ZARA + MACERICH
ZARA AT FASHION DISTRICT PHILADELPHIA Center City Philadelphia’s largest shopping destination presents the perfect opportunity for ZARA — home to a young, dense and growing population — in addition to the recent openings of powerhouse brands Primark and Heirloom Market.
West anchor, Primark,
Future ZARA location
East anchor, Heirloom Market,
expands shopper draw as a
positioned at the center’s
draws local shoppers daily with
brick-and-mortar only brand
#1 entrance and flanked by
locally curated products and
traffic-driving anchors
community focus
September 2019 resulted in a 300% increase in YOY 352,929
traffic, which is quickly rebounding and tracking to
116,795
118,006
120,369
106,944
100,383
77,085
74,932
96,820
96,140
100K Avg. Monthly Traffic
130,394
281,511
reach pre-pandemic levels in 2022.
387,413
The grand opening at Fashion District Philadelphia in
402,441
447,083
MONTHLY SHOPPER TRAFFIC TRENDS
407,832
400K Avg. Monthly Traffic
70K Avg. Monthl NOV 2018
DEC
JAN
FEB
MAR
APR
MAY
JUN
JUL
2019
AUG
SEP
OCT
NOV
DEC
FDP Grand Opening 9/19/2019
JAN
FEB
MAR
APR
MAY
348,069
299,894
323,401
AUG
292,045
JUL
215,236
188,298
282,836
JAN
287,265 DEC
161,422
174,223 NOV
116,536
OCT
107,053
157,025
SEP
108,104
153,798
AUG
101,917
147,469
Strong upward trends without full return of office workers, public transportation and tourism
ly Traffic JUN
JUL
2020
FEB
MAR
APR
MAY
JUN
SEP
OCT
NOV
DEC
2021 Source: Placer.ai
A WELL-SUITED MATCH
The demographics surrounding Kings Plaza, which is the second strongest performing ZARA location in the Macerich portfolio, compares similarly to Fashion District Philadelphia. In addition, both centers feature a similar merchandising mix with more than 20 shared co-tenants. The concentration of Millennials combined with the high-projected population growth, great diversity, and average household income, exemplifies strong sales potential for ZARA in Philadelphia Center City.
1.5 MILE
3 MILE
5 MILE
Fashion District
Kings Plaza
Fashion District
Kings Plaza
Fashion District
Kings Plaza
2021 Population
156,509
112,616
481,983
556,277
943,729
1,632,186
2026 Population
170,814
112,256
509,485
555,900
972,866
1,643,308
9.1%
-0.3%
5.7%
-0.1%
3.1%
0.7%
84,711
40,537
206,240
201,568
376,861
586,109
69,101 | 44%
26,225 | 23%
160,763 | 33%
139,118 | 25%
283,390 | 30%
424,080 | 26%
$127,800
$115,712
$90,831
$97,791
$72,680
$85,487
35.7
40.9
33.6
39.2
33.9
37.2
White Population
92,423 | 59%
65,697 | 58%
216,146 | 45%
260,045 | 47%
312,890 | 33%
656,357 | 40%
Black/African American Population
31,394 | 20%
29,627 | 26%
156,172 | 32%
202,661 | 36%
420,036 | 45%
609,489 | 37%
Asian Population
20,727 | 13%
10,686 | 10%
57,569 | 12%
58,762 | 11%
71,545 | 8%
221,728 | 14%
Other (Pac.Isl., Natv.Am., Other, 2+Races)
11,965 | 8%
6,605 | 6%
52,097 | 11%
34,809 | 6%
139,258 | 15%
144,612 | 9%
16,438 | 11%
9,681 | 9%
70,082 | 15%
45,043 | 8%
193,448 | 21%
207,360 | 13%
Five-Year Population Growth Households 2021 Millennial Population (Born 1981 to 1998) Average Household Income Median Age
RACE
ETHINICTY Hispanic or Latino
LOCATION FEATURES
Prominent location
at the main entrance and the only shopping center entrance on Market Street
Perfectly Positioned
between new traffic-driving anchors Primark and Heirloom Market
Incredible visibility
from Market & 9th Streets, with two levels of ZARA signage
640 feet of frontage
with dominant branding on all three levels
PRIMARK
(OPENED SEPTEMBER 2021)
Brick-and-mortar only brand
drives demand and high-volume shopper traffic to the store
The 13th location in the U.S. 46,500 square feet over two levels
Exceeding sales projections since opening 100K total media impressions from Grand Opening and lines around the block for weeks after
HEIRLOOM MARKET
(OPENED DECEMBER 2021)
33,000 SF fresh-focused gourmet grocer concept from GIANT Foods 4th and largest location in Philadelphia
Unique store features and specialty product assortment Including German beer garden and foods from local purveyors
Winner of 2019’s Alternative Store Format of the Year Hyperlocal curated approach that caters to each unique community where it operates (Dive Awards)
Future ZARA location positioned at the center’s #1 entrance off Market St.
STREET LEVEL
ZARA Proposed - 7,293 SF
SECOND LEVEL
ZARA Proposed - 11,223 SF
CONCOURSE LEVEL
ZARA Proposed - 22,649 SF
TRUCK DOCK LEVEL
CONCOURSE LEVEL
STREET LEVEL
SECOND LEVEL
ONE OF THE NATION’S LEADING OWNERS, OPERATORS & DEVELOPERS OF MAJOR RETAIL PROPERTIES IN ATTRACTIVE U.S. MARKETS, INCLUDING CALIFORNIA, THE PACIFIC NORTHWEST, ARIZONA, CHICAGO AND THE METRO NEW YORK TO WASHINGTON D.C. CORRIDOR MACERICH (NYSE: MAC)