show, using LinkedIn as the main channel for promotion. Key target CMO’s and HR’s where invited to view and pose questions through the platform. The Global Director of Dementia Care at Bupa was also made available for interview with broadcasters ahead of the online event. Results The content was tuned into across 19 countries with the on-demand show watched 5,841 times in the first 24 hours alone; the programme was also hosted by third party health websites, whilst a package filmed with case studies for Reuters appeared on multiple websites, including NY Times, Nasdaq and AOL.


case study | Parkinson’s UK Broadcast Media Relations Objective Raise the profile of Parkinson’s Awareness Week, increase coverage year on year and create discussion on radio and TV around Parkinson’s as a disease, who it can effect and how. Strategy markettiers managed and coordinated interview requests with 30 case studies that were available for national and regional media as well as comedy writer Paul Mayhew Archer and Parkinson’s UK CEO Steve Ford. Due to the sheer volume of case studies we began speaking to broadcasters three weeks out from launch to ensure the logistics of the campaign ran smoothly, providing each case study with sufficient time to prepare for their interviews. Results National radio coverage increased from the previous year with interviews secured across The Today programme, BBC Radio 5Live, BBC London, Sky News, Sky News Radio, LBC and BBC Ulster amongst others. Wide reaching regional coverage was also secured across 29 local BBC & commercial interviews, as well as 7 regional TV opportunities across BBC and ITV local news programming including BBC North West, BBC Look North East, ITV East Anglia and ITV Granada.


case study | Live Life, Give Life Broadcast Media Relations Objective Support the charity Live Life, Give Life in launching their new campaign, ‘The Orgamites’ and create an environment for parents to feel comfortable about discussing the difficult topic of organ donation with their children. Strategy We recommended broadening the discussion by conducting consumer research that revealed parents would be more willing to talk about issues including bullying, racism, cancer and terrorism than broach organ donation with their offspring. Providing an interesting talking point for broadcasters the discussion created a platform to deliver campaign messaging. Whilst we had a relevant spokesperson in Luke Yates, a trustee of the charity whose wife had passed away whilst on a waiting list for a double lung transplant, a recommendation was made to also recruit Eileen Hayes, a parenting and behavioral expert as this allowed Luke to tell his story whilst Eileen advised on how parents should broach the subject matter. Results Content was pre-recorded in advance for Sky News Radio and BBC Radio 5Live Morning Reports, which were played out from early morning on the campaign date. On the day itself, 5Live also covered the story with a case study live into their flagship breakfast programme. Other coverage included a piece for STV’s evening news bulletins, 19 regional BBCs and a lengthy live interview with national station talkRADIO, as well as a selection of commercial radio stations including Heart Yorkshire and Global South West.


contact us www.markettiers.com

@markettiers

info@markettiers.com

London

Manchester

Dubai

10a Northburgh Street London EC1V 0AT +44(0)20 7253 8888

Pall Mall Court 61-67 King Street Manchester, M2 4PD +44(0)161 618 1850

Executive Heights Office 1402, 14th Floor TECOM, PO Box 211802, Dubai, UAE +971 (0)4 369 2709


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