San Diego Latino Film Festival Partnership Packet 2016

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Join us in celebrating our 23rd year

For over 22 years The San Diego Latino Film Festival has promoted independent films and arts as tools for community self-expression and social change, supporting the professional development of media artists. The San Diego Latino Film Festival is presented by The Media Arts Center a nonprofit arts organization.

By supporting the San Diego Latino Film Festival, you are supporting the rise of independent Latino film making and their participation in the mainstream media arts. You will be part of an annual gathering of film lovers, producers, filmmakers, celebrities, journalists, a passionate community of artist and influencers. 11 days of films, live music, art, workshops, galas and engaging social events.


Sponsorship Opportunities

Who will you reach: + Business and community leaders, students, professors, and professionals who demonstrate an interest in Latino issues, history, culture and education. + Filmmakers, actors, programmers, distributors, industry representatives and journalists.

+ Highly educated audience, affluent. + Art, music and film enthusiasts. + Filmmakers, actors, programmers, distributors, industry representatives and journalists.

Highlights: + Attendees and sponsors will have the opportunity to view 165 feature and short films.

+ 9th Annual Sonido Latino Concerts@ the Fest Latino Music Showcase;

+ Over 100 guest filmmakers and actors, participate in SDLFF’s Awards Competition.

+ 9th Annual Arte Latino Multi-location art Exhibit; Pre-Fest Launch Parties.

+ Annual Career Expo, Latino New Media & Entertainment Sidebar. + Workshops/Seminars with industry representatives and filmmakers (i.e.“Financing”, “Distribution”), Cinemation Series. + 10th annual Cine Gay Series, SDLFF’s “Top Ten to Watch”, Celebrity Guest Curator, annual showcase of “Latinos in TV”, “Tributes” to acclaimed filmmakers/ actors;

+ “Best of Fest” showcase; Opening, Centerpiece, and Closing Night Gala Celebrations. + The SDLFF Awards Ceremony, Student Outreach Screenings, “Meet the Filmmaker” Dialogues, and, SDLFF’s Annual Country of Focus Sidebar. + Arts Market, Wine and Food Festival + Fashion Valley Parade + Fashion Show


Last Year’s Sponsors


Annual Shopper Visits –

21,233,000

Median Age – 33.9 Trade Area Population

Demographics

Location

Attendees from all of Southern California, Tijuana and Baja, Mexico and Arizona.

The San Diego Latino Film Festival celebrates the unique geographical and cultural position of San Diego, one of our country’s finest cities and attractive destination for international travelers, through its diverse programming. As a border town, San Diego is a hub for social and political issues revolving around immigration and equal rights, themes that are often represented in the programming. This makes the festival an important voice in the region, showcasing features, shorts, and documentaries about the U.S. Latino experience. The festival is located in Fashion Valley, “the heart of San Diego,” home to a large shopping area. It is the ideal venue to reach the 4 million-plus Latinos living in the County as well as in Tijuana. It is estimated that the buying power for this Latino population is $12.5 billion, spending heavily at malls, retail shops, restaurants, office space, luxury hotel accommodations, and more. This makes the San Diego Latino/Tijuana market the third largest Latino market in the United States.

20,000 Actively-engaged

film lovers, representatives and journalists.

Fashion Valley is the most visited destination in San Diego County with more visitors than SeaWorld, The San Diego Zoo, Legoland, The Wild Animal Park, The Padres (MLB) and The Chargers (NFL) combined. Fashion Valley is San Diego’s home for upscale shopping. Offering the area’s finest collection of retail and dining options with everything from luxury to fast fashion. Fashion Valley enjoys a wide trade area extending from Rancho Santa Fe in the north to the US/Mexican border in the south, from the Pacific Ocean in the west to El Cajon in the east. The center is a major regional draw and sees weekend, drive shoppers from all of Southern California, Tijuana and Baja, Mexico as well as Arizona.

– 1,900,016

Average Annual Household Income of Trade Area – $83,246.

Fashion Valley

7007 Friars Rd San Diego, CA 92108


Economic Impact

The economic benefits of the San Diego Latino Film Festival are the measurable economic impact of jobs and spending generated by the festival that infuses dollars into the economy. The other is the more subjective social and psychological benefits that cannot be readily quantified, but contribute to the community’s quality of life, entertainment options and opportunities, sense of civic pride and overall attractiveness as a business and visitor destination. Per annual studies, the festival brings in over $875,000 into the local San Diego-Tijuana economy.

Celebrities

+ Edward James Olmos + Carmen Salinas + Omar Chaparro + Luis Mandoki

+ John Leguizamo

+ Adamari López + Carlos Carrera + Patricia Velásquez + Ray Bradbury

+ Martha Higareda

+ Sal López + Adam Rodríguez

+ Diego Luna

+ Lumi Cavazos + Luis Valdez de la Fuente + Rodrigo Prieto

+ Barbara Mori + Jacob Vargas + Lupe Ontiveros + Gregory Nava + Tony Plana

+ Ana de la Reguera

+ Angelica Maria + Fernando Sariñana

+Demian Bichir + Yareli Arizmendi + Moctesuma Esparza + Lourdes Portillo + Bruno Bichir + Nicholas González + Dayanara Torres

+ Gael García Bernal

+ Hector Galan + Gabriel Figueroa Jr. + Gina Rodriguez

+ Danny Trejo

+ Kate del Castillo + Alex Lora + Clifton Collins Jr. + Paul Rodriguez + René Lavan

+ Adrián Uribe + Susana Zavaleta + Cecilla Suárez + Elpidia Carrillo + Lou Diamond Phillips + Eduardo Verastegui + Arturo Ripstein



Media Coverage

Television

+ NUVOtv + Cine Latino + Somos Tv + Univision San Diego + T.V. Azteca + Telemundo 33 + Mi San Diego + KGTV (ABC) + Fox 6 + KSWB-TV News + XEWT (Tijuana/San Diego) + NBC 7/39 + KUSI - TV

Internet + U-T San Diego + noticine.com + spanix.com + ellatinoonline.com + signonsandiego.com + SanDiegoRed.com + El Sol de San Diego + El Informador

Radio

+ Z-90 (English Radio) + KLOVE 102.9 + Viva 102.9 + La Nueva 106.5 + X99 (Spanish Language) + KPBS Radio (1-hour talk show) + Radio Latina (Spanish Language) + Uniradio Group (Spanish Radio) + Magic 92.5

Over 5,000,000 Impressions

Newspapers + Los Angeles Times (Calendar Section) + U-T San Diego + (Night & Day) + San Diego City Beat + La Tarde de Baja California + North County Times + La Prensa San Diego + Update Newspaper + El Sol de Tijuana + UCSD Guardian + Daily Aztec + Enlace + San Diego Reader + The Press -Enterprise + METRO News + El Latino Newspaper + Frontera (Tijuana /Mexicali) + El Mexicano (Tijuana/Mexicali) + Vida Latina

Magazines

+ Hispanic Magazine + LatinStyle Magazine + Vision Magazine + Hispanic Business Magazine + Latin Heat + KPBS On Air Magazine + Variety + San Diego Family Magazine + San Diego Magazine + SLAMM Magazine + San Diego Metropolitan + The Publication + Marquee Magazine + Entertainer + 944 Magazine + Nostika Magazine + AGENDA Magazine (NCLR) + Riviera Magazine

Overview of Sponsorship Opportunities: Our team can create a customized activation that can engage your brand with our attendees and incorporate your brand with key elements of the festival.


Fashion Valley Advertising opportunities please call to inquire

Rocognition as presenting sponsor

Benefits Be n e fic t s

Main Stage Major Second Stage Screen Screen Presenting Title Major Presenting Sponsor Sponsor Sponsor Sponsor Sponsor SponsorSponsor Sponsor Sponsor

Parade Parade Sponsor Sponsor

Showcase Showcase Sponsor Sponsor

Party Party Sponsor Sponsor

Award Award Sponsor Sponsor

CraftMarket Market Craft Sponsor Sponsor

Film Film Sponsor Sponsor

Red Carpet and repeat logo inclusion First right ofstep refusal Onsite Activation Red Carpet step and repeat logo inclusion Main Sonido Latino stage owner Onsite Activation Television exposure Second Latino stage owner Logo onSonido Lanyards Logo on pass lanyards Owner of a screening auditorium of 5) Red carpet step and repeat logo (1 inclusion Redon-screen carpet step and slide repeat logo inclusion at (where are these step & repeats?) Six Digital advertisements all screening Commercial sec)stage prior owner to all film showings Main Sonido (30 Latino On-air exposure (logo placement on TV spots & recognition in radio spots) Second Sonido Latino stage owner San Diego Latino(logo Film placement Festival "Samba" Parade On-air exposure on TV spots & recognition in radio spots) LogoDiego on print advertisements festival Parade San Latino Film Festivalof"Samba"

Acesses to 5allscreens/auditoriums parties (4 tickets per party) Owner 1 of Owner 1 hyperlink of 5 screens/auditoriums Logo on in festival season emails Swaghyperlink bags, opportunity place promotional material in 300 gift bags Logo in festivalto homepage Logo on hyperlink in festival emails appears on screen priorseason to every film Logo hyperlink in book festival homepage in program sponsor page on space available basis Logo appears on screen prior to every film Program Full Page Advertisement in Festival Souvenir Logo in program book page on spaceper available Acesses to all films (15sponsor movie tickets 4 tickets party) basis Full seating Page Advertisement in Festival Souvenir Program Vip

Acesses to all films (15 movie tickets 4 tickets per party) Social Media Complimentary gift bags Logo on print advertisements of festival

Vip seating Acesses to all parties (4 tickets per party) Social Mediaopportunity to place promotional material in 300 gift bags Swag bags, Swag opportunity to place promotional material in 300 gift bags Brandbags, association with one of festival showcases "Para la Familia", country of focus,parties Free Student Screenings, etc. Sponsor 1 of 3 festival prestigious Sponsor 1 of 3 festival parties Logo mentioned in anyprestigious announcement related to the festival parties Logo mentioned in venue any announcement related to the festival parties Activation at party Activation at party venue Award category that best fits your company Award category that best fits your company Logo mentioned in any announcement related to the award category Logo mentioned in any announcement related to the award category Present a particular movie Present a particular movie Logo mentioned in any announcement related to the particular film/program Logo in anythroughout announcement related to the particular film/program Boothmentioned at Craft market the festival Booth at Craft market throughout the festival

240,000.00 Value 70k Cost Value Cost

200,000.00 50k

62,000.00

60,000.00

32,000.00

30,000.00

21,000.00

21,000.00

14,200

7,500

6,000

35k

30k

20k

15k

10,000.00

10,000.00

7,000.00

5,000.00

3,000.00



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