ARTSY Claudia Martinez / Elena Baranova Heeyeon Park / Raphael Buholzer
No.5
INTRO
Art is not a thing, it is a way
Art is the only way to run away without leaving home
IN THIS ISSUE
04
Photography
is it art or is it science? is it truth or is it fake?
12
Music
How music blends with design
08
NEON signs
The art of neon and its culture
14
Scrapbooking & Art
Art is the colors and textures of your imagination
Artsy Magazine is produced by the Editorial and Publication class - 3rd term Graphic Design at LaSalle College Vancouver. See more student magazines online: http://issuu.com/macromagazine
Claudia Martinez + Elena Baranova Heeyeon Park + Raphael Buholzer
Photography – is it art or is it science? – is it truth or is it fiction?
Even early founders of Photography had backgrounds in art by painting or sculpturing, it struggle to be accepted as an art form for self expression. In the early stage the public opinion was Photography could not be a serious medium because it was
a mechanical medium. Just a few famous people realized how relevant Photography as a medium may be. Tablot, Daguerre and Niepce, the three “big guys” at the beginning caused already the confusion with their early
Photograph by Elena Baranova
Photography culture is not about where we have been, PHOTOGRAPHY – COMES CAME FROM TWO GREEK WORDS MEANING “WRITING WITH LIGHT.” The Chinese were the first to write about the basic idea of the pinhole camera or “camera obscura” (Latin words meaning “dark room”) in 470 BC.
Discovery of Photography In the 1500s many artists, including Michelangelo and Leonardo da Vinci, used the “camera obscura” to help them draw pictures. A person or object would be outside the dark room, their image was reflected on a piece of paper and the artist would trace it. statements about their discoveries. TABLOT: “impressed by natures hand” DAGUERRE: “Daguerrotype is not an instrument to draw nature but a chemical and physical process to reproduce nature itself”. NIEPCE: “Spontaneous
reproduction, by the action of light” Even Photography might not be as it is today without their early discoveries, there is one thing “missing” about their famous quotes: THE PHOTOGRAPHER It is up to us to decide if Photography can be an artistic form of “self-expression”.
, it is about where we go VIEW FROM THE WINDOW AT LE GRAS, FRANCE The birth of photography happened in 1826. Joseph Nicephore Niepce, put a plate coated with bitumen in a camera obscura. He placed the camera obscura facing his house for eight hours and made a photograph. It is the earliest known photograph still in existence today.
In the 1700s the camera obscura was made portable by putting it in a box with a pinhole on one side and a glass screen on the other. Light coming through this pinhole projected an image onto the glass screen.
After Niepce in 1835 Niepce (left) began sharing his findings with Louis Jacques Mande Daguerre (right), an artist who owned a theatre in Paris. They became partners three years later. Daguerre’s most important discovery came in 1835, two years after Niepce died. Daguerre found that the chemical compound silver iodide was much more sensitive to light than Niepce’s bitumen. He put a copper plate coated with silver iodide in a camera obscura, exposed this plate to light for a short time, then to fumes of mercury and an image appeared! One problem remained, the image darkened over time. Two years later he solved this problem by washing away remaining silver iodide with a solution of warm water and table salt.
Basis for film technology William Henry Fox Talbot, developed a similar process. He first coated a sheet of drawing paper with the chemical compound silver chloride, then he put it in a camera obscura where it produced an image with the tones reversed (a negative). He then placed the negative against another coated sheet of paper to produce a positive image. This process was later improved and renamed the calotype and is the basis for most modern film technology which relies on negatives to produce many positive prints.
Kodak Cameras George Eastman, was only 24 years old when he set up his Eastman Dry Plate Company in New York in 1880 and the first half-tone photograph appeared in a daily newspaper. In 1888, he introduced the first Kodak camera. It had a 20 foot roll of paper, (enough for 100 pictures) already inside. To get the film developed you had to return the camera to the Eastman Dry Plate
TURNING POINTS IN THE HISTORY 1936 after Autochrome
Coloured Photographs People had tried to make color photographs since 1860. It wasn’t until 1906 that a film sensitive to all colors called “panchromatic film” was produced. The first color plates were invented in 1907 by Auguste and Louis Lumiere. They named it Autochrome. The colors appeared in delicate pastel.
Kodachrome was the first color film that had more than one layer of film - it had many layers of film. The earlier color process of taking three separate photographs and putting them on top of each other to get one color photograph was no longer necessary. You could just take one photograph! Kodachrome was developed in 1936.
Company in Rochester, New York. For $10.00 they would develop the photographs, put more film in your camera and mail everything back to you. One year later, an improved Kodak camera with a roll of film instead of a 20 foot roll of paper appeared. Eastman wanted everybody to be able to take photographs. So, he worked to develop a camera everybody could afford. In 1900, he introduced the Kodak Brownie box roll-film camera. It cost $1. Now everyone could take photographs, not just professional photographers.
Invention of Polaroid In 1948 Edwin Land invented the Polaroid camera which could take a picture and print it in about one minute. The first instant color film is developed in 1963 by Polaroid. The picture developed shortly after it emerged from the camera. It did not have to be sent out for processing.
NEON SIGN
NEON DIVER A re-creation of the Diver sign from the Virginia Court Motel was made for MONA’s rooftop. The original is in a private collection in Los Angeles. Original sign circa 1950s, re-created sign 2014 by Federal-Heath Sign Co. (5’ x 18’ x 1’)
In the signage industry, neon signs are electric signs lighted by long luminous gas-discharge tubes that contain rarefied neon or other gases. They are the most common use for neon lighting, which was first demonstrated in a modern form in December 1910 by Georges Claude at the Paris Motor Show. While they are used worldwide, neon signs were extremely popular in the United States from about 1920–1960. The installations in Times Square, many originally designed by Douglas Leigh, were famed, and there were nearly 2000 small shops producing neon signs by 1940. In addition to signage, neon lighting is now used frequently by artists and architects, and (in a modified form) in plasma display panels and televisions. The signage industry has declined in the past several decades, and cities are now concerned with preserving and restoring their antique neon signs.
- Kenji Ekuan (Chairman of the GK Design Agency)
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Neon lights are a kind of street performance, an effective communication medium which delights people. But they should become more domesticated, closer to our everyday lives. I’d like to see greater emphasis be placed on the neon sign culture.
ART IN COVERS: HOW MUSIC BLENDS WITH DESIGN THE INSPIRATION BEHIND THE ALBUM COVERS
M
usic is inspiration, we can’t deny it, and music is also art. It can pull a lot of emotions inside you and it represents the soul of the artist on each album. Saying this, the artist also looks for a visible way to express the music they have created, and this is where the design takes charge. Since I have memory I remember this Michale Jackson “Dangerous” cassette cover (If you don’t know which I am referring to Google it) and how all the colours and the composition of all the elements impacted on my 8 year old head. There is a saying “Don’t judge a book by it’s cover” and I think it applies the same to album covers, but in the end, this first impact on your eyes is what makes you pick it among other albums. Among the years great covers had been made, like “Yellow submarine of the Beatles” with the great colourful illustration or David Bowie “Aladdin Sane” album, simple and yet full of colours. In one way or another, music is related on how we express ourselves and the cover is the presentation card of what is inside, so people think that in some way the music you hear is how is your personality. Thanks to “8 Surprising Ways Music Affects and Benefits our Brains” from Buffer, they have provided some great insight into how each genre affects us below:
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Blues fans have high self-esteem, are creative, outgoing, gentle and at ease
Jazz fans have high self-esteem, are creative, outgoing and at ease
* * * * *
Classical music fans have high self-esteem, are creative, introvert and at ease Rap fans have high self-esteem and are outgoing Opera fans have high self-esteem, are creative and gentle Country and western fans are hardworking and outgoing Reggae fans have high self-esteem, are creative, not hardworking, outgoing, gentle and at ease
* * * *
Dance fans are creative and outgoing but not gentle Indie fans have low self-esteem, are creative, not hard working, and not gentle Bollywood fans are creative and outgoing
Rock/heavy metal fans have low self-esteem, are creative, not hard-working, not outgoing, gentle, and at ease
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Chart pop fans have high self-esteem, are hardworking, outgoing and gentle, but are not creative and not at ease
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Soul fans have high self-esteem, are creative, outgoing, gentle and at ease
And I couldn’t say this is written on stone, because even for me, I like Dance music and I consider myself a gentle person. Anyway I think is just a reference on how people behaves depending on each music genre.
Let’s taste your knowledge Here are some album covers you may or may not know.
Relate the names of the Albums with the name accordingly.
2
1
4
3
A) Houses of the Holy
E) For Those About to Rock We Salute You
B)Currents C) The Dark side of the moon
F)Coexist
H)Migration
6
7
8
Answers: A-6, B-2, C-3, D-1,E)4, F-5, G-7, H-8
5
G) LP1
D)Awake
SCRAPBOOKING&ART
Art is the colors and textures of your imagination. Scrapbooking is a hobby and a craft that lets people preserve memories in unique and interesting ways. What separates a scrapbook from a simple archive, such as a photo album, is that the scrapbook provides context for the images and other memorabilia held within. Scrapbooks are an excellent opportunity for creative expression, and scrapbooks tend to become personal works of art that family and friends will cherish. When I tell people I do “scrapbooking”, many of them think of a sugar paper book purchased from a newsagent with photos and newspaper cutting glued in, and are usually quite baffled at the whole idea- until they look at the works that i have created. Scrapbooks come in all shapes and sizes. Whatever your style (and whomever you are), there is a way for you to turn photos, words, and your favorite paper supplies into scrapbooks that represent your right-now life. You can create meaningful art, sharing your stories in a way that captures your life in a completely unique way.
Created by Marina Abrilchick
5 BEGINNER TIPS 1. A key of success is a purchase of a good basic tools such as a ruler, pair of scissors, craft knife ( careful they’re sharp) and a self-healing cutting mat. 2. Keep looking for inspiration. You can search either on Google or few blogs to see what scrapbookers online up to. 3. Learn to shop to supply cheap Outlets. Go for neutral colours and avoid strong colours to start with as it’s more difficult to mix and match elements when there’s no colour coordination. To start easier to buy a ready-made set or a collection of one brand. 4. Online Sketches/Map/Layouts are your blueprint giving you the freedom of picking from your existing supplies to create something you never thought doing. 5. Create a blog and participate in various competitions online, participants spread their works and share their experiences. This is a huge incentive to develop yourself!
Created by Marina Abrilchick
Marina, Ukraine Scrapbooker for 7 years
INTERVIEW WITH A SCRAPBOOKER “Inspiration comes when I see beautiful things” - Tell us a little about yourself... My name is Marina, together with my sons and husband I live in Kiev, Ukraine. I like to make postcards, photo albums and notebooks, learn to paint and adore photography! I have been engaged in paper-craft for 7 years and I do not imagine myself without favourite thing! - Where do you get your inspiration from? Inspiration comes when I see something beautiful! It can be nature, inspirational photos and works of other masters and of course the favourite materials for my creativity! You will see a beautiful paper, turn new stamps in your hands and at once a sea of ideas appear in your head, which can not wait to come. - What advise would you give for the beginners? For the beginners I would advise not to
postpone for a long time the purchase of good basic tools, such as a cutter, mock rug, board for creasing and so on. Of course, it’s always more interesting to buy some stamps, beautiful paper or ribbons, but to make the work look neat and quality, we need good tools! - Why is this kind of creativity is so popular? How does it affect our life? I quite think, that the popularity and importance of scrapbooking are conditioned by the fact that this kind of creativity is closely connected with our life .. albums and pages store happy and memorable moments, postcards convey warm wishes to our relatives and friends, for notebooks we trust the wildest dreams or dear memories, or maybe just lists of cases and Current plans, which is no less important, because this is also our life! FOLLOW @abrilchick
MIXEDMEDIA MASTER CLASS
Materials: 1.Tim Holtz, Distress Spray Ink (mermaid lagoon, pistachio) 2. Tim Holtz, Alcohol Ink (mermaid, purple twilight, indigo, sunshine yellow) 3. Marta Stewart(multi-surface acrylic-craft paint) 4.Dazzling Metallics (metallic acrylic paint) 5. Ranger, texture paste. 6. Gesso light or medium 7. Tim Holtz , Layering Stencil (Gothic collection) 8.Prima, flowers. 9. Tim Holtz, Idea-ology (metallic decorations).
Step 1 Draw your palette in your own design, shape and style. You can find ready sketches via internet. Cut out and transfer it to the cardboard. Add on ready palette one layer of light or medium gesso or white paint to get a dense surface for painting. Let it dry.
Step 2 Take a textured pasta and your mask to layer (you can use it with ink, spray, paints, stamps and more). Apply a textured pasta by special tool or just like me - a piece of cardboard.
Step 3 Using a textured pasta to fill in the sections which you would like. I prefer not to fill completely the whole mask, because I like a blurred effect of no clear edges around. Let it dry completely before doing anything else with it. (Use a special dryer or basic one)
Step 4 Once dry, spray on your page and use a water bottlespray to mix colors. Place it vertically to drip it towards the bottom. And the trick here is to do it in stages. Once you like your drip, let it dry and add more spray. Do not try to make everything at the same time, you will get a mess.
Step 5 For my project i mixed Distress sprays Stain and Alcohol ink to get more intense colors. You can use your hand-made sprays, but my advise is to buy ready sprays, otherwise you will not get the effect you would like.
Step 6 Add black paint for more contrast around. Then go with a gold color around your artboard, just a little bit to get a shiny effect. Once you finish with decorations, take white paint and tap it several times to get the splatters. I had so much fun creating this piece. Hope you enjoyed it!
DONE READING? TAKE A MOMENT TO RELAX
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r u lo o C
Me
Within its circular shape, the mandala has the power to promote relaxation, balance the body’s energies, enhance your creativity, and support healing. The great news is you can achieve all of these benefits while having fun with your mandala colouring.