9/10 Shoppers say supermarkets should be selling more food from British farms
87% would like to see supermarkets making stronger pledges to British sourced food
Reasons for buying British
What foods do we want to be British sourced?
Supporting British farmers and growers
77%
Supporting UK employment
Fresh meat
Milk
Vegetables
Fruit
Fish
(72%)
(67%)
(66%)
(60%)
(51%)
Reducing food miles
Confidence in British Reasons for buying British sourced
64%
52%
Supporting British farmers and growers
77%
Supporting UK employment
42%
90%
Shoppers say supermarkets should be selling more food from British farms
90%
Milk
Vegetables
Fruit
Fish
(72%)
(67%)
(66%)
(60%)
(51%)
Reasons for buying British
77%
64%
Confidence in British sourced
Supporting the British economy
52% 42%
90%
of shoppers feel
42%
Origin 88% of food is now
Origin 88%
Origin 88%
87% would like to see supermarkets making stronger pledges to British sourced food
Reducing food miles
42%
42%
Fresh meat
Supporting UK employment
sourced
Supporting the British economy
52%
of shoppers feel that food is more traceable when produced on UK farms
of food is now of shoppers feel that food is more the second most What foods do wewhen want to be British sourced? important label traceable information next to produced on UK use/sell by date farms
Supporting British farmers and growers
Confidence 42% in British
64%
Born and bred
9/10
Reducing food miles
Supporting the British economy
of consumers feel
of food is now the second most important label information next to use/sell by date
of consumers feel supermarkets should do more to support British farming
of consumers feel supermarkets should do more to support British farming