LaSalle Student Magazine Winter 2016-17
UNLOCKED MAGAZINE ~ WINTER ISSUE Graphic Design Dept. (Instructors & 3rd Term) back: Janet McDonald, Jo Martinez, Angel Torrella, Jay Kim, Alfonso Arnold, James Oh, Nina Tu. front: Bo Kim, Arsalan Asad, Fedor Dubiley inset: Daryl Askey
TABLE OF CONTENTS WINTER ISSUE
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Winter 2016-17
Antonio Conte: “I am really excited by this opportunity at Chelsea.” Antonio Conte reckons there are seven teams who can win the Premier League title this season. The Italian was unveiled as the new Chelsea boss on Thursday and has already set his sights on regaining the top prize in English football. Jose Mourinho guided the Blues to the title in 2015, but they relinquished their crown with a whimper as they finished last campaign down in 10th spot. However, he admits they face plenty of competition, with the likes of Leicester City, Manchester United and Arsenal also in the mix. What do Chelsea need to win the title? “I understood now. Okay, good. This is the second day of training in Cobham, no. It’s fantastic to work in Cobham. In these two days, I saw the players with the right attitude, with the right behaviour. With a great will
to fight for this shirt. To fight to come back very soon, to compete for the best position, to compete to win the title. After these two days, yes, I’m very glad to see these things. I think that it’s very, very important.” John Terry has a ‘different role’. Does he? Will he still be our captain? “No, John Terry signed a contract as a player, not as a different role. He is a captain of this team. He is a great player with a great personality, with great charisma. I like to speak with him because I know that he knows the club, the right spirit to play in this club. For me, he’s an important player like the other players, also. All the players know that I’ll see the pitch during the training sessions to choose my starting XI. When a player deserves to play, with me, he’ll play.”
Will he be captain? “Yes. John Terry is the captain of Chelsea. When he plays, when he doesn’t play... You are always the captain. Always.” How much influence or say did you have about John Terry staying here for another year? Did you want him to be here? “Yes. I picked that John Terry is an important player for me, for the club, for the fans, for all. He signed, yes, in May no? Yes. But all decisions we take together, all decisions: me and the club. Yes, I’m very pleased that John Terry signed a new deal with Chelsea. I’m very happy. I spoke with him, different times. And, for me, the most important thing was that, when he signed, John was very, very happy.” Premier League is difficult. Pressure you were under in Italy was to retain the title. Chelsea finished 10 last season. How much pressure are you under to deliver? Premier League is difficult. Pressure you were under in Italy was to retain the title. Chelsea finished 10 last season. How much pressure are you under to deliver? “But the pressure, for me, is not important. I was born with pressure. The pressure is not important for me. It’s normal, no? When you are a player, a footballer, or a manager of a great club like Chelsea, you must play to win. To win. To win the title. Or to fight and, at the end, to compete with the other teams to win the title and reach your targets. I know that this league is very,
very difficult because there are six or seven teams who can win the title. For this reason, this situation is very, yeah, exciting for me. It excites me, this situation. We know that, this year, it won’t be easy for us because if we think about the last season and 10 position... Last season was a bad season, yes? We all know that: the players, the club. But we must think about the present, about working very hard, every day, every week, every month towards something important for the club and the fans. The fans need to find a team ready to fight until the end, and to compete with the other teams. Then, I know, that there is only one team who wins the title. But we must stay there at the end of the season, to fight for the title and be there for the Champions League. Chelsea belongs in the Champions League, and we must stay there.”
THE GAP BETWEEN DESIGN AND PRINT Lack of communication between designers and print shops is one of the most pressing problems in the print industry. As both a designer and a print shop employee, I have encountered countless time-eating complications that could have been solved through quick and simple communication. Here I will use my experience in both fields to shed some light on the production that goes into print with some handy information every designer should know.
UNDERSTANDING BLEED
The biggest and most common issue I witness between designers and print shops is “bleed.” Bleed refers to printing that goes beyond the edge of the final piece. It can be extremely confusing to a designer when a piece should bleed but does not have any extra space around the edge. Often, a shop has to teach a designer about bleed, frustrating both parties and sometimes even adding days onto a project’s deadline. Here are some simple tips to avoid such delays: After printing, the bleed is trimmed away, so the final printed piece has full ink coverage that runs all the way to the edge. For designers, the bleed should be thought of as the background for pieces that require having full coverage of ink (or photograph.) Most printshops require each edge to have ⅛ of an inch added to all four sides, so add ¼ of an inch to both the width and height when creating a new document. Then, once the file is set up, draw guides delineating the edges, or bleed, which will get cut off in production. Respect the ⅛" border on all edges, then push all
text and important elements slightly closer to the middle. When a printer is producing large quantities, the image will sometimes slightly shift around on the page. The variation is usually very minimal, but it is safest not to design a piece that is too close to any of the four edges.
free of cut marks is the best policy. Also, the print shop’s software will generate cut marks, using a determinate amount of space between each image, so they can easily, precisely, and quickly cut the product down to its final size. As a general rule, keep it simple and avoid assumptions. Providing a single image, free of cut marks is the best policy. BROCHURES AND ACCOUNTING FOR FOLDING SPACE
MULTIPLE UP AND CUT MARKS
Another common miscommunication I encounter concerns multiple images and designer-provided cut marks. Often times I have seen designers provide, for instance, a business card repeated four times on a sheet with cut marks. It is best to provide all print shops with a single image because they will fit the image on the largest sheet of paper possible. Some will use an 8.5” x 11” sheet, but most will use 11” x 17” and beyond. This minimizes paper waste and keeps prices low because fewer sheets run through the equipment. Also, the print shop’s software will generate cut marks, using a determinate amount of space between each image, so they can easily, precisely, and quickly cut the product down to its final size. As a general rule, keep it simple and avoid assumptions. Providing a single image,
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Differences between designing and printing brochures can also be tricky. Designers must be careful to account for folds in the paper. For example, consider an 8.5” x 11” tri-fold brochure. When unfolded, the right panel should be the largest at 3.816’’, the middle is 3.669’’ and the left panel is the smallest at 3.604’’. When the brochure is folded, only the cover should be visible. The middle and last panel should fold neatly into each other,with no hangover beyond the cover. Remember that you want enough space built in between all the panels so the text doesn’t fall into the fold.
PDF AND PRELIGHT
For some excel or word document files, the better for safe side printing is need to save all files in pdf to avoid font missing. On the other hand, some of designers think that preflight a pdf file will give a nice finished color for the file but they do not notice that it also obviously makes the color darker and changes the font. In addition, convert a Photoshop file to a pdf is also change the resolution of the file and text .
of a booklet that has been folded and saddle stitched the different spread styles, It’s best to do a bit of research or even stop into the print shop to have them show you a physical copy of a booklet that has been folded and saddle stitched.
SIZE
PRINTERS SPREAD VERSUS READERS SPREAD
It is very important for designers to understand the difference between “printers spread” and”readers spread.” A whole article could be written on this subject alone. I know that a quick Google search will yield some very helpful information. If the pages in the proof for a booklet are numbered, that will flush out any confusion when assembling a booklet. But, if a designer is confused about the different spread styles, It’s best to do a bit of research or even stop into the print shop to have them show you a physical copy
Make sure that the size of the file you want to print is a correct size. It’s hard to tell that you want to print on a larger paper but the file is too small. Of course the printers can help you to blow up but do not take it for granted as the portion of the size may change or cause pixelation.
ASKING FOR A PROOF A must for any designer dealing with a
printer is to ask for a “proof,” as a single sample from an order. If the proof is correct, the entire order should look the same. It keeps the printer accountable for delivering an identical product. The larger the job, all the more important the proof is to the job being correct and your reputation as an organized designer. Also, as I mentioned above, avoid assumptions and stick to the rule of keeping it simple. Remember, the print shop usually has expensive and sophisticated software which will set up your file for their own printing needs and preferences.
PAPER STOCK
Feel free to ask the printer show the samples of paper to make sure that the right paper you are looking for before processing. Glossy paper can give a better finished effect than matte paper. These are thousand kinds of paper in the market so think carefully to decide the papers which match with your budget.
Of course, the most important thing to keep in mind is communication. If there is ever any confusion, avoid elaborate and time-consuming frustrations by communicating with the print shop. Frequent communication between clients, designers, and printers can save days worth of time and a lot of money. I hope you find this helpful and have fun designing!
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SIDE THE EVENT INSIDE Just as no closet is complete without a Little Black Dress or a Suit, we believe no community is complete without an opportunity to give back. The Little Black Dress Gala has grown beyond our wildest imaginings, and we would like to express our deepest gratitude for the growing support of this event.
T
he Little Black Dress Gala is an elegant intersection of philanthropy, the arts, education, fashion, and support for the underprivileged youth that have the potential to shape our beautiful city. Wear your little black dress (or suit!) for the cause and join us for a glamorous evening of jazz, ballet, opera and giving back at the Fairmont Hotel Vancouver on November 25, 2016. The Gala showcases established artists, designers and musicians, while providing young and budding local talent the opportunity to show their work. The Gala is fur-
ther marked by its multicultural inclusivity and sincere celebration of the diverse beauty of the Metro Vancouver community. Youth and women are the primary focus of the Little Black Dress Gala. HCMC Alliance provides mentorship to troubled and underprivileged youth in the Vancouver community, helps them find employment, and gives post-secondary bursaries to those youth who have overcome challenging circumstances and want to go on to higher education. Winter 2016 - 17 // UNLOCKED Magazine 11
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Hip Hop Generation
80’s
90’s
Paid in Full
illmatic
Eric B. & Rakim July 7, 1987
Label
4th & B’way Records
Genres
Hip hop music, East Coast hip hop, Hardcore hip hop
Nominations
Nas
April 19, 1994
Label
Columbia Records
Genres
Hip hop music, Gangsta rap, East Coast hip hop, Hardcore hip hop
Soul Train Music Award for Best Rap Album
2000’s
2010’s
My beautiful dark twisted fantasy
To pimp a butterfly
Kanye West
Kendrick Lamar
November 22, 2010
Label
Roc-A-Fella Records
Genre
Hip hop music
Awards
Grammy Award for Best Rap Album, BET Hip Hop Award for CD of the Year
March 15, 2015
Genres
Hip hop music, Funk, Jazz rap, Experimental hip hop, Political hip hop
Nominations
Grammy Award for Album of the Year, more
Awards
Grammy Award for Best Rap Album, Danish Music Award for International Album of the Year
17 GOALS
TO STRIVE FOR IN 2017!
1. Dedicate one day per month to passion projects. Imagine, 1-11 hours or more, every month – towards goals that excite you.
2. Do something you’ve never done before. 3. Go somewhere you’ve always wanted to visit. A day trip up the coast? Perhaps, an African Safari?
4. Invest $100 or more toward something that helps improve your design projects and work flow.
5. Create a wish list of 10-12 tasks/dreams/goals – you’d love to
accomplish within the next 12 months. Put your list up on the fridge, or on your bathroom mirror.
6. Commit to learning something new. A weekend workshop? A new diploma?
7. Acknowledge your accomplishments. Reward yourself. Give
yourself a pat on the back and reflect on all you’ve achieved up to this point.
8. Give back, share the wealth, and pay it forward. It’s easy to forget how lucky we are to know what we know.
9. Visualize your future – make a conscious effort each week (each day is even better), to picture your life a few years down the road … even just 6 months or 1 - 2 years, creates more clarity.
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10. Accept who you are and find your uniqueness. Be the you, you were born to be!
11. Make an outrageous wish! One crazy and close to impossible wish. Imagine what would happen and how you’re life would look like, if this wish came true.
12. Be a tourist in your own town. Visit a museum or art gallery. Go sightseeing. Why not?
13. Turn your phone off for A WHOLE DAY. I dare ya … 14. Invest 5% more than you did last year. 15. Volunteer your time 5% more than you did last year. Imagine what the world would look like, if everybody cared just a little bit more.
16. Re-arrange all the furniture in at least one room of your house. 17. Create something for the future. Thank you! Written and edited by Jo Martinez. To stay in touch with Jo, visit: www.jomartinez.com
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