The Hello Bar Purpose: Promotion of offers and Events Macha BELKOVA – Oneglobe Network
What is it? •
The Hello Bar is a one-line colored bar added to the top of your website with a call-toaction and a link. But however plain it might seem, it is getting plenty of attention.
What is the purpose? • • •
I love the bar and see in it a great opportunity. Even if it is small it attracts users and is then a very nice way to promote specific offers or events. It can be installed on one page or on all the pages of a website. The integration isn’t very difficult. The fact that it is small is actually a very nice thing as it is not too aggressive for the user.
What is the the payable version? •
The payable version makes it possible to personalize the Hello and to remove the Hello Bar branding. However, the most interesting part is that it makes it possible to have statistics and the Hello Bar can even receive updates via either Twitter or RSS.
How should you use it? • • •
I would say it is a really good way to promote your hotel’s offers or events! It is also a nice way to attract the user to your social network by indicating him that something very special and usual is happening. I t would be very important though to have the right landing page. The tool would be useless if the user is disappointed by the info on the landing page.