A MACERICH PPLE X
N E W
Y O R K
WE KNOW SUCCESS
Queens Center With the success of the Apple store at Queens Center, Macerich is now looking at two similar properties nearby in prime untapped markets, as obvious next steps. The benefit of having an Apple presence at all three Macerich locations will fully lock in the Western Long Island market and maximize a platform for growth and success in NYC. SINCE THE OPENING OF APPLE AT QUEENS CENTER, OUR ESTIMATES INDICATE A 300%+ SALES HALO INCREASE IN THE MARKET. COULD WE SEE SIMILAR SALES POTENTIAL WITH NEW STORES AT KINGS PLAZA AND GREEN ACRES?
3
UNTAPPED MARKET POTENTIAL OF 2.3M RESIDENTS 295
278
NEW N E YORK COUNTY C OUN Y OUN O ESSEX COUNTY
Upper West Side
LaGuardia Airport
Upper East Side
25A
Fifth Avenue
HUDSON S SO COUNTY U
Grand Central
West 1 Street
278
SoHo
QUEENS Q U NS NS CO OUNTY
Williamsburg
World Trade Center
678
DT Brooklyn
KIN NGS COUNTY CO COU (BROO ROOKLYN))
278
RICHMOND COUNTY Staten Island
495
Queens Center
27 y
w
Be
l
k tP
John F. Kennedy Interna onal Airport
Kings Plaza Belt Pkwy
C
25A lvd
nB
er orth
N
Walt Whitman
Manhasset 495
NASSAU NAS SSAU SSAU AU U CO COUNTY C O 25
Roosevelt Field tag
n Wa tat
hS
tate Pkw
y
kw
eP
brook S
Meadow
Apple Coverage GREEN ACRES:
y
Green Acres Mall
Current Apple Market
Apple’s Western Long Island coverage today leaves a missed opportunity for the 2.3M residents in the Kings Plaza and Green Acres trade areas.
27 Sunrise Hwy
30+ min average drive time to nearest Apple store 13% shopped at Apple store in 2019 KINGS PLAZA: 45+ min average drive time to nearest Apple store 15% shopped at Apple store in 2019
Untapped Market
Apple Store Locations
5
A Highly-Anticipated Opportunity Kings Plaza and Green Acres trade area offers a larger population and comparable demographics to existing Long Island Apple locations. And with 28% (261,000) of total residents driving 30-45 minutes to shop their nearest Apple store in the last 12 months, Kings Plaza and Green Acres are a clear next choice. An Apple store at Kings Plaza and Green Acres would be highly-anticipated locations allowing for immense growth among loyal shoppers.
OPPORTUNITY
Kings Plaza
2020 Total Population
1,343,346 953,905 1,454,709
773,759
672,453
550,135
317,875
Total Households
487,038 310,313 519,435
285,368
249,833
173,406
117,058
AHHI
$86,731 $112,459 $91,297
$118,262
$84,595
$145,951 $158,587
Total Employees
267,420 230,560 340,134
223,687
120,120
261,936
Median Age
Green Acres
EXISTING APPLE STORES Queens Center
Downtown Brooklyn
38.3 39.1 38.9
Williamsburg
34.8
Roosevelt Field
33.8
Manhasset
159,297
41.1
45.6
Millennial Pop (Age 22-39)
338,680 | 25%
236,953 | 25%
410,755 | 28%
242,667 | 31%
219,653 | 33%
122,762 | 22%
62,366 | 20%
Households with Vehicles
304,105 | 62%
233,538 | 75%
369,685 | 71%
170,255 | 60%
141,790 | 57%
153,885 | 89%
103,025 | 88%
Shopped at Apple Last Year
160,532 | 15%
100,488 | 13%
198,535 | 17%
102,829 | 17%
72,369 | 14%
59,625 | 14%
44,552 | 17% Source: ESRI 2020
Manhasset LaGuardia Airport
Roosevelt Field
Queens Center Williamsburg
DT Brooklyn
Green Acres Mall John F. Kennedy Interna onal Airport
Kings Plaza
KINGS PLAZA AND GREEN ACRES RESIDENTS SHOP IN-STORE MORE THAN WILLIAMSBURG, ROOSEVELT FIELD AND MANHASSET RESIDENTS COMBINED 7
Apple Market Share Kings Plaza and Green Acres have comparable market share demographics to trade areas with an Apple location, leaving a huge opportunity to grow and strengthen the loyal Apple shopper with the addition of a local store.
Percentage of people who own an Apple or Android smartphone.
Apple
OPPORTUNITY
43%
36%
13%
35%
11%
12%
Roosevelt Field
11%
Queens Center
12%
36%
Williamsburg
39%
54% 46%
DT Brooklyn
42%
Green Acres
Kings Plaza
46%
Other
53%
51%
49%
Android
WESTERN LONG ISLAND
Where The Shoppers Are Our three New York City area properties – Green Acres Mall, Queens Center and Kings Plaza – deliver distinct trade areas with little overlap. This western region is in need of an Apple presence with our centers averaging a 49% market share in Apple smartphones. Reaching more than 5 million residents means needing to be where they are.
61%
WESTERN LONG ISLAND HAS ENORMOUS UNTAPPED POTENTIAL TO BE A MAJOR MARKET FOR APPLE.
11%
Manhasset
30%
9%
9
QUEENS CENTER
KINGS PLAZA We continue to reinvest in Kings Plaza with a recent $100M interior
GLA: 1,137,000
and exterior renovation, which included a four story glass atrium,
HHI: $88,379
new faรงade, and new entry that visually connects all four levels. The reimagined Sears box highlighted remerchandising efforts to bring in leading first-to-market retailers.
DAY POP: 1,458,265 (5 mile) DRIVERS: Macy's, Best Buy, Burlington,
Primark, Zara
10
MACERICH NEW YORK
Stronger Together Following the immense success at Queens Center, performing consistently over $1,100 in sales per square foot, our expanded presence in the Tri-State Area means more opportunity to elevate strong properties into even higher performers.
GREEN ACRES MALL Green Acres Mall has become an expansive retail destination
GLA:
drawing millions of brand-forward urban shoppers. A 20-acre parcel
HHI: $104,170
was developed adjacent to the center—designed to deliver more of the big-box favorites the center’s upscale neighbors craved.
2,063,000
DAY POP: 613,991 (5 mile) DRIVERS: Macy's, H&M, HomeGoods,
Dick’s Sporting Goods,
24 Hour Fitness, Target,
Walmart (#1 Sales Volume) 11
KINGS PLAZA
13
GREEN ACRES MALL
15
GREEN ACRES MALL
ONE OF THE NATION’S LEADING OWNERS, OPERATORS & DEVELOPERS OF MAJOR RETAIL PROPERTIES IN ATTRACTIVE U.S. MARKETS, INCLUDING CALIFORNIA, THE PACIFIC NORTHWEST, ARIZONA, CHICAGO AND THE METRO NEW YORK TO WASHINGTON D.C. CORRIDOR MACERICH (NYSE: MAC)