Madeline Clark Virgina Tech Class of 2021
VOL. II Thesis Design
4
CONTENTS
INTRODUCTION 08 Problem + Thesis Statement 09 Thesis Topic
INSPIRATION + CONCEPT 12 Site Analysis 14 Inspiration + Concept
SCHEMATIC DESIGN 18 Floor Plans 24 Interior Views
FINISHES & BRANDING 42 Finishes 44 Branding SOURCES
5
INTRODUCTION
THESIS STATEMENT Implementing human behavior and color theory into the hotel design, it will create a unique user experience that fosters the sense of a community. The application of color will enhance guest’s stays making them feel comfortable and relaxed as if they were at home.
PROBLEM STATEMENT The project consists of a 36,000 sq. ft. boutique hotel located in Prague, the capital of the Czech Republic. Known for its many business ventures, numerous out of town guests/tourists come to the city looking for a place to stay. Guests can venture and explore the historic sector of the city and have many opportunities to visit museums and historical landmarks, as Prague is named one of the UNESCO World Heritage sites. Having a hotel located in the downtown area will not only give a place for tourists to stay but will draw those who live outside the city to stay downtown. The hotel will focus on human behavior and color theory, keeping in context with the surrounding city.
8
THESIS TOPIC
Focusing on human centered design and the effect of branding and color theory has on people’s stay at the hotel. Studying the effect of lobby design and how it can foster a sense of community by drawing people into the main level of the hotel. From preliminary research, the assumption can be made that having a more informal lobby area that has the restaurant or bar area close by and not separated into its own space will draw people out and use it as a common space.
EVALUATING HOTEL DESIGN
IMPLEMENTING TECHNOLOGY
-Selecting appropriate colors and finshes for branding
-Importance of allowing the guests to have some control over their stay
-Larger common space that draws people in
-Automated blinds and dimmers -A/C customization
-Informal lobby/check-in areas
9
INSPIRATION + CONCEPT
SITE ANALYSIS
1
Site
2
Vltrava River
3
The National Theatre
4
Charles Bridge
5
Old Town Square
6
Astonomical Clock
Exterior View of Building:
12
DISTRICT 2 NEIGHBORHOOD
Location: Prague, Cezch Republic
BUILDING ADDRESS: Odborů 278/4, 120 00 Nové Město, Czechia
Square Footage: 36,000 Levels: 4
Site Features:
+ Proximity to the Vltava River and Charles Bridge + 10 minute walk to Old Town Square + Access to public transportation + Access to public parking + Proximity to retail and restaurants
13
INSPIRATION THE CHARLES BRIDGE The Charles Bridge, built in 1357, is a medieval stone arch bridge that crosses the Vltava River and is one of the most well known sites in Prague. It is lined with 30 gothic style statues, each modeled after a particular Saint. Until 1841, the Charles Bridge was the only means of crossing the river as it connects The Prague Castle to the Old Town Square. The bridge was an essential part of daily travel in Prague and became an important trade route. Spectacular views of the river and city can be seen from the bridge, as today it acts as a tourist attraction rather than a major transportation hub. The bridge provides a definite pathway between the two parts of the city by acting as a point of passage. It provides a key connection route that has allowed the city to expand and grow as a whole. Acting on the scenic views that can be taken, the bridge acts as a moment of relief from the bustling city streets. Users now come to take a moment of pause, and reflection, taking the city in as a whole.
14
CONCEPT
PROCESS
Uniting the bridges past and present purposes together, the hotel will act as a point of passage on users’ journey when visiting the city, as it defines the major circulation path within the hotel. The pathway unites the public and private spaces together as users travel through the building. Upon entering, users will feel that same moment of relief when walking onto the bridge as an atrium moment breaks open the space. Just how the bridge connects two points of the city together, the hotel will unite guests historically and physically to the city.
Parti Diagram
Pathway is inspired by the linear movements of the Charles Bridge. The converging point of the two paths create a moment of relief which is represented by an atrium void.
15
SCHEMATIC DESIGN
FLOOR PLANS
First Floor NTS
PROGRAM Library
Luggage Storage
Lounge
Restrooms
Bar
Office
Restaurant
Reception
18
FLOOR PLANS
Second Floor NTS
PROGRAM Double Room
Auxillary Lounge
Single Room
Conference Room
Charles Suite
Skybridge
ADA Suite
Housekeeping
19
FLOOR PLANS
Third Floor NTS
PROGRAM
Double Room
ADA Suite
Single Room
Laundry Room
Charles Suite
Banquette Room
20
FLOOR PLANS
Fourth Floor NTS
PROGRAM
Double Room
Locker Rooms
Single Room
Fitness Center
Charles Suite
Spa
21
FLOOR PLANS
PROGRAM Bar Main Lounge Fireplace Auxillary Lounge
22
INTERIOR VIEWS
THE SKYBRIDGE Paying homage to the Charles Bridge, the skybridges airy and light feeling invokes feelings of users traveling across the bridge experiencing that moment of relief from the bustling city streets. Flooring material denotates the main egress path and will direct users through all levels of the building. The pathway takes the users through the public first floor up to the more private upper floors.
BELOW SKYBRIDGE 24
ABOVE SKYBRIDGE
25
LOUNGE + RECEPTION
Located off the main path of travel and by the front door, the lounge houses a space for multiple uses: Primary purpose is to provide a space for relaxation and rest in between sight seeing or business meetings, and act as an extension of the adjacent social spaces. Additionally, at either end is a semi-private library that can be used for reading, more focused work and allow for some privacy from the main egress path.
LOUNGE
RECEPTION
26
27
BAR 28
BAR
The bar is centrally located to house an atmosphere for interaction among guests and outside individuals. Users can enter through the archway from the elevators or access it from the front doors. Use of darker toned materials creates a more intimate feel as it contrasts the airy atrium to invoke feelings of the conjested city streets.
29
RESTUARANT
The restaurant is placed at the front of the building to make it more accessible and to draw outside individuals in. Acting as a social place where both guests and local people can use the hotels social atmosphere and connect together. Multiple seating types and soft surfaces invite people to come in, relax, and stay awhile. Located right behind the bar, users can travel seamlessly between the two spaces.
RESTAURANT
30
31
DOUBLE ROOM
32
GUESTROOM Employing a similar design language as the public spaces, a curated selection of FF&E allows users to feel comfortable and relaxed as if they were at home. Touch screen tablets replace the traditional clock on the bedside table and allows guests to have complete customization of the room. Lights, air temperature and blinds are at the touch of users fingertips.
33
GUEST BATH
Simple and classic design provide a luxurious and exclusive feeling. LED energy efficent mirror and ceiling lights are motion activated. Heated floors and dual shower heads provide guests enhanced comfort. These features elevate human centered design.
BATHROOM
34
AXONS
35
SUITE LIVING SPACE 36
THE CHARLES SUITE
The suite’s large bay windows create an inviting and warm atmosphere and allow guests to enjoy the street views of prague from the comfort of their own room. Split living areas allow for some privacy between the sleeping and lounge spaces. Guests have an increased living area and rooms are complete with customizable controls.
37
ROOFTOP Finished with locally sourced stone and sustainable outdoor fabrics, the rooftop features a bar, lounges, and a fireplace. Users can come get a drink, relax and enjoy the scenic views.
ROOF LOUNGE
38
FIREPLACE
BAR
39
FINISHES + BRANDING
FINISHES The material pallette pulls from both the Art Deco style and the local materials of Prague. Locally sourced stone, and brick set a neutral tone accented with blue, green and yellow velvets, and pops of gold finishes.
COLOR THEORY: Research suggests that blue is universally the most liked color and is the best choice for bedrooms as it invokes calmness and serenity. Darker colors lead to more sophistication and intimacy and lighter colors are more airy and bright.
Calmness
Vibrancy
Engery
Material Palette Key:
1. Yellow Velvet 2. Green Velvet 3. Blue Velvet 4. Wood Chevron Flooring 5. Terrazzo Flooring 6. Sherwin Williams Blue Paint 7. Local Grey Brick
8. Gold Finish 9. Black Slate Flooring 10. MDC Wallcovering 11. Flor Area Rug 12. Local Marble Stone Top 13. Accent Wallcovering 14. Curtain Fabric
42
MATERIAL PALETTE:
6
2 1 5 3
7 8
4
12 9
14
11 13 10
43
BRANDING
logo/ title options
key card mock up
44
complementary toiletries
door hangtags
door signage
45
SOURCES Research 4, Z., Jezek, Z., & 4, F. (2019, January 06). The Cobblestone Streets of Prague: Tres Bohemes. Retrieved October 14, 2020, from http://www.tresbohemes.com/2017/02/cobblestone-streets-prague/ Acoustics.com. (n.d.). Acoustics.com acoustical consultants can help architects & interior designers with Hotels by providing advice & information about acoustic products & materials, absorption, Reverberation Time, noise criteria, noise control, STC, IIC & sound isolation. Retrieved December 07, 2020, from http://www.acoustics.com/hotel.asp Architecture in Prague. (n.d.). Retrieved October 14, 2020, from https://www.frommers.com/destinations/prague/in-depth/ architecture Color Psychology: How The Emotional Impact of Color Influences Hotel Design. (2018, February 22). Retrieved December 07, 2020, from http://kbcodesign.com/color-psychology-emotional-impact-color-influences-hotel-design/ Editor, T. (2020, January 02). How color and psychology work together in hotel design. Retrieved December 07, 2020, from https://tophotel.news/how-color-and-psychology-work-together-in-hotel-design/ Friedman, D. (n.d.). Retrieved December 07, 2020, from https://inspectapedia.com/BestPractices/Wall_Sound_Transmission. php Indoor Air Quality In Hotels: 2 Good Reasons To Monitor: Iota. (2019, June 10). Retrieved December 07, 2020, from https:// www.iotacommunications.com/blog/indoor-air-quality-hotels/ Introduction to Indoor Air Quality. (2020, August 14). Retrieved December 07, 2020, from https://www.epa.gov/indoor-air-quality-iaq/introduction-indoor-air-quality Kilburn, H. (2020, July 30). INDUSTRY INSIGHT: Specifying fabrics for contract markets • Hotel Designs. Retrieved December 07, 2020, from https://hoteldesigns.net/industry-news/industry-insight-specifying-fabrics-for-contract-markets/ Lillian Connors Senior Digital Marketing Strategist @ Bizzmark Blog Lillian Connors believes that the question of business goes far, & Hotel Tech Report. (2018, May 15). How to Optimise Thermal Comfort in a Hotel by Lillian Connors on Hotel Tech Report. Retrieved December 07, 2020, from https://hoteltechreport.com/news/how-to-optimise-thermal-comfort-in-ahotel Michael, B., & Rivkah. (2013, January 29). Proxemics. Retrieved December 07, 2020, from https://www.communicationstudies.com/communication-theories/proxemics Přikryl, R., Lokajı ́ček, T., Svobodová, J., & Weishauptová, Z. (2003, June 25). Experimental weathering of marlstone from Přednı ́ Kopanina (Czech Republic)-historical building stone of Prague. Retrieved October 14, 2020, from https://www.sciencedirect.com/science/article/abs/pii/S0360132303000738 Proxemics, Personal Space and Territory. (2010, January 31). Retrieved December 07, 2020, from https://designobserver.wordpress.com/2010/01/28/proxemics-personal-space-and-territory/ Redazione, P. (n.d.). That knowledge hidden in stone. Retrieved October 14, 2020, from http://www.progetto.cz/quel-sapere-nascosto-nella-pietra/?lang=en Resources and power. (n.d.). Retrieved December 07, 2020, from https://www.britannica.com/place/Czech-Republic/Resources-and-power Rubinskiy, A. (2020, June 05). Photo by Andrian Rubinskiy on Unsplash. Retrieved December 07, 2020, from https://unsplash. com/photos/1BdLyRiSenE Sugihto, E. (2016, May 24). An introduction to proxemics. Retrieved December 07, 2020, from https://medium.com/@social_ archi/an-introduction-to-proxemics-520d56be912c Velasquez, I. (2020, July 22). Hotel Interior Design, Part 1: The Psychology of Color and 2018 Trends. Retrieved December 07, 2020, from https://www.fohlio.com/blog/hotel-interior-design-part-1-color-psychology-2018-trends/ WELL Building Standard®. (n.d.). Retrieved December 07, 2020, from https://standard.wellcertified.com/well
46
Madeline Clark Virgina Tech Class of 2021