Fashion District Philadelphia - ZARA x Macerich

Page 1

ZMACERICH ARA X




A unique and exciting mix of retail, restaurants, entertainment and co-working Spanning three city blocks in the heart of downtown Philly



MARKET EAST

Average household income is $131,049 within the Center City core.

The most affluent neighborhoods are just blocks from the center including Society Hill at $178,000 and Riverfront at $172,000.

This residential shift corresponds to the retail shift occurring in the market. Rittenhouse Square at $130,000 is no longer the highest income area.


BROAD STREET EAST AND WEST - EXTENDED CENTER CITY

EXTENDED CENTER CITY 19130

19123

WEST

2020 Population: 100,764 5 Year Population Growth: 6.8% Millennials: 41,909 | 43% Households: 55,105 Average Household Income: $120,028

EAST

CENTER CITY CORE

LOGAN SQUARE: $121,764

19107 19103

19102

(Combined West Zips: 19103, 19102, 19130, 19146)

19106 RIVERFRONT: $172,189

FASHION DISTRICT PHILADELPHIA OLD CITY: $133,251

RITTENHOUSE SQUARE: $130,000

SOCIETY HILL: $177,741

FITLER SQUARE: $194,794 BELLA VISTA : $123,505

19146

QUEEN VILLAGE: $132,089

19147 EXTENDED CENTER CITY

(Combined East Zips: 19107, 19106, 19123, 19147)

2020 Population: 87,709 5 Year Population Growth: 6.3% Millennials: 37,126 | 42% Households: 43,735 Average Household Income: $120,334


Traffic Trends by Month

2018 FDP Under Construction - Mostly Transit Activity + Some Retail

NOV

DEC

JAN

FEB

MAR

APR

116,795

OCT

118,006

SEP

120,369

AUG

106,944

113,453

JUL

100,383

103,609

JUN

77,085

106,492

MAY

74,932

106,373

APR

96,820

109,415

MAR

96,140

113,043

FEB

110,652

89,148

JAN

105,543

85,363

100K Avg. Monthly Traffic

MAY

JUN

JUL

2019

130,394

After the Grand Opening at Fashion District Philadelphia, monthly traffic increased by about 300% year-over-year, averaging roughly 400K shoppers per month.

AUG


407,832

402,441

387,413

JAN

FEB

281,511

352,929

447,083

400K Avg. Monthly Traffic 300% Monthly Increase

SEP

OCT

NOV

DEC

FDP Grand Opening 9/19/2019

2020 Source: Placer.ai


600,000

Walnut Street Retail Block

500,000

Competitive Monthly Traffic Trends

400,000

Within the first four months of opening, Fashion District Philadelphia was already generating nearly as much traffic as the Walnut Street Retail Block. 300,000

200,000

Fashion District Philadelphia 100,000

JAN

FEB

MAR

APR

MAY

JUN

JUL

2018

AUG

SEP

OCT

NOV

DEC

JAN

FEB

MAR

APR

MAY

JUN

JUL

2019

AUG


AVERAGE TRAFFIC PER MONTH (for the 4-month period of Nov thru Dec 2019 and Jan thru Feb 2020)

Walnut Street Retail Block 499K Fashion District Philadelphia 410K

SEP

OCT

NOV

DEC

FDP Grand Opening 9/19/2019

JAN

FEB 2020

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC Source: Placer.ai


Median Length Of Stay The median shopper visit at Fashion District Philadelphia is comparable to Walnut Street.

67 Min

70

Fashion District Philadelphia

Walnut Street Retail Block

Source: Placer.ai traffic data based on the four-month period of Nov, Dec 2020 and Jan, Feb 2021

Min


Average Traffic Weekday vs. Weekend Fashion District Philadelphia drives a larger share of weekend visits and a more balanced traffic trend overall throughout the week.

37

29%

63% Weekday

71%

FashIon District Philadelphia

Walnut Street Retail Block

%

Weekend

Weekend

Weekday


CONCOURSE LEVEL


ZARA Proposed - 22,649 SF


STREET LEVEL


ZARA Proposed - 7,293 SF


SECOND LEVEL


ZARA Proposed - 11,223 SF



TRUCK DOCK LEVEL


CONCOURSE LEVEL


STREET LEVEL

SECOND LEVEL


LOCATION FEATURES

Prominent location

at the main entrance of Fashion District Philadelphia, the only shopping center entrance on Market Street

Incredible visibility

from Market & 9th Streets, with two levels of ZARA branding

640 feet of frontage

with dominant branding on all three levels

22 million annual commuters arriving to the largest regional rail hub in Philadelphia



ONE OF THE NATION’S LEADING OWNERS, OPERATORS & DEVELOPERS OF MAJOR RETAIL PROPERTIES IN ATTRACTIVE U.S. MARKETS, INCLUDING CALIFORNIA, THE PACIFIC NORTHWEST, ARIZONA, CHICAGO AND THE METRO NEW YORK TO WASHINGTON D.C. CORRIDOR MACERICH (NYSE: MAC)


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