Project Direction Report Group 2 Loughborough University Design School
Introduction Britvic is a creative, dynamic and trusted soft drinks company, dedicated to making consumers' every moment in daily life more enjoyable by providing them with great tasting drinks from brands that they trust. Since smart devices and controls are becoming more commonplace as the development of technology, the client commits us to discovering an as-yet untapped consumer need of smart home to design a soft-drinks related product which highlight Britvic as a forward-thinking company to the public. "A smart home (sometimes referred to as a smart house or e-Home)� is one that has highly advanced automatic systems. A smart home appears "intelligent" because its computer systems can monitor many aspects of daily life." This report introduces the project direction to design a product that makes Britvic's consumers live healthier and happier through the intelligent management of drinks experience.
Main Objectives • Fit kitchen’s environment. • Use some smart devices to improve the user environment. • The nutrition information may help our product being more persuasive.
Technology
• We should consider about the user’s budget • To help user make a healthier choice and guide them toward a healthier life • The shape and user experience should attract user. • Take consideration of the motivation of user • Fulfils an as-yet untapped consumer need in the home.
• To reduce the waste and thinking about the product’s life cycle.
User Sustainability
Background The drink machine category is diverse in the market including disparate function. Besides, these drink machine satisfied the user basic needs in different environment. For example, the juice machine is used to make fresh health juice in the home and some products are used for distributing soft drinks in the public. The drink machines in the market have high qualities, such as materials using, technologies, design styles and colours. Some drink machines could be connected home and provided comfortable user experience. Current drink machine products follow some design principles bellow: • Healthy Diet • Colour & Style • User Experience • Behaviour Change • Design Styles • Fund of Function • Enhanced Technology Reference Appendix 3 for Sector Innovation & Market Drivers
Physical health issues Nowadays, many adolescents have some health issues such as obesity, malnutrition, anorexia, crash dieting ,binge-eating disorder and bulimia. As for parents, they become increasingly concerned about their children’s daily diet which is directly related to adolescent health. Adolescence is not an easy time for both teenagers and parents. Only if we know about these problems at this age, can we deal with them successfully. In this project, our group will research and deal with these common adolescent health problems to meet parents’ and teenager’s demand.
Irregular eating habits Because Fast-paced life, many people have bad eating habits such as skipping breakfast. Most controlled studies suggest that skipping breakfast may promote weight gain and metabolic disease. “Eating two or all meals irregularly at age 16 years was associated with higher prevalence of the metabolic syndrome at age 43 years in sex-adjusted analysis, compared with eating all meals regularly.”(Wennberg et al. 2016, p. 671)
Target Audience Sampling criteria • Usually buy soft drinks for consumption at home • Need a healthier drink habit • Would like smart products to help them manage their health
Research Proposal Hunt statement To explore parents of children and teenagers’ drink experiences in their daily life, in order to identify opportunities to help them make a healthier choice.
Methodology The main purpose of these research is to investigate some issues related to the key issue that mentioned in the previous stage. This is also a process of double diamond.
Sampling Our sampling criteria are those teenagers or parents of child/teenagers who…… • Usually buy soft drinks for consumption at home • Need a healthier drink habit • Would like smart products to help them manage their health
Data collection
Diary
Phase 1 Diary
Survey
Interview
Diary method is the best way to collect the log of respondents by time. Firstly, diary method will be conducted by recruiting the volunteer and give them a manual. Inside the book is a several boxes with corresponding question which helps them record the daily habit of diet. These following issue is what we trying to find through diary method. • The diet habit by time • The kitchen’s environment • The user’s budget of drinking (including drinking machine and relative product) • The motivation of drinking beverage • The experience of using relative product • The frequency of drinking and using relative product
Verifying (collecting more evidence of) the data of dairy, broaden the sampling range and extract some key point to conduct next stage’s research – interview. The survey will conduct as an online questionnaire. Questions inside the questionnaire will be generated by the analyzed data from diary research. The main purpose of the method is to avoid wrong highlighted issue from the previous phase. In the end on this phase, some specific issue will be addressed by analyzing the data collected in these two phases, in order to prepare the interview.
Phase 2 Survey
Phase 3 Interview
With semi-structured interview, the questions will differ by answer that respondent reply. Moreover, with this method, the issue which may worth to research deeper and see the full picture as well as making the pain point more clearly and helping to generate the opportunities for next stage.
Data analysis Data collected from Diary, Survey and Interview Affinity Diagram Desgin Oppotunities
Analysis 1 Affinity Diagram Analysis 2 Persona
Persona Design Reference
All transcription from interview will be printed out and make it into memo’s size and organize them. Trying to find and extract some insights. The result of this analysis method will be used as opportunities of product.
To ensure our target user and clarify the key issue as well as avoid making generalisations and assumptions about those are going to design for. Persona is another way of data analysis. Through this method, designers can be easier to build empathy between user and themselves. (Lilley, Mitchell and Cockbill, 2017). The data produced by this method will become the reference of developing and designing concept.
Project deliverables The primary focus should be on the consumer need filled and the retail desirability of the product. The final output will include research undertaken, outcomes and any accompanying physical or digital prototypes as well as a detailed project booklet, maybe technical interpretation included. Appendix 1 shows the detailed information of project deliverable.
Actions & Timings The table below shows actions and timings are required to meet project targets: Week
Key Submissions
Wk. 1
Key Activities Secondary Research
Wk. 2
Client contact Brief
Wk. 3
Plans for data collection Assignment 1 Project Direction Report (Brief) Submission
SUBMISSION
Wk. 4
Client Contact User Reserch Findings
Primary Research
Wk. 5
Initial Concept
Analysis initial concepts
Wk. 6
Client Contact (Skype/ Meeing) Concept Development
Concept Development
EASTER VACATION
Wk. 7
Present revised concepts in tutorial
Revised concept development
Wk. 8
Present finalised concept to tutor in tutorial Client Contact
Finalised concept development
Wk. 9
Bring visuals, models and prototypes
Prototyping planning
Wk. 10
Develop presentation slides and project deliverables
Wk. 11
Client Contact Presentation meeting Assignment 2 Final presentation to clients & Submission of Project Deliverables
SUBMISSION
Wk. 12
Assignment 3 Personal Reflective Statement
SUBMISSION
Detailed timetable please see Appendix 4.
Reference List • British Nutrition Foundation (2018) Nutrition through life-Teenagers: energy and nutrient requirements. Available at: https://www.nutrition.org.uk/nutritionscience/life/teenagers.html?start=1 (Accessed: 19 February 2018). • Davey, C., Reicks, M., and Zahid, A. (2017) Beverage Intake among Children: Associations with Parent and Home-Related Factors. Int J Environ Res Public Health, 14(8), pp.929. • David Bergman, P. (2010) Smart Home Intelligence - The e-Home that Learns. International Journal of Smart Home, 4(4), pp.35-46. • Lu, Y., Mockler, R. J., Gartenfeld, M. (2009) Heir Group: The household appliances and consumer electronics segments of the durable goods industry. • Lilley, D., Mitchell, V., Cockbill, S. Design Research Method Toolkit (Loughborough University) • Martin, B. and Hanington, B. 2012, Universal Methods of Design. 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions (Rockport Publishers, an imprint of Quarto Publish ing Group USA Inc.) • Stewart, M. (2015) Soft drink industry says parents - not its products - to blame for kids' cavities. Available at: https://www.stuff.co.nz/national/health/70708658/ soft-drink-industry-says-parents--not-its-prod ucts--to-blame-for-kids-cavities (Accessed: 1 August 2015). • Wennberg, M., Gustafsson, P. E., Wennberg, P., and Hammarström, A. (2016) Irregular eating of meals in adolescence and the metabolic syndrome in adulthood: results from a 27-year prospective cohort. Public Health Nutrition, 19(4), pp.667–673.
Appendix Appendix 1 Deliverable List n.
Deliverable �tle
Lead partner
Contribu�ng partners
Delivery �me(es�mated)
Contents
D1.1 Project direction report
Soan
May/Rita/Uie/Rolanda/Marc
Week 4
This document details our project plan,including target user group,research methods andtime plan.
D2.1
Rita
May/Marc/Uie/Rolanda/Soan
Week 6
Concept development
Design drawing
D2.2
Prototype
May
Marc/Rita/Uie/Rolanda/Soan
Week 9
The Deliverable reports the implementation and application of an inversion methodology able to invert near-real time deformation data.
D3.1
Digital 3d modeling
Uie
May/Rita/Marc/Rolanda/Soan
Week 10
This deliverable shows structure and outlooking of final product.
D3.2
Design boards
Rolanda
May/Rita/Uie/Marc/Soan
Week 11
Expressing the main process of this project, showing the beauty shot of final product.
Week 11
Team building, research, concept collec�on, 3d modeling and protyping, summary and reflec�on.
D3.3
Project booklet
Marc
May/Rita/Uie/Rolanda/Soan
Appendix 2 Children's soft drink consumption
Appendix 3 for Sector Innovation & Market Drivers Nesspresso • A drinking company that develop their drinking machine (use the coffee capsule)/ selling the coffee beans (as a consumable) and machine. • the way product dealing with the raw material: hot water and milk foam. • There is also a product that can make their own Nespresso pods at home in Kickstarter. • https://www.cnet.com/products/capsuli er-revo/preview/
Juicero - a failure develop machine • This drinking machine has been found a bug that all user can squeeze the juice product bag by their hand instead of using this machine. (the machine is very expensive, up to $400) • End up with a refund to consumer. • What can we learn from this: the machine’s value to the juice. (Not just squeeze the package) • The way product dealing with the raw material: squeeze which can be done by user’s own hand.
Common juice machine •put the raw material (mostly the fresh fruit) into juice •It’s the most nature way to produce drink •Weakness: we may skip the Britvic to do it, and waste the resource from Britvic •the way product dealing with the raw material: juicing.
Soda machine • the ranking of the best soda machine in 2017 • most of them can just produce the soda drink • one of them can produce soda juice drink • the way product dealing with the raw material: making soda drinks or mix other juice raw material. • https://www.engadget.com/2017/11/20/the-best-soda-maker/
Drinks machine in the public • User could select their favourite juice using these products in the public. Some of these are fresh juice. • Users also have a chance to make a decision about drink’s sugar proportion.
• This kind of juice machine model could be found in the restaurant. It is used to distribute three different types of juice.
Portable juice makers in the home • advantages: convinces, clean & operate easily • bigger voice than others when it is working
Appendix 4 Time tables
Other module submissions Activities Project Planning Intro /Module Overview of Company and Brief Secondary Research - Mind maps Client Contact Meeting - Brief Team name & Logo Development Project Direction Report Research Phase 1 - Diary & Analysis Phase 2 - Questionnaire & Analysis Phase 3 - Interview & Analysis Phase 4 - Analysis - Persona & Affinity Diagramming Presentation of Insights to Client Concept Development Initial Concept Ideas Concept Development Concept Interaction & Finalisation Client Contact – Concept Development Prototype / CAD model 3D CAD Model Prototypes Preparation of Report Presentation Final submission Client Contact - Presentation Meeting Project Deliverables Submission Personal Reflective Statement Submission
Week 1
2
3
4
5
6
7
8
9
10
11
12