markettiers4dc Publishing credentials
Our role for brand ● Bring to life through broadcast communications brand and corporate messaging ● Ensure best use of fresh and existing collateral ● Provide ongoing consultancy and support ● Create and develop key themes / creative story-lining ● Secure extensive coverage within broadcast media
Our experience ● Over 18 years experience providing broadcast consultancy and coverage to the UK communications industry ● Over 16,000 items of editorial radio and online coverage generated last year ● Over 70 live webTV shows and 100 hours plus of video produced last year ● Winners of New Media Age and Revolution Awards and shortlisted as Brand Innovator of the year at Marketing Week Engage Awards ● PR Week Award winners for Best Use of Broadcast and Best Live Brand Experience respectively ● Five fully equipped broadcast studios incorporating down the line TV broadcast facilities ● Regional, national and international broadcast outreach ● Founding broadcast partner of the CIPR, Broadcast Partner PRCA, PR Week vodcast producer and IAB podcast partner ● Member of the IAB Video and Social Media Council ● Recognition of our success comes from more than 93% client retention
consultancy
broadcast approach On every project, regardless of size, the most appropriate members of the core team of 24 broadcast media consultants engage with the client to establish key aims and objectives and discuss potential issues and solutions. We then seek specialist input across the relevant sectors and specialists within markettiers4dc – the TV, radio and online media liaison teams; our digital and technical services department; and our audio/visual production unit to inform our strategy development. Most importantly, all those teams also have input in terms of the campaign creative. We will develop original angles to deliver the campaign objectives and capture the interest of the target media.
Production & Media Relations: ● Broadcast interviews (Radio, TV and online)
● Audio feature/podcast ● Video feature
through the line
● Promotions ● Sponsorship ● Vignettes ● Live read activity ● Brand funded programming
● B Roll ● WebTV programming ● Competitions (Radio and online)
● Viral development ● Newsbites ● Outside broadcasts
research
editorial
our services
● Story angle creation ● Consumer and B2B research (UK and Global)
● Online focus groups
facilities In-house production facilities allow us to create audio and video broadcast quality content quickly and cost effectively.
5 studios
3 edit suites
10 in-house production staff
case study
frozen assets background
results
After enjoying the meteoric rise and surviving the tumultuous collapse of the Icelandic banking system, Armann Thorvaldsson, former CEO of Kaupthing Singer Friedlander, documented his reflections on how one man, one bank and one country experienced and affected the course of world economic history in his book Frozen Assets: How I Lived Iceland’s Boom and Bust.
Interviews with Radio 5 Live Wake Up to Money, Radio 4 Today Programme, BBC London Breakfast, BBC World Service Radio, BBC Radio Scotland Business, as well as 12 regional BBC stations.
approach markettiers4dc was briefed by John Wiley & Sons to publicise the launch of the book with the ultimate aim to drive sales. Our approach focussed on securing core national and global business media to ensure we captured a specific listenership alongside more widespread regional coverage across the UK.
“
I was thoroughly impressed with your work, I always am with markettiers4dc! The coverage and interviews you arranged were spot on, the list could not have been better. Emma Knott
“
Associate Director of Publicity & Events John Wiley and Sons
Frozen assets by armann thorvaldsson
case study hitchiker’s guide
to the galaxy background
results
The Hitchhikers Guide to the Galaxy is a series that is synonymous with success in the publishing world. The aim was to achieve stand out results that would create hype and excitement in the lead up to the release of the book.
● 26 items of radio coverage
strategy markettiers4dc was brought on by Penguin to manage the broadcast and digital exploitation of the activity. An interactive online Web TV Show was created where viewers could log on live to ask questions to Eoin Colfer, the author. A video feature was also produced to further drive online outreach.
on 13 BBC stations as well as coverage on key networks including LBC, Smooth, Real Radio and Rock Radio
● 34 items of Online Coverage including Telegraph, Guardian, Independent, Yahoo!, Tiscali
“
We were very pleased with the ‘The Hitchhiker’s Guide To The Galaxy’ campaign. markettiers4dc handled the radio sell in and secured an impressive number of regional radio interviews to tie in with Eoin Colfer’s nationwide author tour to promote the book. They also produced and filmed a video feature, a live WebTV Show and supplemented the activity with radio and online competitions. We were very impressed with the results and the coverage secured from the overall campaign, which fulfilled the brief exactly.
“
and another thing... eoin colfer eoin colfer webtv show
Katya Shipster
Michael Joseph Publicity, Penguin
case study
lemony snicket background
results
The author of A Series of Unfortunate Events - Lemony Snicket, came to the UK to do a book tour to promote the release of the series in paperback. markettiers4dc’s brief was to maximise the limited access to the author by lining up as many high profile opportunities as possible.
● 28 items of coverage
strategy
● The campaign was entered
The existing media appeal of Lemony combined with a very limited window of opportunity for interviews meant quality of outlet was paramount. The WebTV show created an opportunity for video content to be simulcast across 15 sites. Our multi-tactic approach allowed for a truly integrated schedule across radio, TV and online.
across TV, radio and online including BBC Breakfast, Newsround, Telegraph TV, The Independent and ITN
for a Publishers Publicity Circle Award
cbbc Hotseat: lemony snicket
a series of unfortunate events lemony snicket
the independent lemony snicket answers your questions
case study
no one would listen background
results
Harry Markopolos is the whistle-blower who uncovered Bernie Madoff’s Ponzi scheme 10 years before the rest of the world learned of the biggest financial crime in history. He documented his journey to justice in the book No One Would Listen and markettiers4dc was tasked with managing key broadcast media during his time in the UK.
● A total of 15 items of top tier coverage. Key media outlets included CNN TV, BBC World News TV, Al Jazeera TV, BBC Radio 4 and BBC Radio Scotland.
● Reach for the campaign
strategy Harry’s notoriety meant that many outlets wanted to meet and interview him personally. The management of his time and organisation of logistics was crucial to maximising each opportunity meaning co-ordination of his schedule was paramount.
extended into territories beyond the UK including the Middle East and Europe with a combined audience reach in excess of 60 million.
● The combination of live and pre-recorded interviews coupled with all the print coverage delivered very effective publicity for the book which resulted in a notable rise of book up Amazon charts throughout the day.
no one would listen harry markopolos
case study family history
for the older & wiser background
results
Susan Fifer discovered the joys of genealogy in her retirement and went on to teach herself how to use the various free online tools and public archives available to trace her family story. Working with the University of the Third Age, Susan created a guide to help others on their journey into the past.
● 17 items of coverage with a total of 11 BBC stations
● Advertising equivalent £39,748 ● ROI: 15
strategy Utilising the success of TV show ‘Who Do You Think You Are’, markettiers4dc crafted an approach to media that would showcase how Susan Fifer’s expertise in genealogy is attainable if the right tools are made available. Given the target audience, markettiers4dc emphasised a BBC approach to ensure the outlet indexed highly against the 45+ market.
Family history for the older and wiser susan fifer
case study Irresistible persuasion background
results
Geoff Burch is a regular contributor on television and radio and the presenter of his own BBC 2 show All Over the Shop. Geoff has been called the ‘world’s most persuasive man‘ and has over 20 years experience working with hundreds of small businesses to improve their performance, efficiency and drive sales. Our task was to promote the release of his bookIrresistible Persuasion.
● 19 items of coverage ● Audience Reach 3,064,000 ● Advertising equivalent £43,456 ● ROI : 13
strategy To bring the story into the news agenda, markettiers4dc utilised the budget negotiations between the coalition as a platform to build on Geoff Burch’s existing profile and introduce the themes of the book to radio presenters.
irresistible persuasion geoff burch
case study football for dummies background
results
Ahead of the World Cup, Britain was gripped with football fever. Scott Miller’s book Football for Dummies presented itself as a must-have for the nation’s armchair enthusiasts as The World Cup took over the UK. From how to decipher the offside rule to the debate that stormed over whether we should have goal line technology, Scott Miller was on hand ready to respond to radio stations’ questions.
● 28 items of coverage including a live interview with Tim Westwood on BBC1 Xtra
● Audience reach of 5,205,000
● Advertising spend equivalent £55,992
● Campaign ROI : 22
approach We conducted a session with Scott Miller from our Clerkenwell studios with radio stations across the UK targeting both seasoned football fans and those didn’t have any knowledge but wanted to stay on top of the impending World Cup games.
football for dummies scott miller
case study the naked millionaire background
results
David Taylor is the author of The Naked Leader, the world’s fastest selling business book, and three follow-ups. In April 2010 he released The Naked Millionaire, the ultimate fast-track guide to wealth, freedom and fulfilment.
● 21 radio interviews
strategy markettiers4dc identified two key hooks for media outreach of The Naked Millionaire – The Sunday Times Rich List 2010 and the General Election. The release of The Sunday Times Rich List 2010 was used as a timely hook for TV media just ahead of the main release date to drive initial interest in the title. To follow up on this initial phase of activity, markettiers4dc used the media hype surrounding the General Election as an opportunity to amplify the key themes of this, his latest work.
the naked millionaire david taylor
● 4 television interviews on BBC One Breakfast, Sky News, CNN International and Al Jazeera achieving extensive coverage outside the UK
● Advertising value equivalent: £123,820
● ROI: 22
if you require more information, please contact us E info@markettiers4dc.com T 020 7253 8888 F 020 7253 8885 A Northburgh House 路 10 Northburgh Street 路 London 路 EC1V 0AT