Project Booklet Group 2 Loughborough University Design School
CLIENT
Britvic is a leading soft drinks company, with operations in Great Britain (GB), Ireland, France and Brazil. Across these four markets, the company has developed a strong portfolio of its own iconic brands, including Robinsons, Tango, J2O, drench, MiWadi, Ballygowan, Teisseire, FruitÊ, Maguary and DaFruta. In addition, in GB and Ireland, the company produces and sells a number of PepsiCo’s famous soft drinks brands, including Pepsi, 7UP, SoBe and Mountain Dew, under exclusive agreements with PepsiCo. Britvic cares constantly innovating to offer drinks for kids, families and adults, anywhere, at any time, placing their products in the fabric of society. This project focuses on a brief provided by Britvic to help consumers make healthier choices and have a better soft drink experience.
Page 1
BRIEF SMART HOME Design a soft-drinks related product that fulfils an as yet untapped consumer need in the home. HUNT STATEMENT Explore parents’ and children’s drink experiences in their daily life and then identify opportunities to help them make a healthier choice.
Page 2
WHO ARE WE We are an energetic and dynamic team of six talented industrial designers from Loughborough Design School. As responsible designers, our goal is to take full advantage of our professional knowledge to satisfy both our client and our users. Therefore, we aim to design a product which is not only for making profit, but for the enjoyable experience it brings to our consumers. Our team name (VIC.O) comes from the combination of the abbreviations for ‘Vitamin’ and ‘Cooperation’. Vitamin is conducive to people’s health and cooperation is the core feature of a successful team. We hope we can devote our team cooperation to our project and make our users’ daily life healthier and more enjoyable. The colour of our brand signifies freshness, youthfulness and vitality, which is the main characteristic of our team. In addition, the bright tones come from Britvic logo to match “Britvic” brand image.
Page 3
TEAM MEMBER EXPERIENCE Freelancer in graphic design Designer in museparc CONTACT INFORMATION Y.Lai-17@student.lboro.ac.uk marc.yc.lai@gmail.com www.linkedin.com/in/marcyenchenlai
EDUCATION M.A. Industrial Design & Technology (Loughborough University) B.Des. in Industrial Design (Tatung University, Taiwan) MISSIONS Spoke-man; managing blog; layout of report and presentation slide; animation rendering.
REPORTER MARC LAI
“
Hi, my name is Marc. I have degree of B.Des in Tatung University in Taiwan. And I also organized some student’s exhibitions and take charge of designing all visual of each event in student association. I used to work in museparc, inc (Dealer of iCandy) in Taiwan as a Graphic Designer, product developer and website designer. And I’ve done some project of branding or visual identity for some stories and governments’ project with my teacher in university. I’m very interest in printing. I like to try different kinds of printing method and manufacturing. And combining those method to design the graphic design work.
Page 4
TEAM MEMBER EXPERIENCE Product designer in Power on Lighting Product designer in Quanzhou Huashuo Website editor in Yolo Talk CONTACT INFORMATION junyimei999@gmail.com +44 (0)7594301953 www.pinterest.com/junyimei
EDUCATION M.A. Industrial Design & Technology (Loughborough University) Quality Engineering (Osnabruck Hochschule, Germany) Industrial Design (Fujian University of Technology, China) MISSIONS Organizing meeting; promoting progress; Photography; rendering; making booklet.
SHAPER JUNYI MEI
“
From China to Germany and UK, I have studied industrial design for 5 years. Different study experiences and intern experiences made my design skill and thinking improved. As a designer, every design task made me feel that we are creating and changing the world. That keep me excited.
Page 5
TEAM MEMBER EXPERIENCE
EDUCATION
Gaining Design Patent Certificate when stud- M.A. Industrial Design & Technology ied in undergraduate. (Loughborough University) Graphic designer in Xibei incorporated company, Jinan, China. Industrial Design (Tianjin Polytechnic University, China) CONTACT INFORMATION MISSIONS k.li-17@student.lboro.ac.uk +44(0)7422934371
Recording meetings;
RESOURCE INVESTIGATOR KAINING LI
“
I have the passion for design and devote to improve self-capability of design skills. Design makes life better. As a designer, I should have the thought of flexibility and must be good at imagination. I would try my best to solve problems from our life and continue to enhance my capability in the future.
Page 6
TEAM MEMBER EXPERIENCE
EDUCATION
Freelancer in graphic design Designer in museparc
M.A. Industrial Design & Technology (Loughborough University)
CONTACT INFORMATION
BA in Industrial Design (Beijing Institute of Technology, China)
uie.zhang.uie@gmail.com +44(0)7895696805 MISSIONS Keeping time; checking; 3D modelling
COMPLETER YAN ZHANG
“
I love design, and I hope to find out how to realize the wonderful moments in my life from design. I believe that designers exist in order to realize people’s dreams. Therefore, I try to develop my skills in many ways, product design, visual design and vehicle design, to make myself better.
Page 7
TEAM MEMBER EXPERIENCE
EDUCATION
Jewellery designer in Helei Studio in Nanjing. Designer of NUAA Aviation Exhibition Hall.
M.A. Industrial Design & Technology (Loughborough University)
CONTACT INFORMATION
B.Eng. Industrial Design (Nanjing University of Aeronautics and Astronautics, China)
chenshuhan@yahoo.com +44(0)7410206552
MISSIONS Survey; digital conversion; atmosphere construction; storyboard
TEAM WORKER SOAN CHEN
“
I was dreaming of becoming a graphic designer since I was a kid. However, I keep finding the creativity and ploy of industrial design through these years’ learning experience. I want to be an industrial designer who can make the full use of graphic aesthetics in the future.
Page 8
TEAM MEMBER EXPERIENCE
EDUCATION
09/2013-06/2014: Taking part in Provincial Project: Research Study and Innovative Experiment Projects of the University Students in Hunan Province
M.A. Industrial Design & Technology (Loughborough University) B.Eng. Industrial Design (Central South University of Forestry and Technology, China)
CONTACT INFORMATION MISSIONS r.wu-17@student.lboro.ac.uk +44(0)7756186307
Primary Research
IMPLEMENTRUOLAN WU
“
In my opinion, a prominent designer is not only a problem-solver, but also a guide who is able to help the customers set up correct consumption views. I hope to be a designer who can create useful, innovative, sustainable, thought-provoking and commercially-viable products.
Page 9
PROJECT PLAN >>>>>>>>>
Page 10
TIME LINE WEEK1: Meet our team member and finish our own Belbin. WEEK2: Start to do secondary research. WEEK3: Develop and decide our brand identity. WEEK4: Start to do primary research. WEEK5: Generate concept based on insights. WEEK6: Skype meeting with Britvic. WEEK7: Generate our concept in several directions. WEEK8: Skype meeting 2. Telling Britvic about our concept. WEEK9: Generating our final concept and experiencing prototyping. WEEK10: Presentation rehearsal. Refine the final presentation. WEEK11: Have a presentation to Britvic and finish the booklet. WEEK12: submission.
Page 11
DESIGN PROCESS
DOUBLE DIAMOND Double diamond design process shows us when to expand and when to narrow down. It is a good guideline when we develop the product. Our process mostly follows double diamond design process. Expanding research, defining insight and opportunities, expanding design concept generation and narrow down to the final solution. However, the most significant difference is the process of opportunities to concept generation. We changed the direction in this period. After we start the first attempt at concept generating, we came back to the stage of insight and regenerating opportunities and start our second attempt at concept generating. We also got a lot of experience in the first attempt and used it in our second attempt which helps me to refine concept well.
Page 12
SAMPLING >>> SNOWBALL Snowball sampling involves asking participants who are part of this segment to recruit future participants from among their acquaintance.
DATA COLLECTION >>> DIARY Diary method is the best way to collect the log of respondents by time. Firstly, diary method will be conducted by recruiting the volunteer and give them a manual. Inside the book are several boxes with the corresponding question which helps them record the daily habit of diet. This following issue is what we trying to find through diary method. • The diet habit by time • The kitchen’s environment • The user’s budget of drinking (including drinking machine and relative product) • The motivation of drinking beverage • The experience of using relative product • The frequency of drinking and using relative product >>> SURVEY Verifying (collecting more evidence of) the data of dairy, broaden the sampling range and extract some key point to conduct next stage’s research – interview. The survey will conduct an online questionnaire. Questions in-
side the questionnaire will be generated by the analysed data from diary research. The main purpose of the method is to avoid the wrong highlighted issue from the previous phase. At the end of this phase, some specific issue will be addressed by analysing the data collected in these two phases, in order to prepare the interview. >>> OBSERVATION & INTERVIEW Observation can help us get the insights of drink experience directly. Observating the process how parents make drinks for their children and children’s drinking process. With the semi-structured interview, the questions will differ from the answer that respondent reply. Moreover, with this method, the issue which may worth to research deeper and see the full picture as well as making the pain point more clearly and helping to generate the opportunities for next stage.
DATA ANALYSIS >>> AFFINITY DIAGRAM All transcription from the interview will be printed out and make it into memo’s size and organize them. Trying to find and extract some insights. The result of this analysis method will be used as opportunities for product.
METHODOLOGY Page 13
RESEARCH PROCESS >>>>>>>>>
Page 14
SECONDARY RESEARCH
02 01
Parents and Children’s Preference
Britvic and Competitors
Page 15
01
Britvic and Competitors
BRITVIC’S STRATEGY - Generate profitable growth in their core markets - Exploit global opportunities in kids, family and adult categories - Continue to step change their business capability - Build trust and respect in their communities http://www.britvic.com/about-us/our-strategy
Page 16
01
Britvic and Competitors
BRITVIC’S EXISTED PRODUCT Most non-drink Britvic products have been made for promotional and marketing purpose, and nothing of that nature is being sold directly to consumers at the moment. As a result, ‘Britvic’ core brand is not familiar to most ordinary people. Therefore, promoting “Britvic” brand image was also our task.
Page 17
01
Britvic and Competitors
SMART HOME PRODUCT smart product is also called as intelligent products. They are cyber-physical products/systems (CPS) which additionally use and integrate internet-based services in order to perform a required functionality.
Page 18
01
Britvic and Competitors
COMPETITORS There are some products designed by baverage companies and household appliances companies. Some products from other companies were also analysed as sources of inspirations. https://www.youtube.com/watch?time_continue=1&v=UllrJjQnQKw https://www.kickstarter.com/projects/1472981380/bibo-barmaid-rethink-the-drink
Page 19
UTE - MIND MAP
Page 20
Page 21
TARGET USER Since our device was designed for those people who consume soft drinks at home, parents and their children were the main market group in this area.
02
Parents and Children’s Preference
Page 22
PARENTS - Parents’ influence was strongly linked with children’s soft drink habits. If parents regularly consumed soft drinks at home and kept them in the house, their children were nearly three times more likely to drink the stuff five or more times per week. - At present, parents became increasingly concerned about their children’s daily diet, which is directly related to adolescent health. - Issues relating to children’s weight, body image, nutrition and disease were typical concerns of parents.
02
Parents and Children’s Preference Page 23
CHILDREN - Products with vivid colour and funny appearance could be more attractive to them. - Nearly one-third of kids (30%) consumed soft drinks daily, and only 15% chose diet drinks, which meant that most of them were not conscious of the influence of soft drinks on their health.
02
Parents and Children’s Preference
Page 24
PRIMERY RESAERCH >>>>>>>>>
Page 25
SECONDARY RESEARCH
01 03 Page 26
DIARY
02
QUESTIONNAIRES
OBSERVATION & INTERVIEW
01
DIARY
Diary is the best way to collect the log of respondents by time. Diary method will be conducted by recruiting the volunteer and give them a manual. Inside the book are several boxes with corresponding questions which helps them record the daily habit of diet. It’s designed for users to complete at home, in time over a period of 4 days (Friday to Monday). Users only need to record the drink experience. Besides, users will also be able to get a little more “hands-on” and “creative” by having a go at drawing some pictures for us as part of user’s answer. LINK TO DIARY: http://vleblog.lboro.ac.uk/collab1802/files/2018/02/Diary-Booklet.pdf
These following issues are tried to find through diary method: • The diet habit by time • The kitchen’s environment • The user’s budget of drinking (including drinking machine and relative product) • The motivation of drinking beverage • The experience of using relative product • The frequency of drinking and using relative product
Page 27
01
DIARY
Firstly, 2 diaries are sent to staffs of design school. And then, parents who stayed around town centre are asked to be participants. It’s a little bit brusque to stop people on street, but It seems the only way to contact those group of parents. About 15 parents with children are asked, and 4 parents who want to participate are found finally. It’s worth mentioning that there were 4 parents said their children barely drink fizzy drinks or even one mother said her son never drinks them. Other 2 parents thought their children are too young to drink those processed drinks (not healthy enough).
Page 28
DIARY1 - INSIGHTS
DIARY2 - INSIGHTS
1. Since parents have a lot of work to do, they have no time to make drink themselves. 2. Parents’ budget for a soft-drink related device is £40-£60. 3. Parents care about the family budget. 4. The father usually buys big bottles for family use. 5. People from same family have similar taste. 6. Several children in different ages live in one house. 7. Children like different flavour. Their taste is changing. 8. Parents care about “no sugar”. 9. They usually drink water at midnight because of feeling thirsty. 10. They want cold drinks when they feel thirsty. 11. They choose different drinks to match different meals. 12. Parents choose hot drink in the morning to keep warm. (in winter) 13. Parents confuse about proper rate of dilution. 14. Room temperature influences their choices of drink. 15. Parents put opened juice or drinks into fridge to keep them fresh.
1. The 4-year-old girl has a mini wine cup like an adult. 2. The kid likes to imitate parents’ behaviour. 3. The children drink milk when they wake up almost every day. 4. Parents drink water in morning since they feel thirsty when they wake up. 5. Sometimes, the parents order soft drinks at the online supermarket. 6. Children like juice, but mom doesn’t. 7. Children from the same family have different drinking habits. 8. They care about flavour very much. 9. Parents store soft drinks at the short shelf, letting the girl make her own choice. 10. People who have a big kitchen store their soft drink at different places. 11. They have a fridge for storing soft drinks in the utility room. 12. There is a long journey when parents prepare soft drinks.
PDF LINK: https://issuu.com/vico.lboro/docs/family01
PDF LINK: https://issuu.com/vico.lboro/docs/family02 Page 29
DIARY3 - INSIGHTS
DIARY4 - INSIGHTS
1. Children imitate parents. 2. Parents concern about price. 3. Parents want to pay more attention to parent-child interaction. 4. They have a certain shopping time. 5. Parents want children to drink more water. 6. They buy multi-flavour drinks serving different family members. 7. Children prefer sweet fizzy drinks. 8. The mother usually drinks aid-sleeping tea before bedtime. 9. At night, they prefer drinks without caffeine. 10. They always treat guests with tea. 11. Parents usually drink coffee or tea when they are driving. 12. Soft drink always is drunk with meals. 13. Soft drinks are just put on the table with an electrical appliance.
1. They like fresh fruits in the morning. 2. They feel the soft drinks are too sweet. 3. The child likes sweet drinks, but mom does not. 4. Sometimes they drink water, because it’s easy to prepare. 5. Parents prefer natural drinks without much sugar and preservative. 6. They keep long time drinks on the cupboard and opened drink in the fridge.
PDF LINK: https://issuu.com/vico.lboro/docs/family03
PDF LINK: https://issuu.com/vico.lboro/docs/family04W
Page 30
02
QUESTIONNAIRES
A “Soft Drinks” related questionnaire was designed to collect broader insights from all target users. Basic information, users’ drinking habit and using experience with smart home product were asked to find out users’ untapped need. Questionnaire responses were collected from Facebook and a nursery near Loughborough University. Through the nursery, about 10 parents took part in the survey and filled in the online questionnaire. But the amount of responses was not enough so additional questionnaires were sent to China after communicated with client. Finally, about 90 responses were collected in total. LINK TO QUESTIONNAIRE : https://goo.gl/forms/URXWGbBLhP6bYpf42
Page 31
INSIGHTS FROM SURVEY 1. A smart home product should project on the TV screen. 2. A smart home product should monitor my house’s status. 3. Users concern about privacy. 4. The smart home product is too complicated. 5. There are few people have ever used the smart home devices. 6. Some people use the smart home product to feel cool. 7. Need a clearer sign of nutrition. 8. Air cleaner. 9. Showing production history. 10. They want more interaction e.g. games. 11. The packaging should enhance the ingredient. 12. It should have sugar intake warning. 13. They care most about vivid colour and DIY. 14. The soft drink related device should show temperature. 15. Most people like “vivid colour” CHN 30.9% UK 63.6%. 16. Parents care much about health, tooth problems, diet. 17. The reason of never drinking soft drinks: not good for the human body. 18. They are too young to drink soft drink. 19. There are too many food additives in soft drinks. 20. The material of package is harmful. 21. Most parents& children drink less than 3 times a day. Page 32
22. They prefer making drinks themselves rather than buying an expensive automatic device. 24. DIY drink is good but packaged one is more convenient. 25. Taste, nutrition, brand is the most concerned. 26. Most children tend to drink soft drink at home. 27. 80% parents tend to drink soft drink outdoor. 28. Kids in the UK tend to drink at home CHN tend to drink outside. 29. Some people usually drink soft drink in restaurants. 30. Some children drink soft drink before a meal, that causes they are too full to eat. 31. Question: why children don’t drink soft drinks? Answer: Parental guidance. 32. Parents want to avoid kids to imitate their behaviour of drinking soft drinks. 33. There is a positive relationship between parents and children’s drinking frequency.
DETAILS SEE APPENDIX:
COMPARISON OF UK & CHINA
After collecting result of questionnaires, some interesting culture differences were founded which could be useful to client: 1.There is positive relationship between the frequency of children and parents. 2.The reason why children never drink soft drink: Parental guidance, children are too small, health issue. 3.“Recycling issue”, “not easy to carry when shopping” and “unsafe package (for human body)” are the most annoying problems. 4.Both questionnaires show they like “vivid colour”. The most significant difference is “making their own beverage” Chinese questionnaires is 30.9%, UK questionnaires is 0%. Both questionnaires are like funny appearance. 5.UK children tend to drink soft drinks at home, however children’s questionnaires in Chinese tend to drink soft drink outside. 6.Taste, flavour and nutrition are the most significant influence in both questionnaire. 7.The cons of smart home product are too complicated and not necessary of buying an expensive product to do something that use can do their selves. As well as privacy issue. Page 33
03
OBSERVATION & INTERVIEW
Obverse participants in their house that be helpful to find more useful insights. But It’s hard to find parents who accept this activity. Besides, participant’s behaviour would be affected when stranger observes. So, participants are asked for taking videos by their selves. With the semi-structured interview, the questions will differ by answers that respondent reply. Moreover, with this method, the issue which may worth to research deeper and see the full picture as well as making the pain point more clearly and helping to generate the opportunities for next stage. Observations are recorded in China. Some interesting insights could be found from different cultural backgrounds. 4 Participants’ behaviour which is relative to drinking is recorded. Participants should record the process of using drinking machine and the storage space of drinking. Besides, the video from the website which is relative to children behaviour. After received videos, questions from videos are discussed and layout all insights.
According to the video, the participants are interviewed for following questions: What kind of drink does your child like? Do you allow children drink soft drinks? Do you make juice according to children’s preference? Do your children have DIY juice experience? Do your children prefer to imitate adult’s behaviour?
Page 34
OBSERVATION 1
OBSERVATION 2
INSIGHTS - OBSERVATION 1 1. Separating the juice and scum produce waste. 2. It’s not safe that the wire is on a wet table. 3. Preparing time is too long. 4. Stirring produces too much noise. 5. Preparing process needs many tools which make the table messy. 6. Parents prepared drinks and store them in the fridge in advance. 7. Parents Use a kind of sugar which healthier than others when DIY drinks. 8. The mother prepared the drink last night. 9. The mother made various drinks at once. 10. The mother like DIY, such as adding different food to drinks. 11. Children are not involved in the process of making drinks. https://youtu.be/ml27O0osnhY https://youtu.be/26fOKb_-dPY https://youtu.be/z-MRNf4bIOg
INSIGHTS - OBSERVATION 2 1. She must take care her kid when she is
2. 3. 4. 5. 6. 7.
making drinks, which make her too busy to wash and organize the tools. The storage space is messy. The bottled juice is kept on the top of the fridge to avoid children taking it. It is difficult to clean the machine. The kitchen is too narrow to organize so many stuffs. Rational use of space: the corner of the window. The electric wires cluttered together. Page 35
OBSERVATION 3
INSIGHTS - OBSERVATION 3 1. Spilling out some drink, the child drank the remaining beverage. 2. The cup doesn’t have any handle and lid. 3. Kid slipped because of the spilled drops. 4. Kid spilled some drops because the bottle is too big to hold. 5. The kid put the drink on the floor because the table is too high. https://youtu.be/d2B_KzqGPQc
OBSERVATION 4
INSIGHTS - OBSERVATION 4 1. Packaging beverage in bags can save storage space. 2. The girl has problems with teeth. 3. They think packing beverage in bags is good for health because most fresh drinks will be packaged in plastic bag in China. 4. The girl prefers fresh food and drinks. https://youtu.be/ZxAy8wO4Llw
OBSERVATION 5
INSIGHTS - OBSERVATION 5 1. Family-sized beverage packaging is too big for the kid. 2. The platform and fridge door are too high for that kid. https://youtu.be/VNoTTqKn02M
Page 36
DATA ANALYSIS >>>>>>>>>
Page 37
AFFINITY DIAGRAM Affinity diagramming was trying to find and extract some key insights. First, the data from interview was transcribed. Insights were found out from research individually. Then read memos one by one, grouped similar memos together, added a sentence to describe the theme.8 major themes were identified then were grouped into 3 major over-arching problem areas to focus on.
REALTIME BOARD: https://realtimeboard.com/app/board/o9J_kz0K8r8=/
Page 38
Page 39
KEY INSIGHTS
KEY INSIGHT 1 People confuse flavour’s proper rate of dilution.
Helping people dilute drinks in an easier way with better flavour. OPPORTUNITY 1
Page 40
KEY INSIGHT 2 It’s hard for small children to get drinks in high position and fill in drinks themselves, especially the big-size packaging is for family use.
Making children easy to get drinks themselves. OPPORTUNITY 2
Page 41
KEY INSIGHTS
KEY INSIGHT 3 Process of making their own drink is too complicated.
Simplifying the DIY process. OPPORTUNITY 3
Page 42
KEY INSIGHT 4 Currently smart home product is too complicated and not enough to attract people to buy one.
The product could be feasible and smart with low-cost solution. OPPORTUNITY 4
Page 43
KEY INSIGHTS
KEY INSIGHT 5 There are too many stuff on table. It’s messy.
Providing better organizing scheme. OPPORTUNITY 5
Page 44
KEY INSIGHT 6 Parents care about the sugar intake of children.
Helping parents limit children’s drink intake in a friendly way. OPPORTUNITY 6
Page 45
CONCEPT GENERATION >>>>>>>>>
Page 46
PROCESS
INITIAL CONCEPT At this stage, group members drew the preliminary sketches based on key insight.
STRATEGY CHANGE In the second stage, based on the feedback from the initial concept, the previous concepts were reconsidered. The group quickly changed direction of design and developed brainstorming to get broader ideas.
DEVELOPMENT Based on the final concept, the details of the product are studied.
PROTOTYPING The functional prototyping is to test the problems that the product may encounter in practical use, and study the corresponding solutions of these problems.
Page 47
STAGE 1 At this stage, the group want to addressed main insight from the research, so the group members drew two concepts per person and discussed the advantage and disadvantage of each one. After analysing advantages and disadvantages of each concept, the group got six most feasible ideas. Next step was to further improve and refined them.
Page 48
CONCEPT 1 Page 49
CONCEPT 2 Page 50
CONCEPT 3
CONCEPT 4 Page 51
CONCEPT 5 Page 52
CONCEPT 6
CONCEPT 7 Page 53
CONCEPT 8 Page 54
FEEDBACK At the initial concept stage, the group conducted a Skype meeting with the Britvic. The members intro-duced the details of these concepts to client and received the feedback: - All concepts just go straight to a smart device. It shouldn’t cross the insights and just go for high-tech. It could be mechanical one. -Ignore some important insight especially those about children. - Not distinct enough. (Britvic doesn’t want a product looking like some already on the market. e.g. coffee machine.)
STRATEGY CHANGE With the feedback, the group realized that these concepts are all focus on “high-technology” product. Therefore, “what is smart home “is rethought, “Smart Home “is not just related to the APP and high-tech product, but also something which can make people’s life more convenient. Therefore, the group quickly change the design direction, and started the second stage-brainstorming The design principles are based on what the targeted user group wan ts and need, and what the brief demands.
Page 55
STAGE 2 In additionďźŒthe final design principle that would work as guides onwards in the project are: - not high-tech - mechanical product - Bring convenience to life
Page 56
This stage, new concepts should be desided in a short time. The crazy 8 was used to take a brain storming. The group members drew ideas as much as possible within 8 minutes. Peer from other groups were invited to join the crazy 8. They bring us some fresh air and new directions.
CRAZY 8 “To sketch 8 distinct concepts in 8 minutes. In order to push ourselves beyond first idea and generate various different concept. In this session we didn’t consider about the feasibility, instead, we just focus on the diver-sity of idea.” (Google, 2018)
BRAIN STORMING
Page 57
MECHANICAL CONCEPTS
1
4
5
Page 58
2
3
6
Page 59
MECHANICAL CONCEPTS
7
8 Page 60
9
10
FINAL DECISION
11 Page 61
DEVELOPMENT In this session, we pick up the meeting location in student accommodation’s kitchen that we can experiencing the environment and help us designing product. Firstly, we are developing the concept of ‘beverage kit that located in fringe’s door’. however, there is lot of convenience in this concept, so we decide to stop developed this idea and turn our direction into the ‘place on the table’ one.
Page 62
With developing this concept, we start to think about the mechanical structure and usability. We draw down the possible structure of the machine on memo and whiteboard. Finally, we came up with a most possible one. And the next stage is to develop the form. In the from designing stage we stick some reference of CMF and design language. Each one designing within 15 mins and discuss again.
Page 63
After finishing the sketch stage, the functional prototyping was done to understand the details of products and how to implement the function better.
How hard it could be to transfix the cap?
In this test, the pour spout was used as the needle. It’s not sharp enough as the end is flat. If the flat steel pipe can work, the shaper one would be ok.
In this video, it can be saw that the bottle is little bit hard to transfix, but is possible, even the needle is not sharp enough and there is no support under the pour shout. so, it will be ok for an adult to put the bottle in and transfix it, as the final concept will make the needle sharper and there will have the support under it.
VIDEO LINK: https://youtu.be/32iuj7BUu74 Page 64
PROTOTYPING
STEP 1
Can drinks flow smoothly with gravity?
STEP 2
From this test, it was found that the squash stuck after 8-seconds smooth flow.
The group member guessed that it’s because air can’t get in to the bottle. That’s why the pour spout could make the flow continuing and smooth.
So next the pour spout was used to test again. The flow was very smooth and it can keep flowing. That means final concept need design a little hole or a thin pipe to let the air in. But there was a new problem. So much drink dropped from the junction.
VIDEO LINK: https://youtu.be/WI_Nvk5pslQ https://youtu.be/lBAa24lQyTM Page 65
How can we collect the drops from junction?
The funnel was used to collect drops. Therefore, final product should consider this mechanism.
VIDEO LINK: https://youtu.be/mN9sVzZiE40
Page 66
STEP 3
FINAL CONCEPT >>>>>>>>>
Page 67
CONCEPT SKETCH
Page 68
Page 69
MODELING
Page 70
BRITBAR Britbar is a drink machine which is portable and easy to use by children also under parents control. There is some small design which is specially designed for children and parents. For example, the operating method of knob is designed for parents’ use, so children will not easily to turn it. The height of product is also design for children to easily get drinks as well as easily for parents to carry it everywhere.
Page 71
RENDERING
Page 72
Page 73
COLOUR SCHEME
Page 74
ENVIRONMENT We picked the colour “LIME� because that is the colour between yellow and green. Yellow stands for energy and green stands for healthy. We also used lots of white which can suits various environment and it also reflect the brand identity of Britvic. We choose to use hard, rough and matte white plastic which can improve the exquisite appearance as well as low cost.
Page 75
PAST
Page 76
NOW
Page 77
FUNCTIONAL DETAILS
Page 78
SEE MORE DETAILS AT YouTube VIDEO : https://www.youtube.com/watch?v=6_fDSuq5Pko
Page 79
FEEDBACK & CONCLUSION
Overall, clients are satisfied with our product and especially like the function of portability. However, they suggested us to take more care about the safety of the child. Some small components are easy to be swallowed and some part might hurt them. The animation showed product’s detail well too.
Page 80
The process of our project is not very smooth. There are a lot of obstacles. Like the amount of UK, questionnaires are not enough and it’s hard for international students to collect local data. However, we tried very hard to collect the diary data on the street and finally got some good result. In the stage of concept generation, we also face some difficulties, maybe we jumped to the solution to quickly, so we came back to the insights and trying to find the opportunities of product. However, eventually, we overcome it and the final result might not be perfect, but we’ve done a good teamwork. However, we all believe if we had extra time to refining our product that the product’s detail and scenario will be more convincing.
Page 81
REFERENCES Lilley, D., Mitchell, V.A and Cockbill, S.A., (2017) Design Research Methods Toolkit, Loughborough Design School, Loughborough, UK Britvic, Available from http://www.britvic.com/about-us/our-strategy Google, Available from https://designsprintkit.withgoogle.com/methods/sketch/crazy-8s/
Page 82
Page 83