Onward NO 39

REC

MAGAZINE NO. 39 INDUSTRY STANDARD UNRIVALLED CONTENT

n o i t a c o l on

THE MADMEN

OF BROADCAST

Behind the mic and the scenes with the men who have seen it all

LONDON TAXI CO

How broadcast put the X Factor into their new Factory opening

How many

ROCKSTARS can you fit into a

ROLLS-ROYCE

LEGO

Showing the world what’s in store in Leicester Square

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FOREWORD I love this time of year. The alarm at 5am is no longer a dark start… but sunrise. That’s a win to begin with. But acknowledging not everyone’s a morning person it’s also a great time for being outside, whether al fresco drinks or dining after work… or perhaps an Outside Broadcast (what a segue)! We’ve produced shows and broadcast live from every corner of the world and in many nooks and crannies – Wookey Hole caves, from 35,000 ft, factory shop floors as well as launch events and press conferences - and I’ve also been known to help paint the finishing touches to a

hotel front (so it looks good for the cameras) and run cables down back streets. That’s the joy of an Outside Broadcast. But with our new highspeed IP based broadcast tech and 4G bonded OB streaming kit about to be unboxed for the first run out, I can say with good conscience that having done my bit over the years I’m very happy to take things a bit easier from now on but I’m not retiring!

So here’s to the fresher mornings, al fresco evenings and on location future events.

by Howard Kosky, CEO

CONTENT

PAGE 4 LEGO STORE OPENING Global media relations at its biggest ever store opening

PAGE 6 LONDON TAXI CO

Crews get access to the new factory in Coventry

PAGE 8 BROADCAST MADMEN

With 40 years experience between them, markettiers’ David Oakley and Julian Fisher tell us some stories

PAGE 12 AVON

The launch of a global initiative with Refuge on International Women’s Day

PAGE 13 ROLLS-ROYCE

Automobile giants Rolls-Royce reveal the Wraith as designed by legendary rockstars

LEGO LONDON

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When LEGO comes to town the world’s media takes notice. Our role was to ensure the content was prepared to maximise the visuals and the on the day logistics were water tight.

As part of the lengthy preparation we were allowed exclusive early access to the 914 sq m space in order to film, in detail and high quality, the store highlights including a 6m tall Big Ben, full sized LEGO tube carriage and new London mascot, Lester.

In addition soundbites were also captured in advance with senior LEGO spokespeople who’s time was more limited on the day of the opening. This was then edited into B-Roll footage and a cut news package overnight to ensure that media had it primed to go live post embargo.

We also invited broadcasters to attend the official opening on the launch day, where they were able to speak to a select number of LEGO spokespeople including the CFO, John Goodwin, with our on-site team managing crews from UK news as well as the London Correspondent of ABC News, Reuters TV and AFP TV. The latter two’s global distribution ensured that just about every key TV station in the world was able to cover the story, while ABC delivered saturation coverage across the USA. We also captured further B-Roll footage on the day, featuring special guest Mayor of London, Sadiq Khan, as well as the queues of customers snaking around Leicester Square, which was edited that afternoon and shared with desks for their evening news packages.

The video content in its various formats was very popular, with both online and TV

The Time Out package had 2 million views on Facebook within 2 hours.

broadcasters also using our B-Roll to create their own packages. Highlights included BBC Online, Mail Online, Wall Street Journal, Huffington Post, Mirror and Time Out, whose package had 2 million views on Facebook within 2 hours. Their most popular video to date.

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6IS ON The Yellow Light

Opening of London Taxi Company’s new factory

Since 1948 workers in Coventry have built almost every London black cab. Now, that tradition will continue with the opening of the London Taxi Company’s £300 million state of the art production facility in the Midlands mo-town.

Driven by the Mayor of London’s directive that from 1st January 2018 every new black cab has to be an ultra-low emission vehicle, up to 20,000 new electric cabs a year will drive silently off the new production line, each one ready to revolutionise the taxi market not just in the capital, but in cities around the world.

The factory opening was important for LTC, with the Chairman of their parent company, Geely, flying in from China to perform the ribbon-cutting ceremony with Greg Clark,

Secretary of State for Business. We were asked to maximise the broadcast coverage.

On the day we were on site at 05.00. Just over an hour later, we’d managed the LTC CEO’s lives into Radio 5 Live’s Wake Up To Money and Radio 4’s Today programme, both via our radio OB unit. His soundbites subsequently ran on 11 local BBC radio stations’ breakfast programmes.

Meanwhile the TV coverage had begun with BBC1 Breakfast, BBC London, ITV London, BBC Midlands Today, ITV Central and BBC News Channel’s Business Daily, CNBC, Deutsche Welle all covering the story, principally via the high quality B-Roll we’d filmed and edited in advance.

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LONDON

On the ground, our highly experienced team managed the interviews for the CEO, Chairman and staff with crews from CNN, Reuters TV, the London correspondent of China’s CGTN (formerly CCTV), Germany’s ZDF, the Press Association’s video crew, BBC Midlands, ITV Central, BBC Radio Coventry & Warwickshire, Touch FM and Free Radio Coventry. In addition we ensured all crews were able to film and interview Greg Clark, the Business Secretary.

The satellite truck we’d brought on site was vital for live down-the-line interviews with BBC World TV and Sky News’ Ian King.

At the same time our crew filmed key elements of the day and by mid-afternoon

“Can I just say thanks for all your help today. It’s been one of my most enjoyable days filming.”

Mark Gough Central TV’s long-standing Business Correspondent

“The coverage is great, I am especially pleased how perfectly our agencies work together.”

Geely’s Global Comms Director, Frank Klass

we’d distributed our new B-Roll to TV stations and our news package to all targeted websites.

The day finally ended over twelve hours after it had begun with a final live into BBC Midlands Today’s main evening programme.

The story aired on more than 30 TV and radio stations in the UK, not to mention coverage achieved all around the world.

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Broadcast’s

MADMEN

Broadcast can be a complicated and ever evolving business.

Meet the men who have lived and breathed it for (collectively) 40 years, fellow markettiers executives David Oakley and Julian Fisher.

David stumbled into comms purely by chance when British Rail made him a PR Officer. After five years of announcing different routes for the high speed line to the Channel Tunnel, helping usher in Eurostar’s services and not being averse to overspending the state’s budget to get the desired media results, the open road beckoned.

18 months of ultra-cheap travel in the pre-email, pre-web 90s followed: Kashmiri houseboats, climbing Sumatran volcanos, going right up river in Borneo, the Bolivian altiplano, a bus ambush by Colombian guerrillas, the World Cup (USA).

A man called Stuart then took a punt in appointing David to his nascent TV PR agency - The London Bureau - so began two decades as a broadcast PR consultant building UK and global client and media-side experience at different agencies and now, for several years, at markettiers.

Julian decided on a career in journalism when he

realised that being the captain of a cruise boat on the River Thames was great fun but not a career!

After following the traditional route of weekly then daily papers, he was offered the chance to move into TV News at ITV Meridian (then TVS).

He and a fellow newbie, Nick Knowles, were both offered the chance to audition for live on-camera presenting. Fortunately the editor made the wise choice that Mr Knowles had a decent chance of a career in front of the camera and Julian probably didn’t!

After 6 years news editing and producing the evening news programme and various documentaries, Julian was lured to the ‘dark side’ of PR by the same guy who had rescued David from British Rail and their working partnership began. That was 20 years ago, the last 14 of which have been at markettiers.

In the intervening decades Julian has built up a global network of media and production contacts and, as Media Director, is responsible for the coverage and content created for our corporate clients. He also acts as a consultant to our key corporate clients and manages a number of accounts in the transport sector covering automotive, aerospace and maritime.

ONWARD sat down with David and Julian to ask about some of their experiences and what exactly makes a good PR campaign.

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Most touch and go moment on location?

Best live location?

Julian The seconds were ticking down to a live streamed programme from Mumbai with the England captain Alastair Cook and Indian cricket legend Sourav Ganguly. We were desperately trying to work out why our picture looked fine on camera but was looking out of shape back in London. A light bulb moment from our Vladimir Putin-lookalike Estonian Director and a circular white hotel plate saved the day moments before we went live to millions! It was all to do with the Aspect Ratio apparently…

Julian Every year since 2010 we’ve produced ‘Laphroaig Live’ for the 500,000 lovers of the Scottish single malt called the Friends of Laphroaig. It’s a 45-minute fully interactive live streamed food & drink programme with a studio audience, live music, the whole nine yards.

The lives from the Kentucky Bourbon distillery, the Spanish sherry Bodega and from their Islay distillery on a small island in the Irish Sea were probably just shaded by the programme transmitted from a barge floating on New York’s Hudson River!

Biggest ever live project?

David Lead agency launching the stunning Rolls-Royce Dawn in 2015. Multiple prefilmed videos from locations around the world running in a live stream presented by Jodie Kidd and the CEO leading up to the unveil of the stunning cabriolet and a global online Q&A with journalists.

DAVID

Time at markettiers: 12 years Degree/Class of: London University. History. 2.1 Childhood dream: Escape a small Dorset village.

Think Broadchurch...

Most Memorable Celeb Moment: Echo and the Bunnymen’s Ian McCulloch drinking Jameson’s before his first live interview Claim to fame: Evicted as a teenager from The Oval for being first onto the pitch to congratulate Geoff Boycott after his final Ashes century – the nearest I ever got to the England cricket team Best piece of advice you have received: It’s hackneyed but fundamental in this business: “Fail to prepare and you’re preparing to fail”

David.Oakley@markettiers.com

Favourite live client?

David As someone who grew up on the coast, I hugely respect the RNLI and we’ve been lucky enough to work with them annually since 2005.

Maximising their safety message via multiple lives into BBC Breakfast, 5Live Breakfast, the Today programme, Sky Sunrise and many local radio stations from the lifeguard post on

Bournemouth Beach last August felt a good response to a spate of fatal incidents on the UK’s beaches the previous week.

Most difficult on location project?

Julian There have been a few but probably the global unveil of the Nissan Qashqai in 2013 from a warehouse in East London. We had eight cameras in five locations producing a 40-minute live ‘walk & talk’ through an audience of hundreds of VIPs and journalists while simultaneously live translating the show into five languages and streaming into factories and dealerships in Russia, Spain, France, Germany and Italy. We also set up multiple live interviews via satellite with the CEO. Best broadcast coverage?

David The morning BBC Breakfast ran three of our stories on the same day, each one live from our location. It showed the trust the biggest broadcasters have in us. What you have to

remember is that when the BBC switches to our interviewee using our satellite truck they are effectively handing over transmission of their programme to us for a short time – which is a scary thought for them!

Biggest amount of coverage from an event?

Julian It has to be the Inauguration of The Shard. A huge event with scores of broadcasters clamouring to get to the top and demanding footage from us. We started to lose count after 2,000 separate items of global TV coverage.

Best new development in broadcasting from a location?

David Setting up BBC Business Editor, Simon Jack, for his first ever Facebook Live from last month’s Geneva Motor Show. A ten minute live Q&A on the latest Qashqai ensued with the Nissan exec who’d just unveiled it. 130,000 watched it that afternoon.

JULIAN Time at markettiers: 14 years Degree/Class of: I’m old school. I worked my way up via a newspaper trainee scheme Childhood dream: To be a TV Foreign correspondent Claim to fame: I used to be John Lennon’s gardener Most Memorable Celeb: John, Ringo and Keith Moon all together in John’s garden – it’s a long story Best piece of advice you have received: “Assumption is the mother of all f*ck ups” (can I say that?)

Julian.Fisher@markettiers.com

AVON Helping to

DEFINE THE LINE

on International Women’s Day We were appointed to handle the UK & Global media relations for Avon’s new campaign launch around International Women’s Day. In partnership with Refuge, the brand was releasing a report into the extent of coercive control amongst young people - as part of a broader announcement of a nearly £2 million donation to help tackle domestic violence globally.

The report, entitled Define the Line, looked into the changing face of non physical violence amongst young people and their confusion in understanding the difference between caring and controlling relationship behaviours.

To support our sell in, we created video content which included an interview with global CEO Sheri McCoy. This was used to develop national and internationally focused video materials including B-Roll for TV desks and cut news packages to underpin the story-telling and drive maximum engagement.

We also secured broadcast interviews for spokespeople including Lisa King

from Refuge as well as a case study who had experienced the devastating impact of coercive control. This included an embargoed interview with Sky News Radio in advance, helping us set the news agenda on the day the report was released resulting in coverage on influential stations such as LBC, talkRADIO and Magic. This was followed by back to back broadcast interviews in the studio with a further 16 stations including Global South and Heart Yorkshire.

Interviews were also set up with Reuters and Channel 5 Evening News plus we packaged up ‘ready to use’ audio content for stations who didn’t get the opportunity to speak directly to our guests but wanted to carry the story.

At the end of the day, we filmed Avon’s special event at Somerset House which featured addresses from Avon’s CEO as well as Sarah Newton, Home Office minister .We edited this additional footage into a package which has since been placed with 30+ online titles with the total coverage for the campaign now in excess of 200 items.

l l o R ’ n ’

I’m a

k c o R

r a C

Celebrating their historic links with 60s and 70s British music, Rolls-Royce unveiled nine very special Wraiths...

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Many iconic British rock stars of the 60s and 70s celebrated their success with a Rolls-Royce: Lennon, Richards, Bowie, Mercury, Moon and many more. The list was long...

Fast forward to 2017 and rock gods Roger Daltrey, Sir Ray Davies and Francis Rossi have invoked those halcyon years. Each has unveiled a special Rolls-Royce Wraith they’d designed hand-in-hand with the legendary British luxury car maker.

We were with them on site to ensure the broadcast coverage was maximised, not least as profits from the cars’ sales would go to charities, led by the Teenage Cancer Trust where Daltrey has been a driving force for some years.

Our short news video captured the event, from The Who’s frontman describing how their seminal Tommy album – the cover of which now adorns one of the Wraiths – created

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their global success, to Status Quo’s Rossi speculating on the likely reaction of his late bandmate Rick Parfitt to driving such a car.

The video, produced within three hours of the launch, went live on over 40 sites including Forbes, the Mail Online, This Is Money, The Week and MSN. Global TV news agency APTN edited a package from their own filming and our B-Roll which they distributed to 300 TV stations globally, while entertainment news agency Unique put their audio package out to almost all the UK’s commercial radio stations.

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On Location Live Streaming markettiers has been producing and live streaming content online for more than ten years. From Eliza Doolittle performing Britain’s first Facebook concert, streamed live from Ronnie Scott’s in Soho, to unveiling the RollsRoyce Dawn to the world’s media, from its Goodwood factory.

If you’re working on an event, small or large, we have all the production and technical skills required to stream it live online and through social media to your audience. Contact your account handler or get in touch at info@markettiers.com to discuss.

Streaming credentials • Global product launch using Facebook Live to live stream on 17 international Facebook pages simultaneously • Global press launch into secure live portal with VT inserts and Q&A from journalists around the world • Pharmaceutical briefings for global HCPs with video link-up from 3 locations & simultaneous live translation into 8 languages • Live breakfast briefings for media (The Wall Street Journal) from London, New York City, Shanghai and San Francisco www.markettiers.com

London +44(0)20 7253 8888

Now, thanks to the laterst cutting age technology, we can stream from anywhere around the world, more efficiently and effectively than ever before.

4G bonded streaming devices, allowing transmission from anywhere

multi-page live streaming from a single location, across social

Live video link-up with 3rd party spokespeople, whether via TV, Video Conference, Skype or Webcam Live multi-cam production with full video gallery and crew

Manchester +44(0)161 618 1850

@markettiers