markettiers4dc
CREDENTIALS & CASE STUDIES
INTRODUCTION Here at markettiers4dc, we have a dedicated and passionate sports team to bring your sporting broadcast campaigns to life. We work with brands and organisations – big and small – to maximise coverage for sports campaigns. Whether you’re looking to raise awareness of your sponsorship, launch an event or product, engage more with fans, markettiers4dc offer creative and innovative solutions to get you in the limelight. Our recommendations are based on a clear understanding of your aims, the brand’s characteristics and the broadcast media diet of the target audience.
OUR CREDENTIALS ● Over 16 years experience providing broadcast consultancy and coverage to the UK communications industry ● 220 items of TV and over 18,000 items of editorial radio and online coverage generated in 2010 ● PR Week Award winners for Best Use of Broadcast and Best Live Brand Experience ● Five fully equipped broadcast studios incorporating down the line TV broadcast facilities ● We work directly with three of the UK’s 10 biggest brands and provide broadcast support to most of the top 50 PR agencies in the UK ● 93% client retention provides recognition of our success
PRODUCTION & MEDIA RELATIONS: ● Broadcast interviews (Radio, TV and online)
● Audio feature/podcast
THROUGH THE LINE
● Promotions ● Sponsorship ● Live read activity ● Brand funded programming
● Video feature ● B Roll ● WebTV programming ● Competitions ● Social media integration ● Newsbites ● Broadcasts on-location
(Live radio & TV, online streaming)
RESEARCH
EDITORIAL
OUR SERVICES
● Story angle creation ● Consumer and B2B research (UK and Global)
● Online focus groups
OUR EXPERIENCE BRANDS WE HAVE WORKED WITH
FACILITIES IN-HOUSE PRODUCTION FACILITIES ALLOW US TO CREATE AUDIO AND VIDEO BROADCAST QUALITY CONTENT QUICKLY AND COST EFFECTIVELY.
5 STUDIOS
3 EDIT SUITES
10 IN-HOUSE PRODUCTION STAFF
CASE STUDY CASTROL CASTROL FOOTBALL markettier4dc were enlisted by Hill & Knowlton to help leverage Castrol’s sponsorship of the 2010 FIFA World Cup. Assets available included brand ambassadors Alan Shearer and Ronald Koeman, team and individual performance data from the Castrol Index and Rankings, as well as footage from previous world cups licensed by FIFA and appearing on CastrolMoments.com.
TACTICS Live interactive WebTV Shows were produced, giving football fans the chance to put their questions to Shearer and Koeman, as well as view a selection of greatest World Cup moments and the latest Castrol Rankings data. We also streamed an exclusive show via a bespoke application built for the Castrol Football fan page and set up separate video interviews with The Sun Online, Telegraph TV and ESPN.
RESULTS ● Hundreds of questions
entered in advance of the live streams, from Europe, Africa, Australia, USA & Asia
● Multiple sites including
Metro, Shortlist, Express, Eurosport and Soccernet, streamed the generic WebTV Show
● Fans of the Castrol
Football facebook page rose from 12,690 to over 15,000 in fortnight around the live WebTV Show
● Total coverage secured
on sites with combined unique user figures of over 60 million
METRO SHEARER & KOEMAN ON THEIR WORLD CUP MEMORIES
FACEBOOK LIVE WEBCHAT TAB EXPRESS SPEAK TO ALAN SHEARER & RONALD KOEMAN
CASE STUDY SPIRIT OF CRICKET 2010 The Cricket Foundation charity & the MCC wanted to promote their Chance to Shine programme to encourage primary and secondary school children in England and Wales to play hard, play fair and have fun.
TACTICS To get youth cricket onto the news agenda, we developed in-depth research with schoolchildren and their parents and found that when it comes to sportsmanship, fair play and competing in the right spirit, the on-field efforts of top athletes seem to have less impact on youngsters than we might have thought. Interestingly, more than half of kids polled (54%) report witnessing unfair play in every single game they play although almost nine in ten (87%) claim they had ‘never’ (52%) or ‘hardly ever’ (35%) actually cheated themselves. In the studio, former England batsman Graeme Hick and MCC committee member and former Kent cricketer Matthew Fleming discussed the findings.
RESULTS ●G raeme Hick was
interviewed on BBC Breakfast sofa, BBC Radio 5 Live, BBC Radio 4, BBC Radio 2, talkSPORT and Sky News Radio.
●W idespread online and
print coverage, 84 items of broadcast coverage with a combined reach of 50m.
CASE STUDY NOMURA VARSITY MATCH 2010 Following our positive influence on the 2009 Nomura Varsity Match (our content was used on 4 TV stations, 6 radio stations & 13 websites – leading to a rise in media coverage and ticket sales), markettiers4dc were again asked to create broadcast media content and raise awareness of the 129th Varsity Match at Twickenham.
RESULTS
TACTICS
● S ocial Media
Two weeks before the game, we filmed the ‘Challenge’ where Oxford captain Jimmy Richards officially challenged Cambridge to the match, and a week before, we filmed the press conference where the teams were announced. We created a 2 minute, snappy preview video entitled: “The Road to Twickenham”.
● T he Video Feature was
placed on 12 websites (including Sky Sports, ESPN and Planet Rugby) – collectively an audience of 14.5m - with over 2,000 views on YouTube in the 2 days before the match, our video is top of the rankings for searches ‘Cambridge Oxford Rugby’ and ‘Varsity match’, and top 10 for ‘Varsity Rugby’ - Video hosted on Rugby World’s and Rugby Dump’s social media assets – reaching over 85,000 rugby fans
ESPN SCRUM
VIDEO ROAD TO TWICKENHAM
SKY SPORTS NEWS STORY
CASE STUDY GB ROWING 2010 SEASON PREVIEW Matchtight Media brought markettiers4DC in to manage the entire broadcast media relations of the announcement of the 2010 GB Rowing Team – from Redgrave & Pinsent Lake – the day before the announcement was made.
TACTICS To maximise access to the athletes and publicity across all media forms, we interviewed 30 rowers and 2 coaches – creating B Roll for TV news, video content for online, and audio content for radio stations in the vicinity of each athlete’s home patch. That afternoon and throughout the night, we edited all the content and distributed across the TV and radio, national and regional networks to be used the following day when the team was to be officially announced. The video footage was also used to create a 3.5 minute video feature previewing the season ahead.
JURGEN GROBLER MEN’S CHIEF COACH GREG SEARLE MBE
RESULTS ● T V coverage secured
on BBC Wales TV, BBC 1 North East & Cumbria, STV West, STV North, BBC East TV, S4C, Ulster TV
●R adio coverage on more than 20 stations including BBC Radio 5 Live, BBC Radio 1
● T he video feature is
ranked #1 on YouTube for ‘GB rowers’ or ‘GB rowing’ search – with over 5,000 views to date
● E ditorial coverage of the video secured on: Mail Online Daily Star Express The Independent Male Xtra AOL Easier TalkTalk
CASE STUDY BODOG. COM FULHAM FC EUROPA LEAGUE FINAL 2010
Fulham FC’s official betting partner bodog.com wanted to leverage their ‘official betting partner’ status with Fulham FC, given their extraordinary journey in the 2010 Europa League. The morning after the Semi-Final win over Hamburg, we suggested doing a Europa Final Preview WebTV Show on the Monday night before the Wednesday evening final.
RESULTS ●7 sites streamed the live
preview including Metro and Daily Star – collective audience of 13.8m
●O ver 200 questions
submitted in advance
●7 00 live views and
thousands more ondemand
TACTICS With just a few days until the big game, we filmed voxpops with Fulham fans and created engaging team graphics & stats to drop into the live show featuring footballing legend and pundit Alan Brazil. As well as the pre-promotion secured on thirdparty, independent websites, Fulham FC alerted their fans to the show via email.
DAILY STAR FOOTBALL PAGE
FULHAM FC TEAM GRAPHIC
IF YOU REQUIRE MORE INFORMATION, PLEASE CONTACT: DANIEL STAINSBY ASSOCIATE DIRECTOR, HEAD OF SPORT E Daniel.Stainsby@markettiers4dc.com · T 020 7253 8888 · F 020 7253 8885 A Northburgh House · 10 Northburgh Street · London · EC1V 0AT