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In This May Issue... THE BUSINESS SIDE #GirlPower: The Women In Charge All About ASCAP
Beat-Making Videos Pawnshop Shopping
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CONTROVERSY CORNER
EXCLUSIVE! AMINA BUDDAFLY
Get the EXCLUSIVE inside look into the life of the songstress, songwriter and Love & Hip Hop New York star.
Would Sir Mix A Lot have wanted baby to have a back full of silicon? Are women going too far with the butt injections? Women have lost their lives for them. Read this month’s Controversy Corner by Sheree Jaye!
THE POETRY CAFE
C. Reneé brings back the MacTunes Poetry Cafe! Read the new poems submitted this month by indie lyricists.
Our StaďŹ&#x20AC; C. ReneĂŠ Mangum Senior Writer & Editor
Destiny LeFlore Staff Writer & Producer
Yvette Lee Staff Writer
Sheree Jaye Staff Writer
Imari Obadele Staff Writer
Marguerite Clevidence Executive Assistant
Allen Redmond Promotions Director
Marcus A. Clarke Founder
About MacTunes The Movement MacTunes is a media outlet that is dedicated to showcasing and educating independent artists. It is our mission to provide a global outlet for artists and entertainers to unite, network and expand their reach. Being an independent artist is being a part of a movement. MacTunes' visionary Marcus A. Clarke is a trailblazer in this movement, helping indies stay indie, therefore keeping their profits in their pockets. We are here to help push the music industry more towards individualism, real talent and proprietorship, instead of monopolization by major labels and publishers. MacTunes aims to show the general public of music fans how much they've been missing out on in the underground music world. It's time to become household names without the use of gimmicks and record deals. Real artists. Real music. Join the movement.
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MacTunes Poetry Café Enjoy the delightful and entertaining written word from poets everywhere... For The Poetry Lovers...
MacTunes Poetry Café
MacTunes Poetry Cafe To add another touch of flavor to MacTunes Magazine, C. Reneé brings to you the MacTunes Poetry Café. For those of you who delight in the intellectual and sometimes mysterious flow of poetry, this section was designed with you in mind. Take pleasure in the deep-seated lyrics you will find in the MacTunes Poetry Café. Be sure to let C. Reneé know your favorite poems. Send her a note at mactunescrenee@gmail.com. Calling All Poets...
MacTunes Poetry Café
Submit Your Poems If you are an aspiring poet or simply an individual who wants to share your voice and thoughts with the readers of MacTunes, submit your poems and be featured! Send your name, original poem with title, associated photo (yourself or poemthemed), and city to mactunescrenee@gmail.com. !
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How ASCAP Works
The American Society of Composers, Authors, and Publishers, also known as ASCAP, is the leading U.S. Performing Rights Organization (PRO) representing over 525,000 songwriters, composers, music publishers and lyricists. As discussed in an earlier edition of Understanding Royalties, it is imperative that you be a member of a PRO in order for you to collect royalties. Notable affiliates of ASCAP are Justin Timberlake, Duke Ellington, George Gershwin, Stevie Wonder, Beyonce and Vampire Weekend. In this segment, we will discuss how to become a member of this PRO and what payments work.
Written by C. ReneĂŠ Mangum
ASCAP receives payment for public performances of songs and compositions by negotiating licensing fees with the users of music. Music users would be radio, network and cable TV, websites, bars, clubs, shopping malls, concert halls, airlines, etc. ASCAP takes surveys with the music users to see what music has been used and in what ways. They then distribute the money received to their members whose music was picked up in the performance surveys. The value of each performance is determined by several factors, including the amount of license fees collected in a medium (television,
cable, radio, etc.), how much ASCAP receives in fees from the licensee that hosted the performance, and the type of performance (feature performance, background music, theme song, etc.). Obviously there is no clear-cut amount for collecting royalties from ASCAP. It is all left up to negotiations between ASCAP and the music users. However, they do have a calculation model they use to determine your payout. To see the royalty calculation model, follow this link: http://www.ascap.com/members/ payment/royalties.aspx.
Image from ascap.com depicting the flow of revenue, how royalties are received from music users and distributed to writers and publishers who are members of ASCAP.
ASCAP divides the year into threemonth performance quarters and then pays its members for U.S. performances approximately six to seven months after the quarter has ended. Whether you are signed up as a publisher or a writer determines when you receive your payout. Here is what the schedule looks like:
January – March quarter: Publishers paid September; Writers paid October
July – September quarter: Publishers paid March of following year; Writers paid April of following year
April – June quarter: Publishers paid December; Writers paid January of following year
October – December: Publishers paid June of following year; Writers paid July of following year
How ASCAP Works
You are able to join ASCAP as both a writer and publisher to get all the income you deserve if you have not assigned your publishing rights to someone else. That makes you your own publisher. ASCAP’s website has more information regarding this topic. You can only belong to one PRO as a writer, but you can be a publisher at multiple PROs. You can also switch from one PRO to another, but you would need to contact your current PRO to obtain all of your information to make the switch, to ensure you don’t miss any of your royalty money.
Written by C. Reneé Mangum
To join ASCAP, you would need to complete an application, which can be obtained on their website (www.ascap.com) by clicking the “Join” button on the main page. There will be a sign-up link for writers and another for publishers. The processing fee for each application is $50, which is non-refundable.
ASCAP makes membership easy and also offers a host of other services, including web tools, travel discounts, investment and banking services, magazine subscriptions, online education, and even health care options for its members. Visit their website to see the full break-down of benefits and services offered.
Once you become a member and get a membership confirmation from ASCAP, you can begin uploading your work five days later. You register you works through the Online Title Registration system on the website.
In the next issue of MacTunes Magazine, we will discuss the breakdown of BMI and how its membership works.
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American Idol is one of the most dominant television shows of the 21st century, we can all agree. Bringing in ten of millions of viewers weekly is not an easy task, but American Idol has done so effortlessly over the years. It’s fun to watch the hilarious auditions along with the tryouts of those with real talent. It showcases every day people with amazing gifts and gives them the opportunity to live their dreams, performing in front of massive audiences and extremely influential judges. Behind the scenes, contestants get to
be coached by some of our culture’s greatest artists and producers, in order to wow the audience each week. So with this being the case, what can possibly be wrong with American Idol? Let’s discuss.
1. The Big Guys Are Not Looking To Mold You.
American Idol sends the message that record labels want to find a diamond in the rough, someone who has amazing talent that just needs some grooming, coaching and molding into a superstar. It makes for great TV for the wholesome down home singer to become a star, but this is far from the reality Record labels take extreme financial risks with signing new acts. So signing an inexperienced act with a great voice and potential is not what they are into. In today’s society, record labels can get an idea of who an artist is
and what they bring to the table without necessarily holding auditions. They can search YouTube and other sites to see what’s hot. Record labels are going to look for entertainers, who are already developed, polished, experienced, have an identity and have a following of fans. Labels want to sell records and make money, and there is less risk with an act that already has a track record.
! 2. Waiting For Your “Big Break” Will Have You Wasting Time. The show gives the idea that aspiring artists need the approval of industry moguls like Simon Cowell, Randy Jackson, Mariah Carey, Jennifer Lopez, Keith Urban, etc. to tell them whether or not they are worth investing in. Wrong! Artists do not need other industry legends’ stamps of approval in order to know they can be successful,
and a record deal is not a necessity to make it. The music website CD Baby has made more than $12 million worth of album sales by unsigned, independent musicians. Indie artists everywhere are making strides in their career without waiting for that “big break” many TV shows and movies make you think is needed. The reality is, record labels
need your talent, followers and abilities more than you need their money. Singers like American Idol winner Kelly Clarkston are the exceptions to the rule, not the rule itself. Statistics say that only about one in 30 signed artists reach significant enough sales to warrant a second CD released from their label. This means that nearly 97% of artists with record deals fail.
are no longer as interested. As an artist, you learn the importance of staying relevant. The show itself has now failed at doing so. Now, artists who were Idolhopefuls will no longer have that stage to perform on after next year. Good thing there are other ways to be seen and heard. Artists now have the world literally at their fingertips, via the Internet.
millions of dollars that is designed to make artists think they will be the ones making millions in the end. Instead, many of the contestants and winners are stuck constantly searching for their next gig while the judges are upgrading their homes and cars. Think about what this show was really meant to accomplish and you decide if it was for the artists or not.
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If you enjoy American Idol, I hope the
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3. Nothing Lasts Forever.
If American Idol were the way of success, many artists should just settle into their day jobs. American Idol will be cancelled after its 15th season that airs in January 2016. The giant has finally fallen. Actually, it has been falling for years. Every year after 2006’s peak in ratings, the show has not been able to keep ratings high. They decrease each year, which means people
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4. Who Is Really Getting The Deal Anyway?
Another thing to consider in the cancellation of American Idol is who really benefitted from this show in the first place. I couldn’t tell you who won the 8th season of American Idol. But I could always tell you who the host was and who the judges were. The reoccurring faces win. The judges and the host of American Idol have made
final season is an amazing experience for you and the artists involved. For those of you pursuing your dreams, keep pushing beyond the stage and lights and build your career to be solid and long lasting. Don’t get caught up in the hype and reality TV façade.
Producers, Show Me What You’re Working With Try your hand at beatmaking videos
Written by C. Reneé Mangum
As a producer, one of your primary objectives is to get artists to consider using what you have to offer. This can be your beats, your studio, your mixing and mastering skills, etc. Many producers will send their beats to artists through email or SoundCloud. Other producers will post on social media about their studio deals and specials to entice artists to come and record with them. But think from the mindset of the consumer in these scenarios. If you walk into a store that says they have strawberries for sale, but you have to buy them first before you get to see
what kind of quality they actually have, you wouldn’t hesitate to walk away. No one wants to buy something that they can’t experience or at least see before they purchase. In terms of production, artists don’t have time to come and tour studios and check out your equipment and skills. So one effective way to show what you are capable of accomplishing in your studio is to create videos. Creating videos of yourself actually working in the studio, creating a beat, mixing and mastering, etc can easily entice artists to want to
work with you as opposed to the next producer. For starters, if others can see you making your tracks, it validates your skills. Artists will know that you are not stealing from any other producers if they watch you in the process of actually creating your track. It’s not uncommon for producers to swipe others’ beats and claim their as their own. So if the artist can see you bringing your beat to life, it shows that you are the real deal.
If they can see you in your creative process, it also shows the artists what kind of attitude you bring to the studio. For many artists, this is very important. Artists and musicians can be very sensitive to anotherâ&#x20AC;&#x2122;s energy while they are recording or creating their end of the project. If you are being yourself in your videos, they will see if you are laid back, calm and precise, or if you like to dance around and get animated in the production process. You will find that artists will come to you based on your style, flare and energy if it fits with their personality and what they want their recording experiences to be like.
Like singers do all the time with videos showing off their abilities, you can do the same to show your abilities as well as your equipment. This could be a huge asset to you if you are creating with the best of the best recording equipment. Artists will feel that their music and talent are in good hands if you have an eye-catching studio set up. Artists want to be comfortable in knowing that they will get the best product possible for the money they will spend with you. Doing videos will also allow you to get feedback from other producers. How amazing would it be for Swizz Beatz or
Timbaland to email you with feedback because of a video they saw on YouTube of your creative process? Singers and rappers get discovered on YouTube constantly. You never know who may be watching. If you make videos, always be yourself and allow your audience to get a real perspective of what kind of producer you are and what you can offer them. Many producers are not accustom to being in front of the camera, but doing this could really open up your fan base and sharing ability with artists. Be different and show them what they need to hear.
!"#$%"$&'()$%"$*"+,$ -'./$0/1.2$345$ Reprinted from Bob Baker's Indie Music Promotion Blog
In the same way that there is an art and craft to songwriting, there is also a craft to writing and using language in general. Make no mistake, these wordrelated skills can play a big part in how effectively you communicate with fans especially online. In this article I’m going to quickly address something called “point of view” and why it’s so important — namely, when to use the First Person, Second Person, or Third Person perspective when talking about and describing your music. You probably learned these things in school. But just in case you forgot the details, here’s a refresher on what they are: First Person is when you write about yourself: “I just wrote a new song” or “We have a big show coming up this weekend.” Second Person is when you speak directly to the reader: “You will really enjoy this new song” or “You should come to our show this Saturday night.” (The second example actually combines first and second points of view in both “you” and “our” terms.) Third Person speaks from a more distant, observer viewpoint: “Suzy just wrote a new song” or “The XYZ band has a big show coming up this weekend.” Great. You’re back on track
with what these three things are. Now, how can you use them to more powerfully communicate with fans? First, let’s consider the way a band might describe the music on it’s new album. Here’s one version written in the Third Person: “On this new album, the listener will be swept away by the pulsating rhythms as his or her body is compelled to get up, shimmy and shake the night away. A perfect gift for the special dancer in one’s life.” That’s cool, but it could be made much stronger with a simple shift in perspective.
Here’s an alternate version of the same words written in the Second Person: “On this new album, you’ll be swept away by the pulsating rhythms as your body is compelled to get up, shimmy and shake the night away. A perfect gift for yourself or that special dancer in your life.” See the subtle difference? “YOU” is a powerful word. In most cases, speaking directly to your fans in this way (and actually helping them visualize how they’ll enjoy the music) is the best way to write about your sounds.
Now let’s consider how you might approach an artist bio, especially when it comes to putting a positive spin on what you do. In fact, I’ll use myself as an example here, because I just got some nice press coverage that I plan to add to my bio. Here’s one way I could weave it in using the Third Person point of view: According to the Salt Lake Tribune, Bob Baker is “one of the most widely recognized authorities on music marketing. A prolific writer, indie musician and former music magazine editor, Baker is regarded as one of the industry’s leaders in helping musicians leverage online web and marketing strategies to boost their careers.” Pretty cool, huh? Quoting a media source works pretty well here. Now consider how that same information would feel if it had been written in First Person: I am one of the most widely recognized authorities on music marketing. A prolific writer, indie musician and
former music magazine editor, I am regarded as one of the industry’s leaders in helping musicians leverage online web and marketing strategies to boost their careers. Hmm ... awkward! Yep, that version would make me look like an egotistical baffoon. So when it comes to heaping praise on yourself, be cautious and consider quoting a fan, industry expert or media person instead of saying it yourself. So, is there ever a good time to write in the First Person? Of course, there is. First Person is great when telling personal stories and giving people a glimpse into your world, such as: “You’ll never believe what happened to us when we stopped at a 7-11 in Biloxi , Mississippi. It was close to midnight and I had a sudden urge for a Slurpee ..” “I’d love to tell you the surprising reason I wrote this song and why it
means so much to me …” So there you have it … Use First Person when sharing personal stories and your inner most thoughts. Use Second Person when describing your music, promoting shows, and encouraging fans to buy. Use Third Person to quote other people saying awesome things about you. Combine First and Second Person for even greater impact, as in “I want you to know how much I appreciate you and your support.” What are some ways you use point of view to get your message across to fans? -Bob Bob Baker is the author of "Guerrilla Music Marketing Handbook," "Unleash the Artist Within" and "Branding Yourself Online." He also publishes TheBuzzFactor.com, a web site and e-zine that deliver free music marketing tips and self-promotion ideas to musicians of all kinds. Visit TheBuzzFactor.com for more details.
THE WOMEN IN CHARGE in the Indie and Mainstream Music World WHO RUNS THE WORLD? GIRLS! Better yet, the phenomenal women carrying “boss status” in the music industry.
workplace. But thanks to strong lady pioneers, women have been able to make strides in various areas of life that surpass expectations.
For centuries, women have been suppressed and treated as a lesser individual, both in the home and in the
In the music industry, it’s no secret that it is an uneven playing field, dominated by men as the executives and
the artists. However, there is an elite group of women who are on the rise and forces to be reckoned with. While there are many, we chose to highlight a few and tell you exactly why you should know these women in charge.
Nicky G. @nickygeezy Nicky G is a woman in charge of all things social media. Beginning her journey at Power 106 in Los Angeles, Nicky G. quickly climbed from Mando Fresko’s show producer/social media assistant to Big Boy’s social media manager. She even filled in on-air for Liz Hernandez on sick-days & vacations. For years she created and executed social strategies, and managed Big Boy’s social media profiles along with music and original show content on his RadioBigBoy.com website. Nicky now focuses on all things digital, social media and marketing. Current and past clients include: Sway Calloway of MTV/Shade 45, Island Records, Rick Dees, ooVoo, Kevin McCall, Grammy-Award Winning singer/
songwriter Poo Bear, Mally Mall, Scoe and before she goes into her meetings. She more. prays for strength, confidence, elegance and grace and feels that it always helps. It’s a tough industry to be in but she Expanding her expertise, Nicky G. also currently manages R&B singer/ attributes her prayers and her support system as her way of staying the course. songwriting duo Jake&Papa. In a mydiveo.com interview, Nicky G spoke about being a woman in a male dominated industry. She shared, “I’m in meetings with executives… with men who have been in the industry for years, probably as long as I’ve been alive.” She went on to say, “Sometimes they look at me 1.) as a woman, maybe I don’t know what they know. Or 2.) Why am I so young.” Nicky also shared that she always prays
Tikiya Crawford @tikiya Tikiya Crawford is a woman in charge of artist management. Tikiya Crawford is the sole proprietor and owner of Push The Button Marketing & Management group. With a passion for helping people fulfill their dreams, she stepped out on faith and started her company. In 2006, known as the hard nose New Yorker in the LA office of Capitol Records, she came across an amazing talent who was bold enough to sing to her in her office. That talented singer was R&B sensation J. Holiday, who she and her partner became managers of, a few years ago. In talking about her experience with J. Holiday over the years, Tikiya told MacTunes, “I was there consistently with him through the good times, very good
times and the bad experiences. I was never shy about saying exactly what was on my mind, whether he wanted the hear it or not. He trusted me to always tell him the truth and I have always acted with his best interests at heart. !So when there was a vacancy I filled in and we just never stopped.” Being behind the career of such a dominant artist, she soon realized that she was married to her role. She explained, “You know that saying: when you do something you love to do, it never feels like work! That's exactly what my career has been like. I've been blessed to be in an industry and doing things that I love. But after awhile it takes a toll on you.” Tikiya
went on to say, ”It’s easy to lose track and focus on yourself when you’re dedicating so much of yourself to others.” She started noticing a trend with the women in the industry. Most were either single, single mom or divorced. She figured she had plenty of time to do things such as start a family, get married and other typical things women do. But she discovered a fact about herself: “I am not typical! (laughs)” She has no regrets in the choices she has made in allowing God to order her footsteps in life. She has done things she never dreamed of doing, has made more money than the average college graduate, traveled the world, lived in amazing places, and the list of blessings goes on. “I wouldn't change a thing,” Tikiya shares concerning
how her life and career have gone for her. “Everything happened the way that it was suppose to happen. You can't go through life without ups and downs and the highs and lows. It's all about growth. There are no mistakes, only lessons and blessings.” As a woman in the industry, she says that, “There isn't a day that goes by without some sort of challenge. There are people who really believe that a woman is to be seen and not heard. They will try to test you but they learn quick, fast and in a hurry.” In terms of women in the industry, she feels that the bond could be stronger amongst female professionals. Yet, Tikiya knows how to hold her own and follow her path to success. Tikiya has quite a full load of projects on her hands at this point and has been discussing representation of new artists. While she acknowledges that J. Holiday will always be a priority for her because of their connection, she is always willing to work with artists who want to honestly work. She tells any client of hers, “I can’t want it more for you than you want it for yourself.” So if you approach Tikiya, be ready to roll up your sleeves and get to work.
Tikiya Crawford with superstar client J. Holiday
Dina Marto @MissMarto
photo: dinomarto.com
Atlanta-based Dino Marto is one of the fastest rising female entrepreneurs in the music industry. She has served as an executive at Island Def Jam after she was handpicked by former Def Jam mogul L.A. Reid and worked under the direction of the late Shakir Stewart, once the executive vice president of Def Jam Music Group. She is now an independent executive and owner/operator of the Atlanta-based hitmaking environment, Twelve Studios. As stated on her website, “In 2015, Dina received a proclamation from the City of Atlanta and it was announced that Twelve Studios is Maybach Music Group’s new headquarters by label owner Rick Ross. She also has a formal role as counselor to the music mogul and MMG.” Twelve
Dina Marto is a woman in charge of recording and developing talent. Studios has also produced hits for Nicki Minaj and Miley Cyrus. She is one of the few prominent female executives in the music industry. Even within that small group of the elite, she stands out more being Arab American. Dina told Atlanta Magazine in a recent interview, “I do believe it’s harder for women, but there’s no sympathy in this game. The music business doesn’t give people of any gender or ethnicity a pass.” Dina Marto’s story is truly one of humility, hard work and dedication, which have all paid off, making her one of the most successful women in the
music profession. As stated in her bio, “Dina continues to solidify her status as a dual-threat, aiming to launch new talent while providing the premiere environment to bring their musical potential to life.”
Nikita
@Soambitiousone
Middleton
Nikita “Soambitious” Middleton is a woman in charge of publicity.
Nikita Middleton is the owner of SoaManagement PR Firm and serves as the manager and publicist for World MOB Entertainment, headed by Jayce Verse. After pursuing a career in criminal justice and later as an author, Nikita found herself intrigued by public relations and radio broadcasting. She now hosts her own online radio show on Blog Talk Radio called “Live With Soambitious.” She is also a host on Lawless Radio. She came into her role as a publicist roughly 6 years ago when she linked up with Hip Hop artist Jayce Verse. Although Nikita is a driven businesswoman who has been behind the careers of many, she is also a wife, which can come with its own challenges. She
explains to MacTunes, “I definitely set boundaries because I’m married. So I have to make time for that part of my life. The industry doesn’t stop, but I have a schedule that I follow in order to give time to my business and my home life as well.” Being a successful female professional, she also finds herself constantly proving to male colleagues than she is more than what meets the eye. Nikita stated, “I've had to prove myself so many times and I still have to. Women are so disrespected in this industry, because they think we are stupid or so caught up in the glitz and glam of it all that we will use our bodies to get ahead. You do have women in this industry that are like that, but not all of us. Some of us are really here
to build and make a name for ourselves.” While the industry has its share of egotistical men, she also points out that the women in this industry can be dirty as well. “You definitely have to watch your back. Everyone is out to accomplish something and will do anything to get it, even if it means tearing someone else down to have it.” Through it all, Nikita has proven that she has what it takes to be successful and have longevity in this industry. She is currently looking for more acts to sign to SoaManagement PR Firm. If you are in need of a good publicist and have a budget, look no further.
Tamra Simmons @thetamrasimmons Tamra Simmons is a woman in charge of branding. Tamra is the CEO of The TSB Agency, an international agency that offers services such as product licensing, endorsements, talent relations and luxury lifestyle management. With a background in entertainment law, Tamra is a brand strategist with a reputation in the entertainment and corporate world as a “go-to consultant for addressing critical business issues and creating additional revenue and opportunities in business.” In other words, she has the ability to facilitate and connect brands to opportunities for advancement. What started as a career in corporate doing branding and marketing for law offices and churches, soon shifted as the marketing industry shifted from print to online. A gospel artist approached
her about running his online social media campaign, which unbeknownst to Tamra would be her lead into the entertainment industry. After successfully helping this artist, more requests came from other artists needing assistance. Being that Tamra grew up on gospel and Jazz, she had to truly educate herself on the many other genres of music. She tried to distance herself from music, but as the requests came, she realized there was a genuine need for her services. With the many hats Tamra wears, how does she balance it all? Tamra explained to MacTunes that she had to create a habitual schedule for herself. She used to be the person that saw an email and immediately
responded, no matter what time it was. The same goes for phone calls. “Doing that, I would get burned out and just want to shut down. I didn’t have a mentor to guide me,” Tamra said. She quickly saw how people would use you and take advantage of your time operating this way. So she now works her business like a 9-to-5 job. “You can’t reach me between 6 and 11pm because that my personal time. Time to unwind, time with my kids and to get ready for the next day.” Her day tends to work like clockwork, waking up between 7-8am each day. She starts her days by sending out inspiration to others in the morning, and then she jumps into social media promotion for her company. That is then
followed by whatever her clients needs, and 5pm concludes her workday with a quick clean up of her office.
of us but many don’t want to actually stick together and be successful together. They want your brain but don’t want you to be fully involved.” She hasn’t had any
worked on making him a household brand by creating an indie tour. This has allowed us to be able to land movie, roles, television placements and sponsors for
Being a focused businesswoman, she has had many professional relationships with both men and women in the industry.
altercations with other women, other than the occasional female artist who feels they can do everything by themselves and don’t
She explained how the men tend to be courteous, professional and respectful with her to begin their relationship but sometimes get too comfortable with her as time passes. Some have tried to flirt to see if she is willing, but she shuts it down faster than lightning strikes, which then resumes the professionalism.
need her. Tamra chooses to take the challenges with a grain of salt and keep moving forward.
him.” Tamra has also work with Bando Jones, Shanelle from YMCMB and Devyne Stephens (music mogul, manager for Akon and creative director for R. Kelly). She has also hosted several VIP/ Red Carpet events including the AllHipHop concert at SXSW 2015, Vibe Magazine and the 2014 BET Awards. If your brand needs progression, Tamra Simmons is the woman in charge that you need to know.
Her bigger challenge has been the women in the industry. “There are so few
In moving forward, Tamra and The TSB Agency will soon be opening their roster to new acts and opportunities for entertainers. Tamra has a proven track record of success with artists and brands. One such artist is Hip Hop artist J.Reu. “Within the past six months, we have
One of Tamra’s current clients, J.Reu.
www.iamjreu.com
C. Reneé Mangum
@theecrenee
Our very own C. Reneé Mangum is a woman in charge of media. C. Renee Mangum is the co-owner of MacTunes and senior writer and editor for MacTunes Magazine. “My goal is to make artists feel like they have a positive voice in the media to showcase them, educate them and root for their success.” C. Reneé Mangum is an entertainment journalist from Detroit, Michigan. She has been influenced by music and business her entire life. She is from a family of musicians, producers, recording artists, record label executives, writers, engineers and CEOs of large businesses. She has been involved in some facet of entertainment since she was 17 years old as a singer, songwriter, independent label executive, artist manager, web designer, graphic designer, blogger, editor,
biography writer, promotions director and journalist. Her passion has always lain with writing as well as educating and showcasing new talent.
who are capable of being lady bosses here just haven’t arrived yet (laughs),” C. Reneé stated. She explained that she has done business with many male colleagues, one of which did take advantage of her C. Reneé attended the University of creativity. “I did have one guy run off with Michigan, studying Industrial and an idea that I came to him with, for an Operations Engineering, until she found event that I wanted to do. He was a her niche in life. She transitioned to promoter and had a great reputation, so I Full Sail University to study Music didn’t expect that shadiness. But I learned Business and Media Communications. from that to limit what I say and who I say After much success in different areas of it to. I’ve also learned to limit my entertainment in Michigan, She accessibility and work hours, so that I can relocated to Phoenix, Arizona, to maintain balance and my sanity (laughs).” expand her reach on the West Coast. Overall, C. Reneé feels that the men in her circle of business friends are respectful and respectable. “Being in a male-dominated industry says to me that the many talented women
“I’m God-fearing and God-led. If it doesn’t feel right in my spirit, I won’t work with certain individuals,” she explains. C. Reneé manages the MacTunes writing team and is primarily
responsible for developing and writing the cover stories in the magazine. She is also a news correspondent for Brand Newz, a multi-media platform founded by Christopher "Play" Martin from the legendary hip hop duo "Kid 'n' Play." Brand Newz is focused on elevating and
celebrating people through presenting uplifting news and information that focuses on inspiration, education, technology, health, business and more.
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Credit: Alyson Hurt
The money involved in getting a song to chart-topping status is more than what meets the eye. Npr.org walks us through the production and distribution of Rihanna’s hit song “Man Down” that was released in 2011. All together it comes out to a total of roughly $1,078,000. Look at how it all breaks down. Note: These are rough estimates based on interviews with industry insiders. The figures have not been confirmed by Rihanna’s label, Def Jam. In March of 2010, the label held a writing camp in L.A. to create the songs for Rihanna's album, Loud. At a writing camp, a record label hires the best music writers in the country and drops them into the nicest recording studios in town for about two weeks. It's
a temporary version of the old musicindustry hit factories, where writers and producers cranked out pop songs. "It's like an all-star game," says Ray Daniels, who was at the writing camp for Rihanna. Daniels manages a songwriting team of two brothers, Timothy and Theron Thomas, who work under the name Rock City. "You got all the best people, you're gonna make the best records," he says. Here's who shows up at a writing camp: songwriters with no music, and producers toting music tracks with no words. The Thomas brothers knew producer Shama "Sham" Joseph, but they had
never heard his Caribbean-flavored track that became "Man Down." According to Daniels, the brothers listened to the track and said, "Let's give Rihanna a one-drop! Like, a response to 'I shot the sheriff!" They wrote the lyrics to "Man Down" in about 12 minutes, Daniels says. To get that twelve minutes of inspiration from a top songwriting team is expensive — even before you take into account the fee for the songwriters. At a typical writing camp, the label might rent out 10 studios, at a total cost of about $25,000 a day, Daniels says. The writing camp for Rihanna's album "had to cost at least 200 grand," Daniels says. "It was at least forty guys out
When Riddick works with a singer, she'll say, "I need you to belt this out, I need you to scream this, as if you're on one end of the block and you're trying to talk to somebody three blocks away." Or maybe: "Sing with your lips a little more closed, a little more pursed together, so we can get that low, melancholy sound." Not only that, the vocal producer has to deal with the artist's rider. The rider is whatever the artist needs to get them in the mood to get into the booth and sing.
there. I was shocked at how much money they were spending! But, guess what? They got the whole album out of that one camp." A writing camp is like a reality show, where top chefs who have never met are forced to cook together. At the end, Rihanna shows up like the celebrity judge and picks her favorites. Her new album has 11 songs on it. So figure that the writing camp cost about $18,000 per song. The songwriter and the producer each got a fee for their services. Rock City got $15,000 for Man Down, and the producer got around $20,000, according to Daniels.
That's about $53,000.00 spent on the song so farâ&#x20AC;&#x201D; before Rihanna even steps into the studio with her vocal producer. The vocal producer's job is to make sure Rihanna sings the song right. Makeba Riddick didn't produce Rihanna's vocals on "Man Down," but she's one of the industry's top producers, and has worked with the singer on many songs, including the two number one hits in 2010: "Rude Boy" and "Love the Way You Lie."
"They'll have strobe lights, incense burning, doves flying around the studio," she says. (Yes, Riddick has had doves circling her head while she's working.) Rihanna is "very focused" Riddick says. So no doves. Riddick's fee starts at $10,000 to $15,000 per song, she says. The last step is mixing and mastering the song, which costs another $10,000 to $15,000, according to Daniels. So, our rough tally to create one pop song comes to: The cost of the writing camp, plus fees for the songwriter, producer, vocal producer and the mix comes to $78,000.
Image from RihannaĘźs video for the song Man Down
But it's not a hit until everybody hears it. How much does that cost?
marketing, a third to fly the artist everywhere, and a third for radio.
About $1 million, according to Daniels, Riddick and other industry insiders.
"Marketing and radio are totally different," he says. "Marketing is street teams, commercials and ads."
"The reason it costs so much," Daniels says, "is because I need everything to click at once. You want them to turn on the radio and hear Rihanna, turn on BET and see Rihanna, walk down the street and see a poster of Rihanna, look on Billboard, the iTunes chart, I want you to see Rihanna first. All of that costs." That's what a hit song is: It's everywhere you look. To get it there, the label pays. Every song is different. Some songs have a momentum all their own, some songs just break out out of the blue. But the record industry depends on hits for sales. Having hits is the business plan. The majority of songs that are hits — that chart high, that sell big, that blast out of cars in the summertime— cost a million bucks to get them heard and played and bought. Daniels breaks down the expenses roughly into thirds: a third for
Radio is? "Radio you're talking about . . ." he pauses. "Treating the radio guys nice." 'Treating the radio guys nice' is a very fuzzy cost. It can mean taking the program directors of major market stations to nice dinners. It can mean flying your artist in to do a free show at a station in order to generate more spots on a radio playlist. Former program director Paul Porter, who co-founded the media watchdog group Industry Ears, says it's not that record labels pay outright for a song. They pay to establish relationships so that when they are pushing a record, they will come first. Porter says shortly after he started working as a programmer for BET about 10 years ago, he received $40,000.00 in hundred-dollar bills in a Fed-Ex envelope.
Image from Rihannaʼs video for the song Man Down
Current program directors told me this isn't happening anymore. They say their playlists are made through market research on what their listeners want to hear. In any case, to return to our approximate tally: After $78,000 to make the song, and another $1 million to roll it out, Rihanna's "Man Down" gets added to radio playlists across the country, gets a banner ad on iTunes ... and may still not be a hit. Now that we see the money that it takes, consider the fact that all of it needs to be repaid before Rihanna makes any money at all from this record. What happens if a record of the cost magnitude doesn’t do as well as expected? Does a signed artist make any money at all? Let’s discuss. Hit us with your feedback at mactunesmag@gmail.com. http://www.npr.org/blogs/money/ 2011/07/05/137530847/how-muchdoes-it-cost-to-make-a-hit-song
The Women of
MacTunes
Cop It Crown Jewelz Mixtape Crownjewelz1.bandcamp.com
There is much speculation about the lawsuit concerning Robin Thicke and Pharrell Williams being sued by the family of Marvin Gaye for ripping off Gaye’s music. They were ordered to pay back more than $7 million to Gaye’s estate but there has already been an appeal made. Whether this decision was right or wrong, let’s take a look at the world of sampling or replaying music and how it needs to be done. Here is a perfect look at how things go from the perspective of Music Publishing 101 by George Howard. “Using
Samples
Any time you use any piece of sound from someone else’s record, you are sampling, and you must “clear” the sample. If you do not, you are violating the copyright laws, using another artist’s work without compensating them. It doesn’t matter how short the music you take is, how much you alter it, or anything else. It must be cleared.
Clearing Samples In order to use a sample legally, you must get permission and negotiate a fee with both the song’s copyright holder (the writer/publisher) and the record company that released the record from which you are sampling. Like synchronizations, there are no compulsory license laws when it comes to sampling. Either of these parties can simply say “no.” Most, however, will make a deal, but the master holder (the record company, usually) and/or the writer/publisher of the song can charge
Sampling – using actual excerpts from other artists’ works Replay – Re-recording a piece of another artists’ work
whatever they think they can get from you. Further, it is frequently not as cheap or easy as paying these parties and being done with it. Instead, initial payments are usually followed by royalties, based on sales of the song in which the sample is used. By sampling a work, you are essentially dividing the copyright of your work with the people who control the work you sampled from. In most cases, the more “important” or significant the sample is to your new track, the more of the copyright you will give up. If the sample really makes the
song, you may end up giving up 100 percent of the copyright, depending on how well you negotiate. So, be careful with your samples.
Replays Some artists think that if they find a piece of music from another artist’s record that they like but don’t want to go through the effort and expense of clearing the sample, that they can just re-record this part. Doing this is called a “replay.”
A replay does allow you to avoid having to make a deal with the record company for the use of material from a master they own, but you still make a deal with the writer/publisher of the song you are re-recording. So, while this route is easier by half than a straight sample, it’s still not without it complications and costs.” While this may all seem like a tedious task, it is a necessary one. Don’t be foolish enough to use any snippet from anyone else’s work and not expect to pay if your song becomes a hit (which is the goal, right?). Plan ahead and get the legal aspect straight to avoid consequences later.”
Get Noticed On
Touching the Untouchables Written by C. Reneé Mangum
A
s the wife,
daughter, friend, sister, and cousin of independent entertainers, I’m ALWAYS looking for advancement opportunities to help further their careers. While surfing the net, I came across a website that I had never heard of, and after reading it, I was sure it was fake. But after I researched it and came across real people who had already taken advantage of it, I knew I had to share it with you all. This is for those of you who hope to score a record deal or just receive feedback and expand your professional network. Perhaps some
of you have already heard of it, but for those who haven’t, it’s called Blazetrak. Corey Stanford, Nate Casey, and Ron Harrison launched Blazetrak on November 1, 2009. Blazetrak is the first website that enables independent artists to get directly in contact with wellestablished music industry professionals. The remarkable thing about this website is that, not only does it allow you to reach out to industry experts and celebrities, but it also guarantees you a video response directly from the professional you chose to reach out to! How many of you have dream of the day when you get to show off your skills to those untouchable industry hit-makers? Well, thanks to Blazetrak, that day has arrived. So how does it work? As the website says, all you have to do is, “Sign Up, Sign In, Search, and Submit.” To sign up with Blazetrak is free. Simply go to Blazetrak.com, click sign up, and fill out
some basic information about yourself. Next, sign into your newly created account and upload your picture and bio. Once your profile is filled out to your likings, you can begin searching through the huge database of industry professionals. You are able to filter your search to suit your industry needs, such as professionals looking for new rappers, looking for songwriters, looking for R&B singers, etc. When you find a professional that is looking for that special talent you have to offer, you can submit your material (video, mp3, images, documents, etc) using Blazetrak credits. Each professional requires a specific number of credits that you can purchase on the site. After you submit your material, you will receive a VIDEO response directly from that professional specifically about your submission! If you don’t receive a response from the professional within 30 days, Blazetrak will return your credits to your account. It’s a win-win situation for you.
Music industry icon Andre Harrell used Blaketrak in 2011 to launch a global talent search. He is one of the many industry moguls to do so.
So who are these professionals? Let me name a few of them for you. First up, we have Mathew Knowles, one of the top artist developers in the world. You may have heard of one of the artists he developed… his daughter, BEYONCE! Next up, we have Rodney ‘Darkchild’ Jerkins, a Grammy Award-winning songwriter, record producer, and
musician. Darkchild’s name is on some of the biggest hits of our time. Just Google him, I promise you will be inspired. Here’s one more for you: Teddy Riley. Teddy is a multi-platinum producer of hits for artists such as Michael Jackson, Whitney Houston, and so many more!
Blazetrak is changing the way that you are able to demo yourself, making it easier than it’s ever been and more of a sure thing than any other method. So go check out Blazetrak.com. If the experience changes your life, don’t forget to thank C. Reneé and MacTunes Magazine in your Grammy speech!
Written by Sheree Jaye
As an artist, building your own home studio can be a very lucrative step in your career. It can also be a very tedious and stressful process too. After months of research and planning, you finally get it all figured out as to what you would need to get it started. Then reality hits and you have now realized that building a home studio is expensive! After totaling the amount of money you need to get the equipment you desire, your home studio begins to seem more like a distant dream and you suddenly get discouraged. However, there is a solution! Buying everything brand new would be great; but let’s face the reality of it all. Sometimes it simply isn’t possible, and therefore I suggest buying used. Now, there are online sites such as Amazon, EBay and Craigslist that are no secret; however, what a lot of people have misconceptions about are pawnshops. A pawnshop can be an independent/new artist’s best friend, if they know what to look for and what questions to ask. How do I know, you ask? Well before becoming a staff writer for MacTunes, I worked for one of the largest pawnshop chains in the US for four years. In those four years, I have learned a few ins and outs about the business and the treasures that reside there, some of which being studio equipment. You can find mixers, microphones,
equalizers, computers and instruments (for the live music types) in a pawnshop. You name it and it’s probably there. The only thing is, you have to know where to look and what to say when you find it. Before we get into how to shop, let’s debunk a few myths that exist about pawnshops:
Everything in a pawnshop is stolen. This is definitely a myth. Although, there is no way to determine if an item is stolen the very moment it is brought in, there is a waiting period that the
pawnshop is legally bound by before they are able to place an item out for sale. Depending on the city, a pawnshop must hold an item for a minimum of 30 days before they can sale it. This gives the local police department time to run a scan of the item to make sure it has not been reported stolen. When an item is pawned or sold, it must have a serial number on it; otherwise it is turned away. The serial number is placed in a database, which allows the police to run the scan. After 30 days, it is cleared and the item is placed out for sale. So if you were to buy something from a pawnshop, it has more than likely already been cleared by the police.
There is no warranty. This actually varies depending on the company. Therefore it is best to ask about the return policy before purchasing an item. More than likely the store has some sort of return policy in place. Make sure that you fully understand it before leaving. Most pawnshops give a 30-day warranty, with the first 7 days being cash back and the remaining days as a store credit. But again, it can vary. Items are usually tested before the store buys or gives a loan on it, but only so much can be tested in 20 minutes. So a warranty is crucial.
Now that those are clarified, let me teach you a few pointers on how to shop at a pawn store. Shopping at a pawnshop can be scary but if you follow these steps, it will make your process a lot easier. First thing you want to do is pick out the equipment that you wish to buy. Most of the time it’s going to be out on display but every store has a back stock. Do not be afraid to ask if they have more of what you are looking for in the back because more than likely, they do. Honestly the back stock is the most discountable because they typically forget it’s back there. The longer it has been in their inventory, the more likely it is to get it for cheap. After you have decided on the equipment that you want, try and test it. Make sure to ask for all accessories beforehand to make sure it has everything to make it function. Some studio equipment is unable to be tested right then and there because it will require you to download software on a computer. So at this point, you would want to ask about the return policy. If you are satisfied with the warranty, great! Continue on with the process by negotiating your price. Here’s a tip: A pawnshop only wants to do one
thing, and that’s make a profit. However, the longer something sits unsold, the more money they begin to lose. Therefore, negotiations are acceptable. Everything in there is negotiable, so shopping at a pawnshop requires your best game face. Pawnshop prices are already lower than retail, but by simply knowing what to look for and what to ask, you can practically name your price. The more reasonable you are with your offers, the more likely it is to be accepted. Example: If a name brand mic is being sold for $100 when it retails for $150, don’t go and offer $20 and expect to walk away with it. Be reasonable! A reasonable offer for this scenario would be $90 out the door, which means taxes included. So if you really think about it, you’re getting a name brand mic for about $85 plus tax. Now before you begin saying that, ‘it’s not really worth it,’ let me tell you why it is. Basic math will let you see that you would save $60 on that purchase, which means that is $60 dollars more to go towards another essential item needed for your studio. Two items for the price of one seems like a good deal any day. Building a studio on a budget doesn’t have to be stressful or pocket breaking. It just takes a little bit of patience, knowledge and negotiating. Just because it’s used doesn’t mean you can’t afford new, it just mean that you are financially savvy!
Controversy Corner:
Fakin’ the Bump Written by Sheree Jaye
“My anaconda don’t want none unless you got buns hun.” These famous lyrics from Sir Mix A Lot’s 1992 hit “Baby Got Back” was the start of a worldwide obsession. Ever since the song glorifying enormous bottoms was released, women everywhere, no matter the race, culture or nationality, have been going through extreme measures to get an ASS that’s socially acceptable. But at what point do we as women put a stop to society telling us what we need or should have to be considered beautiful? Whether it be a celebrity or a regular working woman, women have been objectified and criticized so much that we fail to realize that beauty is versatile and everyone is beautiful in their own way. However, the music industry is definitely guilty of putting beauty into a box and now women are suffering mentally, emotionally and physically at the hands of altering their beauty. At what point will our health become more important to us than becoming a piece of eye candy? Men will only respect us as much as we respect ourselves, and honestly, women have been doing a horrible job at setting the standard. Instead, we fall victim to the hype. It is undeniable that sex sells, but how many more botched procedures or lives must be risked before we say enough is enough?! Music has definitely changed throughout the years and so have the images. Female artists and groups such as the Supremes, Patti Labelle, Tina Turner, Aretha Franklin and many others all had a style that glorified their beauty in their own way.
These ladies may have indulged in a few wacky outfits and some funky-colored makeup, but that was about it. They allowed themselves to be who they were and let their talent sell the music for them, not their bodies. Now in the “Sex Sells” era, many artists have allowed that saying to take over their career and tear down the confidence they should have in their talent, not the appearance of their bodies. This is not an article to bash today’s artists, but one to uplift and redirect the thinking of women. Today in 2015, many women have undergone multiple surgeries to enhance their beauty; however, not all of the procedures were done legally or in a safe manner. A vast amount of stories have surfaced highlighting some of the consequences women have suffered at the hands of want-to-be doctors. Some of which have also ended in death. Celebrities such as Nicki Minaj, Iggy Azalea and K. Michelle are a few artists that have also fail victim to the stigma “Sex Sells” and altered their natural beauty to live up to the phenomenon. These women took implants to another level and honestly do not look natural at all! In a recent tweet directed at K. Michelle, a fan wrote “@kmichelle my ass is phatter than yours.” Instead of coming back with the fire we all know she has, she simply responded, “ Good for you, I’m getting mine reduced for a movie.” After who knows how many surgeries, she now has to go back under the knife to take it away?
Who wants to keep going through that process? What’s even sadder is that, that was an accomplishment for the fan! In February 2011, a 20-year-old girl from London named Claudia Aderotimi flew to the U.S. just to die at the hands of an illegal doctor, all because she wanted to fit into society’s beauty spectrum. The young woman met with an unlicensed doctor to plump up her romp, who ended up injected silicon directly into her veins. According to the autopsy reports, it blocked the veins to her heart and made it ultimately stop beating. In a more recent case, a woman named Wykesha Reid died in March 2015 from the same scenario. She as well was addicted to having a huge derriere. Instead of going to professionals or just naturally building her backside, Wykesha was left to die alone on a table, in a dirty salon in Dallas, when the two perpetrators fled the scene. Other women may not have served the ultimate demise of death like these two women, but many women now suffer from deformed cheeks and painful skin tears. One woman even had her entire implant flip in the opposite direction. Is it worth it though? Sure an “ass” is visually pleasing but how much are you willing to pay for it? Women should love themselves enough to want to be safe. No amount of “beauty” is worth the consequence of death. When does it stop? When will women start putting more effort into our brains and not
Controversy Corner:
Fakin’ the Bump Written by Sheree Jaye
our bodies? Just remember, everything that is already there. Some women are adding a glitters, or in this case jiggles, ain’t gold! whole nother’ (yes nother) person on their back! Forget sitting a cup on it, you could reenact the entire last supper. All I am saying is, bigger is not always better! What Sheree’s Opinion: I am not hating with this post, trust me! However, I do believe good is having a butt that’s so filled with silicon that it doesn’t move?! Anyway, this that some women take the word “enhancement” to another level. When you has been Sheree Jaye and I am over and enhance something, you add or alter what out!
What are your thoughts? Discuss with us on www.mactunes.org
SheIsHipHop Written by Destiny LeFlore
@SheIsHipHop
From Brooklyn to Atlanta, Candis White, better known as SheIsHipHop, has an easy distinction from the crowd because of her lyrical abilities. But that’s not the only thing that’s impressive about the lyricist. SheIsHipHop has taken it upon herself to not only shine in music, but she also shines in the community and share the light willingly with other hardworking women across the world. Candis got the nickname SheIsHipHop from a friend who was just trying to help her find a good fit for Twitter, not realizing that this name would stick for years to come. She has built a name for herself in music with her word play, good charm and her willingness to help bring attention to both women and children. Although Candis originally shares the same birthplace as legends like Jay Z and Nas, she has relocated to the South to continue following her dreams in music. In doing so, she still does her part in lending a helping hand. SheIsHipHop volunteers with Booker T. Washington High School in Atlanta with a program called College M.A.P. (Mentoring for Access and Persistence). This is a mentoring program for seniors in high school. She explains why it’s so important to her by saying, “when you’re in a position of influence and when you have a voice, you’re suppose to help better the community.” Being a first generation college graduate in her family, Candis says that she never had that advice from her parents. She feels a sense of responsibility to give the youth what she’s learned. Behind closed doors, SheIsHipHop has the priority of being a mother first. Candis explains that she has changed a lot, but not just because she is a mom. It also has a lot to do with maturity. Candis says there are things she can’t do now because she has to be home with her daughter or she has to be up early the next day to get her daughter ready for school. That’s what being a mom is all about, and Candis demonstrates it well with her daily devotion and sacrifice to motherhood. Being a woman in the industry, Candis takes so much pride in
being true to herself and not selling out for quick fame or money. In branding herself, SheIsHipHop built a website to better market herself and felt the need to salute other women following their dreams as well. In a tab on sheishiphop.com, Candis honors women everywhere, not just in music. She hints that something big is coming up soon featuring a female boxing coach. A trait that we don’t see often in others, Candis takes her hat off to other successful women. In my attempt to get a sneak peak of new music, Candis says the best way to stay connected to her is through social media. “I’m full of surprises, I like to be quiet and just pop up on my fans and supporters.” You can find Candis, the mom, businesswoman, and real Hip Hop lyricist, anywhere under the handle @SHEISHIPHOP.
Cop It Candis “SheIsHipHop” Soundtrack of My Life www.sheishiphop.com
Music for the Soul Sweet, sultry and soulful are three words that describes the sound of Jennifer Claude when she sings. Whether it’s a song about love, overcoming adversities or just enjoying a Beautiful Day, Jennifer’s music speaks to the soul, a skill that others only wish to possess. Not only is she a talented vocalist but she is also multi-faceted. For the last two years, she has written, produced and promoted her own projects and with a small team of band members, she composed her music as well. Claude joked about the exhaustion that has accompanied her journey due to being the organizer of everything. Yet it was a sacrifice she was willing to make to pursue her dream. Her career has peaked since then and a humbled Jennifer admits that it is now time to build that support team that every artist must have. While juggling a busy schedule, she took some
time out to speak with MacTunes to discuss the different phases of her music career and what her fans can expect in the near future. Going back to about age 3, she recalls hearing the church choir singing the song Jesus is real by John P. Key and instantly falling in love with the melody. That same day, after going home, she went into her family room and started banging on the piano keys. Although the sound may not have been in perfect tune, her mother recognized the sound her daughter was playing and knew she had a star on her hands. At the age of 8, she began writing poems and music lyrics and at age 11 played the violin. Simply put, music is in her blood and it’s what she feels she was born to do. She definitely has a gift and when asked about why she is so passionate about her craft, Jennifer simply says,
Written by Sheree Jaye
“Because I want to spread love and bring a light to the darkness.” God gives everyone a purpose in life. For Miss Claude, she believes hers is to bring a message, joy and fulfilment to people through her music. When asked about the people who influenced her most, she proudly accredits Dorthea Morell as one of those people. Growing up in the same church family, she remembers seeing Dorthea minister and effect people in a positive way. At that point, Jennifer was too young to recognize exactly what it is that Dorthea had to draw people to her; but she knew that whatever it was, she wanted to have it too. Jasmine Sullivan, Elle Varner and Chrisette Michelle are among a few celebrities that she admires as well. These three ladies are writers and composers, just as Jennifer is, and she can honestly say that she respects
@iAMjdotClaude them all for the hard work that they pour into their craft. Being an independent artist definitely has its positives; however, Jennifer has her eyes set on bigger goals. According to Jennifer, embracing her independency now and building her portfolio will allow her the opportunity to have choices when it comes to a record deal. Being approached once before, Jennifer felt like the time was not correct because the label wanted her to be something other than herself. That’s just something she was not willing to do. Building her credentials and resources will allow her the opportunity to get the deal that she wants and deserves. With one company in mind, she is preparing herself to bring something to the table. She plans to not only be an artist but
an all around asset to the company as well. While being signed is not the
because respecting the little will prepare you to respect the mass. Not only is she talented, but as you can see, she is very wise as well.
long-term goal, she does feel that there are certain resources
Building her portfolio has been off to a great start. At the end of 2014, Jennifer signed her first songwriting publishing
and credibility that a major label can only offer that being independent cannot. After signing for a short while, Jennifer plans to branch off and start her own company. Until then, she’s working
deal, which can be a huge boost in her career. Everything is still in the works but don’t be surprised when you hear Jennifer
“The moment I don’t love what I do, I won’t do it anymore.” - Jennifer Claude
diligently to get those credentials. Although she has not opened up for any mainstream artists yet, she has had a chance to speak with music moguls Mike Will Made It and Teddy Riley, who were able to share some insight on the music
Claude’s songs on a major box office hit starring Will Smith. Once something is solidified, she has promised to let MacTunes know so we can share the great news. She has released two singles this year entitled Beautiful Day and Over the Edge. Two songs with totally different
game. She states that both men are down to earth, genuine people and have given her advice or words of wisdom that she has taken into consideration. Being that she has been independent for quite some time, Jennifer was willing to also share some advice for others looking to independently start their career. Making music is so much more than just that. Jennifer could not stress the issue enough about the importance of being knowledgeable and having correct information. Knowing about royalties, the different kind of royalties and how to protect your music is extremely important. She also advised that artist should govern themselves over a little the same as they would do with a lot. Simply meaning, perform for 500 as you would 5,000
sounds but both have solid meaning behind them. The success has not stopped there. This year, Jennifer has not only been nominated for one, but two awards. She has received a nomination for The Women in Charg3 award for her single “Beautiful Day” and also the Carolina Music Award for best new R&B singer. Both awards will be announced later in the year. The Women in Charg3 voting is closed, however there is still time to vote for Miss Jennifer for the 2015 Carolina awards. So head over to her website www.jenniferclaude.com and vote. If you haven’t heard any of her music, please know that she is the truth and definitely deserves your vote. But don’t just take my word for it; go listen for yourself! You can hear both of her singles on MacTunes Radio.
Amina Buddafly MYworld
Photographer: Catherine Oulette
Written by C. Reneé Mangum
Born and raised in Hamburg Germany, being of Senegalese and German descent, Amina Buddafly has a style and flavor unlike any other. Formerly a member of the singing group Black Buddafly with her older sister Sophie and twin sister Jazz, she grew up with a love and passion for music. She was heavily influenced by the sounds of Motown and R&B that played her mother loved and the live instruments her father played. Music has been running through her veins since before she could utter words. Now being a recording artist in New York with a beautiful daughter on her hip, the talented songstress took some time to chat with MacTunes about life and music.
MYlif! America met Amina and her sisters in 2002, but there was much going on in Germany before they transitioned. Early on, Amina was involved in music, singing with choirs, in musicals and other local gigs in her hometown. By 13, she and her sisters knew that it was music they would do for the rest of their lives. “There was never a plan B,” Amina explained. “We always knew we wanted to sing.” They had been signed to a recording contract with BMG Germany back in 1997 and
began releasing music. A few years later, they wanted to see the world where their influences came from. So they ventured to America, landing in New York City. “Everything was so much bigger and better in America to us. It was more challenging, but we loved it,” Amina told us as she reminisced about their arrival. In the beginning, it wasn’t the plan to actually stay in New York. They intended to make the trip to see how it was and if they liked it. As fate would have it, they met many people who embraced them and their music. They felt at home in New York. Not long after, they got signed to their first record deal. As Amina put it, “It just felt meant to be.”
Photographer: Ab Sesay
EXCLUSIVE: AMINA
“I LOVE motherhood. I don’t mind sacrificing for baby. Everything moves a little slower and time is much more limited, but baby comes first.” - Amina, explaining her thoughts on motherhood
Photographer: Angel Scholon
Over time, the group naturally decided to part ways and try their hands in solo careers. Both of Amina’s sisters moved back to Germany while Amina was determined to make things work for her in New York. After new deals didn’t pan out the way she would have liked, she decided to take her career into her own hands and become an independent artist. When we asked Amina about her sisters’ involvement in her career in present day, she stated, “My twin sister is still very involved. I can tell her misses the group thing (laughs). She actually wrote some new music with me that’s on the album.”
MYmo!erhood As life progressed in New York, Amina met Bronx platinum recording artist Peter Gunz, best known for his hit record “Déjà Vu (Uptown Baby)”. They got married and had a beautiful
Photographer: Catherine Oulette
daughter named Cori. Now, being a mother and a recording artist, the roles can be difficult to juggle. As Amina is still finding her balance with the responsibilities, she says, “I LOVE motherhood. I don’t mind sacrificing for baby. Everything moves a little slower and time is much more limited, but baby comes first.” Amina shared that she isn’t in a position of having nannies and help 24/7. However, even if she was in that position, she’s not so sure she would want that lifestyle. “I get occasional sitters if I have to do an event or something, but I want to be with her as much as possible. I’m not one of those that likes to give my baby away (laughs).” Amina takes Cori with her to travel and to the studio as much as she is able to, in an effort to keep her close and balance her motherhood with her livelihood. She counts it all joy having baby Cori around. She doesn’t have much support considering her entire family is still in Germany. However, she is grateful for the help she does get from her husband Peter’s family.
Photographer: Catherine Oulette
EXCLUSIVE: AMINA In learning to balance her new life as a mom with her life as an artist, she has a piece of advice for others who may share a similar life load: “It doesn’t matter if you go slow and take you time, just don’t stop.” She makes an attempt to do at least a little bit of everything she needs to do each day. And when baby Cori is resting, she maximizes that time to be productive as well. Sometimes life does get in the way. Even on the day of the interview, we had to reschedule, as Cori was not feeling well at the time. We completely respected that, because as previously stated, “baby comes first.” But by the time of the interview, baby Cori was lively and having a great time outside. Motherhood is unpredictable and at times stressful, but a beautiful experience for Amina and she wouldn’t change it for the world.
MYrealityTV Amina has clearly been an artist much longer than she’s been on reality television. Reality TV isn’t something she had aspirations for doing. It was something she fell into. The producers of the very popular VH1 show Lop & Hip Hop New York approached her husband Peter Gunz about being a cast member on the show. Since she is married to him and the show is about personal life and music, it was fitting that she was involved as well. Apprehensive at first about being on the show, Amina was worried that it wouldn’t be a good fit for her. It’s no secret that reality TV is riddled with drama, arguing and secrets, things that don’t fit well with Amina’s personal character. Nevertheless, she decided to try it out. Amina said, “When I decided to do it, it was all positive in the beginning…. Until the show aired (laughs).” We won’t get into
the details of the show, but those who have seen it know there were a lot of ups and downs for Amina. If you are interested in knowing the storyline, feel free to visit vh1.com.
MYmusic Although the record deals did not work out as planned for Amina, she learned plenty about herself and the music business from being involved with major record labels. “Without the deals,” she explained, “I wouldn’t know what I want and what I don’t want.” She expressed how some deals were pushing her to change her look, her style, the type of music she sang, and the list goes on. Others she felt didn’t care much about her, as she and her music sat idly on the shelf. So she began putting herself to work at home. She learned how to play instruments and she learned engineering
“When I decided to do it, it was all positive in the beginning... Until the show aired.” - Amina, speaking on her role as a castmember on vh1’s hit reality show, Lop & Hip Hop New York
EXCLUSIVE: AMINA
software. She learned more about herself, realizing the type of artist she is and wants to be. She said, “Depending on the type of artist you are, it might work
of the music she sings to. She would much rather get into the studio with producers and collaborate versus write to something created without her input. She
better to be signed. But I knew who I was and learned what I wanted. So it made me understand that I needed to freedom
acknowledges that she is very hard to please and says, “I like to say that I like nothing (laughs). I have to be in love
to be myself” Now, her music reflects who she is as a woman and an artist. It makes the title of her new album MYmusic make that much more sense. While she acknowledges that if the right deal came along, she may consider it, she is enjoying her freedom of being independent.
with the music side of it. I like melodic stuff, so it’s rare that I love something that is sent to me.”
Her new album MYmusic is a project that Amina is extremely proud of. She put it out herself as an indie artist, and she is the executive producer. She
In her creative process, she likes to play guitar and piano and then build around that with the song. So in her album MYmusic, you can expect an acoustic vibe. It also has some uptempo melodies as well, so there is something for everyone. Reviews have been great, this album comes highly rated and recommended by music fans everywhere.
worked with other producers who had amazing work that caught Amina’s ear. While she does accept tracks from producers via email, she is hesitant. Her
While many may know Amina Buddafly from reality TV, know that she is so much more than that. She is a mom
artistic style is to be apart of the creation
and musician first. And her music can be
Photographers: Ab Sesay (left photo) Angel Scholon (right photo)
enjoyed by anyone who loves good music. Get the album. Support independent music.
MacTunes put Amina in the Hot Seat with “Either Or” questions from fans! See her answers on the next page!
EXCLUSIVE: AMINA
Amina Buddafly In The Hot Seat See how Amina answered these questions from fans!
Chocolate or Vanilla? Chocolate! Would you rather fly or drive? Fly, defnitely. (laughs) Are you a night owl or an early bird? That’s hard. I used to be a night owl. But now since I’m a mom, it’s kinda the opposite… so yeah, early bird now. Hamburg Germany or New York? Ooooooh... New York. (laughs) If you could only do one, would you do singing or songwriting? Wooooow. That’s hard… Wow. If I have to pick…. Songwriting. Photographer: Ab Sesay
Amina Buddafly
@Aminabuddafly
@Aminabuddafly
K-Divas
Written by Destiny LeFlore
Au’Somely Twinning
Double Trouble! Double Talent! Could K-Divas be too much for the world or just enough? Identical twins who the world grew to love years ago from watching their weight loss challenge on The Discovery Health Channel’s The National Body Challenge, now making us fans of their ‘Unstoppable’ music. Kameena and Khalilah BallardDawkins stand against the fight of life with complete faith and humility. The National Body Challenge was described as a blessing and a lesson. Khalilah gets emotional in describing the process saying historically her family was never taught to eat healthy, which of course had an effect on them
physically. Khalilah illustrates getting sick just a short time before the challenge. Fighting back tears, Khalilah talks about her being diagnosed with cancer, describing it as a very trying time for her family. But confidently she says, “I survived that.” The Body Challenge was not only rough physically for the womb partners, but it was also extremely challenging mentally. K-Divas not only birthed a new and healthier lifestyle but also new music. Their single Unstoppable was born, along with a very touching and motivating video that pushed families across the world to live better.
Although Kameena and Khalilah grew up in a musical family because of their father and grandmother, they were “influenced but not forced” to follow the musical legacy. Knowing that music is what they were born to do, the ladies say this just helped them be ahead of the game. Both having degrees in Recording Engineering and being classically trained, I would describe this duo as a musical threat. There is nothing that they can’t do. K-Divas are not only musicians but they are also mothers. Kameena and Khalilah are both mothers to children with special needs. So outside of music, being parents will always be the
But the go-getter mentality didn't stop at Kameena. Khalilah has started her own handcrafted jewelry line called Kustomized Kreations, which started as a gift for Kameena from her daughter Keena. The handcrafted gift turned into a symbol for autism and caught the eye of many.
priority. Kameena says time management is a big part of how they are so successful, but they don’t do it alone. Being apart of Sigma Beta Xi Sorority, Incorporated, whose motto is ‘Sisterhood to Motherhood,’ Kameena and Khalilah says they’ve taken on the mantra, “it takes a village to raise a child.” With so much going on in their music and personal lives, K-Divas have become professionals at juggling time and tasks. “You won’t have time for everything but motherhood is our priority. When we’re with our kids, we give them everything,” says Kameena, when asked about how the two balance home and work. The sisters discuss both of them having children with autism and how it takes much time, passion and patience to make sure their children feel loved and are headed in the right direction. As you can see, K-Divas are hard working
@KDIVAS
women but also Super Moms! While many can concur that having children with autism is hard work, KDivas has made this obstacle yet another way for them to change the world. The Internet-savvy Kameena has taken it upon herself to start ASDSpeaks. It is an organization that was inspired by her 12-year-old autistic daughter Keena as well as her autisic nephew Kiris (Khalilah’s son). After dealing with the second diagnosis of Kiris, Kameena felt the need to stay educated and educate others about autism. ASDSpeaks is a blog website that teaches parents in the same situation how to live their lives when they have children with autism. Kameena explained, “ASDSpeaks was just born. Now I’m blessed enough to go around and teach high school students and college students.”
@KDIVAS
Even though Kameena and Khalilah being identical twins who are figuratively tied at the hip, when asked if they fight, they both insert a LOUD LAUGH. “That’s a million dollar question! We disagree so much. We always need a tie breaker! No matter who it is, we always need someone to come in as a middle ground,” says Kameena. She continues by saying, “at the end of the day, we compromise to just get it right.” On the music side of things, K-Divas has been working on new music with new producers to give their fans an album. They informed us that a few singles with be released sometime this July. K-Divas genuinely love and admire each other, not only as sisters, but as artists and vocalists. Kameena nicknames Khalilah “Trinity” saying she can write to anything and she’s such a huge fan of her sister. From super motivators to super vocalists to super moms, this month is dedicated to women like K-Divas! Shine On!
K-DIVAS
Which One of You... with identical twin singing sensations
k-divas The “Womb to the Tomb” sisters went back and forth in a game of ‘Which One of You…’ with MacTunes writer Destiny LeFlore. Who is the Momma of the duo? The sisters explained that they split everything into departments so that there is no boss, but they do take care of their departments. Who is more into social media? Kameena wins by a landslide. Khalilah chuckles then says, “You know, if Kameena could just handle everything, that would be great.” Who is the most emotional? Khlalilah wins the battle. Kameena describes her womb partner as being a creative genius, which makes it okay for her to be emotional. Working with iHeart Media as a day job, Khalilah says, “a large portion of my day is logical, and when I’m home I have to take care of my child. So I break down. But when it’s time to write songs, I put everything into music.”
Khalilah (left) and Kameena (right)
L J
yric
ones
@ LyricJones A Jack-ie of All Trades Being a woman in a male dominated genre of music would be discouraging to most, but for Lyric Jones it’s a laughing matter. She undoubtedly agrees there may be some hindrances apparent because of her gender; however, that just makes her an
Written by Sheree Jaye
even more dope artist! Why? Well, her praises for her work are high, despite the stigma of the label “female” emcee. Even “male” emcees can’t deny the fact that this girl spits the truth. She may be small in size but do not get it twisted. Lyric Jones
will rock a skirt and heels all while slaying the mic at the same damn time. The ability to bring a new sound to the music industry is an expected goal for many independent artists, and Lyric is one that definitely embodies that expectation.
Cover of Lyric Jones’ latest project, Love’s Trail Mix
The soulful lyricist spoke with MacTunes about her career and the hard work that she continuously has to do, to stay true to her brand while raising the bar for those that follow. A jack-ie of all trades, Lyric Jones plays the drums, writes, raps and sings all of her own music. The emcee also dabbles into a bit of DJ-ing. If that isn’t enough, add producing, composing and directing music videos. Her skills are over the top. But wait, there’s more! When it comes to building her brand, she is also responsible for booking and promoting shows and handling all of the managerial aspects as well. While having the talent to do all of these things is nothing more than impressive, she blatantly admits that, “[I do it] not because I want to do it; it’s because I have to.” And, “Yeah, I can
get some rinky-dink photographer or videographer to do something for nothing, but it’s hard to back pedal when you already have a brand established. It’s like going back to McDonald’s when you already had filet mignon.” Listening to her
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music and watching her videos can verify that this is a woman of professionalism and business; however, due to a lack of funds and resources, Miss Lyric is doing it all on her own for now. Judging by her webpage and social media accounts, one would think that music is her full time job and supports her financially. But Jones admits that this is far from the truth. She still works a 9-to-5 and has become your modern day superwoman, which is how she describes her lifestyle. “I work a 9-to-5, 40 hours a week and have another life and persona outside of music. But just like superman in the telephone booth, I turn into an artist at night.” Although she wants nothing more than to take on her passion as a full time career and just be an artist, the city of Los Angeles hasn’t provided
that life changing moment yet. Lyric remains hopeful that God will soon reveal her purpose for leaving Atlanta to move to L.A.
Hop scene are those to thank for her respect and love of great lyrics. When asked about her preference of performing with a live band
her, that was a huge accomplishment. To Cole, it was miniscule. She remembers him telling her not to be hype over 4,000 views but get hype when it reaches 4 million
views. At that time, she was upset at the tough love. As she looks back, she understands his point. That incident only made her hungrier for success and done a few shows and a few triumphs here Jazz drums as well. However, being versatile should be looked at as a necessity motivates her to work harder. She hasn’t and there, along with a tour that’s in the and not only as a skill. According to Jones, seen J.Cole since then but when she does, works to begin in a few weeks. But the she wants it to be at the GRAMMY an artist should be able to vibe off of the audience in L.A. is definitely a different feel than the audience in Atlanta, according audience’s energy. Opening up for an artist Awards, where they can reminisce on that such as Marsha Ambrosius will require live moment. No label offers have come her to Lyric. In Atlanta, Jones was considered way yet and she isn’t opposed to accepting band. For club-like atmospheres, being on top with sold out shows and one; her only concern is the ability to stay performances every night. She opened up able to highlight one’s lyrical abilities is true to who Lyric Jones is. key, so studio beats are preferred. One for artists such as J. Cole, Trey Songz and With over 5k followers on Facebook, many others. The energy was different and thing that she did point out about the two different musical styles is that, when a live Twitter and Instagram, Lyric Jones’ fan in L.A. the entertainment industry is so base is on the rise. Being a fan of hers does band is present, people are more than large. So everyone is fighting for the not go unnoticed. She stated that fans are likely vibing to the instruments more than attention. “Not only do you have to stand your words. This is cool but your ability to who motivate her to go on. Every tweet, out, but you have stand out on top of the comment and like, let’s her know that her have meaningful lyrics makes all the ones that stand out,” she explains. It’s work is appreciated. Lyric Jones is fire and difference, and studio beats can be harder to get people to support the for those that don’t believe, check her out controlled to allow your lyricism to independent realm, unless you have some on her website www.thelyricjones.com and prevail. sort of an already established residency. see for yourself! Lyric Jones is no stranger to the music The lack of supporters can get world, having many discouraging at times but Lyric states that supporters who have already she is patiently waiting until her time tapped into the mainstream. comes. She is still working behind the scenes to get her name in the spotlight and Faith Evans and Rah Digga as long as she can stay true to Lyric Jones, (who is like a big sister to Lyric) both have been really she is willing to do whatever it takes. When describing herself, Lyric says she is supportive of her. They a chameleon in the game. Being that she is continuously encourage her to keep doing what she does so diverse, she can adapt to any kind of audience. Influenced by Stevie Wonder, Jill and strive to move forward. Scott and the entire New Jack swing era, However, there is one spitting out soft sultry lyrical poetry is not individual who stands out a problem. Her album entitled Love’s Trail more than others, as far as lasting impression. J. Cole, Mix has many songs that reflect this who Jones has known since ability, such as Listen C’mon and Tired, which has a strong presence of Jazz. While before the world did, gave her some disheartening yet she has love for the soft love music, she meaningful advice back in has declared that her latest album reflects the last of it for a while. She is ready to get 2011. In a conversation, Jones had expressed her back to the rough, hardcore lyricism that excitement to Cole about a she is more than capable of producing. video that was posted on Artist such as Jay Z, Freeway, Royce da 5’9 and those of the 90’s underground Hip Youtube that reached about 4,000 views at that point. To While moving to L.A wasn’t solely to pursue musical aspirations, Lyric Jones thought it wouldn’t hurt to try. She has
accompaniment or just mixed studio beats, she wasn’t shy about professing her love for the live band, considering she plays